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The 30 innovators Who Changed the Startup World

made us sense

made us sense the potential of such a service in India and led to the start of connecting auto-rickshaws with passengers, further utilizing it for logistics. One of the problems faced by the city people for daily commuting is finding a ride that is easily available, affordable and quick to board. And when it comes to driver issues, bargaining and idle times are the two things that kill their productivity. Jugnoo entered the market to solve the problem of commuting and increasing the efficiency of auto drivers. It creates ease of hailing an auto rickshaw by providing doorstep easy transport service. Q. Briefly tell us about yourself. An alumnus of IIT Delhi and a Physicist by education, I founded Jugnoo to solve India’ s hyperlocal commerce problem. We bring in the core competencies to the working model of the company. I have also worked at IBM and CERN. My previous successful venture is Click Labs established in 2011, which is a profitable SaaS technology service provider. Q. What are the unique services/ products provided by Jugnoo? Currently, it has two major verticals - Rides and Deliveries. Operating under the aegis of Jugnoo, it offers diverse services like passenger rides (Rides), ready to eat meals (Meals), B2B and B2C deliveries including groceries, fruits, and vegetables (Grocery), restaurant food (Menus). The current addition is Fatafat - an on-demand concierge service provider that caters to all kinds of delivery needs of a user. Jugnoo Delivery, another major service is the B2B logistics vertical, an omnichannel, and on-demand hyper-local logistics service that enables vendors to deliver products to their customers as and when they want while ensuring a seamless delivery experience. Jugnoo also started integrating Unified Payment Interface (UPI) by the name of ‘Jugnoo Pay’, to encourage cashless economy - a step taken by Government of India in 2016. Q. Kindly brief us about your strategies behind those services/products. If possible, kindly give us a one line unique quote that best describes your company. Jugnoo started its journey as an auto aggregator and by scaling up its operational and technical advancements; it became the hyper local multipurpose app, which can be used for various transactional activities in day-to-day life. Realizing that Jugnoo needed to be backed by technology for smoother operations; we developed an in-house technology as a powerful management platform. To overcome the challenges of on-time deliveries, we introduced advanced features like route optimization, geo-analytics, and auto-allocation. All our offerings ride on the same backbone - the idea to increase the income of driver fleet by increasing utilization. By engaging auto drivers in both rides and deliveries, the company carefully balances demand and supply in a way, to manage the peak and low times very efficiently. “Following the stride of the latest trends coupled with the latest technology, Jugnoo is working towards being a onestop solution for hyper local needs of people.” Q. How do you work on your long-term relationship with your clients? Jugnoo uses the latest technology to constantly improve its processes and provide fastest solutions to its clients through its SaaS offerings. It builds its strength with the tech at its backbone, having in-house developers, continuously improving and updating, for better performance. We have proactive teams providing timely response to 22 | January 2018 |

clients and resolving the matters quickly. We look at maintaining a healthy, long-term relationship with clients by always being there, stepping in their shoes and walking their journey with them. Q. Kindly brief us about the most satisfactory experience with a client. What kind of game-changing services have you provided to them? Jugnoo aims to provide its services as per the customer needs and current trends. One of our Delhi based client dealing in organic milk, located far away from the city was having troubles with delivering the product. Jugnoo provided the convenient way of inter and intra city logistics solutions at a very economical cost. The merchant can simply log on to the Delivery app, request the pickup, track the delivery and see if the delivery is made in time. This Jugnoo service helped to deliver fresh organic milk to the doorstep of the people, making the entire process easier. As a game changer, Jugnoo uses the same fleet of autos for passenger rides and deliveries. Drivers when not moving passengers are helping businesses by delivering products to their customers. Q. What challenges have Jugnoo faced on the road to success? Please share with us the issues a company in this field generally faces. At the time of launching, the challenge that Jugnoo faced was introducing technology to the auto-rickshaw drivers. Most of the auto-rickshaw drivers came from a section of society which was not familiar with the technology-based platform that they were expected to use. Convincing them to use the tech-enabled platform to earn their livelihood was a challenge. Jugnoo invested a lot of time and effort in educating and training the drivers on using the technology. It constantly strived to simplify the usability of the software application, with the aim to make it as simple as possible. Jugnoo technical team developed GUI that displayed the script of the vernacular, to further make the software application user-friendly. The other common challenge faced was getting the right talent and people. We hired people at a fast pace that resulted in bad hiring and waste of time and effort. Therefore we slowed down the process of hiring and focused on coaching and developing the employees. Competition is also something that we faced as a challenge. We entered the market at the time where other major players had already set their foothold. We focus on growth and fundamentals, offering services beyond auto rides to on-demand hyper local deliveries. Q. What are the values and factors that you attribute to, for your success? The ability to give my best while being disconnected from outcomes. Obsession with outcomes puts fear in people and they can’t focus on solving the problem at hand. The other extreme is not to worry about future at all and not work towards making your dreams a reality. It is tough to work hard and still take failure as the most common outcome. Yet, this is the life of entrepreneurs. It takes practice but can be done. Q. What is the greatest strength of Jugnoo? How is it helping to move forward with the future plans? We believe in sustainable development model which comes from steady growth and resilience to market conditions. With constant innovation in terms of our business model, our tech integration, management and communication strategies based on customer feedback, we keep the stimulating development at every stage. Another thing that works well for us is that we move fast, make mistakes and learn from them. We are constantly striving to bring new products to the market and scaling our existing products. We take every mistake as an opportunity to bring something new and unique. With the strong belief in “Execution” of the ideas, the company intends to further extend its reach in India, and introduce each of its services across those cities. Its mission is to become a prominent brand in the hyper-local segment in Tier II and Tier III cities in the near future by creating a diverse transportation system that benefits all involved. | January 2018 | 23

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