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#MYFOL Issue 3 2017

We are keeping you in the know of everything new happening at both Ferreira Optical and in the world of eye care. Every quarter look out for our newsletter and if there is something you would like us to feature, drop us a line. Happy reading!

We are keeping you in the know of everything new happening at both Ferreira Optical and in the world of eye care.

Every quarter look out for our newsletter and if there is something you would like us to feature, drop us a line.

Happy reading!

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<strong>Issue</strong>#3<br />

<strong>2017</strong><br />

We see eye care differently<br />

Antireflective<br />

Coating 101<br />

Good blue<br />

light vs bad<br />

blue light<br />

Tips for Kids<br />

win a pair of<br />

sunglasses<br />

promotions


Durability<br />

ARC can improve the quality and increase the lifetime<br />

of your lenses. Experience a sharper, clearer vision<br />

with greater scratch, dust, water and oil resistance that<br />

uncoated lenses do not offer.<br />

Appearance<br />

ARC improves the clarity of your lenses and eliminates<br />

reflections others see in your eyewear. Enjoy making<br />

direct eye contact, unhindered by no distracting<br />

reflections.<br />

Anti-Reflective Coating 101<br />

Prepare Your Eyes for the World Around You!<br />

Don’t limit your vision… ensure you’re ready to see everything there<br />

is to enjoy. Clear vision is possible day and night with Anti-Reflective<br />

Coating (ARC).<br />

What is Anti-Reflective Coating?<br />

Anti- reflective coating is applied to the surface of<br />

lenses to eliminate reflective glare. This coating<br />

improves both your vision through your lenses and the<br />

appearance of your eyeglasses.<br />

Why should I consider<br />

Anti-Reflective Coating?<br />

ARC improves vision, reduces eye strain by eliminating<br />

reflections from the front and back surfaces of your<br />

lenses. As such, more light passes through to optimize<br />

visual activity with fewer distractions. Other benefits<br />

include:<br />

Driving:<br />

ARC increases the safety of drivers by allowing faster<br />

recognition of potential hazards; by sharpening your<br />

vision with less glare. The reflection of a streetlamp or<br />

headlights on your lenses are virtually eliminated.<br />

WITHOUT ARC<br />

WITH ARC<br />

Without ARC. Lenses are not transparent<br />

With ARC. Lenses are completely transparent<br />

Choose the Anti-Reflective<br />

Coating That’s Right For You!<br />

With our customers living varying lifestyles, we provide you<br />

with different ARC options to best meet your needs.<br />

Come in today and ask our opticians about which<br />

Anti-Reflective Coating is best for you!<br />

http://www.ferreiraoptical.com/service/schedule-an-appointment<br />

2 issue 3 | <strong>2017</strong> issue 3 | <strong>2017</strong> 3


Trivia<br />

WORD PUZZLE<br />

Good Blue Light vs Bad Blue Light<br />

Blue light is ever-present in your<br />

environment, both outdoors and indoors:<br />

• Naturally produced by the sun, whatever the<br />

season<br />

• Used in fluorescent light bulbs<br />

• Emitted by LEDs present in computer screens,<br />

tablets, smartphones, etc<br />

• There are two kinds of blue light, Blue Violet<br />

(harmful light) and Blue Turquoise (essential<br />

light).<br />

How can Blue-Violet light harm you?<br />

• Harmful Blue-Violet light damages the retina, the<br />

part of your eye where images are formed<br />

Long-term damage can lead to serious eye conditions,<br />

including Age-related Macular Degeneration (AMD)<br />

Why do you need Blue-Turquoise light?<br />

• Like all visible light, Blue-Turquoise helps you<br />

perceive colours and shapes<br />

• Blue-Turquoise light is also a natural form of light<br />

therapy that is essential for your body<br />

• It helps regulate your everyday sleep cycle,<br />

keeping you energised and alert<br />

How can we block the harmful blue light but allow<br />

helpful blue rays to penetrate the eye? Speak to one of<br />

our opticians today on your options for UV protection.<br />

WIN A PAIR OF<br />

SUNGLASSES<br />

FREE!<br />

Submit answer for a chance to win<br />

— marketing@ferreiraoptical.com<br />

TO OUR<br />

Congratulations<br />

Q2 Trivia<br />

Winner<br />

Rydell<br />

Jagroopsingh!<br />

Y F V F U P E P G O L D E N E M M<br />

E V E R Y B O D Y E V E R Y D A Y<br />

C X M A U Q R I C G O U A V T Y N<br />

A J Z T L A W F L W P Z J F J Q P<br />

O B R P V F Q F T Q Y N Z Y S J T<br />

K A A K G H L E T V L Z M S H Z E<br />

M F B I R N K R J T S B I H D Z D<br />

G A H D I A E E M X R N U B J Y I<br />

U M N S T L K N S M K B K L L J Z<br />

J J J N S N A T S B R U N I S S I<br />

X P E V Y X B L R R B G M J I F S<br />

W P T F Q S K Y P Q C A T R V G W<br />

I M X L W I W B B O F M Z N M W S<br />

M I V L T S O G A P W P V W Z H T<br />

O P Y T Q L B C Z Z S E R K P I G<br />

O H R E A S Y E Y E C A R E F L Z<br />

Tips for Kids<br />

1. A potential eye hazard called Computer Vision Syndrome can result from the countless hours children are<br />

likely to spend playing video games, watching television and using mobile devices over a prolonged period.<br />

Focusing on an object in close proximity for an extended amount of time can cause eye fatigue, headaches or<br />

spasms in children’s eyes. Ensure kids follow the 20-20-20 Rule:<br />

For every 20 minutes of screen time, give at least 20 seconds of time staring at something 20-plus feet away.<br />

2. Be sure a child sits at least an arm’s length away from the computer monitor or television screen when playing<br />

computer or video games.<br />

WORDS:<br />

1. “We see eyecare _ _ _ _ _ _ _ _ _ _ _”<br />

2. _ _ _ _ _ _ Plan where two or more relatives get complete eyewear starting at $1,795<br />

3. FOL’s house brand of frames: Emmanuel _ _ _ _ _<br />

4. _ _ _ _ _ _ Package: available to persons 65 years and over<br />

5. Discover the _ _ _ _ _ of Three!<br />

6. _ _ _ _ _ _ _ _-_ _ _ _ _ _ _ _: complete frame and lenses starting at $650<br />

7. _ _ _ _ Package: Help them see their future clearer, starting at $595<br />

8. _ _ _ _ _ _ _: Buy 1 and get the 2nd pair FREE<br />

Answers should be submitted on or before 8th September <strong>2017</strong><br />

Winners will be contacted by Marketing Department<br />

4 issue 3 | <strong>2017</strong> issue 3 | <strong>2017</strong> 5

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