CE China Daily 2018 - Day 1 Edition
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DAY 1<br />
THURSDAY<br />
3 RD MAY <strong>2018</strong><br />
By Cleverdis,<br />
the publisher of<br />
IFA International<br />
BUYERS’ GUIDE<br />
IN-EAR<br />
HEADPHONES<br />
East Meets West<br />
<strong>CE</strong> <strong>China</strong> brings the best of global manufacturers<br />
together with Asian distribution<br />
SOUND<br />
IDEAS: LOUD<br />
& CLEAR!<br />
According to GfK Asia, for<br />
2017, wireless headsets<br />
grew 64% year-on-year,<br />
earbuds took off in 2017,<br />
growing over 1,000%<br />
(from a very small base).<br />
Read all about the latest<br />
trends in the in-ear<br />
headphone market.<br />
Read page 8<br />
Jens Heithecker<br />
IFA Executive Director<br />
& Messe Berlin Vice-<br />
President<br />
Read page 5<br />
Welcome to the third<br />
edition of <strong>CE</strong> <strong>China</strong>, the<br />
show designed to unite<br />
global brands with Chinese<br />
retailers who are keen to<br />
bring new products to their<br />
customers.<br />
Besides one of <strong>China</strong>’s<br />
most successful retailers<br />
Suning, Tmall/ Alibaba<br />
and JD.com are among<br />
the official partners for <strong>CE</strong><br />
<strong>China</strong> <strong>2018</strong>. These retail<br />
giants offer international<br />
brands a full range of<br />
services, simplifying access<br />
to the Chinese market.<br />
Based on the concept of<br />
the world’s most successful<br />
technical consumer goods<br />
trade show, IFA Berlin,<br />
<strong>CE</strong> <strong>China</strong> focuses on<br />
comprehensive cooperation<br />
with leading trade groups,<br />
strong global industrial<br />
partners, and the emotional<br />
presentation of innovative<br />
branded products. “The<br />
foundation of <strong>CE</strong> <strong>China</strong> on<br />
the same solid backbone as<br />
THE<br />
FOUNDATION<br />
OF <strong>CE</strong> CHINA<br />
ON THE<br />
SAME SOLID<br />
BACKBONE<br />
AS IFA BERLIN<br />
(…) CREATES<br />
A VERITABLE<br />
SOUR<strong>CE</strong> FOR<br />
BUSINESS.<br />
IFA Berlin gives the show a<br />
unique proposition, setting<br />
it apart from all others,<br />
and creates a veritable<br />
source for business”, said<br />
Jens Heithecker, <strong>CE</strong> <strong>China</strong><br />
Chairman and IFA Executive<br />
Director.<br />
<strong>CE</strong> <strong>China</strong> is designed to be<br />
the premier trade show for<br />
consumer electronics and<br />
home appliance brands in<br />
<strong>China</strong>.<br />
NEWS<br />
TRADE TALK<br />
Gerard Tan<br />
Commercial Director,<br />
GfK Asia<br />
There are a number<br />
of young people who<br />
have a smartphone<br />
but no credit card at<br />
all.<br />
» Read page 3<br />
Vladan & Daniel<br />
Rojnik<br />
Joint Managers, Gypi SPRL<br />
Our customers<br />
will say, “I want this<br />
brand, this product<br />
and this quantity”.<br />
That’s how we are<br />
working in the Asian<br />
markets. They ask us<br />
for different products<br />
and we check what<br />
we can offer.”<br />
» Read page 4
PREFA<strong>CE</strong><br />
PREFA<strong>CE</strong><br />
Richard Barnes<br />
<strong>CE</strong> <strong>China</strong> - Bringing<br />
Brands Together<br />
with Retailers<br />
The third edition of <strong>CE</strong> <strong>China</strong> opens its gates today with<br />
great prospects for industry networking and education.<br />
Today, this “global IFA event” provides a day full of market<br />
insights as visitors have the opportunity to experience a<br />
wide range of presentations at the newly introduced IFA<br />
Retail University @ <strong>CE</strong> <strong>China</strong>. Executives and experts of<br />
international consumer electronics and home appliances<br />
brands will give concise 20-minute power-briefings about<br />
market trends, technological advancements, and latest<br />
products.<br />
IFA Retail University is designed to provide international<br />
brands with maximum attention from Asian retailers.<br />
Chinese retail giant Suning, partner of <strong>CE</strong> <strong>China</strong>, coinitiated<br />
the new format, which has been developed to<br />
make even better use of the growing demand of especially<br />
Chinese middle class for international brand products.<br />
Besides Suning, major Chinese retailers Tmall/Alibaba and<br />
JD.com are among <strong>CE</strong> <strong>China</strong>’s official partners in <strong>2018</strong>.<br />
Kicked off by an analysis and overview over latest markets<br />
trends by one of the leading market research companies<br />
GfK, IFA Retail University hosts a number of global brands<br />
including Huawei, Yamazoki, Severin, Blaupunkt, Elgato,<br />
CASO Design and Fakir<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> is a CLEVERDIS Publication<br />
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Midea and KUKA Announce<br />
Roadmap for Robotics and<br />
Automation in <strong>China</strong><br />
The Midea-KUKA Smart<br />
Manufacturing Industry Park<br />
Established in Guangdong, marks the<br />
era of “Smart Manufacturing” in the<br />
Greater Bay Area in <strong>China</strong>.<br />
The launching ceremony of the<br />
Guangdong Intelligent Manufacturing<br />
Innovation Demonstration Park<br />
and Sino-German Intelligent<br />
Manufacturing International<br />
Cooperation Demonstration Zone and<br />
the concurrent ground-breaking event<br />
of Midea-KUKA Smart Manufacturing<br />
Industry Park took place in Shunde on<br />
March 28, <strong>2018</strong>.<br />
The Vice-Governor of Guangdong<br />
Province, Chen Liangxian, the<br />
Director of Investment Promotion<br />
Agency of the Ministry of Commerce,<br />
Liu Dianxun, the Secretary of CPC<br />
Foshan Municipal Committee, Lu Yi,<br />
Midea’s Chairman & <strong>CE</strong>O, Paul Fang<br />
and Dr Till Reuter, <strong>CE</strong>O of KUKA AG<br />
as well as senior management from<br />
both companies, attended this major<br />
event.<br />
Midea, together with KUKA, have<br />
announced that with the former’s<br />
investment in the latter’s business<br />
activities in <strong>China</strong>, both parties have<br />
decided to set up three separate<br />
joint ventures with the vision<br />
to ultimately boost a fast and<br />
comprehensive growth in the<br />
automation business. Both parties<br />
will work to expand the businesses<br />
of industrial robots, healthcare<br />
and warehouse automation, and<br />
offer customised products and<br />
solutions in response to the fastgrowing<br />
demands in smart<br />
manufacturing, smart healthcare and<br />
smart logistics in the <strong>China</strong> market.<br />
The respective shareholders, Midea<br />
Group and KUKA Aktiengesellschaft,<br />
will each have a stake of 50% in the<br />
joint venture company.<br />
On this very first occasion where the<br />
group has announced its development<br />
strategy since its acquisition of KUKA,<br />
the companies outlined the common<br />
roadmap for KUKA robotics business<br />
in <strong>China</strong>.<br />
“With the joint ventures, we are<br />
now concretising our growth plans in<br />
<strong>China</strong>, thereby securing global success<br />
for KUKA,” said Dr Reuter. “KUKA<br />
and Midea complement each other<br />
very well. The merger brings us closer<br />
to our goal of becoming the No. 1 in<br />
<strong>China</strong>”<br />
Dr Till Reuter<br />
<strong>CE</strong>O of KUKA AG<br />
Ground breaking ceremony<br />
at new Smart Manufacturing plant<br />
2
NEWS<br />
A NEW ERA<br />
OF GROWTH<br />
AT SEVERIN<br />
Severin arrives at <strong>CE</strong> <strong>China</strong> this<br />
year with a “new look” board of<br />
management and ownership.<br />
Gerard Tan<br />
Commercial Director, GfK Asia<br />
APAC a Key Driver<br />
of Global <strong>CE</strong> Markets<br />
GfK’s Gerard Tan was one of the<br />
“main acts” at the recent IFA Global<br />
Press Conference in Rome. In his<br />
presentation, he explained that<br />
in Asia, the consumer is “hyperconnected”.<br />
We are moving towards<br />
an era in which consumers today,<br />
especially Asian consumers, really<br />
embrace the connected lifestyle in<br />
everything they do.<br />
GfK has been looking at how consumers use<br />
their smartphone when shopping around<br />
the world, and found that in Asia Pacific,<br />
the percentage was particularly high. 90%<br />
of consumers in <strong>China</strong> use their smartphone<br />
to help them do their shopping. Brands are<br />
thus customising their marketing, keeping<br />
this in mind, and it’s even affecting the way<br />
products are rolled-out and presented. Even<br />
baby boomers, aged approximately from 53<br />
to 71, now use their mobile phone as the<br />
first source of information before shopping,<br />
and it goes without saying that Gen Y and<br />
Gen Z are leading the charge. The majority of<br />
them don’t even have credit cards, but most<br />
of them will be carrying a mobile phone.<br />
According to Tan, there is a link between<br />
the consumers across Asia-Pacific, in that<br />
among the younger generation, 90% own<br />
smartphones, but only 69% hold credit<br />
cards or charge cards: “There are a number<br />
of young people who have a smartphone<br />
but no credit card at all. And they do three<br />
things: they explore, the research and they<br />
purchase; and they want to do these three<br />
things whenever and wherever they are.<br />
Here, <strong>China</strong> and India are way ahead of<br />
the curve. 70% of all the consumers we<br />
surveyed also agreed that these three things<br />
are fundamentally part of what they do<br />
almost every week. This has resulted in the<br />
skyrocketing of eCommerce – online sales.<br />
This has grown to US$46bn in APAC – and<br />
I am just talking about eight markets. That<br />
breaks down to US$31bn in smartphone<br />
sales, US$7bn for TVs and US$8bn for major<br />
appliances. So, going to a shop, and then<br />
making the purchases online, is becoming<br />
very common in APAC.”<br />
Sales of biometric enabled smartphones are<br />
growing fast, and another new phenomenon<br />
is a surge in sales of smartwatches with NFC<br />
– as a “mobile wallet”. In terms of value,<br />
Tan says we are now up to around half of all<br />
sales – a growth of 22% over the previous<br />
year.<br />
With a rapidly expanding consumer base,<br />
Asians are tech savvy consumers. Data<br />
shows that Asians are spending more and<br />
more across all major tech devices. Asia is<br />
hungry for new technology – with its rapidly<br />
expanding middle class. The continent<br />
is embracing mobile payments, fuelling<br />
opportunities for omni-channel, and Asia<br />
is making AI more affordable, with high<br />
adoption rates, and <strong>China</strong> leading the way<br />
In 2012, Rudolf Schulte took over all company<br />
shares as part of a restructuring and, together<br />
with partners with the start-up of SEVERIN<br />
Floorcare GmbH, successfully entered the<br />
segment of electrical floor care appliances. In<br />
2014, the Knauf family became shareholders in<br />
SEVERIN Elektrogeräte GmbH, and today, the<br />
Knauf family has taken over all shares of the<br />
Schulte family.<br />
SEVERIN, as a leading German manufacturer<br />
and supplier of small electrical appliances, has<br />
been successfully active in <strong>China</strong> since 1995,<br />
as well as its parent plant in Sundern, with a<br />
100% own production plant. In addition, the<br />
company expanded its export activities to more<br />
than 90 countries around the world, including<br />
its own distribution companies in Sweden, the<br />
Netherlands, France, Spain, Italy, Poland and<br />
Hong Kong.<br />
Henceforth, the company is managed by<br />
Christian Strebl and former commercial director<br />
Ulrich Cramer. In the summer of 2017, Mr.<br />
Strebl assumed responsibility for the overall<br />
sales and marketing activities of SEVERIN<br />
Elektrogeräte GmbH and thus for the SEVERIN<br />
brand business. As part of the realignment, he<br />
has now been appointed as Managing Director<br />
responsible for Sales, Marketing and Product<br />
Management<br />
Christian Strebl<br />
New Managing Director, SEVERIN<br />
Elektrogeräte GmbH<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> • Thursday 3 rd May <strong>2018</strong><br />
3
TRADE TALK<br />
WE HAVE TEN OR TWELVE<br />
DIFFERENT CUSTOMERS<br />
ALREADY IN THE REGION, AND<br />
ARE LOOKING TO GROW THAT<br />
THANKS TO CONTACTS THIS<br />
YEAR AT <strong>CE</strong> CHINA.<br />
Vladan and Daniel Rojnik<br />
Joint Managers, Gypi SPRL<br />
Gypi Makes Inroads to Asia<br />
Exclusive Interview - Vladan and Daniel Rojnik – joint managers – Gypi SPRL<br />
Based in Brussels, Belgium, GYPI SPRL was founded in 1989 to<br />
facilitate group purchases for our various affiliates. We spoke<br />
to Vladan and Daniel Rojnik about their company’s aspirations<br />
in Asia.<br />
Today, Gypi is primarily a European<br />
distributor of branded consumer<br />
electronics, and also, we started<br />
around ten years ago exporting to<br />
other areas all over the world – in<br />
Asia, the USA, the Middle East and<br />
so on. We have good sources for<br />
all kinds of consumer electronics<br />
products. Three years ago, we also<br />
started exporting to <strong>China</strong>, Hong<br />
Kong and other parts of Asia. We<br />
exhibited at <strong>CE</strong> <strong>China</strong> in 2016, and<br />
are back in <strong>2018</strong>. The main target<br />
is to increase our cooperation and<br />
exports in Asia, mainly to internet<br />
shops, supermarket chains and so<br />
on, supplying them with consumer<br />
electronics. We already work in<br />
<strong>China</strong>; we started working in <strong>China</strong><br />
around a year and a half ago, as<br />
well as Japan, and more recently<br />
Singapore. We have ten or twelve<br />
different customers already in the<br />
region, and are looking to grow that<br />
thanks to contacts this year at <strong>CE</strong><br />
<strong>China</strong>.<br />
What kinds of electronics are you<br />
mainly dealing with?<br />
Mainly home electronics and kitchen<br />
appliances. Not AV, except some<br />
high-level products like Sennheiser,<br />
JBL etc. Today the highest volume<br />
is mainly focussed in the fields of<br />
health care, kitchen appliances,<br />
kitchen robots, vacuum cleaners,<br />
etc.<br />
Do you have any “star products”<br />
that you distribute?<br />
To be honest, we mainly work on<br />
request. Our customers will say,<br />
“I want this brand, this product<br />
and this quantity”. That’s how we<br />
are working in the Asian markets.<br />
They ask us for different products<br />
and we check what we can offer.<br />
Consequently, we don’t have<br />
any “star products” or best seller<br />
products. Models and assortments<br />
are also changing all the time. What<br />
is important is that we don’t offer<br />
refurbished products, end-of-life<br />
products or damaged products. All<br />
the products are really brand new,<br />
coming from the main producers<br />
in the industry. It’s not a stocklots<br />
business or one-shots. We<br />
organise regular deliveries, of course<br />
depending on availability, as we can<br />
get shortages on some products as<br />
can happen anywhere. It’s brand<br />
new products, quickly available –<br />
let’s say within one to two weeks<br />
maximum, and we are also able to<br />
make forecasts. We have a number<br />
of customers for whom we do<br />
forecasts for the coming months.<br />
Could we say you are a kind<br />
of “catalyst” between the<br />
Asian buyers and European<br />
manufacturers?<br />
We are kind of like a centralised<br />
European purchasing office. We<br />
also work with a very broad variety<br />
of products – not only consumer<br />
electronics, such as suit cases,<br />
luxury products etc. Of course, our<br />
organisation is made and works 90%<br />
in <strong>CE</strong>, but we also have sources and<br />
contacts in other product categories.<br />
We can even buy cosmetics! It’s not<br />
a daily business for us, but we are<br />
able to supply any kinds of products<br />
except for fresh foodstuffs<br />
Your preferred companion at<br />
the world’s top TCG trade event...<br />
ifa-international.org<br />
4
EXCLUSIVE INTERVIEW<br />
IT’S LIKE HAVING ANOTHER HAND<br />
IN THE CHINESE MARKET, GETTING IN<br />
CONTACT WITH, AND SHAKING THE HANDS<br />
OF ALL THE MAJOR MOVERS IN THE<br />
CHINESE MARKET<br />
Jens Heithecker<br />
IFA Executive Director<br />
& Messe Berlin Vice-President<br />
The Right Contacts, the Right Ideas<br />
Exclusive interview: IFA Executive Director and Messe Berlin Vice-<br />
President Jens Heithecker<br />
The success of a trade<br />
show such as <strong>CE</strong> <strong>China</strong> can<br />
be measured by its “Key<br />
Performance Indicators”. But<br />
just what are the KPIs for this<br />
show? We put the question to<br />
Jens Heithecker.<br />
It’s not a usual KPI for us to have<br />
more and more and more visitors.<br />
That’s more or less easy in <strong>China</strong>. You<br />
can go to the universities and fill the<br />
room. The idea is really to get high<br />
quality trade visitors combined with<br />
public who are really interested in<br />
new technology. It’s not about mass,<br />
or the largest number, it’s all about<br />
the right number. It means we try<br />
to measure how many retailers we<br />
address, how many retailers we have<br />
in the room, and the atmosphere<br />
between the retail and the brands.<br />
That’s not directly measurable, but<br />
it’s a kind of KPI. One must also not<br />
forget the coverage of new products<br />
of the industry in the market. That’s<br />
the next step, because whenever we<br />
bring the industry together with the<br />
retailers, the products have been<br />
shifted from the manufacturing<br />
sites to the retail sites, but how<br />
does the consumer know there are<br />
new products? We have to help and<br />
support the industry with promotion<br />
for the products by this incomparable<br />
media effect a trade show as a<br />
neutral platform for industry can<br />
have, and it’s this combination that<br />
determines the success of the event<br />
in my view.<br />
In <strong>China</strong>, there are other specific<br />
points about which we have to<br />
be aware. Developing the right<br />
contacts, networking with the right<br />
people from the industry, from the<br />
retail, from the media, that’s much<br />
more important for us. That’s our<br />
valuable and very fragile KPI for<br />
the next editions. In a couple of<br />
years, when the growth accelerates,<br />
it might shift, and will shift into<br />
different directions, but not yet.<br />
How do IFA and <strong>CE</strong> <strong>China</strong><br />
complement each other?<br />
It’s about connecting the networks<br />
on both sides, getting access to<br />
the Chinese market even from the<br />
Berlin side. It’s like having another<br />
hand in the Chinese market, getting<br />
in contact with, and shaking the<br />
hands of all the major movers in the<br />
Chinese market for IFA in Berlin. On<br />
the other side, it’s our blood, our<br />
knowledge we bring in.<br />
What can European retailers<br />
learn from Chinese retailers and<br />
vice-versa?<br />
What you can learn from Chinese<br />
retailers is the combination of bricks<br />
& mortar and online retail, which<br />
they have more or less solved.<br />
They still have their challenges of<br />
course, but they are very strong in<br />
this combination. These retailers<br />
are also curious to introduce new<br />
technologies in their shops, such as<br />
cashier-free payment systems. On<br />
the other hand, a question mark still<br />
often hangs over the service aspect.<br />
Whenever you go into a Chinese<br />
retail store, you will see a lot of<br />
sales people, but they are often paid<br />
commission by brand, so they are<br />
not necessarily neutral. While that<br />
may be good for driving sales, in a<br />
connected world, if the consumer<br />
is looking for fair recommendations<br />
by the retailer, this is something<br />
that is very well done in European<br />
retail. It’s also all about up-selling,<br />
because often the benefits of a<br />
higher priced product will be much<br />
more important for the consumer, if<br />
they are correctly explained. For this,<br />
you need knowledge in products,<br />
knowledge in brands, their ‘stories’,<br />
and in service.<br />
<strong>China</strong> is by far and away the<br />
most advanced when it comes to<br />
people interested in new ideas<br />
and concepts. Why so, do you<br />
think?<br />
It’s true, Chinese consumers are very<br />
open to new technology. I think the<br />
major point in <strong>China</strong>, and that’s a<br />
huge difference when it comes to<br />
other markets, is that here we have<br />
a huge construction industry with<br />
a huge number of new apartments<br />
and houses being brought into the<br />
market all the time. And whenever<br />
you erect a new building, it’s much<br />
easier to talk about connected home,<br />
and all the smart home functions,<br />
before you build the house, than<br />
to do it afterwards. That’s a big<br />
advantage in <strong>China</strong>. They are also<br />
much more open with their data<br />
usage than in Europe<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> • Thursday 3 rd May <strong>2018</strong><br />
5
COMMUNICATION<br />
Global Smartphone Shipments<br />
– 0.5% Decline in 2017<br />
According to IDC, worldwide<br />
smartphone shipments declined<br />
0.5% in 2017, the first yearover-year<br />
decline the market has<br />
experienced since the introduction<br />
of what we now know as<br />
smartphones. Smartphone<br />
companies shipped a total of 1.46<br />
billion devices in 2017. During<br />
the holiday quarter (4Q17),<br />
smartphone vendors shipped<br />
a total of 393.0 million units<br />
resulting in an 8.5% decline when<br />
compared to the 429.8 million<br />
units shipped in the final quarter<br />
of 2016. Looking forward, IDC<br />
expects shipment volumes to<br />
return to low single-digit growth<br />
in <strong>2018</strong> and the overall market to<br />
experience a compound annual<br />
growth rate (CAGR) of 2.8% over<br />
the 2017-2022 forecast period<br />
with volumes forecast to reach<br />
1.68 billion units in 2022.<br />
CHINA SMARTPHONE MARKET<br />
DECLINES BY 15.7% YOY IN<br />
2017Q4 AND 4.9% IN 2017<br />
According to preliminary data from<br />
the IDC Quarterly Mobile Phone<br />
TOP FIVE SMARTPHONE COMPANIES IN PRC, SHIPMENTS, MARKET SHARE,<br />
AND YEAR-OVER-YEAR GROWTH, 2017 PRELIMINARY DATA (Units in Millions)<br />
Tracker, the <strong>China</strong> smartphone<br />
market declined 15.7% year-overyear<br />
(YoY) in 2017Q4 and 4.9%<br />
for the whole of 2017.<br />
“In 2017, the minor upgrades that<br />
Chinese smartphone companies<br />
made to their offerings were not<br />
enough to move consumers to<br />
splurge on new models, resulting in<br />
a general slowdown in the market.<br />
The smaller players continued<br />
to suffer as the top five players<br />
grew their market share,” says Tay<br />
Xiaohan, Research Manager of IDC<br />
Asia/Pacific’s Client Devices team<br />
Company 2017 Shipment 2017 Market Share 2016 Shipment 2016 Market Year-Over-Year<br />
Volumes Volumes Share Change<br />
Huawei 90.9 20.4% 76.6 16.4% 18.6%<br />
OPPO 80.5 18.1% 78.4 16.8% 2.7%<br />
vivo 68.6 15.4% 69.2 14.8% -0.8%<br />
Xiaomi 55.1 12.4% 41.5 8.9% 32.6%<br />
Apple 41.1 9.3% 44.9 9.6% -8.3%<br />
Others 108.2 24.3% 156.7 33.5% -31.0%<br />
Total 444.3 100.0% 467.3 100.0% -4.9%<br />
Source: IDC Quarterly Mobile Phone Tracker, February 6, <strong>2018</strong><br />
SMARTWATCHES<br />
TO HAVE MORE<br />
THAN JUST FIFTEEN<br />
MINUTES OF FAME<br />
Worldwide shipments of wearable<br />
devices are on track to grow<br />
15.1% in <strong>2018</strong>, totalling 132.9<br />
million units over the course of<br />
the year. The overall market is also<br />
expected to deliver a compound<br />
annual growth rate (CAGR) of<br />
13.4% over the next five years,<br />
culminating in 219.4 million units<br />
shipped in 2022, according to<br />
the IDC Worldwide Quarterly<br />
Wearable Device Tracker. With<br />
cellular connectivity on the rise and<br />
shifting consumer preferences, IDC<br />
believes smartwatches will account<br />
for almost two out of every five<br />
wearable devices shipped in 2022.<br />
DEMAND FOR<br />
AUGMENTED<br />
REALITY/VIRTUAL<br />
REALITY HEADSETS<br />
EXPECTED TO<br />
REBOUND IN<br />
<strong>2018</strong><br />
Worldwide shipments for<br />
augmented reality (AR) and virtual<br />
reality (VR) headsets will grow to<br />
68.9 million units in 2022 with a<br />
five-year compound annual growth<br />
rate (CAGR) of 52.5%, according<br />
to the latest forecast from the IDC<br />
Worldwide Quarterly Augmented<br />
and Virtual Reality Headset Tracker.<br />
Despite the weakness the market<br />
experienced in 2017, IDC anticipates<br />
a return to growth in <strong>2018</strong> with total<br />
combined AR/VR volumes reaching<br />
12.4 million units, marking a yearover-year<br />
increase of 48.5% as new<br />
vendors, new use cases, and new<br />
business models emerge.<br />
Looking ahead, IDC expects the VR<br />
headset market to rebound in <strong>2018</strong><br />
as new devices such as Facebook’s<br />
Oculus Go, HTC’s Vive Pro, and<br />
Lenovo’s Mirage Solo with <strong>Day</strong>dream<br />
ship into the market with new<br />
capabilities and new price points<br />
“At present, fitness uses lead by<br />
a mile but mobile payments and<br />
messaging are starting to catch<br />
on,” said Jitesh Ubrani senior<br />
research analyst for IDC Mobile<br />
Device Trackers. “The addition of<br />
cellular connectivity is also starting<br />
to resonate with early adopters and<br />
looking ahead the emergence of<br />
new use cases like music streaming<br />
or additional health sensors will<br />
make cellular connectivity pivotal<br />
to the success of the smartwatch”<br />
6
智 能 小 设 备<br />
<br />
<br />
据 IDC( 国 际 数 据 公 司 )<br />
称 ,2017 年 全 球 智 能 手 机 出<br />
货 量 下 降 0.5%, 这 是 自 智<br />
能 手 机 出 现 以 来 , 市 场 首 次<br />
出 现 的 同 比 下 降 。 2017 年 ,<br />
智 能 手 机 公 司 的 出 货 总 量 达<br />
到 14.6 亿 部 。 在 假 日 (4Q17<br />
) 期 间 , 智 能 手 机 供 应 商 共<br />
出 货 3.93 亿 部 , 与 去 年 第 四<br />
季 度 的 4.298 亿 部 相 比 下 降 了<br />
8.5%。 展 望 未 来 ,IDC 预 计<br />
<strong>2018</strong> 年 出 货 量 将 恢 复 低 单 位<br />
数 增 长 , 整 体 市 场 在 2017-<br />
2022 年 预 测 期 间 的 复 合 年 均<br />
增 长 率 (CAGR) 为 2.8%,<br />
预 计 销 量 在 2022 年 达 到 16.8<br />
亿 部 。<br />
中 国 智 能 手 机 市 场 2017 年<br />
第 四 季 度 同 比 下 降 15.7%<br />
,2017 年 全 年 下 降 4.9%<br />
根 据 IDC 季 度 手 机 发 货 量 调<br />
查 的 初 步 数 据 , 中 国 智 能 手<br />
机 市 场 2017 年 第 四 季 度 同 比<br />
下 降 15.7%,2017 年 全 年 下<br />
降 4.9%。<br />
“ 2017 年 , 中 国 智 能 手 机 公<br />
司 对 其 产 品 进 行 的 小 幅 升 级<br />
不 足 以 带 动 消 费 者 购 买 其 新<br />
升 级 版 手 机 , 导 致 市 场 发 展<br />
普 遍 放 缓 。 随 着 前 五 名 玩 家<br />
的 市 场 份 额 增 加 , 小 型 玩 家<br />
持 续 受 压 。” IDC 亚 太 区 客<br />
户 端 设 备 团 队 研 究 经 理 Tay<br />
Xiaohan 表 示 。<br />
中 国 五 大 智 能 手 机 公 司 2017 年 关 于 出 货 量 、 市 场 份 额 、 年 增 长 率 的 初 步 数 据<br />
( 数 据 单 位 : 百 万 )<br />
企 业 2017 年 出 货 量 2017 市 场 份 额 2016 年 出 货 量 2016 年 市 场 份 额 年 增 长 率<br />
Huawei ( 华 为 ) 90.9 20.4% 76.6 16.4% 18.6%<br />
OPPO 80.5 18.1% 78.4 16.8% 2.7%<br />
vivo 68.6 15.4% 69.2 14.8% -0.8%<br />
Xiaomi ( 小 米 ) 55.1 12.4% 41.5 8.9% 32.6%<br />
Apple ( 苹 果 ) 41.1 9.3% 44.9 9.6% -8.3%<br />
其 他 108.2 24.3% 156.7 33.5% -31.0%<br />
总 数 达 444.3 100.0% 467.3 100.0% -4.9%<br />
数 据 来 源 : 国 际 数 据 公 司 (IDC) 季 度 手 机 市 场 跟 踪 调 查 报 告 ,<strong>2018</strong> 年 2 月 6 日<br />
<strong>2018</strong> 年 , 全 球 可 穿 戴 设 备 的<br />
出 货 量 将 增 长 15.1%, 会 在 今<br />
年 达 到 1.329 亿 台 。 据 IDC 全<br />
球 季 度 可 穿 戴 设 备 发 货 量 调<br />
查 统 计 , 整 体 市 场 未 来 五 年<br />
的 年 复 合 增 长 率 (CAGR)<br />
将 达 到 13.4%, 到 2022 年 出 货<br />
单 位 会 达 到 2.194 亿 个 单 位 。<br />
随 着 蜂 窝 连 接 性 的 不 断 增 加<br />
和 消 费 者 偏 好 的 转 变 ,IDC<br />
认 为 智 能 手 表 将 在 2022 年 出<br />
货 的 每 五 台 可 穿 戴 设 备 中 占<br />
据 至 少 两 台 。<br />
“ 目 前 , 智 能 手 表 主 要 用 于 健<br />
身 , 但 移 动 支 付 和 信 息 传 送<br />
也 开 始 流 行 起 来 ,” IDC 移 动<br />
设 备 跟 踪 器 高 级 研 究 分 析 师<br />
Jitesh Ubrani 说 到 ,“ 蜂 窝 连 接<br />
的 增 加 也 开 始 引 起 早 期 使 用<br />
者 的 共 鸣 , 并 开 始 期 待 更 多<br />
其 他 类 似 音 乐 流 和 健 康 传 感<br />
器 等 新 技 术 的 出 现 , 它 们 将<br />
使 蜂 窝 连 接 成 为 智 能 手 表 成<br />
功 的 关 键 。<br />
<br />
<br />
根 据 IDC 全 球 季 度 AR 和 VR 头 显 (<br />
头 戴 显 示 器 设 备 ) 发 货 量 调 查 的 最<br />
新 预 测 显 示 ,2022 年 全 球 增 强 现 实<br />
(AR) 和 虚 拟 现 实 (VR) 头 显 的<br />
发 货 量 将 增 长 至 6890 万 台 , 其 5 年<br />
的 複 合 增 長 率 (CAGR) 将 为 52.5%<br />
。 尽 管 2017 年 市 场 经 历 了 疲 软 的 局<br />
面 , 但 IDC 预 计 <strong>2018</strong> 年 市 场 环 境 将<br />
因 为 一 些 新 厂 商 , 新 技 术 以 及 新 商<br />
业 模 式 的 出 现 恢 复 增 长 ,AR 和 VR<br />
总 量 将 达 到 1240 万 台 , 与 前 一 年 同<br />
期 相 比 将 增 长 48.5%。<br />
展 望 未 来 , 随 着 Facebook 的 Oculus<br />
Go,HTC 的 Vive Pro 以 及 联 想 配 备<br />
了 <strong>Day</strong>dream VR 控 制 器 的 Mirage Solo<br />
等 新 设 备 带 着 其 新 功 能 和 新 定 价 进<br />
入 市 场 ,IDC 预 计 VR 头 显 市 场 将 会<br />
在 <strong>2018</strong> 年 反 弹 。<br />
<strong>CE</strong> <strong>China</strong> <strong>Daily</strong> • Thursday 3 rd May <strong>2018</strong><br />
7
BUYERS' GUIDE<br />
IN-EAR HEADPHONES<br />
APAC & GLOBAL<br />
MARKET STATISTICS<br />
According to GfK Asia, for 2017, wireless<br />
headsets grew 64% year-on-year, earbuds<br />
took off in 2017, growing over 1,000%<br />
(from a very small base).<br />
Meanwhile, Researchandmarkets.com<br />
reports that the global earphones and<br />
headphones market is expected to grow<br />
at a CAGR of 7.31% during 2017-2023<br />
and cross $US20 billion in revenue by<br />
2023.<br />
As mobile devices have become more<br />
affordable, the demand for entry-level<br />
headphones is also increasing globally.<br />
On the other hand, there is also a huge<br />
demand for specialised, high-end, best<br />
sound quality earphones and headphones.<br />
There are more than 3,000 companies<br />
engaged in manufacturing of earphones<br />
and headphones. The top five<br />
manufacturers, Beats, Bose, Sennheiser,<br />
Sony, and Skullcandy have two-thirds<br />
of the global market share in terms of<br />
value and 50% of the market share in<br />
terms of volume. The smart and nonsmart<br />
earphones segments are expected<br />
to follow a similar trend to the wired and<br />
wireless segments.<br />
EVOLUTION OF MUSIC ON-THE-GO; WIRELESS<br />
HEADSETS GROW 64% YEAR ON YEAR,<br />
EARBUDS TAKE OFF IN 2017<br />
Millions<br />
Millions<br />
Mobile Headsets (Stereo), Segment Sales Volumes, 2016-2017<br />
10<br />
9<br />
8<br />
7<br />
6<br />
5<br />
4<br />
3<br />
2<br />
2015 2016 2017<br />
4<br />
2<br />
0<br />
2016 2017<br />
Sports<br />
+78%<br />
THE FUTURE<br />
As technology improves, we can expect<br />
better sound quality in increasingly smaller<br />
in-ear headphones. Also, true wireless<br />
earphones like Apple’s AirPods or Samsung’s<br />
IconX can reach their full potential with<br />
better sound quality and equal battery life.<br />
Now we only need a way to prevent us from<br />
losing one of our true wireless headphones.<br />
Maybe a wire will be needed after all…<br />
Millions<br />
2<br />
1<br />
0<br />
+1,271%<br />
2016 2017<br />
True Wireless<br />
Source: Total market GfK Point of Sales Tracking 2017 – Mobile Headsets<br />
Stereo, for AU, CN, KH & TW.<br />
STATE OF PLAY<br />
In recent years, the focus of the in-ear<br />
headphone market was sports. Easy to wear and<br />
comfortable headphones which will hold during<br />
sports. But recent developments in audio like hires<br />
audio will show a shift to high quality in-ear<br />
headphones.<br />
INNOVATIONS TO LOOK FOR AT <strong>CE</strong> CHINA<br />
WIRELESS, WIRELESS<br />
AND…<br />
Wireless! More and<br />
more in-ear headphones<br />
will be wireless and really<br />
comfortable. With small<br />
batteries and really good<br />
connectivity options inear<br />
buds are elegant and<br />
fashionable. This characteristic<br />
will attract the public, rather<br />
than niche audiences. With<br />
this in mind, wireless is very<br />
dominant.<br />
USB-TYPE C<br />
If headphones have a<br />
wire, it will probably will be a<br />
USB-C connection. Since the<br />
removal of the headphone<br />
jack by Apple, more and<br />
more manufacturers are<br />
banning the analogue input<br />
from their products. Where<br />
Apple switched to Lightningheadphones,<br />
others will stick<br />
to USB type C. However, this<br />
doesn’t mean the headphonejack<br />
will disappear entirely.<br />
INNOVATING @ <strong>CE</strong> CHINA<br />
POWERWINTOP BT-519<br />
by Shenzhen Wintop Electronics Co., Ltd.<br />
• Aluminium Alloy Bluetooth Earphone<br />
• Safe and comfortable half in-ear design,<br />
anti-falling snail shape ear hook<br />
• High definition listening experience due to<br />
HD digital decoding chip - AptX decoding<br />
technology<br />
• Active noise cancelling working principle<br />
• Bluetooth V4.1<br />
• Integrated molding remote control<br />
• IPX4 waterproof - no fear of sweat and rain<br />
• Strong endurance: 250 hours standby time,<br />
7 hours talking time<br />
HI-RES<br />
Playing hi-res audio will<br />
become the new standard for<br />
wireless headphone-users.<br />
Thanks to technology like<br />
aptX, it’s easy for consumers to<br />
listen to 24-bit music without<br />
the hassle of a wire. And<br />
since services like TIDAL now<br />
support MQA, hi-res music<br />
is more accessible than ever.<br />
With this development, the<br />
end user is the big winner. It<br />
gives the consumer not only a<br />
better connection but also a big<br />
improvement in sound quality.<br />
KINGSUN DC-0562<br />
by Shenzhen Kingsun Enterprises Co., Ltd.<br />
• OEM/ODM Bluetooth sport headset<br />
• Bluetooth version: 4.1<br />
• Transmission distance: 10 metres<br />
• Network talking<br />
• Playing music<br />
• Up to two devices<br />
» STAND 9B71<br />
OUR THANKS TO WOUTER DIEMER - RESHIFT - EDITOR IN CHIEF ZOOM.NL - MEDIA TOTAAL – EISA MEMBER - FOR HIS INPUT.<br />
8