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Waikato Business News April/May 2018

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News April/May

SPECIAL ADVERTISING WRAP Introducing the new home of EBBETT TOYOTA AND LEXUS OF HAMILTON Double boost for Ebbett Toyota customers THE LAUNCH OF TOYOTA’S NEW DRIVE HAPPY PROJECT – ONE OF THE MOST FUNDAMENTAL CHANGES TO THE WAY NEW CARS ARE SOLD IN NEW ZEALAND – HAS COINCIDED PERFECTLY WITH THE OPENING OF A NEW EBBETT TOYOTA SHOWROOM IN THE WAIKATO. The Drive Happy Project is all about putting the customer first: in essence it means all Toyota new cars models are now sold for the same price around New Zealand, dealerships are now known as stores and the commission sales model for paying staff is gone, replaced by salary focused around rewarding customer experience. The launch of the Drive Happy Project in early April came just days after Ebbett Toyota moved from a cramped site in the Hamilton CBD to a spacious showroom in Te Rapa – a move Ebbett Toyota chief executive James Harvey says “put Toyota back on the map in the Waikato”. The extra impact of the Drive Happy Project is a huge bonus. “The alignment is great,” says James. “We couldn’t have written a better script. For us to open the new Ebbett Toyota site less than a week before the Drive Happy project was launched is perfect.” Lexus arrival James is also excited at the long-awaited return of the distinguished Lexus brand to Hamilton with the addition of a standalone Lexus showroom at the site. He says the response from Waikato people to having Lexus in the city has been immediate. The Japanese philosophy of hospitality affects everything we do, including five-star treatment. Lexus strive to transform technology into exceptional experiences. Beyond vehicles, their pursuits in imagination and innovation seek to anticipate the future - so that we can keep doing better for people and society. Lexus already build great vehicles as per the JD Power Vehicle Dependability Study taking out the number one spot in the premium segment. “I look forward to the growth of Lexus in Hamilton and having another option for customers to consider when purchasing a vehicle,” says James. Customers first The Drive Happy Project – developed from years of research on what customers want – takes the negotiation around price out of the buying process and replaces it with a focus on ensuring customers find the car that’s best for them. When a customer buys a new Toyota model, they can be sure it costs the same at every store around the country. The new vision takes the “hard sell” and stress out of the car purchasing process. Also each Toyota store has a far wider range of demonstration models available to ensure the customers can test drive vehicles on their own terms and get the vehicle they really want. For example the new Ebbett Toyota site in Te Rapa has over 20 demonstration models ready to be driven. Once the customer has selected their new vehicle it can be easily ordered. Toyota’s online presence is being radically improved to allow potential customers to build and price their own vehicles, selecting colours, options and accessories. Toyota is also introducing Toyota Care Service Advantage, which gives the customer certainty about their servicing costs in the first four years of ownership and a reward for loyal customers extending the term of the vehicle warranty. For peace of mind if a customer makes the wrong choice of vehicle, they have a seven day money back guarantee. Continues next page

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