ABRA-EmploymentBranding
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EMPLOYMENT<br />
BRAND +<br />
ADVERTISING<br />
STRATEGY<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
i<br />
ii<br />
iii<br />
iv<br />
v<br />
vi<br />
vii<br />
CAMPAIGN GOALS<br />
DEMOGRAPHICS<br />
STRATEGY<br />
AD TARGET RADIUS<br />
AD BUDGET<br />
PROCESS / TIMELINE<br />
TOTAL COST<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
i<br />
CAMPAIGN GOALS<br />
1 ESTABLISH abra as an employer of choice for auto body technicians in MN.<br />
2 BUILD awareness of employment opportunities at abra locations.<br />
3 DRIVE qualified candidate applications.<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
ii<br />
DEMOGRAPHICS<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
ii<br />
DEMOGRAPHICS<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
ii<br />
DEMOGRAPHICS<br />
TARGET AUDIENCE:<br />
GENDER:<br />
AGE:<br />
ETHNICITY:<br />
EDUCATION:<br />
MALE<br />
20-50<br />
WHITE<br />
iii<br />
STRATEGY<br />
1<br />
2<br />
3<br />
BRAND VIDEO<br />
+<br />
CAREERS<br />
MICROSITE<br />
+<br />
FACEBOOK<br />
+<br />
YOUTUBE<br />
CAMPAIGN<br />
=<br />
MORE<br />
APPLICATIONS<br />
&<br />
CANDIDATES<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
iii<br />
STRATEGY<br />
1<br />
EMPLOYMENT VIDEO<br />
30 seconds<br />
Script + Storyboard<br />
Professional quality<br />
Custom on-site footage<br />
Logo animation<br />
Extended Branding<br />
Voiceover<br />
Licence-free audio<br />
DRIVE YOUR CAREER<br />
FORWARD<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
iii<br />
STRATEGY<br />
1<br />
CAREERS MICROSITE<br />
Fully-responsive microsite<br />
Landing page + 3 sub-pages<br />
UX-optimized layout<br />
Custom navigation<br />
Clear CTAs<br />
Brand-compliant design<br />
ICIMS integration<br />
Google Analytics integration<br />
Web hosting<br />
Domain management<br />
abracareersmn.com<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
iii<br />
STRATEGY<br />
2<br />
FACEBOOK ADVERTISING<br />
Targeted ad to key demographic / geo<br />
Carousel, Canvas and Lead Generation ad<br />
formats<br />
Drive quality traffic to optimized landing page<br />
Scaleable budget<br />
Why Facebook?<br />
Two billion people use<br />
Facebook every month.<br />
1 of every 5 minutes that people in the US spend<br />
on mobile is on Facebook or Instagram.<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
EXAMPLE ADS:<br />
CAROUSEL ADS<br />
CANVAS ADS<br />
LEAD GEN ADS<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
iii<br />
STRATEGY<br />
2<br />
YOUTUBE ADVERTISING<br />
Trueview Instream ads<br />
Skippable budget-friendly video ads<br />
Display on auto repair / maintenance / vehicle<br />
showcase related search queries<br />
Search Results, Watch Page and Home Page<br />
ad formats<br />
Scaleable budget<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
EXAMPLE ADS:<br />
SEARCH RESULTS PAGE<br />
WATCH PAGE<br />
HOME PAGE<br />
© ONELINE MEDIA, LLC | ALL RIGHTS RESERVED
iv<br />
AD TARGET RADIUS
v<br />
AD BUDGET<br />
RECOMMENDED MONTHLY AD SPEND<br />
$2000<br />
$2500
vi<br />
PROCESS<br />
PRODUCE<br />
CAMPAIGN CREATIVE - Messaging / Copywriting, Microsite Build<br />
VIDEO PRODUCTION - Script + Storyboard Creation, Video Shoot, Editing, Post-Production<br />
30 DAYS<br />
BUILD<br />
CAMPAIGN CREATION - Set up Facebook and YouTube campaigns<br />
AD CREATION - Create and optimize ads for each platform<br />
LAUNCH<br />
LAUNCH AD CAMPAIGNS - Go live with Facebook and YouTube campaigns<br />
PUBLISH MICROSITE - Launch microsite and set as destination page for ad campaigns<br />
MEASURE<br />
REPORT (MONTHLY) ON KPIs - CTR, CPC, Web Traffic, Conversion, Campaign ROI<br />
OPTIMIZE CAMPAIGNS - Bid Adjustments, Ad Optimization<br />
6 MONTHS
vii<br />
TOTAL COST<br />
PRODUCTION / SETUP<br />
MONTHLY<br />
FACEBOOK / YOUTUBE CAMPAIGN<br />
$2500 $500 MGMT FEE<br />
VIDEO<br />
$5500-$7500 -<br />
MICROSITE<br />
$1750 $250 MGMT FEE<br />
AD SPEND<br />
-<br />
$4500 YOUTUBE + FACEBOOK<br />
COMMISSION (15% OF AD SPEND) $775<br />
-<br />
$9750 - $11750 $6025
QUESTIONS?<br />
PLEASE REACH OUT!<br />
STEVEN ANDREWS<br />
ONELINE MEDIA, LLC<br />
steven@oneline.is<br />
612-234-5129
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