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2017 ANNUAL REPORT<br />

®


TABLE OF<br />

CONTENTS<br />

A Message From the President & CEO 4<br />

The Year in Review 7<br />

2017 Key Accomplishments 8<br />

Member Value 20<br />

2017 Awards 22<br />

2017 Executive Committee 26<br />

2017 Board of Directors 27<br />

Financials 29<br />

2017 Partners 30<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 3


A MESSAGE FROM<br />

THE PRESIDENT & CEO<br />

In 2025, when the CEOs of major companies<br />

are as likely to be women as men, and women<br />

are promoted at the same rates as men, we will<br />

overhear industry leaders say, “Things really<br />

started to change back in 2017.”<br />

That is the vision and opportunity that drives<br />

everything we do at Women’s Foodservice<br />

Forum (<strong>WFF</strong>) and propels the tireless<br />

commitment of our Board and dedicated staff.<br />

It was the driving force throughout a very busy<br />

and productive year as the <strong>WFF</strong> Board laid the<br />

groundwork to enhance our ability to drive<br />

change across the industry by first refining and<br />

reinvigorating our own mission.<br />

With a clear strategy and shared mission, we<br />

reached out to the world’s most influential food<br />

companies to engage them in unprecedented<br />

collaboration on accelerating women’s<br />

advancement. Our industry’s first participation<br />

in the 2017 Women in the Workplace Study<br />

conducted by McKinsey & Company and<br />

LeanIn.org provided benchmark data on the<br />

state of women in the industry and marked<br />

a critical turning point in our history.<br />

We are deeply grateful to the 32 Convening<br />

Companies that were the first to commit to<br />

gaining the insights needed for the Food Industry<br />

to pave new paths of opportunity for women.<br />

For everything we tackled and accomplished in<br />

2017, increasing opportunity for women at work<br />

and equipping the Food Industry with a valuable<br />

new source of talent was at the heart of it.<br />

We are indebted to the visionary leaders helping<br />

us drive that agenda at the helm of <strong>WFF</strong>:<br />

Board Chair Marie Perry<br />

EVP & Chief Financial Officer for Jamba Juice<br />

Chair-Elect Susan Adzick<br />

VP Sales & Marketing<br />

McLane Foodservice, Inc.<br />

Treasurer Denny Marie Post<br />

CEO of Red Robin Gourmet Burgers & Brews<br />

The deep commitment the Food Industry<br />

has made to advancing women is about to<br />

unfold in ways many of us had only dreamed<br />

of even just a few years ago. This is the time<br />

4 | <strong>WFF</strong> 2017 ANNUAL REPORT


to strengthen your engagement with <strong>WFF</strong> by<br />

joining the pioneers who are re-imagining the<br />

contribution and potential of women in our<br />

dynamic Food Industry.<br />

Hattie Hill<br />

President & CEO<br />

<strong>WFF</strong>


THE YEAR IN REVIEW<br />

Food is . . . well, fill in the blank. It is fun,<br />

comforting, an avenue to adventure, a reflection<br />

of culture, an expression of love, the source of<br />

nourishment, a multibillion dollar business . . . it<br />

is also complicated and becoming ever more so.<br />

Today’s Food Industry faces increasingly<br />

demanding and diverse consumers, growing<br />

competition, hyperpaced innovation cycles,<br />

rising concerns about sustainability and health,<br />

increasing costs and the growing opportunity<br />

and challenge of technology and ecommerce.<br />

Layered on this complex operating environment<br />

is the most acute talent shortage since the<br />

Great Recession. Almost half (46%) of U.S.<br />

employers reported difficulties filling jobs due<br />

to lack of available talent in 2016 according<br />

to the The ManpowerGroup Talent Shortage<br />

Survey. The talent crisis is hitting the Food<br />

Industry even harder with 71% of respondents<br />

in the “accommodation, food service and retail/<br />

wholesale trade” sector reporting difficulty<br />

recruiting for full-time positions.<br />

The Food Industry is projected to grow through<br />

2024, but it is no secret that a key to realizing<br />

that potential is getting the right people on<br />

board. More than three-quarters of CEOs in a<br />

global survey by Pricewaterhouse Coopers cited<br />

availability of skills as the single biggest threat<br />

to their business. They voiced special concerns<br />

about finding candidates strong on adaptability,<br />

problem-solving, collaboration and creativity.<br />

WE BELIEVE WOMEN ARE THE ANSWER<br />

Attracting and recruiting talented women to a<br />

Food Industry prepared to empower them to<br />

achieve will enable the industry to win the war<br />

for talent and drive better business results. That<br />

is why we spent 2017 collaborating with the<br />

industry to pave new paths to progress.<br />

We believe in limitless<br />

opportunities for all women and<br />

a Food Industry where talented<br />

women and men thrive.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 7


2017 KEY<br />

ACCOMPLISHMENTS<br />

CREATED 2018-2020<br />

ASPIRATIONAL STRATEGY<br />

The Executive Committee of the <strong>WFF</strong> Board<br />

drove a significant and in-depth process to<br />

dissect our vision and mission and reinvigorate<br />

it to ensure it provides the strategic direction<br />

needed to expand <strong>WFF</strong>’s contribution to women<br />

in the Food Industry. Our refined vision and<br />

mission are:<br />

<strong>WFF</strong> VISION<br />

Gender equity for Food<br />

Industry leaders<br />

<strong>WFF</strong> MISSION<br />

Accelerate the advancement<br />

of women leaders in the<br />

Food Industry<br />

We distilled our new approach into a purpose<br />

statement that will help shape future<br />

communications. We developed the following:<br />

We believe in limitless<br />

opportunities for all women.<br />

One of the most exciting outcomes of the<br />

Board’s strategic visioning process is our 2018-<br />

2020 Aspirational Strategy. The strategy calls on<br />

<strong>WFF</strong> to act more boldly to expand our impact<br />

on the industry and to drive our own growth<br />

which will further expand our impact. A critical<br />

element of that strategy is deep engagement of<br />

CEOs around gender equity and gaining their<br />

commitment to close the gender gap in the<br />

Food Industry. This is a top priority and will be<br />

realized through personal outreach, education<br />

around the business case for gender equity and<br />

public and private engagement and support.<br />

The three imperatives articulated in our 2018-<br />

2020 strategy will guide our decision-making at<br />

every step of the way:<br />

• Achieve a critical mass of senior decision<br />

makers and organizations that actively<br />

advance women leaders in the Food Industry.<br />

• Drive a pipeline of prepared women leaders<br />

advancing in the Food Industry.<br />

• Create an industry-recognized Gender Equity<br />

Index to track year-over-year progress.<br />

8 | <strong>WFF</strong> 2017 ANNUAL REPORT


A key component of this<br />

effort has been securing outside<br />

expertise to assess our capacity in<br />

several key functional areas and to develop<br />

best practices moving forward. Toward that end,<br />

<strong>WFF</strong> retained a seasoned executive to complete<br />

an audit of <strong>WFF</strong>’s technology needs and lay<br />

the groundwork for improved analytics and<br />

platform support.<br />

This individual will continue to serve on a<br />

consultant basis and work closely with the <strong>WFF</strong><br />

Senior Leadership Team in 2018 to ensure the<br />

appropriate technology is in place to identify,<br />

track and measure the metrics that will most<br />

accurately capture progress toward goals.<br />

This will include creating a more robust analytics<br />

platform to better track member participation<br />

with <strong>WFF</strong> and its impact on career success.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 9


2017 KEY ACCOMPLISHMENTS<br />

BUILT AND ARTICULATED<br />

THE CASE FOR GENDER EQUITY<br />

Bringing together the expertise of the <strong>WFF</strong><br />

Board, Senior Leadership Team and external<br />

consultants in concert with deep engagement<br />

with contemporary research, <strong>WFF</strong> focused<br />

throughout the year on building and articulating<br />

the case for gender equity.<br />

We understand the power of educating decision<br />

makers with the often-surprising facts about the<br />

current state of women’s progress at work, and<br />

then demonstrating how growing this valuable<br />

talent resource is critical to business success.<br />

We have defined our understanding of gender<br />

equity at work as meaning that all team<br />

members enjoy the same opportunities and<br />

rewards regardless of gender. We have drawn<br />

from and documented some of the extensive<br />

research findings on the impact of gender equity<br />

on countries, companies and individuals.<br />

The story continues, however, with extensive<br />

evidence that driving gender equity drives<br />

bottom line business performance. That<br />

companies that lead in gender diversity<br />

outperform their peers. And how, on average,<br />

companies with the highest percentages of<br />

women board directors outperform those with<br />

the least on return on equity, return on sales<br />

and return on invested capital.<br />

It is a good story. A strong, impactful, inspiring<br />

story. And one that needs to be told more boldly,<br />

more frequently, and to more leaders who<br />

will make change happen. <strong>WFF</strong> will tell<br />

the story, share the facts and<br />

LEAD THE WAY to change.<br />

We have begun to use that evidence base<br />

to tell the story of today’s women at work.<br />

We share the tough facts of how women,<br />

even those starting their careers today, are<br />

promoted less often and paid less than their<br />

male counterparts.<br />

10 | <strong>WFF</strong> 2017 ANNUAL REPORT


2017 KEY ACCOMPLISHMENTS<br />

LEAD THE WAY TO GENDER EQUITY:<br />

COLLABORATION, DATA, SOLUTIONS<br />

Because it is difficult to tap into women’s<br />

potential until we understand the obstacles to<br />

progress, <strong>WFF</strong> reached out to the industry in<br />

search of pioneers. Ultimately, we convened 32<br />

forward-thinking food companies to participate<br />

for the first time in the 2017 Women in the<br />

Workplace Study conducted by McKinsey &<br />

Company and LeanIn.org.<br />

This effort represents unprecedented<br />

collaboration within the industry and a<br />

galvanized commitment to accelerate the<br />

pace of change. The CEOs from some of our<br />

Convening Companies say it best.<br />

We believe a gender diverse<br />

workforce can drive differentiated<br />

performance. We know we need the<br />

full power of talent available to us to<br />

navigate what’s ahead.<br />

Denny Marie Post<br />

CEO of Red Robin Gourmet Burgers & Brews<br />

At Coca-Cola, we know the success<br />

of our business depends on<br />

having gender diversity across our<br />

organization and talented women in<br />

all roles, especially senior leadership<br />

roles. We’re proud to be a part<br />

of <strong>WFF</strong>’s LEAD THE WAY initiative<br />

and the Women in the Workplace<br />

Study. Working together, we’ll be<br />

able to focus our collective efforts<br />

on promoting gender equality and<br />

advancing the careers of women.<br />

James Quincey<br />

President & CEO of The Coca-Cola Company<br />

We understand the development of<br />

female leaders is critical at all levels.<br />

We have an opportunity to make a<br />

larger scale impact by joining forces<br />

with other industry leaders so I’m<br />

honored to join <strong>WFF</strong> in LEADING THE<br />

WAY to gender equity.<br />

Wyman Roberts<br />

CEO & President of Brinker International<br />

12 | <strong>WFF</strong> 2017 ANNUAL REPORT


At Jamba, it was really important<br />

that we participate in the Women in<br />

the Workplace Study. If we’re going to<br />

be on this journey together and we’re<br />

going to lead as an industry, and as<br />

an industry we’re going to lead other<br />

industries, it’s important for all of<br />

us that we continue to learn how to<br />

be better every day. Gender equity<br />

is just a common-sense approach to<br />

winning the war for talent.<br />

David Pace<br />

CEO & President of Jamba Juice<br />

The overall 2017 Women in the Workplace Study<br />

draws on data from 222 companies employing<br />

more than 12 million people, as well as a survey<br />

of more than 70,000 employees and a series of<br />

qualitative interviews.


®<br />

2017 CONVENING COMPANIES<br />

MICHEL DOUKERIS<br />

CEO<br />

PAUL BROWN<br />

CEO<br />

JOHN BURKE<br />

CEO<br />

MIKE SWEET<br />

CEO<br />

WYMAN T. ROBERTS<br />

CEO<br />

CLARICE TURNER<br />

Former CEO<br />

JAMES QUINCEY<br />

CEO<br />

SANDRA B. COCHRAN<br />

CEO<br />

JOHN C. MILLER<br />

CEO<br />

STEVE P. JOYCE<br />

CEO<br />

LARRY D. YOUNG<br />

CEO<br />

JEFF HARMENING<br />

CEO<br />

RICH WOLOWSKI<br />

CEO<br />

TC CHATTERJEE<br />

CEO<br />

RUSS SMYTH<br />

CEO<br />

14 | <strong>WFF</strong> 2017 ANNUAL REPORT


Participants in the 2017 Women in the Workplace Study for the food industry<br />

DAVID A. PACE<br />

CEO<br />

STEVE CAHILLANE<br />

CEO<br />

STEVE EASTERBROOK<br />

CEO<br />

GRADY ROSIER<br />

CEO<br />

MARK SCHNEIDER<br />

CEO<br />

PETER MOUSKONDIS<br />

CEO<br />

INDRA K. NOOYI<br />

CEO<br />

GREG CREED<br />

CEO, Yum! Brands<br />

KIM LOPDRUP<br />

CEO<br />

DENNY MARIE POST<br />

CEO<br />

JEFF KING<br />

CEO<br />

RON HINSON<br />

Chairman, President & CEO<br />

LORNA DONATONE<br />

CEO, North America<br />

TOM BENÉ<br />

CEO<br />

PIETRO SATRIANO<br />

CEO<br />

LISA INGRAM<br />

CEO<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 15


LEAD THE WAY TO GENDER EQUITY:<br />

COLLABORATION, DATA, SOLUTIONS<br />

An accurate snapshot of the industry<br />

McKinsey has found that one of the most<br />

powerful reasons for the lack of progress is<br />

collective blind spots around diversity. Many<br />

employees, McKinsey’s research shows, think<br />

women are well represented in leadership when<br />

only a few actually occupy senior roles.<br />

In addition, many men do not fully grasp the<br />

barriers that hold women back at work and<br />

are, therefore, less committed to gender<br />

equity and feel less urgency for change. In a<br />

nutshell, we cannot solve problems we do not<br />

fully see or understand.<br />

That is one reason that the leadership of<br />

our convening Food Industry CEOs and their<br />

organizations is truly groundbreaking.<br />

Their participation in the 2017 Women in<br />

the Workplace Study has resulted in the first<br />

industry-specific benchmarks about women’s<br />

progress broken out by food operators,<br />

manufacturers and distributors.<br />

Best summarized by visionary International<br />

Foodservice Distributors Association (IFDA) Board<br />

Member and President of McLane Foodservice,<br />

Inc. Tom Zatina, “The continued engagement of<br />

our Convening Companies and the industry<br />

champions who join them will transform<br />

these new insights and data points into<br />

initiatives that will change the face of<br />

leadership in the Food Industry.”


Deep insights by organization<br />

Our relationship with McKinsey has proven<br />

incredibly valuable as we now not only have<br />

industry-specific data but the Convening<br />

Companies are equipped with organizationspecific<br />

results about their talent pipeline,<br />

advancement and human resource opportunities.<br />

Throughout 2018, our Convening Companies<br />

will study the unique insights they gained<br />

from participating in the Study and will<br />

develop strategic plans to accelerate women’s<br />

advancement in their organizations.<br />

In 2018, we will grow the number of<br />

participating Food Industry companies<br />

substantially. To learn more about participating<br />

in the Women in the Workplace study contact<br />

Tim Johnson, <strong>WFF</strong> Vice President of Human<br />

Resources and Organizational Effectiveness, at<br />

tjohnson@wff.org. Food Industry results will be<br />

released in late fall.<br />

<strong>WFF</strong> out in front<br />

<strong>WFF</strong> will continue to spearhead our industry’s<br />

participation in the Women in the Workplace<br />

Study and create follow-up initiatives to<br />

operationalize key findings. A critical success<br />

factor will remain extensive engagement with<br />

CEOs to drive commitment around gender<br />

equity and needed culture change. <strong>WFF</strong> will<br />

also serve as a thought partner for CEOs<br />

and companies implementing gender equity<br />

agendas. Specifically, we are supporting <strong>WFF</strong><br />

Member Companies by:<br />

• Equipping leaders with both the data<br />

and tools needed to appreciate fully the<br />

business advantages of increasing gender<br />

equity, and to advance a realistic agenda<br />

for accelerating progress.<br />

• Developing leaders in critical areas,<br />

including unconscious bias, to support<br />

companies and executives in changing<br />

ingrained corporate policies and practices<br />

related to advancing women.<br />

• Providing strategic connections that engage<br />

the industry and individuals to champion<br />

one another and share best practices.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 17


2017 KEY ACCOMPLISHMENTS<br />

EXPANDED <strong>WFF</strong>’S VISIBILITY AND THOUGHT<br />

LEADERSHIP IN THE FOOD INDUSTRY<br />

<strong>WFF</strong> hosted and drove multiple educational and<br />

networking events in 2017 and expanded its<br />

outreach to more powerfully share our message<br />

of gender equity and prepare women to realize<br />

more of their potential.<br />

SEVERAL HIGHLIGHTS INCLUDE:<br />

The 2017 Annual Leadership Development<br />

Conference in Orlando, Florida brought<br />

emerging leaders to senior executives together<br />

to learn, grow and network. Highlights included<br />

futurist Edie Weiner, base jumper Ellen Brennan<br />

(the world’s fastest woman), personal finance<br />

guru Suze Orman, extensive peer networking<br />

and the first participants in the new Future<br />

Leaders Connect program.<br />

Fifteen students from James Madison<br />

University’s (JMU) Hart School of Hospitality,<br />

Sport and Recreation Management engaged<br />

with industry leaders and learned about the<br />

myriad career paths in the Food Industry during<br />

Conference as part of the inaugural class of<br />

<strong>WFF</strong> Future Leaders Connect. The new program<br />

was inspired by California Pizza Kitchen (CPK)<br />

Executive Chairman and CEO G.J. Hart, and his<br />

wife, Heather, along with CPK’s Vice President<br />

of People and Field Operations and <strong>WFF</strong> Board<br />

Member, Julie Juvera.<br />

Our targeted Leadership Development<br />

Workshops (LDWs) brought <strong>WFF</strong> into 12 major<br />

markets to engage new audiences and build new<br />

connections with additional companies touching<br />

the food ecosystem. Nearly two-thirds of LDW<br />

participants were attending a <strong>WFF</strong> event for the<br />

first time. More than 200 volunteers across the<br />

markets also helped drive local engagement<br />

and forged new connections with additional<br />

organizations in the food ecosystem.<br />

<strong>WFF</strong> partnered with Facebook to launch<br />

online Lean In Circles with partner companies<br />

around the nation. Lean In Circles are small<br />

groups of peers that meet regularly to engage<br />

with and support one another and help<br />

women step outside their comfort zones<br />

and grow through adult learning and peer<br />

mentorship. The <strong>WFF</strong> Lean In Chapter has more<br />

than 40 Circles and 225 members. Monthly<br />

communications are sent from <strong>WFF</strong> staff to the<br />

Circles to support sharing of topic ideas, Circle<br />

outcomes and best practices.<br />

As part of an overall effort to raise the visibility<br />

of <strong>WFF</strong> and increase brand awareness, late<br />

in 2017, we refocused social media efforts with<br />

stronger attention toward LinkedIn, the social<br />

channel for professional networking. This<br />

included increased <strong>WFF</strong> messaging and LinkedIn<br />

18 | <strong>WFF</strong> 2017 ANNUAL REPORT


ad campaigns that drove an 8% increase in<br />

followers. We will build on this growth in 2018.<br />

We also re-imagined our CEO Connections and<br />

CEO Insights e-newsletters to serve as valuable<br />

sources of thought leadership focused on<br />

building understanding of our gender equity<br />

imperative and providing robust content<br />

around career development education. We will<br />

extend our use of this content in 2018 through<br />

placement in additional vehicles, including the<br />

<strong>WFF</strong> blog and sites such as LinkedIn.<br />

A Membership Needs Assessment focused on<br />

gaining feedback around learning and education<br />

needs was sent to both member and nonmembers<br />

late in 2017 for use in 2018 planning.<br />

As part of our efforts to expand our reach with<br />

Partner Companies, we strengthened our Core<br />

Ambassador Network contacts by creating<br />

five key liaison support areas and ensuring that<br />

all ambassadors are actively connected to one<br />

of those areas. As 2017 drew to a close, threequarters<br />

of previously unassigned ambassadors<br />

had been connected to one of the five key<br />

network areas: Advancement (HR/Training),<br />

Communications, Diversity & Inclusion, Field<br />

Operations, and Women’s Networks.<br />

<strong>WFF</strong> was on the road and in the air with an<br />

expanded presence and participation in key<br />

industry events. This included:<br />

• <strong>WFF</strong> CEO & President Hattie Hill moderating<br />

a panel at the Global Restaurant Leadership<br />

Conference (GRLC) in Dubai.<br />

• Participation in the International Foodservice<br />

Manufacturers Association (IFMA) President’s<br />

Conference where we announced the new<br />

<strong>WFF</strong>/IFMA Women in Manufacturing Award.<br />

• Sponsorship of the educational session<br />

“Multi-Generation Intelligence: A Necessary<br />

Tool for Everyday Leaders” at the National<br />

Restaurant Association (NRA) Show.<br />

• Serving as a sponsor, along with PepsiCo and<br />

Yum! Brands, at MegaFest in Dallas where<br />

Hattie Hill interviewed the president of the<br />

Dallas Women’s Foundation during a featured<br />

session on women’s leadership.<br />

• Panel presentation at Winsight’s FARE<br />

Conference.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 19


MEMBER VALUE<br />

Women at all stages of their careers interact<br />

with <strong>WFF</strong> online and in person throughout the<br />

year to build critical leadership competencies<br />

and forge strategic connections that accelerate<br />

personal and professional development.<br />

Here are just a few examples of the ways<br />

women benefit when they engage with <strong>WFF</strong>.<br />

“Being a member of <strong>WFF</strong> has<br />

increased my leadership skills across<br />

a range of competencies and in turn,<br />

increased my confidence in taking<br />

on new challenges. The connections<br />

I have made have created mentors<br />

and mentees alike. I appreciate the<br />

continued focus on development<br />

both personally and professionally.”<br />

Ashlee Weisser<br />

Vice President, Consumer Strategy and Insights<br />

Reb Robin Gourmet Burgers & Brews<br />

20 | <strong>WFF</strong> 2017 ANNUAL REPORT


“I’ve been a <strong>WFF</strong> member now for six<br />

years and I’ve met and learned from<br />

an amazing cross-functional team<br />

of women and men. These networks<br />

have directly made an impact in my<br />

career growth, not only advocating<br />

for me, but they have been a great<br />

resource of experienced knowledge<br />

and a group that I can happily call<br />

my friends. I feel honored to be part<br />

of an amazing organization devoted<br />

to advancing women leaders.”<br />

“I have been a <strong>WFF</strong> member for over<br />

15 years and every year, every event,<br />

every webinar and every connection<br />

has supported me through my<br />

journey at PepsiCo. We tend to<br />

neglect self-development when things<br />

get busy in our day to day lives. <strong>WFF</strong><br />

makes learning and development<br />

easy and accessible to all.”<br />

Heather French<br />

Senior National Account Sales Manager<br />

PepsiCo<br />

Mallory Prest<br />

Product Commercialization Manager<br />

Ventura Foods<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 21


2017 AWARDS<br />

FRITZI PIKES WOODS TRAILBLAZER AWARD<br />

As President & CEO since 1996, Sally Smith<br />

grew Buffalo Wild Wings from 35 restaurants<br />

primarily in Ohio to more than 1,000 locations<br />

across the globe. She is known for her servant<br />

leadership style and investing significant time in<br />

the field to ensure home office decisions are in<br />

the best interests of guests and team members.<br />

Sally Smith<br />

President & CEO<br />

Buffalo Wild Wings<br />

Through her personal example and mentoring<br />

of new talent, Smith has consistently<br />

demonstrated tremendous respect for the<br />

possibility inherent in every position along<br />

a career journey. She has treated every<br />

assignment along her path as ripe with<br />

opportunity to learn new skills and expand her<br />

perspective. She shows all of us the value of<br />

immersing yourself fully in the work you are<br />

doing today, confident it will prepare you for<br />

new paths down the road.<br />

The Fritzi Pikes Woods Trailblazer Award<br />

recognizes individuals dedicated to improving the<br />

food industry by creating new pathways of success<br />

for women within their companies and supporting<br />

workplace diversity in all its forms.<br />

22 | <strong>WFF</strong> 2017 ANNUAL REPORT


JACKIE B. TRUJILLO SOAR AWARD<br />

Women’s Excellence (WE) is a companywide<br />

initiative with quarterly professional<br />

development curricula to provide opportunities,<br />

share experiences and mentor each other in a<br />

male-dominated industry.<br />

Red Robin Gourmet Burgers & Brews<br />

<strong>WFF</strong> Engagement enables Red Robin team<br />

members to attend <strong>WFF</strong> events and, upon return,<br />

“teach back” what they’ve learned to bring the<br />

content to life. Each year, more than 40 team<br />

members attend the <strong>WFF</strong> Annual Leadership<br />

Development Conference and Executive Summit,<br />

and even more employees participate in <strong>WFF</strong>’s<br />

Leadership Development Workshops.<br />

Stakeholder & Community Engagement<br />

Opportunities enable team members to support<br />

Red Robin’s corporate philosophy and reap the<br />

benefits of giving back to their communities.<br />

Creating ways for women leaders to seize the<br />

moment and say yes to new opportunities has<br />

become hard-wired into Red Robin’s DNA. The<br />

philosophy, strategies and vehicles they have<br />

put in place are generating significant increases<br />

in women leaders in all aspects of the business.<br />

Their comprehensive approach to attracting,<br />

retaining and developing female leaders, and<br />

the positive change they impact, is clearly<br />

reflected across the organization. Their key<br />

strategies include:<br />

Benefits that promote work/life balance, flexibility,<br />

healthy lifestyles and professional development.<br />

The Jackie B. Trujillo SOAR Award recognizes an<br />

organization that is a proven Standard-Setter for<br />

Opportunity, Advancement and Recognition for<br />

women within their organization. The SOAR award<br />

honors companies with demonstrable corporate<br />

initiatives that result in a strong track record of<br />

attracting, developing, retaining and promoting<br />

women to the highest levels of the organization.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 23


2017 AWARDS<br />

LEADER ENGAGEMENT AWARD<br />

Red Lobster President and <strong>WFF</strong> Board Member,<br />

Salli Setta, and her committed team provided<br />

tremendous support for <strong>WFF</strong>’s 2016 Orlando<br />

Leadership Development Workshop. Setta<br />

mobilized her team and together they developed<br />

a comprehensive plan to drive engagement,<br />

awareness and attendance to the event, ensuring<br />

its success and providing valuable leadership<br />

experience to team members along the way.<br />

Red Lobster<br />

The Leader Engagement Award is given annually<br />

to a company that fosters engagement of its team<br />

with <strong>WFF</strong>, enhances the value of <strong>WFF</strong> within their<br />

organization, and makes a significant contribution<br />

to the overall goals and success of <strong>WFF</strong>.<br />

24 | <strong>WFF</strong> 2017 ANNUAL REPORT


OUTSTANDING BOARD SERVICE<br />

Tom Bené is a living role model for men who<br />

champion women and a true asset to the<br />

<strong>WFF</strong> community. He amplifies his personal<br />

commitment by engaging his company as a critical<br />

partner with <strong>WFF</strong>. Sysco sponsors more than 300<br />

company leaders to attend Conference and the<br />

Leadership Development Workshops every year.<br />

As a member of the Executive Committee, his<br />

unwavering support also helped stimulate the<br />

growth of <strong>WFF</strong>’s presence across North America.<br />

He is a strategic thinker with a clear vision of<br />

a future in which <strong>WFF</strong> continues to expand its<br />

influence and impact across our industry.<br />

Tom Bené<br />

President & COO<br />

Sysco Corporation<br />

The Outstanding Board Service Award, established<br />

in 1998, honors a <strong>WFF</strong> Board Member who has had<br />

a major impact on advancing <strong>WFF</strong>’s mission.<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 25


2017 EXECUTIVE COMMITTEE<br />

CHAIR<br />

MARIE PERRY<br />

EVP & CFO<br />

Jamba Juice<br />

HATTIE HILL<br />

President & CEO<br />

<strong>WFF</strong><br />

CHAIR-ELECT<br />

SUSAN ADZICK<br />

VP Sales & Marketing<br />

McLane Foodservice, Inc.<br />

TREASURER<br />

DENNY MARIE POST<br />

CEO<br />

Red Robin<br />

Gourmet Burgers & Brews<br />

TOM BENÉ<br />

President & COO<br />

Sysco Corporation<br />

KAREN BOWMAN<br />

Principal & Industry Leader<br />

Deloitte Consulting, LLP<br />

KATHLEEN CIARAMELLO<br />

President, National<br />

Foodservice & On-Premise<br />

The Coca-Cola Company<br />

MICHAEL HICKEY<br />

EVP & President,<br />

Global Institutional<br />

Ecolab<br />

26 | <strong>WFF</strong> 2017 ANNUAL REPORT


2017 BOARD OF DIRECTORS<br />

DOUG ALLISON<br />

Industry Relations<br />

PepsiCo Foodservice<br />

JILL BOND<br />

SVP, General Counsel,<br />

Chief Compliance Officer<br />

Rich Products Corporation<br />

BEVERLY CARMICHAEL<br />

SVP, Chief People Officer<br />

Cracker Barrel<br />

Old Country Store, Inc.<br />

WENDY DAVIDSON<br />

President,<br />

U.S. Specialty Channels<br />

Kellogg Company<br />

ROB DUGAS<br />

Chief Procurement<br />

Officer & VP<br />

Chick-fil-A<br />

STEPHEN DUNMORE<br />

CEO of Schools<br />

North America<br />

Sodexo, Inc.<br />

RYAN ELWART<br />

SVP, Global Sales<br />

Georgia-Pacific<br />

JULIE JUVERA<br />

VP, People & Field Operations<br />

California Pizza Kitchen<br />

FRED PAGLIA<br />

President of Foodservice,<br />

Retail, Beverage & Brands<br />

Kerry NA<br />

BARBARA POLK<br />

Chief Administrative Officer<br />

National Restaurant<br />

Association<br />

CHRIS ROBERTS<br />

EVP & COO, Dairy Foods<br />

Land O’Lakes, Inc.<br />

SALLI SETTA<br />

President<br />

Red Lobster<br />

DEBBIE STROUD<br />

VP & GM Raleigh Region<br />

McDonald’s USA, LLC<br />

REBECCA WALSH<br />

EVP, Chief Legal &<br />

Compliance Officer<br />

Ventura Foods<br />

KAREN WILLIAMS<br />

VP, Operations Services<br />

Applebee’s Grill & Bar<br />

ROSSANN WILLIAMS<br />

SVP & President Canada<br />

Starbucks Coffee Company<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 27


FINANCIALS<br />

SOURCES OF FUNDS<br />

TOTAL FUNDS: $8,741<br />

5%<br />

Other Events & Programs<br />

$397<br />

7%<br />

Leadership Development<br />

Workshops<br />

$609<br />

32%<br />

Partners & Supporters<br />

$2,823<br />

56%<br />

Annual Leadership<br />

Development Conference<br />

$4,913<br />

USES OF FUNDS<br />

ALDC $3,186 36%<br />

People Costs $2,992 34%<br />

Other Operating Expenses $1,235 14%<br />

Leadership Development Workshops $756 9%<br />

Other Events & Programs $336 4%<br />

Marketing $224 3%<br />

TOTAL $8,730 100%<br />

Note: Numbers are listed in thousands of dollars<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 29


®<br />

2017 PARTNERS<br />

PREMlER ($250k+)<br />

CATALYST ($150k)<br />

PACESETTER<br />

30 | <strong>WFF</strong> 2017 ANNUAL REPORT


®<br />

BENEFACTOR ($50k)<br />

CHAMPION ($25k)<br />

Armada<br />

CONTRIBUTOR ($5k)<br />

AFFILIATE<br />

Campbell’s Soup Company<br />

Ben E. Keith Company<br />

Arby’s Restaurant Group, Inc.<br />

IFDA<br />

Dallas Women’s Foundation<br />

BUNN<br />

Blacksmith Applications<br />

IFMA<br />

Denny’s Corporation<br />

California Pizza Kitchen<br />

Boston Beer Company<br />

Kinsa Group<br />

Dr Pepper Snapple Group<br />

Dannon<br />

Butterball LLC<br />

TDn2k<br />

Focus Brands<br />

Dean Foods<br />

Church’s Chicken<br />

Griffith Foods<br />

Deloitte Consulting<br />

Distribution Market Advantage<br />

Jack In the Box<br />

Fishbowl Marketing<br />

Houlihan’s Restaurant, Inc.<br />

Canada -Support The Mission<br />

Lotito Foods, Inc.<br />

Golden Corral Corporation<br />

Kinexo<br />

CHAMPION - $25,000<br />

Performance Food Group<br />

HAVI Global Solutions<br />

Lamb Weston<br />

Sysco Corporation<br />

Raising Cane’s<br />

HMSHost<br />

Manna, Inc.<br />

Royal Cup Coffee<br />

Key Impact Sales & Systems<br />

McCain Foods<br />

ADVOCATE ($10k)<br />

Smithfield Foods, Inc.<br />

Michael Foods<br />

Mighty Leaf Tea Company<br />

Gordon Food Service<br />

The Hershey Company<br />

OSI Group<br />

Popeyes Lousiana Kitchen, Inc<br />

The J.M. Smucker Company<br />

P&G Professional<br />

Rembrandt Foods<br />

CONTRIBUTOR - $5,000<br />

The Schwan Food Company<br />

Red Lobster<br />

Rubbermaid Commerical<br />

Griffith Foods<br />

Tyson Food, Inc.<br />

Sabert Corporation<br />

Products<br />

Kruger Products<br />

Unilever Food Solutions<br />

SCA Tissue, North America<br />

Ruth’s Hospitality Group<br />

Rich Products Corporation<br />

Wendy’s International, Inc<br />

Sonic Drive-In<br />

Sugar Foods Corporation<br />

Starbucks Coffee<br />

Sweet Street Desserts<br />

The Krystal Company<br />

ADVOCATE ($10k)<br />

The J.R. Simplot<br />

Welbilt, Inc.<br />

Acosta Sales & Marketing<br />

Wayne Farms, LLC<br />

White Castle Management Co<br />

<strong>WFF</strong> 2017 ANNUAL REPORT | 31


®<br />

6730 LBJ Freeway Building B Dallas, TX 75240<br />

972-770-9100, FAX 972-770-9150<br />

www.wff.org

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