8 • April 15-30, 2018 Nation Thetrucker.com Standouts in the crowd Photos by Klint Lowry Every March, the swallows have Capistrano and the trucking industry has Louisville. Kentucky’s largest city once again was the trucking hub of the nation for three days during the Mid-America Trucking Show, March 22-24. An estimated 71,327 guests from all 50 states and 61 countries converged at the Kentucky Exposition Center for the 2018 edition of MATS, the nation’s largest trucking show and best opportunity of the year for trucking-related companies to show their wares. But when you’re one of more than a thousand vendors spread out over a million square feet of exhibition space, you have to go the extra mile to stand out, and every year vendors use various tactics to draw in the guests. An eye-catcher in itself, all the Shell Rotella team had to do was put its Starship truck-of-the-future prototype on the floor and heads turned. Fred Andersky, director of marketing at Bendix, practices his presentation. For sheer drawing power you can’t beat celebrity appearances, and Mack Trucks figured who’s a bigger celebrity than “The King”? Tracy and Jim Hartwig of Medford, Wisconsin, have their picture taken with NASCAR legend Richard Petty. When a giant flying moose is your mascot, as it is for Canadian trailer manufacturer Manac, that really should be all the attention-grabber you need. Yolanda Gates gives Matthew Miller a free shoeshine as Sapp Brothers Travel Centers’ way of emphasizing that they are all about hospitality. Speaking of bigger-than-life celebrities, Quandrant Truck Liners was promoting their new heavy-duty liner, the Haulk, and Theresa Todd of Mulberry, Florida, found herself between beefcake bookends as she had her picture taken with “Incredible Hulk” Lou Ferrigno. Barry Pawelek tries his luck dressing as a leprechaun to stir up interest in TruckDriversHealth.org. Ryan Murley of Bowling Green, Kentucky, burns up the virtual track on Mobil Delvac’s racecar simulator.
Thetrucker.com Nation April 15-30, 2018 • 9