YOPA CASE STUDY: LONDN DOCTORS CLINIC
CASE STUDY: LONDN DOCTORS CLINIC CHARITY PR : JEANS FOR GENES JEANS FOR GENES The high profile annual charity fundraising day in which schools and businesses donate money to wear jeans for the day. All money raised goes to Genetic Disorders UK which supports families affected by rare genetic conditions. OUR WORK In 2015, our Director Emma Heley delivered a celebrity endorsement campaign and placed over 30 case studies across the media. Over four months, we generated 201 pieces of coverage across radio, TV, national newspapers and an estimated readership of 2 billion. The coverage value for this campaign was worth over £3 million (AVE).