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2017 ANNUAL REPORT<br />
®
TABLE OF<br />
CONTENTS<br />
A Message From the President & CEO 4<br />
The Year in Review 7<br />
2017 Key Accomplishments 8<br />
Member Value 20<br />
2017 Awards 22<br />
2017 Executive Committee 26<br />
2017 Board of Directors 27<br />
Financials 29<br />
2017 Partners 30<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 3
A MESSAGE FROM<br />
THE PRESIDENT & CEO<br />
In 2025, when the CEOs of major companies<br />
are as likely to be women as men, and women<br />
are promoted at the same rates as men, we will<br />
overhear industry leaders say, “Things really<br />
started to change back in 2017.”<br />
That is the vision and opportunity that drives<br />
everything we do at Women’s Foodservice<br />
Forum (<strong>WFF</strong>) and propels the tireless<br />
commitment of our Board and dedicated staff.<br />
It was the driving force throughout a very busy<br />
and productive year as the <strong>WFF</strong> Board laid the<br />
groundwork to enhance our ability to drive<br />
change across the industry by first refining and<br />
reinvigorating our own mission.<br />
With a clear strategy and shared mission, we<br />
reached out to the world’s most influential food<br />
companies to engage them in unprecedented<br />
collaboration on accelerating women’s<br />
advancement. Our industry’s first participation<br />
in the 2017 Women in the Workplace Study<br />
conducted by McKinsey & Company and<br />
LeanIn.org provided benchmark data on the<br />
state of women in the industry and marked<br />
a critical turning point in our history.<br />
We are deeply grateful to the 32 Convening<br />
Companies that were the first to commit to<br />
gaining the insights needed for the Food Industry<br />
to pave new paths of opportunity for women.<br />
For everything we tackled and accomplished in<br />
2017, increasing opportunity for women at work<br />
and equipping the Food Industry with a valuable<br />
new source of talent was at the heart of it.<br />
We are indebted to the visionary leaders helping<br />
us drive that agenda at the helm of <strong>WFF</strong>:<br />
Board Chair Marie Perry<br />
EVP & Chief Financial Officer for Jamba Juice<br />
Chair-Elect Susan Adzick<br />
VP Sales & Marketing<br />
McLane Foodservice, Inc.<br />
Treasurer Denny Marie Post<br />
CEO of Red Robin Gourmet Burgers & Brews<br />
The deep commitment the Food Industry<br />
has made to advancing women is about to<br />
unfold in ways many of us had only dreamed<br />
of even just a few years ago. This is the time<br />
4 | <strong>WFF</strong> 2017 ANNUAL REPORT
to strengthen your engagement with <strong>WFF</strong> by<br />
joining the pioneers who are re-imagining the<br />
contribution and potential of women in our<br />
dynamic Food Industry.<br />
Hattie Hill<br />
President & CEO<br />
<strong>WFF</strong>
THE YEAR IN REVIEW<br />
Food is . . . well, fill in the blank. It is fun,<br />
comforting, an avenue to adventure, a reflection<br />
of culture, an expression of love, the source of<br />
nourishment, a multibillion dollar business . . . it<br />
is also complicated and becoming ever more so.<br />
Today’s Food Industry faces increasingly<br />
demanding and diverse consumers, growing<br />
competition, hyperpaced innovation cycles,<br />
rising concerns about sustainability and health,<br />
increasing costs and the growing opportunity<br />
and challenge of technology and ecommerce.<br />
Layered on this complex operating environment<br />
is the most acute talent shortage since the<br />
Great Recession. Almost half (46%) of U.S.<br />
employers reported difficulties filling jobs due<br />
to lack of available talent in 2016 according<br />
to the The ManpowerGroup Talent Shortage<br />
Survey. The talent crisis is hitting the Food<br />
Industry even harder with 71% of respondents<br />
in the “accommodation, food service and retail/<br />
wholesale trade” sector reporting difficulty<br />
recruiting for full-time positions.<br />
The Food Industry is projected to grow through<br />
2024, but it is no secret that a key to realizing<br />
that potential is getting the right people on<br />
board. More than three-quarters of CEOs in a<br />
global survey by Pricewaterhouse Coopers cited<br />
availability of skills as the single biggest threat<br />
to their business. They voiced special concerns<br />
about finding candidates strong on adaptability,<br />
problem-solving, collaboration and creativity.<br />
WE BELIEVE WOMEN ARE THE ANSWER<br />
Attracting and recruiting talented women to a<br />
Food Industry prepared to empower them to<br />
achieve will enable the industry to win the war<br />
for talent and drive better business results. That<br />
is why we spent 2017 collaborating with the<br />
industry to pave new paths to progress.<br />
We believe in limitless<br />
opportunities for all women and<br />
a Food Industry where talented<br />
women and men thrive.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 7
2017 KEY<br />
ACCOMPLISHMENTS<br />
CREATED 2018-2020<br />
ASPIRATIONAL STRATEGY<br />
The Executive Committee of the <strong>WFF</strong> Board<br />
drove a significant and in-depth process to<br />
dissect our vision and mission and reinvigorate<br />
it to ensure it provides the strategic direction<br />
needed to expand <strong>WFF</strong>’s contribution to women<br />
in the Food Industry. Our refined vision and<br />
mission are:<br />
<strong>WFF</strong> VISION<br />
Gender equity for Food<br />
Industry leaders<br />
<strong>WFF</strong> MISSION<br />
Accelerate the advancement<br />
of women leaders in the<br />
Food Industry<br />
We distilled our new approach into a purpose<br />
statement that will help shape future<br />
communications. We developed the following:<br />
We believe in limitless<br />
opportunities for all women.<br />
One of the most exciting outcomes of the<br />
Board’s strategic visioning process is our 2018-<br />
2020 Aspirational Strategy. The strategy calls on<br />
<strong>WFF</strong> to act more boldly to expand our impact<br />
on the industry and to drive our own growth<br />
which will further expand our impact. A critical<br />
element of that strategy is deep engagement of<br />
CEOs around gender equity and gaining their<br />
commitment to close the gender gap in the<br />
Food Industry. This is a top priority and will be<br />
realized through personal outreach, education<br />
around the business case for gender equity and<br />
public and private engagement and support.<br />
The three imperatives articulated in our 2018-<br />
2020 strategy will guide our decision-making at<br />
every step of the way:<br />
• Achieve a critical mass of senior decision<br />
makers and organizations that actively<br />
advance women leaders in the Food Industry.<br />
• Drive a pipeline of prepared women leaders<br />
advancing in the Food Industry.<br />
• Create an industry-recognized Gender Equity<br />
Index to track year-over-year progress.<br />
8 | <strong>WFF</strong> 2017 ANNUAL REPORT
A key component of this<br />
effort has been securing outside<br />
expertise to assess our capacity in<br />
several key functional areas and to develop<br />
best practices moving forward. Toward that end,<br />
<strong>WFF</strong> retained a seasoned executive to complete<br />
an audit of <strong>WFF</strong>’s technology needs and lay<br />
the groundwork for improved analytics and<br />
platform support.<br />
This individual will continue to serve on a<br />
consultant basis and work closely with the <strong>WFF</strong><br />
Senior Leadership Team in 2018 to ensure the<br />
appropriate technology is in place to identify,<br />
track and measure the metrics that will most<br />
accurately capture progress toward goals.<br />
This will include creating a more robust analytics<br />
platform to better track member participation<br />
with <strong>WFF</strong> and its impact on career success.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 9
2017 KEY ACCOMPLISHMENTS<br />
BUILT AND ARTICULATED<br />
THE CASE FOR GENDER EQUITY<br />
Bringing together the expertise of the <strong>WFF</strong><br />
Board, Senior Leadership Team and external<br />
consultants in concert with deep engagement<br />
with contemporary research, <strong>WFF</strong> focused<br />
throughout the year on building and articulating<br />
the case for gender equity.<br />
We understand the power of educating decision<br />
makers with the often-surprising facts about the<br />
current state of women’s progress at work, and<br />
then demonstrating how growing this valuable<br />
talent resource is critical to business success.<br />
We have defined our understanding of gender<br />
equity at work as meaning that all team<br />
members enjoy the same opportunities and<br />
rewards regardless of gender. We have drawn<br />
from and documented some of the extensive<br />
research findings on the impact of gender equity<br />
on countries, companies and individuals.<br />
The story continues, however, with extensive<br />
evidence that driving gender equity drives<br />
bottom line business performance. That<br />
companies that lead in gender diversity<br />
outperform their peers. And how, on average,<br />
companies with the highest percentages of<br />
women board directors outperform those with<br />
the least on return on equity, return on sales<br />
and return on invested capital.<br />
It is a good story. A strong, impactful, inspiring<br />
story. And one that needs to be told more boldly,<br />
more frequently, and to more leaders who<br />
will make change happen. <strong>WFF</strong> will tell<br />
the story, share the facts and<br />
LEAD THE WAY to change.<br />
We have begun to use that evidence base<br />
to tell the story of today’s women at work.<br />
We share the tough facts of how women,<br />
even those starting their careers today, are<br />
promoted less often and paid less than their<br />
male counterparts.<br />
10 | <strong>WFF</strong> 2017 ANNUAL REPORT
2017 KEY ACCOMPLISHMENTS<br />
LEAD THE WAY TO GENDER EQUITY:<br />
COLLABORATION, DATA, SOLUTIONS<br />
Because it is difficult to tap into women’s<br />
potential until we understand the obstacles to<br />
progress, <strong>WFF</strong> reached out to the industry in<br />
search of pioneers. Ultimately, we convened 32<br />
forward-thinking food companies to participate<br />
for the first time in the 2017 Women in the<br />
Workplace Study conducted by McKinsey &<br />
Company and LeanIn.org.<br />
This effort represents unprecedented<br />
collaboration within the industry and a<br />
galvanized commitment to accelerate the<br />
pace of change. The CEOs from some of our<br />
Convening Companies say it best.<br />
We believe a gender diverse<br />
workforce can drive differentiated<br />
performance. We know we need the<br />
full power of talent available to us to<br />
navigate what’s ahead.<br />
Denny Marie Post<br />
CEO of Red Robin Gourmet Burgers & Brews<br />
At Coca-Cola, we know the success<br />
of our business depends on<br />
having gender diversity across our<br />
organization and talented women in<br />
all roles, especially senior leadership<br />
roles. We’re proud to be a part<br />
of <strong>WFF</strong>’s LEAD THE WAY initiative<br />
and the Women in the Workplace<br />
Study. Working together, we’ll be<br />
able to focus our collective efforts<br />
on promoting gender equality and<br />
advancing the careers of women.<br />
James Quincey<br />
President & CEO of The Coca-Cola Company<br />
We understand the development of<br />
female leaders is critical at all levels.<br />
We have an opportunity to make a<br />
larger scale impact by joining forces<br />
with other industry leaders so I’m<br />
honored to join <strong>WFF</strong> in LEADING THE<br />
WAY to gender equity.<br />
Wyman Roberts<br />
CEO & President of Brinker International<br />
12 | <strong>WFF</strong> 2017 ANNUAL REPORT
At Jamba, it was really important<br />
that we participate in the Women in<br />
the Workplace Study. If we’re going to<br />
be on this journey together and we’re<br />
going to lead as an industry, and as<br />
an industry we’re going to lead other<br />
industries, it’s important for all of<br />
us that we continue to learn how to<br />
be better every day. Gender equity<br />
is just a common-sense approach to<br />
winning the war for talent.<br />
David Pace<br />
CEO & President of Jamba Juice<br />
The overall 2017 Women in the Workplace Study<br />
draws on data from 222 companies employing<br />
more than 12 million people, as well as a survey<br />
of more than 70,000 employees and a series of<br />
qualitative interviews.
®<br />
2017 CONVENING COMPANIES<br />
MICHEL DOUKERIS<br />
CEO<br />
PAUL BROWN<br />
CEO<br />
JOHN BURKE<br />
CEO<br />
MIKE SWEET<br />
CEO<br />
WYMAN T. ROBERTS<br />
CEO<br />
CLARICE TURNER<br />
Former CEO<br />
JAMES QUINCEY<br />
CEO<br />
SANDRA B. COCHRAN<br />
CEO<br />
JOHN C. MILLER<br />
CEO<br />
STEVE P. JOYCE<br />
CEO<br />
LARRY D. YOUNG<br />
CEO<br />
JEFF HARMENING<br />
CEO<br />
RICH WOLOWSKI<br />
CEO<br />
TC CHATTERJEE<br />
CEO<br />
RUSS SMYTH<br />
CEO<br />
14 | <strong>WFF</strong> 2017 ANNUAL REPORT
Participants in the 2017 Women in the Workplace Study for the food industry<br />
DAVID A. PACE<br />
CEO<br />
STEVE CAHILLANE<br />
CEO<br />
STEVE EASTERBROOK<br />
CEO<br />
GRADY ROSIER<br />
CEO<br />
MARK SCHNEIDER<br />
CEO<br />
PETER MOUSKONDIS<br />
CEO<br />
INDRA K. NOOYI<br />
CEO<br />
GREG CREED<br />
CEO, Yum! Brands<br />
KIM LOPDRUP<br />
CEO<br />
DENNY MARIE POST<br />
CEO<br />
JEFF KING<br />
CEO<br />
RON HINSON<br />
Chairman, President & CEO<br />
LORNA DONATONE<br />
CEO, North America<br />
TOM BENÉ<br />
CEO<br />
PIETRO SATRIANO<br />
CEO<br />
LISA INGRAM<br />
CEO<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 15
LEAD THE WAY TO GENDER EQUITY:<br />
COLLABORATION, DATA, SOLUTIONS<br />
An accurate snapshot of the industry<br />
McKinsey has found that one of the most<br />
powerful reasons for the lack of progress is<br />
collective blind spots around diversity. Many<br />
employees, McKinsey’s research shows, think<br />
women are well represented in leadership when<br />
only a few actually occupy senior roles.<br />
In addition, many men do not fully grasp the<br />
barriers that hold women back at work and<br />
are, therefore, less committed to gender<br />
equity and feel less urgency for change. In a<br />
nutshell, we cannot solve problems we do not<br />
fully see or understand.<br />
That is one reason that the leadership of<br />
our convening Food Industry CEOs and their<br />
organizations is truly groundbreaking.<br />
Their participation in the 2017 Women in<br />
the Workplace Study has resulted in the first<br />
industry-specific benchmarks about women’s<br />
progress broken out by food operators,<br />
manufacturers and distributors.<br />
Best summarized by visionary International<br />
Foodservice Distributors Association (IFDA) Board<br />
Member and President of McLane Foodservice,<br />
Inc. Tom Zatina, “The continued engagement of<br />
our Convening Companies and the industry<br />
champions who join them will transform<br />
these new insights and data points into<br />
initiatives that will change the face of<br />
leadership in the Food Industry.”
Deep insights by organization<br />
Our relationship with McKinsey has proven<br />
incredibly valuable as we now not only have<br />
industry-specific data but the Convening<br />
Companies are equipped with organizationspecific<br />
results about their talent pipeline,<br />
advancement and human resource opportunities.<br />
Throughout 2018, our Convening Companies<br />
will study the unique insights they gained<br />
from participating in the Study and will<br />
develop strategic plans to accelerate women’s<br />
advancement in their organizations.<br />
In 2018, we will grow the number of<br />
participating Food Industry companies<br />
substantially. To learn more about participating<br />
in the Women in the Workplace study contact<br />
Tim Johnson, <strong>WFF</strong> Vice President of Human<br />
Resources and Organizational Effectiveness, at<br />
tjohnson@wff.org. Food Industry results will be<br />
released in late fall.<br />
<strong>WFF</strong> out in front<br />
<strong>WFF</strong> will continue to spearhead our industry’s<br />
participation in the Women in the Workplace<br />
Study and create follow-up initiatives to<br />
operationalize key findings. A critical success<br />
factor will remain extensive engagement with<br />
CEOs to drive commitment around gender<br />
equity and needed culture change. <strong>WFF</strong> will<br />
also serve as a thought partner for CEOs<br />
and companies implementing gender equity<br />
agendas. Specifically, we are supporting <strong>WFF</strong><br />
Member Companies by:<br />
• Equipping leaders with both the data<br />
and tools needed to appreciate fully the<br />
business advantages of increasing gender<br />
equity, and to advance a realistic agenda<br />
for accelerating progress.<br />
• Developing leaders in critical areas,<br />
including unconscious bias, to support<br />
companies and executives in changing<br />
ingrained corporate policies and practices<br />
related to advancing women.<br />
• Providing strategic connections that engage<br />
the industry and individuals to champion<br />
one another and share best practices.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 17
2017 KEY ACCOMPLISHMENTS<br />
EXPANDED <strong>WFF</strong>’S VISIBILITY AND THOUGHT<br />
LEADERSHIP IN THE FOOD INDUSTRY<br />
<strong>WFF</strong> hosted and drove multiple educational and<br />
networking events in 2017 and expanded its<br />
outreach to more powerfully share our message<br />
of gender equity and prepare women to realize<br />
more of their potential.<br />
SEVERAL HIGHLIGHTS INCLUDE:<br />
The 2017 Annual Leadership Development<br />
Conference in Orlando, Florida brought<br />
emerging leaders to senior executives together<br />
to learn, grow and network. Highlights included<br />
futurist Edie Weiner, base jumper Ellen Brennan<br />
(the world’s fastest woman), personal finance<br />
guru Suze Orman, extensive peer networking<br />
and the first participants in the new Future<br />
Leaders Connect program.<br />
Fifteen students from James Madison<br />
University’s (JMU) Hart School of Hospitality,<br />
Sport and Recreation Management engaged<br />
with industry leaders and learned about the<br />
myriad career paths in the Food Industry during<br />
Conference as part of the inaugural class of<br />
<strong>WFF</strong> Future Leaders Connect. The new program<br />
was inspired by California Pizza Kitchen (CPK)<br />
Executive Chairman and CEO G.J. Hart, and his<br />
wife, Heather, along with CPK’s Vice President<br />
of People and Field Operations and <strong>WFF</strong> Board<br />
Member, Julie Juvera.<br />
Our targeted Leadership Development<br />
Workshops (LDWs) brought <strong>WFF</strong> into 12 major<br />
markets to engage new audiences and build new<br />
connections with additional companies touching<br />
the food ecosystem. Nearly two-thirds of LDW<br />
participants were attending a <strong>WFF</strong> event for the<br />
first time. More than 200 volunteers across the<br />
markets also helped drive local engagement<br />
and forged new connections with additional<br />
organizations in the food ecosystem.<br />
<strong>WFF</strong> partnered with Facebook to launch<br />
online Lean In Circles with partner companies<br />
around the nation. Lean In Circles are small<br />
groups of peers that meet regularly to engage<br />
with and support one another and help<br />
women step outside their comfort zones<br />
and grow through adult learning and peer<br />
mentorship. The <strong>WFF</strong> Lean In Chapter has more<br />
than 40 Circles and 225 members. Monthly<br />
communications are sent from <strong>WFF</strong> staff to the<br />
Circles to support sharing of topic ideas, Circle<br />
outcomes and best practices.<br />
As part of an overall effort to raise the visibility<br />
of <strong>WFF</strong> and increase brand awareness, late<br />
in 2017, we refocused social media efforts with<br />
stronger attention toward LinkedIn, the social<br />
channel for professional networking. This<br />
included increased <strong>WFF</strong> messaging and LinkedIn<br />
18 | <strong>WFF</strong> 2017 ANNUAL REPORT
ad campaigns that drove an 8% increase in<br />
followers. We will build on this growth in 2018.<br />
We also re-imagined our CEO Connections and<br />
CEO Insights e-newsletters to serve as valuable<br />
sources of thought leadership focused on<br />
building understanding of our gender equity<br />
imperative and providing robust content<br />
around career development education. We will<br />
extend our use of this content in 2018 through<br />
placement in additional vehicles, including the<br />
<strong>WFF</strong> blog and sites such as LinkedIn.<br />
A Membership Needs Assessment focused on<br />
gaining feedback around learning and education<br />
needs was sent to both member and nonmembers<br />
late in 2017 for use in 2018 planning.<br />
As part of our efforts to expand our reach with<br />
Partner Companies, we strengthened our Core<br />
Ambassador Network contacts by creating<br />
five key liaison support areas and ensuring that<br />
all ambassadors are actively connected to one<br />
of those areas. As 2017 drew to a close, threequarters<br />
of previously unassigned ambassadors<br />
had been connected to one of the five key<br />
network areas: Advancement (HR/Training),<br />
Communications, Diversity & Inclusion, Field<br />
Operations, and Women’s Networks.<br />
<strong>WFF</strong> was on the road and in the air with an<br />
expanded presence and participation in key<br />
industry events. This included:<br />
• <strong>WFF</strong> CEO & President Hattie Hill moderating<br />
a panel at the Global Restaurant Leadership<br />
Conference (GRLC) in Dubai.<br />
• Participation in the International Foodservice<br />
Manufacturers Association (IFMA) President’s<br />
Conference where we announced the new<br />
<strong>WFF</strong>/IFMA Women in Manufacturing Award.<br />
• Sponsorship of the educational session<br />
“Multi-Generation Intelligence: A Necessary<br />
Tool for Everyday Leaders” at the National<br />
Restaurant Association (NRA) Show.<br />
• Serving as a sponsor, along with PepsiCo and<br />
Yum! Brands, at MegaFest in Dallas where<br />
Hattie Hill interviewed the president of the<br />
Dallas Women’s Foundation during a featured<br />
session on women’s leadership.<br />
• Panel presentation at Winsight’s FARE<br />
Conference.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 19
MEMBER VALUE<br />
Women at all stages of their careers interact<br />
with <strong>WFF</strong> online and in person throughout the<br />
year to build critical leadership competencies<br />
and forge strategic connections that accelerate<br />
personal and professional development.<br />
Here are just a few examples of the ways<br />
women benefit when they engage with <strong>WFF</strong>.<br />
“Being a member of <strong>WFF</strong> has<br />
increased my leadership skills across<br />
a range of competencies and in turn,<br />
increased my confidence in taking<br />
on new challenges. The connections<br />
I have made have created mentors<br />
and mentees alike. I appreciate the<br />
continued focus on development<br />
both personally and professionally.”<br />
Ashlee Weisser<br />
Vice President, Consumer Strategy and Insights<br />
Reb Robin Gourmet Burgers & Brews<br />
20 | <strong>WFF</strong> 2017 ANNUAL REPORT
“I’ve been a <strong>WFF</strong> member now for six<br />
years and I’ve met and learned from<br />
an amazing cross-functional team<br />
of women and men. These networks<br />
have directly made an impact in my<br />
career growth, not only advocating<br />
for me, but they have been a great<br />
resource of experienced knowledge<br />
and a group that I can happily call<br />
my friends. I feel honored to be part<br />
of an amazing organization devoted<br />
to advancing women leaders.”<br />
“I have been a <strong>WFF</strong> member for over<br />
15 years and every year, every event,<br />
every webinar and every connection<br />
has supported me through my<br />
journey at PepsiCo. We tend to<br />
neglect self-development when things<br />
get busy in our day to day lives. <strong>WFF</strong><br />
makes learning and development<br />
easy and accessible to all.”<br />
Heather French<br />
Senior National Account Sales Manager<br />
PepsiCo<br />
Mallory Prest<br />
Product Commercialization Manager<br />
Ventura Foods<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 21
2017 AWARDS<br />
FRITZI PIKES WOODS TRAILBLAZER AWARD<br />
As President & CEO since 1996, Sally Smith<br />
grew Buffalo Wild Wings from 35 restaurants<br />
primarily in Ohio to more than 1,000 locations<br />
across the globe. She is known for her servant<br />
leadership style and investing significant time in<br />
the field to ensure home office decisions are in<br />
the best interests of guests and team members.<br />
Sally Smith<br />
President & CEO<br />
Buffalo Wild Wings<br />
Through her personal example and mentoring<br />
of new talent, Smith has consistently<br />
demonstrated tremendous respect for the<br />
possibility inherent in every position along<br />
a career journey. She has treated every<br />
assignment along her path as ripe with<br />
opportunity to learn new skills and expand her<br />
perspective. She shows all of us the value of<br />
immersing yourself fully in the work you are<br />
doing today, confident it will prepare you for<br />
new paths down the road.<br />
The Fritzi Pikes Woods Trailblazer Award<br />
recognizes individuals dedicated to improving the<br />
food industry by creating new pathways of success<br />
for women within their companies and supporting<br />
workplace diversity in all its forms.<br />
22 | <strong>WFF</strong> 2017 ANNUAL REPORT
JACKIE B. TRUJILLO SOAR AWARD<br />
Women’s Excellence (WE) is a companywide<br />
initiative with quarterly professional<br />
development curricula to provide opportunities,<br />
share experiences and mentor each other in a<br />
male-dominated industry.<br />
Red Robin Gourmet Burgers & Brews<br />
<strong>WFF</strong> Engagement enables Red Robin team<br />
members to attend <strong>WFF</strong> events and, upon return,<br />
“teach back” what they’ve learned to bring the<br />
content to life. Each year, more than 40 team<br />
members attend the <strong>WFF</strong> Annual Leadership<br />
Development Conference and Executive Summit,<br />
and even more employees participate in <strong>WFF</strong>’s<br />
Leadership Development Workshops.<br />
Stakeholder & Community Engagement<br />
Opportunities enable team members to support<br />
Red Robin’s corporate philosophy and reap the<br />
benefits of giving back to their communities.<br />
Creating ways for women leaders to seize the<br />
moment and say yes to new opportunities has<br />
become hard-wired into Red Robin’s DNA. The<br />
philosophy, strategies and vehicles they have<br />
put in place are generating significant increases<br />
in women leaders in all aspects of the business.<br />
Their comprehensive approach to attracting,<br />
retaining and developing female leaders, and<br />
the positive change they impact, is clearly<br />
reflected across the organization. Their key<br />
strategies include:<br />
Benefits that promote work/life balance, flexibility,<br />
healthy lifestyles and professional development.<br />
The Jackie B. Trujillo SOAR Award recognizes an<br />
organization that is a proven Standard-Setter for<br />
Opportunity, Advancement and Recognition for<br />
women within their organization. The SOAR award<br />
honors companies with demonstrable corporate<br />
initiatives that result in a strong track record of<br />
attracting, developing, retaining and promoting<br />
women to the highest levels of the organization.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 23
2017 AWARDS<br />
LEADER ENGAGEMENT AWARD<br />
Red Lobster President and <strong>WFF</strong> Board Member,<br />
Salli Setta, and her committed team provided<br />
tremendous support for <strong>WFF</strong>’s 2016 Orlando<br />
Leadership Development Workshop. Setta<br />
mobilized her team and together they developed<br />
a comprehensive plan to drive engagement,<br />
awareness and attendance to the event, ensuring<br />
its success and providing valuable leadership<br />
experience to team members along the way.<br />
Red Lobster<br />
The Leader Engagement Award is given annually<br />
to a company that fosters engagement of its team<br />
with <strong>WFF</strong>, enhances the value of <strong>WFF</strong> within their<br />
organization, and makes a significant contribution<br />
to the overall goals and success of <strong>WFF</strong>.<br />
24 | <strong>WFF</strong> 2017 ANNUAL REPORT
OUTSTANDING BOARD SERVICE<br />
Tom Bené is a living role model for men who<br />
champion women and a true asset to the<br />
<strong>WFF</strong> community. He amplifies his personal<br />
commitment by engaging his company as a critical<br />
partner with <strong>WFF</strong>. Sysco sponsors more than 300<br />
company leaders to attend Conference and the<br />
Leadership Development Workshops every year.<br />
As a member of the Executive Committee, his<br />
unwavering support also helped stimulate the<br />
growth of <strong>WFF</strong>’s presence across North America.<br />
He is a strategic thinker with a clear vision of<br />
a future in which <strong>WFF</strong> continues to expand its<br />
influence and impact across our industry.<br />
Tom Bené<br />
President & COO<br />
Sysco Corporation<br />
The Outstanding Board Service Award, established<br />
in 1998, honors a <strong>WFF</strong> Board Member who has had<br />
a major impact on advancing <strong>WFF</strong>’s mission.<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 25
2017 EXECUTIVE COMMITTEE<br />
CHAIR<br />
MARIE PERRY<br />
EVP & CFO<br />
Jamba Juice<br />
HATTIE HILL<br />
President & CEO<br />
<strong>WFF</strong><br />
CHAIR-ELECT<br />
SUSAN ADZICK<br />
VP Sales & Marketing<br />
McLane Foodservice, Inc.<br />
TREASURER<br />
DENNY MARIE POST<br />
CEO<br />
Red Robin<br />
Gourmet Burgers & Brews<br />
TOM BENÉ<br />
President & COO<br />
Sysco Corporation<br />
KAREN BOWMAN<br />
Principal & Industry Leader<br />
Deloitte Consulting, LLP<br />
KATHLEEN CIARAMELLO<br />
President, National<br />
Foodservice & On-Premise<br />
The Coca-Cola Company<br />
MICHAEL HICKEY<br />
EVP & President,<br />
Global Institutional<br />
Ecolab<br />
26 | <strong>WFF</strong> 2017 ANNUAL REPORT
2017 BOARD OF DIRECTORS<br />
DOUG ALLISON<br />
Industry Relations<br />
PepsiCo Foodservice<br />
JILL BOND<br />
SVP, General Counsel,<br />
Chief Compliance Officer<br />
Rich Products Corporation<br />
BEVERLY CARMICHAEL<br />
SVP, Chief People Officer<br />
Cracker Barrel<br />
Old Country Store, Inc.<br />
WENDY DAVIDSON<br />
President,<br />
U.S. Specialty Channels<br />
Kellogg Company<br />
ROB DUGAS<br />
Chief Procurement<br />
Officer & VP<br />
Chick-fil-A<br />
STEPHEN DUNMORE<br />
CEO of Schools<br />
North America<br />
Sodexo, Inc.<br />
RYAN ELWART<br />
SVP, Global Sales<br />
Georgia-Pacific<br />
JULIE JUVERA<br />
VP, People & Field Operations<br />
California Pizza Kitchen<br />
FRED PAGLIA<br />
President of Foodservice,<br />
Retail, Beverage & Brands<br />
Kerry NA<br />
BARBARA POLK<br />
Chief Administrative Officer<br />
National Restaurant<br />
Association<br />
CHRIS ROBERTS<br />
EVP & COO, Dairy Foods<br />
Land O’Lakes, Inc.<br />
SALLI SETTA<br />
President<br />
Red Lobster<br />
DEBBIE STROUD<br />
VP & GM Raleigh Region<br />
McDonald’s USA, LLC<br />
REBECCA WALSH<br />
EVP, Chief Legal &<br />
Compliance Officer<br />
Ventura Foods<br />
KAREN WILLIAMS<br />
VP, Operations Services<br />
Applebee’s Grill & Bar<br />
ROSSANN WILLIAMS<br />
SVP & President Canada<br />
Starbucks Coffee Company<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 27
FINANCIALS<br />
SOURCES OF FUNDS<br />
TOTAL FUNDS: $8,741<br />
5%<br />
Other Events & Programs<br />
$397<br />
7%<br />
Leadership Development<br />
Workshops<br />
$609<br />
32%<br />
Partners & Supporters<br />
$2,823<br />
56%<br />
Annual Leadership<br />
Development Conference<br />
$4,913<br />
USES OF FUNDS<br />
ALDC $3,186 36%<br />
People Costs $2,992 34%<br />
Other Operating Expenses $1,235 14%<br />
Leadership Development Workshops $756 9%<br />
Other Events & Programs $336 4%<br />
Marketing $224 3%<br />
TOTAL $8,730 100%<br />
Note: Numbers are listed in thousands of dollars<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 29
®<br />
2017 PARTNERS<br />
PREMlER ($250k+)<br />
CATALYST ($150k)<br />
PACESETTER<br />
30 | <strong>WFF</strong> 2017 ANNUAL REPORT
®<br />
BENEFACTOR ($50k)<br />
CHAMPION ($25k)<br />
Armada<br />
CONTRIBUTOR ($5k)<br />
AFFILIATE<br />
Campbell’s Soup Company<br />
Ben E. Keith Company<br />
Arby’s Restaurant Group, Inc.<br />
IFDA<br />
Dallas Women’s Foundation<br />
BUNN<br />
Blacksmith Applications<br />
IFMA<br />
Denny’s Corporation<br />
California Pizza Kitchen<br />
Boston Beer Company<br />
Kinsa Group<br />
Dr Pepper Snapple Group<br />
Dannon<br />
Butterball LLC<br />
TDn2k<br />
Focus Brands<br />
Dean Foods<br />
Church’s Chicken<br />
Griffith Foods<br />
Deloitte Consulting<br />
Distribution Market Advantage<br />
Jack In the Box<br />
Fishbowl Marketing<br />
Houlihan’s Restaurant, Inc.<br />
Canada -Support The Mission<br />
Lotito Foods, Inc.<br />
Golden Corral Corporation<br />
Kinexo<br />
CHAMPION - $25,000<br />
Performance Food Group<br />
HAVI Global Solutions<br />
Lamb Weston<br />
Sysco Corporation<br />
Raising Cane’s<br />
HMSHost<br />
Manna, Inc.<br />
Royal Cup Coffee<br />
Key Impact Sales & Systems<br />
McCain Foods<br />
ADVOCATE ($10k)<br />
Smithfield Foods, Inc.<br />
Michael Foods<br />
Mighty Leaf Tea Company<br />
Gordon Food Service<br />
The Hershey Company<br />
OSI Group<br />
Popeyes Lousiana Kitchen, Inc<br />
The J.M. Smucker Company<br />
P&G Professional<br />
Rembrandt Foods<br />
CONTRIBUTOR - $5,000<br />
The Schwan Food Company<br />
Red Lobster<br />
Rubbermaid Commerical<br />
Griffith Foods<br />
Tyson Food, Inc.<br />
Sabert Corporation<br />
Products<br />
Kruger Products<br />
Unilever Food Solutions<br />
SCA Tissue, North America<br />
Ruth’s Hospitality Group<br />
Rich Products Corporation<br />
Wendy’s International, Inc<br />
Sonic Drive-In<br />
Sugar Foods Corporation<br />
Starbucks Coffee<br />
Sweet Street Desserts<br />
The Krystal Company<br />
ADVOCATE ($10k)<br />
The J.R. Simplot<br />
Welbilt, Inc.<br />
Acosta Sales & Marketing<br />
Wayne Farms, LLC<br />
White Castle Management Co<br />
<strong>WFF</strong> 2017 ANNUAL REPORT | 31
®<br />
6730 LBJ Freeway Building B Dallas, TX 75240<br />
972-770-9100, FAX 972-770-9150<br />
www.wff.org