4 months ago



IES 4 AUTUMN 2013 STANFORD BUSINESS BOUNDAR INTRODUCTION Boundaries As usual, in this issue of Stanford Business we explore our theme from a variety of angles. For instance, we look at how to come up with breakthrough ideas, build more productive relationships with higher-ups in an organization, and explain an innovation that draws ideas from across categories. We examine how to overcome the limitations others impose on us — as well as those we put upon ourselves. And we discuss the theme from the perspectives of geography, ethnicity, and political identity. Magazines themselves have constraints. But one of our goals is to create opportunities for readers to go beyond the confines of the page and engage with the ideas presented. We provide Twitter handles so you can connect directly with writers or subjects of stories. We also share web addresses so you can find videos, stories, and interviews with scholars, researchers, and business practitioners on leadership, finance, and other issues relevant

5 BORDERLINES A 17th Century map by Nicolas Sanson shows California as an island. From Stanford’s Glen McLaughlin Map Collection. Image from the Glen McLaughlin Map Collection courtesy Stanford University Libraries to your professional life. In the spirit of our theme, we decided to try something different, too — something that goes a bit beyond the typical ways a magazine encourages engagement. Tucked inside these pages, you will find a postcard illustrated by artist Brian Cairns that features birds of Northern California. Writing a note may seem old fashioned, but we hope the card will remind you of the Bay Area and even inspire you to reconnect with Stanford GSB. You can use it to say a simple hello to a writer or subject of the following stories (we’ll happily pass it along), or to share your feedback, including what management questions you have that you’d like us to address in future issues. Of course, you can also continue to reach us the new, old-fashioned way, at — MICHAEL FREEDMAN, EDITORIAL DIRECTOR