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Franchising on the rise in Australia

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This sub-divisi<strong>on</strong> of <strong>the</strong> sector is also benefit<strong>in</strong>g from <strong>the</strong> focus <strong>on</strong> healthier<br />

eat<strong>in</strong>g.<br />

KIOSKS, Teas and Juice:<br />

The value of foodservice sales <strong>in</strong> street stalls and kiosks operat<strong>in</strong>g <strong>in</strong> cha<strong>in</strong>s is<br />

expected to grow from 396.2 milli<strong>on</strong> <strong>in</strong> 2012 to 482.7 milli<strong>on</strong> <strong>in</strong> 2017.<br />

A Eurom<strong>on</strong>itor report <strong>in</strong>dicates that over this period <strong>the</strong>se operators are likely to<br />

record a str<strong>on</strong>ger performance than will <strong>in</strong>dependent bus<strong>in</strong>esses.<br />

These kiosks offer a limited menu, and leverage <strong>the</strong> customer‟s impulsive snack<br />

purchas<strong>in</strong>g behaviour.<br />

Aged Care and Retirement:<br />

The global populati<strong>on</strong> is age<strong>in</strong>g, and <strong>Australia</strong>n demographics are follow<strong>in</strong>g<br />

suit. A number of franchised bus<strong>in</strong>esses are provid<strong>in</strong>g different levels of aged<br />

and nurs<strong>in</strong>g care for home-based clients, provid<strong>in</strong>g <strong>the</strong>m with a lifestyle that<br />

allows <strong>the</strong>m <strong>in</strong>dependence while provid<strong>in</strong>g support for <strong>the</strong>ir particular needs.<br />

It‟s worth not<strong>in</strong>g too, our senior citizens have m<strong>on</strong>ey to spend. <strong>Australia</strong>n<br />

retirees are <strong>the</strong> wealthiest <strong>in</strong> <strong>the</strong> world, with <strong>the</strong> average wealth almost doubl<strong>in</strong>g<br />

<strong>in</strong> <strong>on</strong>e generati<strong>on</strong>, due particularly to <strong>in</strong>creased home ownership.<br />

And this makes retirement liv<strong>in</strong>g and leisure ano<strong>the</strong>r attractive propositi<strong>on</strong>.<br />

Wellbe<strong>in</strong>g and Fitness:<br />

The preventative health and wellness sector is set to see <strong>the</strong> greatest growth<br />

over <strong>the</strong> next 20 years, accord<strong>in</strong>g to Deloitte. This could be a bus<strong>in</strong>ess geared to<br />

help<strong>in</strong>g people lead more active lives through to diagnostic centres and allied<br />

health professi<strong>on</strong>als.<br />

And more than four milli<strong>on</strong> <strong>Australia</strong>ns are participat<strong>in</strong>g <strong>in</strong> some form of fitness<br />

activity, typically between <strong>the</strong> ages of 25 and 34, and with women overtak<strong>in</strong>g<br />

men <strong>in</strong> <strong>the</strong> participati<strong>on</strong> stakes.<br />

The gym sector is well represented by big brands: Fitness <strong>Australia</strong>‟s<br />

membership data from 2011 shows 45 percent of bus<strong>in</strong>esses were ei<strong>the</strong>r<br />

company owned or franchised.

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