Yes, you heard it right. Persona based marketing can help you generate better and more targeted leads. Remember those days where traditional marketing was in trend.
Why persona based marketing is a preferred practice? According to Marketing Sherpa, Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales. The main advantage of such marketing practice is that here you get a holistic picture of your target customer. Hence, in this case, you are better prepared and able to foresee how your customer might behave or respond to your promotional campaigns. This insight provides you an edge over intense competition. Also, it helps you to beat your competitors with better promotional strategies that are bound to guarantee you success. You can also have a negative buyer persona. Here, pen down the points that your customers don’t like or don’t want. Accordingly, your marketing pitch should exclude some words. Example If you are selling CRM software intended for start-ups, your negative buyer persona would perhaps consist of enterprises. How do personas influence marketing campaigns and lead generation? The reasons why personas can have great influence on a marketing campaigns and lead generation are enlisted below: 1. Personalised promotional content As a marketer, you can take the persona's perspective into consideration when designing and developing advertisements or promotional content. Example Colgate marketer’s broad segments include patients suffering from stained teeth, gum decay, tooth decay, and sensitivity. Hence, all their advertisements are targeted on the solutions to these dental issues.
2. Targeted product descriptions You can in line your product description with their interests and needs. Example The marketing message of Colgate toothpaste is: “1 shade whiter teeth in 1 week’. It indicates that they are targeting the buyer personas that have problems with the shades of teeth. 3. Enhanced Persona based marketing creativity Your Persona based marketing creativity can expand wings since you know who you are going to target and what they are looking for. Based on your market research, analysis and existing trends, you can craft your marketing pitch in a creative way.