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6 months ago

Scenarios and Patterns for Regiobranding – Rural-urban Territories in the Metropolitan Region Hamburg

ISBN 978-3-86859-510-9 https://www.jovis.de/de/buecher/product/scenarios_and_patterns_for_regiobranding.html

Table of Contents

Table of Contents INTRODUCTION 4 Preface Urbanism and Architecture in Regiobranding Scenarios and Patterns Background: Project Regiobranding Background: Hamburg Metropolitan Region 4 6 16 26 28 FOCUS REGION STEINBURGER ELBMARSCHEN 30 Portrait Focus Region Territorial Portrait Zooms Patterns Spatial Perception and Landmarks Explorative Design Projects Scenarios Findings towards Branding 32 48 68 82 86 94 102 2

FOCUS REGION GRIESE GEGENDELBEWENDLAND 104 Portrait Focus Region Territorial Portrait Zooms Patterns Spatial Perception and Landmarks Explorative Design Projects Scenarios Findings towards Branding 106 122 160 174 178 198 206 FOCUS REGION LÜBECKNORDWESTMECKLENBURG 208 Portrait Focus Region Territorial Portrait Zooms Patterns Spatial Perception and Landmarks Explorative Design Projects Scenarios Findings towards Branding 210 226 246 260 264 276 284 3