FAS CINA TING
INTRO Light is irresistibly appealing. It has an elementary fascination. Unicellular organisms move towards the light, plants turn towards the sun, and our retina automatically reacts to every light source. It even influences our psyche, our feelings, our health. Hence, the question is not: light or no light? But: how can we use it to shine a light onto our product and company – and create a long-lasting visibility for them? Let us bring some light in the dark.