Freightliner Marketing Landscape_SamplePages

CONSISTENT MESSAGE
GOALS
We are respected
leaders, passionate
about our products.
1. Align our goals and clearly communicate
across the organization.
2. Continuously improve our processes and
work tools.
LOWER REAL
COST OF
OWNERSHIP SM
(RCO)
ON HIGHWAY
INNOVATION
LOWER REAL
COST OF
OWNERSHIP SM
(RCO)
VOCATIONAL
We have the most
educated, engaged and
respected sales force.
3. Focus on training, development and
leadership.
1. Our business tools are leading-edge
technology and make the selling
process easier.
2. We deliver effective sales training and
reward top sales performance.
3. We provide unique opportunities for
creating and solidifying customer
relationships.
TECHNOLOGY
LEADERSHIP DRIVES
CUSTOMER VALUE
We are the first choice
for a smart business
truck purchase.
1. Ensure customers understand our
Real Cost of Ownership SM
business solutions.
2. We communicate effective messages
to the right segments through the right
channels to generate customer leads.
3. We are a partner to the TEM industry.
4. We cultivate customer engagement
opportunities.
We are an influential
leader in the industry.
1. We are seen as experts by the media
and our customers.
2. We are actively involved in a variety
of industry events and associations.
6
CONFIDENTIAL AND PROPRIETARY—FOR INTERNAL DISTRIBUTION ONLY