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Bar Bat Mitzvah Magazine 2018

Coca-Cola Delegating

Coca-Cola Delegating Authority Continued from page 130 Under Candler’s watch, Coca-Cola’s advertising budget grew from $100,000 in 1901 to $1 million in 1911. Candler initiated one of the first-ever celebrity endorsements by contracting actress and singer Hilda Clark to be the face of Coca-Cola. Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since. Delegation is The Key To Success seeks a refreshment. Coca-Cola’s bottling system has the largest and most widespread production and distribution network in the world. The Coca-Cola Company isn’t one giant company. It’s a system of small companies. This pattern helps it scale new products, new communications, new equipment, etc. Designing for this pattern is critical so that when it wants to scale fast, it can. Never Doubt the Talent of People from Poor Countries Coke has been in Africa since 1928. Most of the time, The Coca-Cola Company produces only a syrup concentrate, which it sells to bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The Company operates a worldwide franchise system supplying syrups and concentrates to over 1,200 bottling operations, (there are more than 350 in the US alone!) which involves many local companies and suppliers in the 200 countries where Coca-Cola is sold. The bottling companies distribute the world’s favorite brand using the most sophisticated technology and distribution they couldn’t reach the distant markets. They had a system that was a lot like in the developed world, using a large truck rolling down the street. Africa, however has many remote places where it’s hard to find a good road. Coke noticed something. They noticed that local people were buying the product in bulk and then reselling it in these hard-to-reach places. They took a bit of time to learn a strategy. In 1990, they decided to start training the local entrepreneurs by giving them small loans. They were able to set up micro-distribution centers. Those local entrepreneurs then hired sales people who would go out with bicycles and pushcarts to sell their product. Some 3,000 of these centers now exist employing about 15,000 people in Africa. In Tanzania and Uganda, these centers make up 90% of Coke’s sales. networks available. The Coca Cola Company THE pasuk says “Don’t look down supports its international bottler network with sophisticated marketing programs seeking to guarantee that on any human being.” the Company’s brands are made available where anyone What is the reason the pasuk gives? 132 Bar/Bat Mitzvah Magazine Source: From Melinda Gates’ speech continued on p. 134

STELLA LINIADO A”H “ a pure soul ta k e n too soon” Our beautiful stella, You have left us way too soon for words. In your short time here you have shown us strength when we were weak. And you gave us happiness to keep us afloat. Although there are no footprints for us to follow, we know you will carry us on this journey and guide us through our lives. Your full of life spirit and angelic beauty is our inspiration to keep moving forward and make you proud. You are an example of what a daughter is. One of a kind! Our hearts beat differently now. You, our beautiful Stella are missed every day! With all our love, Mommy, Daddy, Marc, Justin, Michael, and Sitto.