Bay of Plenty Business News April/May 2018

COMMERCIAL VEHICLES
Ease and flexibility
– cornerstones of
TR Group
BAY OF PLENTY BUSINESS NEWS April/May 2018 25
Making commercial vehicle fleet management
easy—that’s the TR Group promise.
Mark Purchase, Rental
Manager, and Chris
Iles, Lease Manager
are TR Group Limited’s go to
guys in the Bay of Plenty. And
for Mark, Chris and TR Group
business is booming.
The key impetus is the
emphasis TR Group places on
giving commercial transport
operators the optimal solution
to their transport needs, irrespective
of whether it is shortterm
or long-term.
For example, Mark says the
massive uplift in Bay of Plenty
infrastructure projects, particularly
subdivisions, sees contractors
and transport operators
using the rental option offered
by TR Group.
“They have a job and come
to us. They get the exact vehicle
to fit their needs, and when
the job is done they return it to
us - it’s that simple.”
A key aspect of that is the
importance of our being able
to provide the “exact” vehicle.
Nationwide, TR Group, now in
its 25th year, has a rental fleet
of 1300 trucks and trailers.
In the case of the Bay of
Plenty, just about every configuration
of truck and trailer is
available for immediate rental.
It is simply a matter of the
client choosing what is best for
the job at hand.
The same applies to longerterm
solutions. Heavy vehicle
leasing is the way to go
for transport operators and for
good reason.
The starting point is that
the operator can build their
fleet to the exact configuration
they require—and without the
need to invest a huge amount
of capital.
TR Group handles
everything, providing vehicles
from stock, or commissioning
new builds that meet exactly
the customer’s specifications.
We even provide a rental vehicle
while the new vehicle is
being built.
Maintenance is not an
issue. Every lease vehicle is
maintained by the TR’s nationwide
service providers and—
Vehicle signage showcases
your brand 24 hours a day
again—the customer is provided
with a rental vehicle if
required to tide them over.
There is a certain logic to
all this: no big capital outlay,
no maintenance worries, no
surprises and the flexibility to
hone the vehicle fleet to meet
current demands and seasonal
fluctuations.
Gone are the days of
fleets that don’t quite fit or—
worse, that are no longer fit
for purpose. TR Group simply
provides the best solution
to negating all those issues—
professionally, pragmatically,
and easily.
Chris’ suggestion is to
just ask.
“Come in any time. Email
us. Ring us. We have stock
available to look at. To rent,
lease, or buy.
“We’ll do everything we
possibly can to make it easy
for you.”
TR Group’s Bay of Plenty
branch is located at 501L
Truman Lane, Mt Maunganui;
phone 07 574 0181;
For rental inquiries email
mark.purchase@trgroup.co.nz
For lease inquiries email
chris.iles@trgroup.co.nz or
call 021 711963
Vehicle signage for small
business to large scale
commercial enterprises is
a very cost-effective, powerful
way to advertise and get your
brand out there, whether you
are stationary or on the move.
Graphics turn your vehicle
into a valuable marketing
asset. Statistics show that
car graphics are one of the
most memorable forms of
advertising.
They create awareness for
your business that can assist
with enquiries that you can
convert to sales.
Vehicle signage works 24
hours a day - wherever your
vehicle is parked up - and can
improve your credibility in the
eyes of potential customers.
Vehicle signage and wraps are
easy to apply and won’t damage
it.
And in some cases they can
improve the appearance for the
vehicle – a banner or logo on
the front of the car can tidy
up its appearance and prevent
stone chip damage.
You can keep it simple
with a small logo and contact
details or be really creative and
get people thinking with these
large moving billboards by
fully wrapping your vehicle.
You need to consider how
you want to stand out from
your competitors and maintain
a professional image.
Get creative. Graphics or
photographic images can say
as much as 1000 words.
Using vinyl medium
allows endless options with
an extensive range of products
– from vibrant coloured
vinyl’s, to metallic, reflectives
and printable vinyl - including
one-way vision for vans and
truck windows.
Your logo may be beautiful
or intricate, but at a glance it
may not be obvious to people
on what you do – you can add
a tagline or a few words to
assist with making that clear.
Keep it simple as you only
have a few seconds often to
capture their attention.
Red Ant specialise in small
to large-scale sign writing projects.
We have many customers
who will not let new fleet
vehicles out on the road till
they are brand consistent.
That’s because they too
understand the value of looking
professional with all facets
of the business.
With the latest technology
and systems in place, we
ensure a high-end finish, on
time – every time. Our workshop
is setup for vehicles of
all sizes.
Personal and professional
service is guaranteed every
time, so talk to us about your
latest visual project.