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<strong>MJ</strong> GETS CHATTY WITH THIS SAVVY TWOSOME WHO IS TAKING<br />
ON THE CANNABIS INDUSTRY BY STORM. WITH A LOVE FOR<br />
FASHION AND STYLE JADE DANIELS & HARLEE CASE CREATE<br />
THEIR DREAM JOB BY GETTING FANCY, CONNECTING WOMEN<br />
AND STAYING BOSSY.<br />
HOW DID THE TWO OF YOU MEET?<br />
JADE We met through the magical world of Instagram! I moved to Southern Oregon<br />
from Houston (by way of Los Angeles) in 2<strong>01</strong>5 and was styling my jewelry and<br />
handbags with multiple photographers and bloggers there weekly. I didn’t know<br />
anyone in Oregon, so naturally I looked to social media to find some creative girls<br />
to take some photos with. I started searching hashtags of the small towns near me<br />
and came across a bunch of styled photo shoots of cute girls in vintage clothing<br />
that was @harleescloset. Thinking she had a shop and lived in Eugene, Oregon,<br />
2 hours away, I suggested I drive up and shoot with her at her store HARLEE Little<br />
did Jade know that I actually lived a few blocks away from her in tiny Jacksonville,<br />
Oregon, which was so crazy! We met up the next day, did a photo shoot the day<br />
after that, and have been friends and working creatively together ever since.<br />
WHAT WERE THE TWO OF YOU DOING PRIOR TO STARTING LOP?<br />
HARLEE One year I was trying to save up some money to go to Sasquatch Music<br />
Festival at The Gorge Amphitheatre in Washington. Being the clothes hoarder<br />
that I am, I had a closet full of vintage finds and started Instagram and Etsy<br />
accounts to sell some of my old clothes. After making $1000 fast, I decided to turn<br />
it into a full business which became ‘Harlee’s Closet’. When I wasn’t managing the<br />
vintage boutique I worked at, Three Penny Mercantile, in Ashland, Oregon, I was<br />
thrifting for days on end and shipping out hundreds of packages monthly. JADE<br />
Before Ladies of Paradise is what it is today, I was spending every other month in<br />
Guatemala, scouring the markets of Lake Atitlan and designing bags for my online<br />
shop. I would travel to villages and markets all over the world and find unique,<br />
one-of-a-kind jewelry, bags and home goods from places like the Grand Bazaar in<br />
Istanbul and small villages in Thailand. I started Ladies of Paradise in 2<strong>01</strong>4 and<br />
after moving to Oregon the next year to work in the Cannabis industry, my focus<br />
started shifting and I became more and more enamored by working in my fiance’s<br />
dispensaries and farms.<br />
WHAT INSPIRED YOU TO WORK TOGETHER? HOW DO YOU DIVIDE TASKS AND ROLES?<br />
JADE When I first met Harlee I saw something in her that reminded me of myself:<br />
she was running her own business, was super driven and creative, and had a lot of<br />
the same mannerisms as me (if you can consider losing your keys 30 seconds after<br />
entering the house a ‘mannerism’). I really valued Harlee’s creative direction and<br />
vision as a stylist and photographer for her own company, and those are what she<br />
brings to the table for LOP today. HARLEE We know our strengths and weaknesses<br />
well so it helps to divvy up tasks. One constant is that I shoot everything and she<br />
writes everything.<br />
HOW DO YOU LADIES BALANCE YOUR FRIENDSHIP AND WORK RELATIONSHIP?<br />
JADE We try to be really good about staying open with communication and letting<br />
each other know right away when something is bothering us. Building stuff up is<br />
never good for any relationship, any time. HARLEE That’s exactly it. We talk all day<br />
about everything. It can be really hard with two women with strong opinions to<br />
agree on everything, but honestly we are lucky that we A) have very similar crazy<br />
taste and B) respect the shit out of each other. We know at the end of the day our<br />
relationship is the most important thing to us.<br />
111 @<strong>MJ</strong>LIFESTYLE