Views
2 months ago

TPi_Magazine__February_2018

LITECOM Above: One of

LITECOM Above: One of the preserved breakout rooms in The Cube; Eurovision 2017 in Kyiv was another massive undertaking by the Litecom team. think this has international potential, particularly given the local amenities, so it is just a case of making sure we do everything properly and on our own terms.” SMALL IS BEAUTIFUL It’s this steadfast refusal to settle for anything below the company’s own high standards that is at the core of Litecom’s day-to-day outlook as well. Bremer Sørensen continued: “We are a small company and very happy about it. We don’t need to conquer the world.” Despite this stance, the company has experienced enviable growth in recent years; growth that Bremer Sørensen and the rest of Litecom’s management have approached with caution. “That last 4 years have not been healthy for us,” he said. “We’ve had lots of opportunities but we grew so rapidly that we became in danger of becoming a corporate shell with nothing inside it. Prospects arise and you run to them because you just expect that they aren’t going to come around too often. By doing so we perhaps forgot our core values - we remembered the clients but we forgot ourselves. “It’s like in a relationship; you need to cherish them at all times, but the fact is that, when you lose something you love, you quite often only “Prospects arise and you run to them because you just expect that they aren’t going to come around too often. By doing so we perhaps forgot our core values - we remembered the clients but we forgot ourselves.” Litecom CEO, Rasmus Bremer Sørensen 58 realise once it’s too late.” He continued: “We have around 50 or 60 people in the group but only about 20 rainmakers, so when we are all out of the house in China, the US, Germany, Sweden, or the UK, then there’s no one back here to pull the strings. We decided the best thing to do was to try and shrink a little bit - the old feeling of Litecom is coming back day-by-day. “That’s why The Cube is such a good opportunity. If we can get a client in there then we can care about them from start to finish; whether that is solving any technical issues or coming down to barbecue with them!” As well as attempting to recapture the more personal side of its day-to-day business, Litecom has also had to develop the corporate maturity and self-assurance to say ‘no’; particularly when saying ‘yes’ has the potential to jeopardise the company’s cherished core beliefs. Bremer Sørensen explained: “We had a German client come in during our busiest time - a client we really care about - but we didn’t have the ability to succeed with them. We tried to lay out our options, but we discovered we are fooling ourselves and we decided it was better to say no. It’s taken 17 years to have the balls to do it, and it sucks at the time, but it’s definitely

Made for touring. Made in Germany. VERA20. TSERIES B SERIES M SERIES >> >> >> >> >> >> compact and efficient horn tops with an extensive range of accessories exchangeable and rotatable horns for more flexibility TW AUDiO subwoofers - each one optimized for its area of application available from the compact 10“ B10 to our double 21“ BSX multifunctional loudspeakers with dozens of application possibilities rotatable coverage angles of 90 x 60* and 75 x 50** TSERIES B SERIES M SERIES *M6 and M8 **M10, M12, M15 MADE IN GERMANY twaudio.com