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BusinessDay 16 Apr 2018

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Monday <strong>16</strong> <strong>Apr</strong>il <strong>2018</strong><br />

C002D5556<br />

BUSINESS DAY<br />

41<br />

Harvard<br />

Business<br />

Review<br />

MondayMorning<br />

In association with<br />

Presenting in English when you’re not a native speaker<br />

DEBORAH GRAYSON RIEGEL<br />

Being compelled<br />

to speak in your<br />

non-native language<br />

can lead to feelings<br />

of frustration pressure,<br />

and insecurity.<br />

Add to that the burden<br />

of making formal business<br />

presentations in<br />

front of superiors, decision-makers<br />

and key<br />

stakeholders in your<br />

non-native language,<br />

and the anxiety is significantly<br />

greater.<br />

My co-author Ellen<br />

Dowling and I interviewed<br />

many leaders<br />

in this situation, and<br />

asked them to share<br />

their experiences. Here<br />

are three strategies nonnative<br />

English speakers<br />

can employ to help<br />

them feel more confident<br />

before, during and<br />

after a presentation:<br />

SPEND SIGNIFI-<br />

CANTLY MORE TIME<br />

PRACTICING YOUR<br />

DELIVERY THAN PER-<br />

FECTING YOUR DECK.<br />

The goal here is “overlearning”<br />

your presentation<br />

— pushing on<br />

with practice even when<br />

it seems like you’ve<br />

done enough. This will<br />

help your presentation<br />

to become embedded<br />

in your long-term memory<br />

and therefore less<br />

susceptible to the effects<br />

of stress. It will also<br />

help you speak spontaneously.<br />

DON’T AGONIZE<br />

ABOUT YOUR AC-<br />

CENT, BUT DO SLOW<br />

YOUR SPEAKING<br />

SPEED. An unfamiliar<br />

accent is particularly<br />

problematic in the first<br />

minute or two of your<br />

presentation when<br />

your audience must<br />

initially strain to understand<br />

you. Choose your<br />

opening words deliberately<br />

and pronounce<br />

them carefully. The au-<br />

dience will slowly develop<br />

an ear for your<br />

accent and find it easier<br />

to understand what you<br />

are saying.<br />

PAUSE EARLY AND<br />

OFTEN. Understanding<br />

accented speech requires<br />

listeners to draw<br />

on additional cognitive<br />

resources, not only to<br />

understand and remember<br />

what has been<br />

said but also to manage<br />

other information or<br />

tasks while listening to<br />

accented speech.<br />

For both native and<br />

non-native English<br />

speakers, perfection<br />

is overrated. But with<br />

some extra attention,<br />

effort and commitment,<br />

non-native English<br />

speakers can present<br />

with confidence,<br />

competence and cultural<br />

comfort.<br />

(Deborah Grayson<br />

Riegel is a principal at<br />

The Boda Group.)<br />

Why email is so stressful<br />

DORIE CLARK<br />

It’s easy to feel overwhelmed<br />

with the<br />

crush of email. In fact,<br />

one study showed the average<br />

professional spends<br />

4.1 hours per day responding<br />

to work messages.<br />

I undertook an experiment.<br />

For two weeks, I<br />

tracked, recorded and<br />

categorized every email<br />

I received, splitting them<br />

into categories like “client<br />

communication” and<br />

“networking or event invitation.”<br />

Everything that<br />

made it directly into my<br />

inbox was tallied — 1,<strong>16</strong>1<br />

messages over a two-week<br />

period.<br />

Here are three important<br />

lessons I learned from<br />

the process, which may<br />

be valuable as you think<br />

about how to make the<br />

time you spend on email<br />

more efficient, as well.<br />

EACH “YES” LEADS TO<br />

MORE WORK. Saying no<br />

is a challenge for any professional:<br />

You don’t want<br />

to disappoint people, and<br />

any given opportunity may<br />

lead to positive outcomes.<br />

But analyzing the emails I<br />

received taught me an important<br />

lesson about why<br />

it’s essential to exercise<br />

stringent judgment: Each<br />

“yes” leads to a cascade<br />

of (typically unforeseen)<br />

work. Recognizing the<br />

downstream consequences<br />

and impact on one’s<br />

time is essential when<br />

evaluating your decision.<br />

IT’S EASIER TO SAY<br />

“NO” WHEN YOU REAL-<br />

IZE HOW MANY PEOPLE<br />

ARE ASKING. It was stunning<br />

to me how many<br />

messages I received — a<br />

full 12% of my overall<br />

emails — that were people<br />

asking me to do things. In<br />

some cases, it was easy to<br />

say no. But many requests<br />

were harder to navigate,<br />

including 75 messages<br />

from colleagues asking for<br />

favors, whether it was a<br />

book endorsement, an introduction<br />

to someone, or<br />

a request to connect me to<br />

a contact of theirs.<br />

In total, I received 69<br />

requests per week, or<br />

nearly 10 per day. It takes<br />

extreme willpower to say<br />

no, but it became easier<br />

when taking the aggregate<br />

numbers into account. As<br />

the old saying goes, “Your<br />

inbox is someone else’s<br />

to-do list for you.” When I<br />

thought about how much<br />

energy I’d be spending<br />

doing 69 people’s bidding<br />

per week, it helped<br />

me refocus and recognize<br />

that I could only make an<br />

impact if I focused on my<br />

own priorities.<br />

I’ll suggest that the truly<br />

essential emails were<br />

client communication<br />

and inquiries about potential<br />

new engagements.<br />

Using that metric, only<br />

10.5% of the messages I received<br />

over the two-week<br />

period qualified.<br />

Spending more time<br />

fielding messages, time<br />

spent away from our own<br />

priorities, isn’t a sustainable<br />

answer. And asking<br />

people to take you off of<br />

mailing lists or leave you<br />

off of “reply all” threads is<br />

a losing battle. (Just save<br />

your time and don’t respond.)<br />

Instead, by understanding<br />

the signal-to-noise<br />

ratio of our inboxes, and<br />

recognizing how easy it is<br />

for others to make (often<br />

onerous) requests for our<br />

time, we can make smarter<br />

choices about where to focus<br />

our attention.<br />

(Dorie Clark is a marketing<br />

strategist and professional<br />

speaker who<br />

teaches at Duke University’s<br />

Fuqua School of<br />

Business.)<br />

Brought to you courtesy of First Bank Nigeria

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