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6 months ago

TN2018504

Contents Preface ..................................................................................................................................... 7 1. Background ........................................................................................................................ 9 2. Purpose and context ......................................................................................................... 11 3. Research questions ........................................................................................................... 13 4. Involvement of national governments and stakeholders .................................................... 15 5. Categories and terms ........................................................................................................ 17 5.1 Marketing............................................................................................................... 17 5.2 Media habits ........................................................................................................... 21 6. Methods ........................................................................................................................... 23 6.1 General .................................................................................................................. 23 6.2 Marketed product, brand or service ........................................................................ 23 6.3 TV .......................................................................................................................... 23 6.4 Streaming TV ......................................................................................................... 24 6.5 Social media ........................................................................................................... 24 6.6 Web-sites and video-blogs/blogs ............................................................................ 26 6.7 Magazines .............................................................................................................. 27 6.8 In-store .................................................................................................................. 27 6.9 Cinemas ................................................................................................................. 28 6.10 Cinema shops ......................................................................................................... 29 6.11 In-game adverts ..................................................................................................... 29 6.12 Marketing in the local community (schools, sports arenas) ...................................... 30 7. Reporting .......................................................................................................................... 31 7.1 General .................................................................................................................. 31 7.2 Reliability and trustworthiness................................................................................ 31 7.3 Generalizability and transferability ......................................................................... 31 8. Further collaboration ........................................................................................................ 33 9. Acknowledgements .......................................................................................................... 35 Sammendrag .......................................................................................................................... 37 Appendix 1: Categories for marketed food and beverages ....................................................... 39 Appendix 2 Coding scheme - example ..................................................................................... 43 Appendix 3: Nutrient profile models ........................................................................................ 51 Monitoring food marketing to children 5