Electra Vol.20

20 We’re We’ve been at this for two decades now. And it’s safe to say we love what we do. But what’s more important is that you love what we do. And judging from what we’ve seen and heard, you’re having a great time. So we want to say thanks. Thanks for helping a little Southern California startup become a global company. A company that can not just hang with the big boys, but lead the way. Thanks for helping us stay true to our roots. For embracing innovation. For realizing that style and substance aren’t mutually exclusive. Thanks for helping us understand our brand is as much about the people who ride our bikes as it is the bikes themselves. Because they’re made for people like you. People who don’t take things too seriously, but know exactly what they want. People who aren’t afraid to rock the handlebar tassels or even some permanent ink. It’s your world, we just help you get around in it. Cheers.