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Quarterly review of the investment ecosystem in ... - Calibre One

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8<br />

Deal Highlights US<br />

Name: bit.ly<br />

Sector: L<strong>in</strong>k Shorten<strong>in</strong>g Service<br />

CEO: Andrew Cohen<br />

Investors: RRE Ventures, AOL Ventures,<br />

betaworks, O'Reilly Alpha Tech Ventures,<br />

SV Angel, The Founders Fund,<br />

Angel <strong>in</strong>vestors<br />

Deal Value: $10 million<br />

Name: Awarepo<strong>in</strong>t<br />

Sector: Wireless Communications<br />

Equipment<br />

CEO: Jay Deady<br />

Investors: Silicon Valley Bank<br />

Deal Value: $9 million<br />

Name: SilkRoad<br />

Sector: Employee Management S<strong>of</strong>tware<br />

CEO: Andrew Filipowski<br />

Investors: Intel Capital, Tenaya Capital,<br />

Foundation Capital, Azure Capital,<br />

SilkRoad Equity<br />

Deal Value: $40 million<br />

Name: Causes<br />

Sector: Consumer Web<br />

CEO: Joe Green<br />

Investors: New Enterprise Associates,<br />

The Founders Fund<br />

Deal Value: $9 million<br />

Name: PlayFirst<br />

Sector: Gam<strong>in</strong>g<br />

CEO: Mari Baker<br />

Investors: Mayfield Fund, Tr<strong>in</strong>ity Partners,<br />

Doll Capital Management,<br />

Rustic Canyon Ventures, Comerica Bank<br />

Deal Value: $9.2 million<br />

bit.ly is a URL shorten<strong>in</strong>g service that, <strong>in</strong> its role as <strong>the</strong> default<br />

l<strong>in</strong>k shorten<strong>in</strong>g provider for Twitter, has grown exponentially<br />

s<strong>in</strong>ce its <strong>in</strong>ception. The service allows users to take long,<br />

cumbersome hyperl<strong>in</strong>ks and convert <strong>the</strong>m <strong>in</strong>to much more<br />

manageable and less character heavy l<strong>in</strong>ks. With <strong>the</strong> advent<br />

<strong>of</strong> <strong>the</strong> bit.ly pro service, users can now <strong>in</strong>crease brand<br />

awareness and engagement with every l<strong>in</strong>k through nam<strong>in</strong>g<br />

part <strong>of</strong> <strong>the</strong> l<strong>in</strong>k <strong>in</strong> l<strong>in</strong>e with <strong>the</strong>ir organisation. Their position<br />

as Twitter’s default l<strong>in</strong>k shortener suggests a bright future.<br />

Awarepo<strong>in</strong>t was founded <strong>in</strong> 2002 and <strong>of</strong>fers Real-time<br />

awareness and Real-time location services to hospitals.<br />

The services <strong>of</strong>fered allow medical facilities to track <strong>the</strong><br />

status and location <strong>of</strong> assets throughout a hospital such<br />

as expensive medical equipment and patients that need<br />

to be tracked. The RFID chips that are <strong>in</strong>volved <strong>in</strong> this ensure<br />

that anyth<strong>in</strong>g that can be tagged, can be tracked. The data<br />

that is provided from this track<strong>in</strong>g also allows hospitals<br />

to streaml<strong>in</strong>e <strong>the</strong>ir processes and <strong>in</strong>crease efficiency.<br />

SilkRoad is an HR technology vendor that operates<br />

a SaaS model to provide a complete suite <strong>of</strong> talent<br />

management solutions. The firm services customers<br />

<strong>in</strong> around 50 countries worldwide, reach<strong>in</strong>g over 3 million<br />

users globally. The <strong><strong>in</strong>vestment</strong> will be utilised by SilkRoad<br />

to grow and improve <strong>the</strong>ir worldwide direct sales and<br />

market<strong>in</strong>g efforts, as well as allow strategic acquisitions<br />

and fur<strong>the</strong>r product development.<br />

Causes, launched <strong>in</strong> May 2007, has closed $9 Million<br />

<strong>in</strong> its Series C fund<strong>in</strong>g round from <strong>in</strong>vestors New Enterprise<br />

Associates and The Founders Fund. Causes, which began<br />

primarily as a Facebook application but is now run through<br />

a standalone website, is a consumer focused site based<br />

around help<strong>in</strong>g social causes such as charities and religions.<br />

Once a user creates or jo<strong>in</strong>s a social cause, this is highlighted<br />

<strong>in</strong> <strong>the</strong>ir news feed for <strong>the</strong>ir friends to see. The <strong><strong>in</strong>vestment</strong><br />

will be used primarily to <strong>in</strong>crease <strong>the</strong> number <strong>of</strong> senior<br />

staff work<strong>in</strong>g with Causes. The firm, which is a for pr<strong>of</strong>it<br />

organisation, generates revenue through ask<strong>in</strong>g users for ‘tips’.<br />

PlayFirst, a casual gam<strong>in</strong>g firm, has closed a Series C<br />

round <strong>of</strong> fund<strong>in</strong>g that will be used to expand <strong>in</strong>to mobile<br />

and social gam<strong>in</strong>g. The firm has released titles such<br />

as D<strong>in</strong>er Dash, Cook<strong>in</strong>g Dash and Wedd<strong>in</strong>g Dash,<br />

which have generated a comb<strong>in</strong>ed total <strong>of</strong> around<br />

100 million play sessions to date. The f<strong>in</strong>anc<strong>in</strong>g may<br />

be used to fund potential acquisitions.<br />

<strong>Calibre</strong> <strong>One</strong> : International Executive Search The <strong>Quarterly</strong> Transatlantic Tech Investment Review

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