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Pablo Odriozola - Portfolio2017

Objective To re-design a

Objective To re-design a filter pump for an inflatable pool Opportunity Give an added value to the machine and integrate it in its environment Target user Families with children 9

Nowadays, the filter pumps available in the market have the aesthetics of a machine rather than a finished product's, and it is believed that changing this will bring a new product opportunity. In this particular case, the chosen target users were children, and a design brief was carried out taking into account their special needs, as summarized in the next four points: Design: An external case needs to be designed to give the product an appealing look and to integrate it in its context of use. Games: Kids can't stay in the pool while the filter pump is working, so an alternative method for entertaining them could be implemented. Music: While kids are in the pool and the filter pump is off, an external loudspeaker could play music for them, Safety: Special safety measures need to be taken as children are not completely aware of the danger. 10

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