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BusinessDay 13 April 2018

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Friday <strong>13</strong> <strong>April</strong> <strong>2018</strong> C002D5556 BUSINESS DAY 15<br />

FINTECH<br />

News Products Review Technology Review Personality Review Company Review<br />

PRODUCTS REVIEW<br />

Ecobank Mobile app sees 9m transactions in 18 months<br />

Stories by FRANK ELEANYA<br />

Customers in 33<br />

African countries<br />

have processed<br />

nine million<br />

transactions<br />

worth over $1 billion using the<br />

Ecobank Mobile Application.<br />

In an announcement sent<br />

to <strong>BusinessDay</strong> on Monday,<br />

9 <strong>April</strong>, Ecobank said the<br />

achievement is coming barely<br />

eighteen months of the unveiling<br />

of the app.<br />

According to the company,<br />

about 4 million Ecobank<br />

Xpress accounts has been<br />

opened across the Ecobank<br />

Mobile App and USSD platforms.<br />

The Ecobank Mobile App<br />

enables users to transfer money<br />

instantly within the bank<br />

locally or across Africa using a<br />

feature known as the Ecobank<br />

RapidTransfer.<br />

“Consumers may also<br />

make transfers to other local<br />

bank accounts, mobile wallets<br />

and to Visa cardholders using<br />

Visa Direct on the Ecobank<br />

Mobile App,” the bank statement<br />

noted. “The app offers<br />

easy payments using Ecobank<br />

Scan+Pay through Masterpass,<br />

mVisa and Mcash, and<br />

has options to pay utility bills,<br />

school fees, subscriptions,<br />

make donations, buy airtime<br />

instantly and generate payment<br />

tokens using Ecobank<br />

Xpress Cash to do cardless<br />

ATM withdrawals or at an<br />

Ecobank Xpress point.”<br />

<strong>BusinessDay</strong> study finds<br />

that the Ecobank Mobile App<br />

has been downloaded more<br />

than 1 million times and was<br />

last updated on March 10,<br />

<strong>2018</strong> on the Google Play Store.<br />

Ade Ayeyemi, CEO of Ecobank<br />

stated that the bank has<br />

processed almost as many<br />

transactions on the Ecobank<br />

Mobile App in the first few<br />

months of <strong>2018</strong> as they did in<br />

the second half of 2017.<br />

“We aim to be the leading<br />

consumer financial services<br />

franchise in Africa and have<br />

developed a range of products<br />

and services relevant to<br />

meeting the daily banking,<br />

financing, investment and<br />

transactional needs of our<br />

customers,” Patrick Akinwuntan,<br />

group executive, Consumer<br />

Banking of Ecobank<br />

said. “The Ecobank Mobile<br />

App provides easy access to<br />

these services anytime and<br />

anywhere.”<br />

Meanwhile, customer rating<br />

of the Ecobank Mobile App<br />

on the Google Play Store and<br />

Apple Store is 4.0. Majority of<br />

reviews highlighted slowness<br />

and crashing problems with<br />

the latest version of the app.<br />

COMPANY REVIEW<br />

Diamond Bank’s Tech Fest to create opportunities for start-ups<br />

Diamond Bank said it<br />

is organising a Tech<br />

Fest to showcase<br />

technological solutions<br />

for businesses, connect<br />

technology providers with<br />

new markets, provide accessto-market<br />

opportunities for<br />

tech start-ups in Nigeria.<br />

The bank’s CEO Uzoma<br />

Dozie disclosed this at the<br />

launch of the event that is<br />

set for 15 to 16 of May <strong>2018</strong> at<br />

the Landmark Event Center,<br />

Oniru, Lagos.<br />

“Tech Fest for me is a platform<br />

that we can share with<br />

our customers to help them<br />

get the best of technology and<br />

to partner together to run better<br />

businesses,” Uzoma said.<br />

“If there is one thing we have<br />

learned at Diamond, it is that<br />

you cannot do everything on<br />

your own and you need to<br />

collaborate if you are going<br />

to win and be the best at what<br />

you do.”<br />

Diamond is partnering<br />

with MTN, Visa, Microsoft,<br />

NIBSS, Deloitte and Touche,<br />

Interswitch and Beat FM for<br />

the Tech Fest.<br />

Emezino Afiegbe, country<br />

director, Visa, expressed his<br />

excitement at the partnership.<br />

According to him, Visa<br />

will provide support to retail<br />

customers and consumers to<br />

make payment seamlessly,<br />

securely and as quick as possible.<br />

“We believe that if they can<br />

make payment quickly and<br />

safely, we are sure that the<br />

GDP will grow for not just the<br />

country but also prosperity in<br />

the region,” Afiegbe said. “It all<br />

starts here and we are happy<br />

to be part of this journey. We<br />

go into the future.”<br />

Tech Fest is open to all who<br />

want to connect, collaborate<br />

and co-create new ideas that<br />

solve real problem for Nigeria.<br />

“I call it Tech Fest <strong>2018</strong> because<br />

we believe the conversation<br />

will be sustained. Essentially<br />

for us at Interswitch,<br />

it is about curiosity, collaboration,<br />

and co-creation,” Tomi<br />

Ogunlesi, corporate brand<br />

manager, Interswitch said.<br />

“We are happy to work with<br />

Diamond Bank and other<br />

partners to make this happen.”<br />

NEWS<br />

Social video audience in Africa,<br />

ME second-largest in the world<br />

Internet users in Africa and<br />

Middle East account for the<br />

second-largest consumers<br />

of social videos in the world.<br />

The top position goes to people in<br />

Latin America, according to a new<br />

report on Online TV consumption<br />

released by GlobalwebIndex<br />

on Tuesday, 10 <strong>April</strong> <strong>2018</strong>.<br />

The report showed that 67<br />

percent of people in the two<br />

regions have watched a video on<br />

Facebook, Instagram, Twitter or<br />

Snapchat in the month of March.<br />

Social TV consumption has<br />

also seen consistent growth in<br />

three years. In 2015 it grew by 38<br />

percent, 2016 by 51 percent and<br />

56 percent in 2017.<br />

While Latin America led the<br />

charts with 71 percent growth,<br />

Europe took the last position<br />

with 44 percent rise. Asia Pacific<br />

(excluding China) saw an increase<br />

of 56 percent, just behind North<br />

America at 57 percent.<br />

GlobalwebIndex predicts that,<br />

should the trend continue, mainstream<br />

TV could easily transfer<br />

over to the social platforms which<br />

many already use for watching<br />

videos.<br />

“Social TV will bring new<br />

opportunities for marketers –<br />

increased reach, more data and<br />

refined targeting,” the authors of<br />

the report noted.<br />

Generally, online TV audiences<br />

are increasing across the<br />

world further shrinking the monopoly<br />

of broadcast. The advent of<br />

online TV has increased flexibility<br />

in choices of TV people watch.<br />

The report found that almost<br />

90 percent of those who watch<br />

catch-up or TV subscription<br />

services also watch broadcast<br />

TV weekly. The number of people<br />

that prefer broadcast alone<br />

has declined to only 10 percent,<br />

whereas only 3 percent express<br />

preference for online TV only.

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