CE China Daily 2018 - Day 1 Edition

cleverdis

DAY 1

THURSDAY

3 RD MAY 2018

By Cleverdis,

the publisher of

IFA International

BUYERS’ GUIDE

IN-EAR

HEADPHONES

East Meets West

CE China brings the best of global manufacturers

together with Asian distribution

SOUND

IDEAS: LOUD

& CLEAR!

According to GfK Asia, for

2017, wireless headsets

grew 64% year-on-year,

earbuds took off in 2017,

growing over 1,000%

(from a very small base).

Read all about the latest

trends in the in-ear

headphone market.

Read page 8

Jens Heithecker

IFA Executive Director

& Messe Berlin Vice-

President

Read page 5

Welcome to the third

edition of CE China, the

show designed to unite

global brands with Chinese

retailers who are keen to

bring new products to their

customers.

Besides one of China’s

most successful retailers

Suning, Tmall/ Alibaba

and JD.com are among

the official partners for CE

China 2018. These retail

giants offer international

brands a full range of

services, simplifying access

to the Chinese market.

Based on the concept of

the world’s most successful

technical consumer goods

trade show, IFA Berlin,

CE China focuses on

comprehensive cooperation

with leading trade groups,

strong global industrial

partners, and the emotional

presentation of innovative

branded products. “The

foundation of CE China on

the same solid backbone as

THE

FOUNDATION

OF CE CHINA

ON THE

SAME SOLID

BACKBONE

AS IFA BERLIN

(…) CREATES

A VERITABLE

SOURCE FOR

BUSINESS.

IFA Berlin gives the show a

unique proposition, setting

it apart from all others,

and creates a veritable

source for business”, said

Jens Heithecker, CE China

Chairman and IFA Executive

Director.

CE China is designed to be

the premier trade show for

consumer electronics and

home appliance brands in

China.

NEWS

TRADE TALK

Gerard Tan

Commercial Director,

GfK Asia

There are a number

of young people who

have a smartphone

but no credit card at

all.

» Read page 3

Vladan & Daniel

Rojnik

Joint Managers, Gypi SPRL

Our customers

will say, “I want this

brand, this product

and this quantity”.

That’s how we are

working in the Asian

markets. They ask us

for different products

and we check what

we can offer.”

» Read page 4


PREFACE

PREFACE

Richard Barnes

CE China - Bringing

Brands Together

with Retailers

The third edition of CE China opens its gates today with

great prospects for industry networking and education.

Today, this “global IFA event” provides a day full of market

insights as visitors have the opportunity to experience a

wide range of presentations at the newly introduced IFA

Retail University @ CE China. Executives and experts of

international consumer electronics and home appliances

brands will give concise 20-minute power-briefings about

market trends, technological advancements, and latest

products.

IFA Retail University is designed to provide international

brands with maximum attention from Asian retailers.

Chinese retail giant Suning, partner of CE China, coinitiated

the new format, which has been developed to

make even better use of the growing demand of especially

Chinese middle class for international brand products.

Besides Suning, major Chinese retailers Tmall/Alibaba and

JD.com are among CE China’s official partners in 2018.

Kicked off by an analysis and overview over latest markets

trends by one of the leading market research companies

GfK, IFA Retail University hosts a number of global brands

including Huawei, Yamazoki, Severin, Blaupunkt, Elgato,

CASO Design and Fakir

CE China Daily is a CLEVERDIS Publication

• 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France

• Tel: + 33 442 77 46 00 - Fax: + 33 442 77 46 01

SARL capitalised at e155,750 - VAT FR 95413604471 -

RCS Marseille 413 604 471

info@cleverdis.com - www.cleverdis.com

• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director:

Jean-Guy Bienfait • Project Manager: Wenchao Wang • Chief Analyst: Richard Barnes • Editorial

Coordination: Yingying Deng • Marketing Manager: Nathalie Meissner • Art Director: Hélène

Beunat • With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg

Sander • To contact them : first name.last name@cechinadaily.com

• Printing: China Gold Printing Group Limited, Shenzhen 518029, Guangdong, China

• Cover: © Messe Berlin GmbH

© CLEVERDIS 2018 - Registration of Copyright May 2018

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee

can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional

or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this

publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result

from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication,

even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by

photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law

according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks

and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as

to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are

included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs

and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication

therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking

statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are

statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating

to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect,

actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and

does not intend to update these forward-looking statements during the period of publication.

Photo Credits and Copyright: All Rights Reserved.

Midea and KUKA Announce

Roadmap for Robotics and

Automation in China

The Midea-KUKA Smart

Manufacturing Industry Park

Established in Guangdong, marks the

era of “Smart Manufacturing” in the

Greater Bay Area in China.

The launching ceremony of the

Guangdong Intelligent Manufacturing

Innovation Demonstration Park

and Sino-German Intelligent

Manufacturing International

Cooperation Demonstration Zone and

the concurrent ground-breaking event

of Midea-KUKA Smart Manufacturing

Industry Park took place in Shunde on

March 28, 2018.

The Vice-Governor of Guangdong

Province, Chen Liangxian, the

Director of Investment Promotion

Agency of the Ministry of Commerce,

Liu Dianxun, the Secretary of CPC

Foshan Municipal Committee, Lu Yi,

Midea’s Chairman & CEO, Paul Fang

and Dr Till Reuter, CEO of KUKA AG

as well as senior management from

both companies, attended this major

event.

Midea, together with KUKA, have

announced that with the former’s

investment in the latter’s business

activities in China, both parties have

decided to set up three separate

joint ventures with the vision

to ultimately boost a fast and

comprehensive growth in the

automation business. Both parties

will work to expand the businesses

of industrial robots, healthcare

and warehouse automation, and

offer customised products and

solutions in response to the fastgrowing

demands in smart

manufacturing, smart healthcare and

smart logistics in the China market.

The respective shareholders, Midea

Group and KUKA Aktiengesellschaft,

will each have a stake of 50% in the

joint venture company.

On this very first occasion where the

group has announced its development

strategy since its acquisition of KUKA,

the companies outlined the common

roadmap for KUKA robotics business

in China.

“With the joint ventures, we are

now concretising our growth plans in

China, thereby securing global success

for KUKA,” said Dr Reuter. “KUKA

and Midea complement each other

very well. The merger brings us closer

to our goal of becoming the No. 1 in

China

Dr Till Reuter

CEO of KUKA AG

Ground breaking ceremony

at new Smart Manufacturing plant

2


NEWS

A NEW ERA

OF GROWTH

AT SEVERIN

Severin arrives at CE China this

year with a “new look” board of

management and ownership.

Gerard Tan

Commercial Director, GfK Asia

APAC a Key Driver

of Global CE Markets

GfK’s Gerard Tan was one of the

“main acts” at the recent IFA Global

Press Conference in Rome. In his

presentation, he explained that

in Asia, the consumer is “hyperconnected”.

We are moving towards

an era in which consumers today,

especially Asian consumers, really

embrace the connected lifestyle in

everything they do.

GfK has been looking at how consumers use

their smartphone when shopping around

the world, and found that in Asia Pacific,

the percentage was particularly high. 90%

of consumers in China use their smartphone

to help them do their shopping. Brands are

thus customising their marketing, keeping

this in mind, and it’s even affecting the way

products are rolled-out and presented. Even

baby boomers, aged approximately from 53

to 71, now use their mobile phone as the

first source of information before shopping,

and it goes without saying that Gen Y and

Gen Z are leading the charge. The majority of

them don’t even have credit cards, but most

of them will be carrying a mobile phone.

According to Tan, there is a link between

the consumers across Asia-Pacific, in that

among the younger generation, 90% own

smartphones, but only 69% hold credit

cards or charge cards: “There are a number

of young people who have a smartphone

but no credit card at all. And they do three

things: they explore, the research and they

purchase; and they want to do these three

things whenever and wherever they are.

Here, China and India are way ahead of

the curve. 70% of all the consumers we

surveyed also agreed that these three things

are fundamentally part of what they do

almost every week. This has resulted in the

skyrocketing of eCommerce – online sales.

This has grown to US$46bn in APAC – and

I am just talking about eight markets. That

breaks down to US$31bn in smartphone

sales, US$7bn for TVs and US$8bn for major

appliances. So, going to a shop, and then

making the purchases online, is becoming

very common in APAC.”

Sales of biometric enabled smartphones are

growing fast, and another new phenomenon

is a surge in sales of smartwatches with NFC

– as a “mobile wallet”. In terms of value,

Tan says we are now up to around half of all

sales – a growth of 22% over the previous

year.

With a rapidly expanding consumer base,

Asians are tech savvy consumers. Data

shows that Asians are spending more and

more across all major tech devices. Asia is

hungry for new technology – with its rapidly

expanding middle class. The continent

is embracing mobile payments, fuelling

opportunities for omni-channel, and Asia

is making AI more affordable, with high

adoption rates, and China leading the way

In 2012, Rudolf Schulte took over all company

shares as part of a restructuring and, together

with partners with the start-up of SEVERIN

Floorcare GmbH, successfully entered the

segment of electrical floor care appliances. In

2014, the Knauf family became shareholders in

SEVERIN Elektrogeräte GmbH, and today, the

Knauf family has taken over all shares of the

Schulte family.

SEVERIN, as a leading German manufacturer

and supplier of small electrical appliances, has

been successfully active in China since 1995,

as well as its parent plant in Sundern, with a

100% own production plant. In addition, the

company expanded its export activities to more

than 90 countries around the world, including

its own distribution companies in Sweden, the

Netherlands, France, Spain, Italy, Poland and

Hong Kong.

Henceforth, the company is managed by

Christian Strebl and former commercial director

Ulrich Cramer. In the summer of 2017, Mr.

Strebl assumed responsibility for the overall

sales and marketing activities of SEVERIN

Elektrogeräte GmbH and thus for the SEVERIN

brand business. As part of the realignment, he

has now been appointed as Managing Director

responsible for Sales, Marketing and Product

Management

Christian Strebl

New Managing Director, SEVERIN

Elektrogeräte GmbH

CE China Daily • Thursday 3 rd May 2018

3


TRADE TALK

WE HAVE TEN OR TWELVE

DIFFERENT CUSTOMERS

ALREADY IN THE REGION, AND

ARE LOOKING TO GROW THAT

THANKS TO CONTACTS THIS

YEAR AT CE CHINA.

Vladan and Daniel Rojnik

Joint Managers, Gypi SPRL

Gypi Makes Inroads to Asia

Exclusive Interview - Vladan and Daniel Rojnik – joint managers – Gypi SPRL

Based in Brussels, Belgium, GYPI SPRL was founded in 1989 to

facilitate group purchases for our various affiliates. We spoke

to Vladan and Daniel Rojnik about their company’s aspirations

in Asia.

Today, Gypi is primarily a European

distributor of branded consumer

electronics, and also, we started

around ten years ago exporting to

other areas all over the world – in

Asia, the USA, the Middle East and

so on. We have good sources for

all kinds of consumer electronics

products. Three years ago, we also

started exporting to China, Hong

Kong and other parts of Asia. We

exhibited at CE China in 2016, and

are back in 2018. The main target

is to increase our cooperation and

exports in Asia, mainly to internet

shops, supermarket chains and so

on, supplying them with consumer

electronics. We already work in

China; we started working in China

around a year and a half ago, as

well as Japan, and more recently

Singapore. We have ten or twelve

different customers already in the

region, and are looking to grow that

thanks to contacts this year at CE

China.

What kinds of electronics are you

mainly dealing with?

Mainly home electronics and kitchen

appliances. Not AV, except some

high-level products like Sennheiser,

JBL etc. Today the highest volume

is mainly focussed in the fields of

health care, kitchen appliances,

kitchen robots, vacuum cleaners,

etc.

Do you have any “star products”

that you distribute?

To be honest, we mainly work on

request. Our customers will say,

“I want this brand, this product

and this quantity”. That’s how we

are working in the Asian markets.

They ask us for different products

and we check what we can offer.

Consequently, we don’t have

any “star products” or best seller

products. Models and assortments

are also changing all the time. What

is important is that we don’t offer

refurbished products, end-of-life

products or damaged products. All

the products are really brand new,

coming from the main producers

in the industry. It’s not a stocklots

business or one-shots. We

organise regular deliveries, of course

depending on availability, as we can

get shortages on some products as

can happen anywhere. It’s brand

new products, quickly available –

let’s say within one to two weeks

maximum, and we are also able to

make forecasts. We have a number

of customers for whom we do

forecasts for the coming months.

Could we say you are a kind

of “catalyst” between the

Asian buyers and European

manufacturers?

We are kind of like a centralised

European purchasing office. We

also work with a very broad variety

of products – not only consumer

electronics, such as suit cases,

luxury products etc. Of course, our

organisation is made and works 90%

in CE, but we also have sources and

contacts in other product categories.

We can even buy cosmetics! It’s not

a daily business for us, but we are

able to supply any kinds of products

except for fresh foodstuffs

Your preferred companion at

the world’s top TCG trade event...

ifa-international.org

4


EXCLUSIVE INTERVIEW

IT’S LIKE HAVING ANOTHER HAND

IN THE CHINESE MARKET, GETTING IN

CONTACT WITH, AND SHAKING THE HANDS

OF ALL THE MAJOR MOVERS IN THE

CHINESE MARKET

Jens Heithecker

IFA Executive Director

& Messe Berlin Vice-President

The Right Contacts, the Right Ideas

Exclusive interview: IFA Executive Director and Messe Berlin Vice-

President Jens Heithecker

The success of a trade

show such as CE China can

be measured by its “Key

Performance Indicators”. But

just what are the KPIs for this

show? We put the question to

Jens Heithecker.

It’s not a usual KPI for us to have

more and more and more visitors.

That’s more or less easy in China. You

can go to the universities and fill the

room. The idea is really to get high

quality trade visitors combined with

public who are really interested in

new technology. It’s not about mass,

or the largest number, it’s all about

the right number. It means we try

to measure how many retailers we

address, how many retailers we have

in the room, and the atmosphere

between the retail and the brands.

That’s not directly measurable, but

it’s a kind of KPI. One must also not

forget the coverage of new products

of the industry in the market. That’s

the next step, because whenever we

bring the industry together with the

retailers, the products have been

shifted from the manufacturing

sites to the retail sites, but how

does the consumer know there are

new products? We have to help and

support the industry with promotion

for the products by this incomparable

media effect a trade show as a

neutral platform for industry can

have, and it’s this combination that

determines the success of the event

in my view.

In China, there are other specific

points about which we have to

be aware. Developing the right

contacts, networking with the right

people from the industry, from the

retail, from the media, that’s much

more important for us. That’s our

valuable and very fragile KPI for

the next editions. In a couple of

years, when the growth accelerates,

it might shift, and will shift into

different directions, but not yet.

How do IFA and CE China

complement each other?

It’s about connecting the networks

on both sides, getting access to

the Chinese market even from the

Berlin side. It’s like having another

hand in the Chinese market, getting

in contact with, and shaking the

hands of all the major movers in the

Chinese market for IFA in Berlin. On

the other side, it’s our blood, our

knowledge we bring in.

What can European retailers

learn from Chinese retailers and

vice-versa?

What you can learn from Chinese

retailers is the combination of bricks

& mortar and online retail, which

they have more or less solved.

They still have their challenges of

course, but they are very strong in

this combination. These retailers

are also curious to introduce new

technologies in their shops, such as

cashier-free payment systems. On

the other hand, a question mark still

often hangs over the service aspect.

Whenever you go into a Chinese

retail store, you will see a lot of

sales people, but they are often paid

commission by brand, so they are

not necessarily neutral. While that

may be good for driving sales, in a

connected world, if the consumer

is looking for fair recommendations

by the retailer, this is something

that is very well done in European

retail. It’s also all about up-selling,

because often the benefits of a

higher priced product will be much

more important for the consumer, if

they are correctly explained. For this,

you need knowledge in products,

knowledge in brands, their ‘stories’,

and in service.

China is by far and away the

most advanced when it comes to

people interested in new ideas

and concepts. Why so, do you

think?

It’s true, Chinese consumers are very

open to new technology. I think the

major point in China, and that’s a

huge difference when it comes to

other markets, is that here we have

a huge construction industry with

a huge number of new apartments

and houses being brought into the

market all the time. And whenever

you erect a new building, it’s much

easier to talk about connected home,

and all the smart home functions,

before you build the house, than

to do it afterwards. That’s a big

advantage in China. They are also

much more open with their data

usage than in Europe

CE China Daily • Thursday 3 rd May 2018

5


COMMUNICATION

Global Smartphone Shipments

– 0.5% Decline in 2017

According to IDC, worldwide

smartphone shipments declined

0.5% in 2017, the first yearover-year

decline the market has

experienced since the introduction

of what we now know as

smartphones. Smartphone

companies shipped a total of 1.46

billion devices in 2017. During

the holiday quarter (4Q17),

smartphone vendors shipped

a total of 393.0 million units

resulting in an 8.5% decline when

compared to the 429.8 million

units shipped in the final quarter

of 2016. Looking forward, IDC

expects shipment volumes to

return to low single-digit growth

in 2018 and the overall market to

experience a compound annual

growth rate (CAGR) of 2.8% over

the 2017-2022 forecast period

with volumes forecast to reach

1.68 billion units in 2022.

CHINA SMARTPHONE MARKET

DECLINES BY 15.7% YOY IN

2017Q4 AND 4.9% IN 2017

According to preliminary data from

the IDC Quarterly Mobile Phone

TOP FIVE SMARTPHONE COMPANIES IN PRC, SHIPMENTS, MARKET SHARE,

AND YEAR-OVER-YEAR GROWTH, 2017 PRELIMINARY DATA (Units in Millions)

Tracker, the China smartphone

market declined 15.7% year-overyear

(YoY) in 2017Q4 and 4.9%

for the whole of 2017.

“In 2017, the minor upgrades that

Chinese smartphone companies

made to their offerings were not

enough to move consumers to

splurge on new models, resulting in

a general slowdown in the market.

The smaller players continued

to suffer as the top five players

grew their market share,” says Tay

Xiaohan, Research Manager of IDC

Asia/Pacific’s Client Devices team

Company 2017 Shipment 2017 Market Share 2016 Shipment 2016 Market Year-Over-Year

Volumes Volumes Share Change

Huawei 90.9 20.4% 76.6 16.4% 18.6%

OPPO 80.5 18.1% 78.4 16.8% 2.7%

vivo 68.6 15.4% 69.2 14.8% -0.8%

Xiaomi 55.1 12.4% 41.5 8.9% 32.6%

Apple 41.1 9.3% 44.9 9.6% -8.3%

Others 108.2 24.3% 156.7 33.5% -31.0%

Total 444.3 100.0% 467.3 100.0% -4.9%

Source: IDC Quarterly Mobile Phone Tracker, February 6, 2018

SMARTWATCHES

TO HAVE MORE

THAN JUST FIFTEEN

MINUTES OF FAME

Worldwide shipments of wearable

devices are on track to grow

15.1% in 2018, totalling 132.9

million units over the course of

the year. The overall market is also

expected to deliver a compound

annual growth rate (CAGR) of

13.4% over the next five years,

culminating in 219.4 million units

shipped in 2022, according to

the IDC Worldwide Quarterly

Wearable Device Tracker. With

cellular connectivity on the rise and

shifting consumer preferences, IDC

believes smartwatches will account

for almost two out of every five

wearable devices shipped in 2022.

DEMAND FOR

AUGMENTED

REALITY/VIRTUAL

REALITY HEADSETS

EXPECTED TO

REBOUND IN

2018

Worldwide shipments for

augmented reality (AR) and virtual

reality (VR) headsets will grow to

68.9 million units in 2022 with a

five-year compound annual growth

rate (CAGR) of 52.5%, according

to the latest forecast from the IDC

Worldwide Quarterly Augmented

and Virtual Reality Headset Tracker.

Despite the weakness the market

experienced in 2017, IDC anticipates

a return to growth in 2018 with total

combined AR/VR volumes reaching

12.4 million units, marking a yearover-year

increase of 48.5% as new

vendors, new use cases, and new

business models emerge.

Looking ahead, IDC expects the VR

headset market to rebound in 2018

as new devices such as Facebook’s

Oculus Go, HTC’s Vive Pro, and

Lenovo’s Mirage Solo with Daydream

ship into the market with new

capabilities and new price points

“At present, fitness uses lead by

a mile but mobile payments and

messaging are starting to catch

on,” said Jitesh Ubrani senior

research analyst for IDC Mobile

Device Trackers. “The addition of

cellular connectivity is also starting

to resonate with early adopters and

looking ahead the emergence of

new use cases like music streaming

or additional health sensors will

make cellular connectivity pivotal

to the success of the smartwatch”

6


智 能 小 设 备



据 IDC( 国 际 数 据 公 司 )

称 ,2017 年 全 球 智 能 手 机 出

货 量 下 降 0.5%, 这 是 自 智

能 手 机 出 现 以 来 , 市 场 首 次

出 现 的 同 比 下 降 。 2017 年 ,

智 能 手 机 公 司 的 出 货 总 量 达

到 14.6 亿 部 。 在 假 日 (4Q17

) 期 间 , 智 能 手 机 供 应 商 共

出 货 3.93 亿 部 , 与 去 年 第 四

季 度 的 4.298 亿 部 相 比 下 降 了

8.5%。 展 望 未 来 ,IDC 预 计

2018 年 出 货 量 将 恢 复 低 单 位

数 增 长 , 整 体 市 场 在 2017-

2022 年 预 测 期 间 的 复 合 年 均

增 长 率 (CAGR) 为 2.8%,

预 计 销 量 在 2022 年 达 到 16.8

亿 部 。

中 国 智 能 手 机 市 场 2017 年

第 四 季 度 同 比 下 降 15.7%

,2017 年 全 年 下 降 4.9%

根 据 IDC 季 度 手 机 发 货 量 调

查 的 初 步 数 据 , 中 国 智 能 手

机 市 场 2017 年 第 四 季 度 同 比

下 降 15.7%,2017 年 全 年 下

降 4.9%。

“ 2017 年 , 中 国 智 能 手 机 公

司 对 其 产 品 进 行 的 小 幅 升 级

不 足 以 带 动 消 费 者 购 买 其 新

升 级 版 手 机 , 导 致 市 场 发 展

普 遍 放 缓 。 随 着 前 五 名 玩 家

的 市 场 份 额 增 加 , 小 型 玩 家

持 续 受 压 。” IDC 亚 太 区 客

户 端 设 备 团 队 研 究 经 理 Tay

Xiaohan 表 示 。

中 国 五 大 智 能 手 机 公 司 2017 年 关 于 出 货 量 、 市 场 份 额 、 年 增 长 率 的 初 步 数 据

( 数 据 单 位 : 百 万 )

企 业 2017 年 出 货 量 2017 市 场 份 额 2016 年 出 货 量 2016 年 市 场 份 额 年 增 长 率

Huawei ( 华 为 ) 90.9 20.4% 76.6 16.4% 18.6%

OPPO 80.5 18.1% 78.4 16.8% 2.7%

vivo 68.6 15.4% 69.2 14.8% -0.8%

Xiaomi ( 小 米 ) 55.1 12.4% 41.5 8.9% 32.6%

Apple ( 苹 果 ) 41.1 9.3% 44.9 9.6% -8.3%

其 他 108.2 24.3% 156.7 33.5% -31.0%

总 数 达 444.3 100.0% 467.3 100.0% -4.9%

数 据 来 源 : 国 际 数 据 公 司 (IDC) 季 度 手 机 市 场 跟 踪 调 查 报 告 ,2018 年 2 月 6 日

2018 年 , 全 球 可 穿 戴 设 备 的

出 货 量 将 增 长 15.1%, 会 在 今

年 达 到 1.329 亿 台 。 据 IDC 全

球 季 度 可 穿 戴 设 备 发 货 量 调

查 统 计 , 整 体 市 场 未 来 五 年

的 年 复 合 增 长 率 (CAGR)

将 达 到 13.4%, 到 2022 年 出 货

单 位 会 达 到 2.194 亿 个 单 位 。

随 着 蜂 窝 连 接 性 的 不 断 增 加

和 消 费 者 偏 好 的 转 变 ,IDC

认 为 智 能 手 表 将 在 2022 年 出

货 的 每 五 台 可 穿 戴 设 备 中 占

据 至 少 两 台 。

“ 目 前 , 智 能 手 表 主 要 用 于 健

身 , 但 移 动 支 付 和 信 息 传 送

也 开 始 流 行 起 来 ,” IDC 移 动

设 备 跟 踪 器 高 级 研 究 分 析 师

Jitesh Ubrani 说 到 ,“ 蜂 窝 连 接

的 增 加 也 开 始 引 起 早 期 使 用

者 的 共 鸣 , 并 开 始 期 待 更 多

其 他 类 似 音 乐 流 和 健 康 传 感

器 等 新 技 术 的 出 现 , 它 们 将

使 蜂 窝 连 接 成 为 智 能 手 表 成

功 的 关 键 。



根 据 IDC 全 球 季 度 AR 和 VR 头 显 (

头 戴 显 示 器 设 备 ) 发 货 量 调 查 的 最

新 预 测 显 示 ,2022 年 全 球 增 强 现 实

(AR) 和 虚 拟 现 实 (VR) 头 显 的

发 货 量 将 增 长 至 6890 万 台 , 其 5 年

的 複 合 增 長 率 (CAGR) 将 为 52.5%

。 尽 管 2017 年 市 场 经 历 了 疲 软 的 局

面 , 但 IDC 预 计 2018 年 市 场 环 境 将

因 为 一 些 新 厂 商 , 新 技 术 以 及 新 商

业 模 式 的 出 现 恢 复 增 长 ,AR 和 VR

总 量 将 达 到 1240 万 台 , 与 前 一 年 同

期 相 比 将 增 长 48.5%。

展 望 未 来 , 随 着 Facebook 的 Oculus

Go,HTC 的 Vive Pro 以 及 联 想 配 备

Daydream VR 控 制 器 的 Mirage Solo

等 新 设 备 带 着 其 新 功 能 和 新 定 价 进

入 市 场 ,IDC 预 计 VR 头 显 市 场 将 会

2018 年 反 弹 。

CE China Daily • Thursday 3 rd May 2018

7


BUYERS' GUIDE

IN-EAR HEADPHONES

APAC & GLOBAL

MARKET STATISTICS

According to GfK Asia, for 2017, wireless

headsets grew 64% year-on-year, earbuds

took off in 2017, growing over 1,000%

(from a very small base).

Meanwhile, Researchandmarkets.com

reports that the global earphones and

headphones market is expected to grow

at a CAGR of 7.31% during 2017-2023

and cross $US20 billion in revenue by

2023.

As mobile devices have become more

affordable, the demand for entry-level

headphones is also increasing globally.

On the other hand, there is also a huge

demand for specialised, high-end, best

sound quality earphones and headphones.

There are more than 3,000 companies

engaged in manufacturing of earphones

and headphones. The top five

manufacturers, Beats, Bose, Sennheiser,

Sony, and Skullcandy have two-thirds

of the global market share in terms of

value and 50% of the market share in

terms of volume. The smart and nonsmart

earphones segments are expected

to follow a similar trend to the wired and

wireless segments.

EVOLUTION OF MUSIC ON-THE-GO; WIRELESS

HEADSETS GROW 64% YEAR ON YEAR,

EARBUDS TAKE OFF IN 2017

Millions

Millions

Mobile Headsets (Stereo), Segment Sales Volumes, 2016-2017

10

9

8

7

6

5

4

3

2

2015 2016 2017

4

2

0

2016 2017

Sports

+78%

THE FUTURE

As technology improves, we can expect

better sound quality in increasingly smaller

in-ear headphones. Also, true wireless

earphones like Apple’s AirPods or Samsung’s

IconX can reach their full potential with

better sound quality and equal battery life.

Now we only need a way to prevent us from

losing one of our true wireless headphones.

Maybe a wire will be needed after all…

Millions

2

1

0

+1,271%

2016 2017

True Wireless

Source: Total market GfK Point of Sales Tracking 2017 – Mobile Headsets

Stereo, for AU, CN, KH & TW.

STATE OF PLAY

In recent years, the focus of the in-ear

headphone market was sports. Easy to wear and

comfortable headphones which will hold during

sports. But recent developments in audio like hires

audio will show a shift to high quality in-ear

headphones.

INNOVATIONS TO LOOK FOR AT CE CHINA

WIRELESS, WIRELESS

AND…

Wireless! More and

more in-ear headphones

will be wireless and really

comfortable. With small

batteries and really good

connectivity options inear

buds are elegant and

fashionable. This characteristic

will attract the public, rather

than niche audiences. With

this in mind, wireless is very

dominant.

USB-TYPE C

If headphones have a

wire, it will probably will be a

USB-C connection. Since the

removal of the headphone

jack by Apple, more and

more manufacturers are

banning the analogue input

from their products. Where

Apple switched to Lightningheadphones,

others will stick

to USB type C. However, this

doesn’t mean the headphonejack

will disappear entirely.

INNOVATING @ CE CHINA

POWERWINTOP BT-519

by Shenzhen Wintop Electronics Co., Ltd.

• Aluminium Alloy Bluetooth Earphone

• Safe and comfortable half in-ear design,

anti-falling snail shape ear hook

• High definition listening experience due to

HD digital decoding chip - AptX decoding

technology

• Active noise cancelling working principle

• Bluetooth V4.1

• Integrated molding remote control

• IPX4 waterproof - no fear of sweat and rain

• Strong endurance: 250 hours standby time,

7 hours talking time

HI-RES

Playing hi-res audio will

become the new standard for

wireless headphone-users.

Thanks to technology like

aptX, it’s easy for consumers to

listen to 24-bit music without

the hassle of a wire. And

since services like TIDAL now

support MQA, hi-res music

is more accessible than ever.

With this development, the

end user is the big winner. It

gives the consumer not only a

better connection but also a big

improvement in sound quality.

KINGSUN DC-0562

by Shenzhen Kingsun Enterprises Co., Ltd.

• OEM/ODM Bluetooth sport headset

• Bluetooth version: 4.1

• Transmission distance: 10 metres

• Network talking

• Playing music

• Up to two devices

» STAND 9B71

OUR THANKS TO WOUTER DIEMER - RESHIFT - EDITOR IN CHIEF ZOOM.NL - MEDIA TOTAAL – EISA MEMBER - FOR HIS INPUT.

8

More magazines by this user
Similar magazines