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KA-BestPractices

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U.S. Postal Endorsements* (continued)<br />

Address services MUST INCLUDE return address!<br />

ENDORSEMENT REQUIREMENTS<br />

The exhibit below shows the options for placing<br />

an endorsement. The endorsement shown<br />

(ADDRESS SERVICE REQUESTED) is just one<br />

of several options. See DMM 507.1.5 for a<br />

complete list of endorsements, treatment, and fee<br />

consequences according to the class of mail.<br />

Address Service Placement<br />

Options for placing an endorsement:<br />

The endorsement must be placed in one of these<br />

four positions:<br />

• Directly below the return address.<br />

• Directly above the delivery address area<br />

(which includes the delivery address block<br />

and any related nonaddress elements such as<br />

a barcode, keyline, or optional endorsement<br />

line).<br />

• Directly to the left of the postage area and<br />

below or to the left of any price marking.<br />

• Directly below the postage area and below any<br />

price marking.<br />

Please keep in mind, when placing the<br />

endorsement in the delivery area block, you must<br />

allow enough space for the address, barcode<br />

and the endorsement. The mail panel consists<br />

of 5/8” for the barcode area (nothing should be<br />

in this area), 1-1/2” for the address. If you wish<br />

for the endorsement to be inside the mail panel,<br />

another 3/4” will need to be added to allow for<br />

the endorsement and the 1/4” clearance on all<br />

sides. This makes the mail panel a minimum of<br />

2-7/8” high. The mail panel must be a minimum<br />

of 3-3/4” wide. If the endorsement isn’t used,<br />

the size can be reduced by 3/4”, making the<br />

minimum clearance for the mailing panel 2-1/8”<br />

high. (See example below for common envelope<br />

requirements).<br />

Please remember that NOTHING can be inside this<br />

area, including the Indicia or postage.<br />

These rules also apply to window envelopes as far<br />

as placement and background requirements.<br />

Physical Standards for Endorsements:<br />

The endorsement or, if combined, endorsements<br />

must meet these physical standards:<br />

• The type size of the endorsement must be at<br />

least 8 points.<br />

• The read direction of the endorsement and<br />

return address must be the same as the read<br />

direction of the delivery address.<br />

• The color contrast between the endorsement<br />

and the mailpiece background must be<br />

kept at a reasonable degree. A brilliant<br />

colored background or reverse printing is not<br />

permitted.<br />

• A clear space of at least 1/4 inch around<br />

(above, below, and both sides) the total area<br />

containing the endorsement(s) is required.<br />

Postage Area<br />

Mr. and Mrs. John Doe<br />

1/2” 1/2”<br />

2-1/8” 10 Elm Street<br />

Anytown, WA 98765-4321<br />

5/8”<br />

Optical Character Reader<br />

(OCR) Read Area

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