AlexSorell_selectworks

selected work

form studies

point
Location: Chicago, IL
Role: Design Lead (Architectural & Graphic Design)
Competition: Chicago Architecture Biennial Kiosk Competition
lakefront perspective

seasonal programming
elevations

lakefront perspective
plan

east
meets
west

flash vellum

flash rooster
Location: N/A
Role: Design Lead [Branding + Identity, Architectural Design
A chef at Levy Restaurants approached me to
design a QSR (Quick Service Restaurant) concept
inspired by the flavors of Far East Asia. What
better inspiration to draw from than the outdoor
markets in Thailand, Vietnam, etc. The energy of
the street is transported into Flash Rooster. The
colors, materials, and culinary fare are all
indicative of authentic Far East Asian street food
and culture. Welcome to Flash Rooster where we
are serving up some “Farout fare from the Far
East”.
seating perspective

look and feel
primary logo
secondary mark

counter perspective
food truck

filter
Location: Atlanta, GA [GWCC]
Role: Design Lead [Branding + Identity, Architectural Design]
Our friends over at the GWCC (Georgia World Congress Center)
in Atlanta wanted us to re-concept an existing Starbucks space
into a dual purpose coffee shop and bar. In the morning hours
the space would act as a coffee shop and in the evening
transform into a bar/lounge. We designed a space that evoked
the charm of a coffee shop while still maintaining the industrial
cool of a city bar. The juxtaposition of warm wood and copper
finshes along with some ornamental tables you might find in
your grandmas basement and mid century Eames chairs gives
the space a cool vibe without trying too hard.
bar perspective

look & feel
seating view

cup mock-up/ad promo
12 OZ / 340 G
primary logo
bag mock-up

pints
on
pines

lounge
dining
bar
club level concourse

pines
Location: Denver, CO
Role: Design Lead [Branding + Identity, Architectural Design]
The Denver Nuggets approached Levy Restaurants to help
in designing an underutilized group sales/restaurant space
on the Club Level at Pepsi Center in Denver Colordao.
Being such a large footprint it made sense to create a
zoning strategy and establish functions for each zone. The
use of partitions helped to shape the space and define
the dining, lounging and group sales areas creating a
multi-functional space for groups of all sizes.
lounge

look and feel
secondary mark
primary logo
secondary mark

lounge view
bar/dining view

speaking
of wich

market merch container
pos: ipad
market merch/partition
2-tops: cafe height
lounge seating
2-tops: cafe height
sit here: bar height
sit here: bar height
pos: order here
Tiffwich

tiffwich
Location: Chicago, IL
Role: Design Lead (Architectural & Graphic Design)
Tiffwich

Tiffwich Market
Tiffwich
Tiffwich logo market logo

tiffwich axon
market axon

eady,
set,
go

257
Location: Indianapolis, IN (Indianapolis Motor Speedway)
Role: Design Lead [Architectural Design]
A concept for a new bar/restaurant inside the Indanapolis
Motor Speedway. Named 257 in honor of the fastest
recorded indy car speed by Arie Luyendyk in 1996. The
space features 2 levels, a bar/dining space and outdoor
patio on the second level hosting private parties and
musical acts.
dining area

ar/helmet wall
257 hat mock
257 logo
market logo

257 exterior
outdoor deck

game
on.

dallas stars
dallas mavericks

team store
Location: American Airlines Arena (Dallas , TX)
Role: Design Lead [Interior/Architectural Design]
I was tasked to re-concept the Dallas Stars / Dallas
Mavericks club level team store within American Airlines
Arena.
floor plan

stars merch wall
merch fixture detail

mavs merch wall
mannequin/merch wall detail

sap
Location: Sibos 2017 (Toronto,ON)
Role: Design Lead [Interior/Architectural Design]
booth front perspective

plan
waiting area

huawei
Location: Singapore (CommunicAsia 2017)
Role: Environmental Designer [Architectural Design & Art Direction]
The design is equal parts physical and mental. We want to
mentally engage and lead our audience prior to the
Huawei experience. Once attendeeshave arrived, they will
find an experience that treats them to a well defined
journey that strategically positions the brand promise and
product proof. All paths lead to the center of a better
connected world. Once they find their cnter, the answers
they seek, reveal themselves.
It’s about connections.
booth perspective

plan
booth front perspective

water
tower
Location: Chicago, IL
Role: Associate Store Designer
Store Type: High Profile
Designers: Fabiana Belous (Senior Designer)
Jill Enomoto (Design Director)
Harry Raft (Senior Design Manager)

plan
FIXED BENCHES
FIXED
MOVEABLE
seating axon
seating plan

egional
expose
Role: Associate Store Designer
Designers: Fabiana Belous (Senior Designer)
Carlos Herrera (Store Designer)
cocktail table

uck
town
Location: Chicago, IL
Role: Associate Store Designer
Store Type: Reserve
Designers: Fabiana Belous (Senior Designer)
Leocadie Ahmes (Store Designer)
Carlos Herrera (Store Designer)
Harry Raft (Senior Design Manager)

A D A T a b l e/
ADA table
banquette

schematic reserve bar
reserve bar actualized

schematic cafe view
cafe area actualized

moa III
Location: Bloomington,MN
Role: Associate Store Designer
Store Type: High Profile Kiosk
Designers: Fabiana Belous (Senior Designer)
Harry Raft (Senior Design Manager)
metal cladding art detail

plan
front view

left elevation
right elevaton

see, that wasn’t so bad....

how i got to
where i am today...
Education
Masters of Architecture 2010 to 2012
University of Illinois at Chicago
B.S. - Architectural Studies 2004 to 2009
University of Illinois at Urbana - Champaign
Experience
Freeman XP 2016 to Present
Environmental Designer
- design of kiosks, booths and retail experiences
within trade show and corporate event environments
- architecural design and art direction for RFP
submittals for clients including Atlassian, Huawei,
Google and NBC among others
- oversee all phases of architectural and graphic
design implementation from schematic design through
design development and construction, coordinate
budget and design with Freeman fabrication and
outside vendors.
Starbucks Coffee Company 2014 to 2016
Associate Store Designer
- interior/architectural design (2D spatial and 3D
buildout) of various store types including: new,
renovations and kiosks for core, core +, high profile
and reserve stores
- manage and oversee all phases of design from
schematic to construction design, coordinate with
outside consultants to insure accuracy on DD/CD sets
and outside production partners on fabrication of
casework and other architectural features
- work closely with internal construction reps and
managers to insure design meets allocated budget
Levy Restaurants 2012 to 2014
Environmental Designer
- architectural & graphic design lead for various
proprietary and local food & beverage concepts
- created 3D architectural renderings of spaces
including: bars, retail, concession stands,
food/beverage kiosks, arena suite environments and
outdoor activations
- created 2D plan, elevation and section drawings for
restaurant, bar and retail spaces
Eastlake Studio January 2011 to March 2011
Architectural Intern
- 2D drafting for tribune tower renovation project
- documentation of current reflected ceiling plan, ceiling
fixtures and life safety detectors on all floors
Pod Design + Media May 2009 to August 2009
Architectural Designer/Intern
- provided architectural services and led project teams
for the following: Marks House (schematic design
schemes for a home renovation in Chicago)
- pop-up store for Zero + Maria Cornejo, completed
schematic interior design for stores located in Paris,
New York and Los Angeles
- schematic design for united nude shoes retail store in
NYC
Destefano + Partners May 2008 to August 2008
Architectural Designer/Intern
Skills
2D Drafting + 3D Modeling
AutoCAD 2018 / SketchUp 2018 / Revit 2018 / Podium Render / Rhino 6
Graphic Design + Presentation
Adobe CC Suite 2018 (Photoshop, Illustrator, InDesign, Lightroom)