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Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A<br />

IX — Inside each of the four quadrants<br />

B Quadrant: Organise<br />

The following model and paragraphs explain the<br />

characteristics of each quadrant, shown as clusters of<br />

preferred tasks, and style of functioning within each<br />

quadrant. A preference for a quadrant indicates an<br />

inclination for some or many of the clusters of tasks in that<br />

mode. This helps explain how two<br />

Upper<br />

Left<br />

A<br />

Intellectual<br />

Thinking<br />

Logical<br />

Analytical<br />

Problem solving<br />

Test & prove<br />

Knows how<br />

Things work<br />

Factual<br />

Critical<br />

Rational<br />

Realistic<br />

Rigorous thinking<br />

Knows the basis of<br />

things<br />

people with similar preferences can be different in the<br />

specifics of that preference. Keep in mind that you may<br />

only A prefer one cluster in a quadrant while another<br />

individual with a preference for that quadrant may prefer a<br />

different cluster or clusters.<br />

Original<br />

Imaginative<br />

Innovative<br />

Creative<br />

Curious<br />

Artistic<br />

Artistic<br />

Spatial<br />

Visual<br />

Integrating<br />

Synthesising<br />

Holistic<br />

Intuitive<br />

(solutions)<br />

Playful<br />

Breaks rules<br />

Risk taking<br />

Original<br />

Upper<br />

Right<br />

D<br />

This quadrant likes structure in a practical and procedural<br />

sense. A primary preference here would suggest you<br />

have a natural inclination towards organisation, reliability,<br />

efficiency, order, and/or discipline. Tasks might frequently<br />

be prioritised; you would tackle them in a systematic<br />

and sequential manner and complete them; time is often<br />

managed effectively. This quadrant is mindful of logistical<br />

constraints and is methodical and attentive to detail. Skills<br />

of this quadrant include operational planning and the<br />

implementation of projects.<br />

Equally, administration and maintenance are smoothly<br />

handled. B quadrant preferences may suggest you<br />

dislike chaos and confusion and have considerable skill<br />

and satisfaction in making order out of such a situation.<br />

Characteristics are caution, control, and conservatism.<br />

The degree to which ‘B’ quadrant tendencies are apparent<br />

will be affected by the ‘D’ quadrant score; a low primary<br />

or high secondary preference in ‘D’ would tend to have a<br />

balancing influence. Clusters in this quadrant may include<br />

safekeeping for one individual vs. timelines for another.<br />

Which clusters best describe you?<br />

Technical<br />

Financial<br />

Numerical<br />

Quantitative<br />

Mathematical<br />

Knows about<br />

Money<br />

Simultaneous<br />

Impetuous<br />

Like surprises<br />

Conceptual<br />

Metaphorical<br />

Intuitive<br />

(Solutions)<br />

Strategic<br />

Future oriented<br />

Imaginative<br />

C Quadrant: Personalise<br />

B<br />

Lower<br />

Left<br />

Conservative<br />

Traditional<br />

Controlled<br />

Dominant<br />

Safekeeping<br />

On time<br />

Organized<br />

Reliable<br />

Detailed<br />

Speaker<br />

Reader<br />

Linear<br />

Sequential<br />

Step by step<br />

Procedural<br />

Implementation<br />

Gets things done<br />

Organized<br />

Planning<br />

Administrative<br />

Preventive<br />

Neat<br />

Interpersonal<br />

Friendly<br />

Intuitive (people)<br />

Sensitive to others<br />

People oriented<br />

Supportive<br />

Empathetic<br />

Emotional<br />

Feeling<br />

Symbolic<br />

Intuitive<br />

(people)<br />

Spiritual<br />

Talker<br />

Teaching/Training<br />

Communicator<br />

Expressing<br />

Musical<br />

Writer<br />

Reader<br />

C<br />

Lower<br />

Right<br />

A primary preference in this quadrant would suggest you are<br />

naturally in tune with and sensitive to other’s needs, mood,<br />

attitudes, atmosphere, or energy level. There is usually an<br />

attraction to people–related tasks plus an ability to relate<br />

to others and express yourself easily. Characteristics may<br />

include good interpersonal skills with an awareness of<br />

the feelings of others, ease of communication, and often<br />

skills in teaching/training facilitation or group leadership.<br />

‘Sensory intuition’, in the form of gut feelings or hunches,<br />

D Quadrant: Strategise<br />

may be given credence. Spiritual awareness and musical<br />

interest are largely ‘C’ quadrant features.<br />

People with preferences in this quadrant may be emotional<br />

and highly sensitive. For some, spiritual aspects represent<br />

a significant ‘cluster’ for this quadrant. For others,<br />

interpersonal aspects play a key role. Which clusters<br />

represent your preferences in this quadrant?<br />

A Quadrant: Analyse<br />

This quadrant prefers a cognitive and rational approach.<br />

When using this thinking style, you would be likely to<br />

approach problem solving in a logical manner and to take<br />

account of facts, figures, statistics, and other tangibles.<br />

You would prefer conclusions that are backed up by<br />

supporting data or by examples of precedent. You would<br />

like approaches that reduce the complex to the simple,<br />

the unclear to clear, and the cumbersome to the efficient.<br />

Your critical evaluation of ideas occurs in this quadrant;<br />

decisions or judgments are explained and justified by A<br />

quadrant thinking.<br />

This style is logical, analytical and rational; it is engaged in<br />

feasibility studies, critical assessments, and any task that<br />

requires rigorous and focused research. Financial, mathematical,<br />

and technical matters are included in this mode.<br />

One individual may prefer rational, logical approaches,<br />

while another may be mathematical and quantitative.<br />

Which clusters do you prefer?<br />

With a D quadrant preference you can usually handle several<br />

mental inputs simultaneously, make rapid connections<br />

and feel comfortable with abstract concepts.<br />

An initially holistic approach to problem solving may be<br />

preferred; various facets are assessed simultaneously,<br />

‘mental jigsaws’ are made and conclusions are reached<br />

in a spontaneous rather than a studied manner. Such<br />

operating could be called intuitive in an intellectual sense.<br />

Lateral thinking takes place in this mode and inspires<br />

imaginative, innovative and original ideas.<br />

This quadrant could be described as the catalyst for the<br />

creative process. Strategic thinking is an activity that<br />

draws heavily on D quadrant thinking. In this mode you<br />

welcome positive change (particularly when occurring<br />

with a considerably lower ‘B’ score) and may have an<br />

inclination towards adventure, experimentation, and risk.<br />

This quadrant often thrives on the excitement of new ideas,<br />

variety, incongruities, and possibilities. The risk–taking<br />

aspects of this mode may be in contrast to or balanced<br />

by the B quadrant safe–keeping modes. Some prefer the<br />

‘artistic’ cluster while others might select ‘metaphorical’.<br />

Which clusters represent your D quadrant thinking?<br />

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