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CE China Daily 2018 - Preview Edition

CE China Daily 2018 - Preview

PREVIEW EDITION THURSDAY 26 TH APRIL 2018 By Cleverdis, the publisher of IFA International EXCLUSIVE INTERVIEW When Quality Counts A strong retail focus, first-class exhibition space and pioneering media support - CE China set to place its exhibitors firmly in the spotlight Consumer Electronics China (CE China), a global IFA event, is yet again set to unite international exhibitors with Chinese retailers keen to bring new products to their customers. More than ever this year, technology mega-trends are driving innovation, with ever smaller and ever more powerful components, which in turn power emerging technologies like voice control and artificial intelligence. Jens Heithecker IFA Executive Director and Messe Berlin Vice- President …we focus on quality, because CE China for us means being different to any other show – being a highquality show with a high efficiency rate” » Read page 7 Dr Christian Göke CEO of Messe Berlin Organiser of CE China IFA Berlin, and its Asian counterpart, CE China, are catalysts for all this innovation. According to Dr Christian Göke, CEO of Messe Berlin (pictured left), “It’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s coinnovation at its best.” We look forward to seeing you at the show, and bringing you the latest news from the show floor next week. PRODUCT SPOTLIGHTS LIFAair LA502 Received the distinction “Honourable Mention” at the 2017 Red Dot Design Awards in Europe. » Read page 3 Royole Moon Royole Corporation has been named a winner in the Entertainment Category of the German Design Award for its Moon 3D Mobile Theatre. » Read page 3