ITB China News 2018 - Review Edition
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<strong>China</strong><br />
Your Official Information Source at <strong>ITB</strong> <strong>China</strong><br />
MONDAY<br />
28 TH MAY <strong>2018</strong><br />
REVIEW<br />
EDITION<br />
<strong>ITB</strong> <strong>China</strong> <strong>2018</strong>: A Fast-<br />
Running Two-Way Street<br />
2 nd edition solidifies reputation for quality<br />
of business and cultural exchanges<br />
TRADE TALK<br />
As Dr Martin Buck, Senior Vice President<br />
of Competence Centre Travel & Logistics<br />
Messe Berlin GmbH, pointed out in his<br />
interview for this review edition (read page<br />
11), <strong>ITB</strong> <strong>China</strong>’s role is not that of a one-way<br />
street.<br />
Kevin Tan<br />
General Manager , American Express Global Business<br />
Travel and <strong>China</strong> International Travel Service (CITS)<br />
We are noticing that Chinese companies<br />
– both state owned and privately owned -<br />
are revisiting and refining their policies<br />
regarding business travel to modernize<br />
and streamline the underlying processes.<br />
Read page 8<br />
EXCLUSIVE INTERVIEW<br />
David Axiotis<br />
General Manager, <strong>ITB</strong> <strong>China</strong><br />
We are very happy that we have kept<br />
on track and managed to deliver the same<br />
high-quality despite the big growth we<br />
faced in all aspects of the show in its<br />
second edition.<br />
Read page 10<br />
“It’s an exchange… It’s going in both<br />
directions, and I find it emotionally really<br />
very touching being a part of that process,”<br />
explains Dr Buck, underlining the brilliance<br />
of participants such as Ctrip boss James Liu.<br />
Not only the head of the Chinese OTA, but<br />
a number of others as well from this part<br />
of the world, are, says Dr Buck, examples<br />
from whom many in the industry around the<br />
globe can learn. This, due to their humble<br />
attitude and continual wish to learn, while<br />
at the same time driving their businesses to<br />
dizzying heights.<br />
This year’s <strong>ITB</strong> <strong>China</strong> showed 50% growth<br />
over the first edition in many areas (floor<br />
space, attendees, conference sessions,<br />
media attendance, etc.), perhaps thanks to<br />
the attitude of mutual respect and learning<br />
instilled by the organisers. In this review<br />
edition of <strong>ITB</strong> <strong>China</strong> <strong>News</strong>, we bring you a<br />
round-up of some of the highlights.<br />
Dr Martin Buck<br />
Senior Vice President, Competence Centre Travel &<br />
Logistics, Messe Berlin GmbH<br />
DESTINATIONS<br />
Dato’ Siew Ka Wei<br />
Chairman, Tourism Malaysia<br />
Malaysia Smart Tourism 4.0 is an<br />
initiative that marks the first milestone<br />
in Malaysia’s 10-year tourism roadmap.<br />
Read page 13<br />
UP CLOSE<br />
AND SOCIAL<br />
Throughout <strong>ITB</strong> <strong>China</strong>, many of the<br />
participants play the role of “reporter”,<br />
taking the time and energy to post<br />
information about their stands or events<br />
in social media. In this final edition of <strong>ITB</strong><br />
<strong>China</strong> <strong>News</strong> <strong>2018</strong>, we take a tour of some<br />
of the top tweets, highly indicative of the<br />
“temperature” of the show and the very<br />
positive feedback and comments given by<br />
all those who participated. Read page 5.<br />
Sibinacocha Lake, Peru
2 NEWS<br />
PREFACE<br />
Richard<br />
Barnes<br />
The “Electronic<br />
Babel Fish”: Bringing<br />
the World Together<br />
The more one travels, the more it<br />
becomes frustrating not to be able<br />
to communicate with local people<br />
beyond the very basics. Those<br />
who’ve read, or listened to, the<br />
Hitch-Hiker’s Guide to the Galaxy,<br />
will know that the legendary Babel<br />
Fish is an alien fish that when placed<br />
in one’s ear, basically performs<br />
instant translations, feeding on your<br />
brainwaves to know in what language<br />
you think. Strangely, in Douglas<br />
Adams’ book, the poor Babel fish,<br />
by effectively removing all barriers<br />
to communication between different<br />
cultures and races, causes more and<br />
bloodier wars than anything else in<br />
the history of creation.<br />
Today, we would like to believe<br />
that better communication and<br />
understanding might just be one<br />
of the secrets to global peace and<br />
cultural exchange.<br />
<strong>ITB</strong> CHINA NEWS is a CLEVERDIS Publication.<br />
65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France<br />
• Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01<br />
• SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471<br />
• info@cleverdis.com • www.cleverdis.com.<br />
• info@itb-china-news.com • www.itb-china-news.com<br />
To wit, something very much like an<br />
electronic Babel Fish was revealed at<br />
<strong>ITB</strong> <strong>China</strong>, and it impressed the jury of<br />
the <strong>ITB</strong> <strong>China</strong> Start-up Award so much<br />
that it was one of the two winners.<br />
It is reported to be the “world’s first<br />
1+2 earphone translator for faceto-face<br />
bilingual conversations”.<br />
Timekettle (www.wt2.co) developed<br />
the so-called WT2 Translator, a<br />
smart and wearable real-time<br />
translating earphone. The company,<br />
based in Shenzhen, <strong>China</strong>, has<br />
pioneered a number of technical<br />
breakthroughs and has received<br />
sufficient domestic and international<br />
patents in the past one year. As a<br />
comprehensive AI start-up team,<br />
the company brings customers and<br />
commercial institutions a “colourful<br />
travel experience”. We believe this<br />
kind of technical breakthrough will<br />
be hugely beneficial to the travel<br />
world, and can’t wait to see it in use!<br />
• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri<br />
• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang<br />
• Chief Analyst: Richard Barnes • Editorial coordination: Yingying Deng<br />
• Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat<br />
• With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander<br />
>To contact them : first name.last name@itb-china-news.com<br />
• Cover: © Messe Berlin GmbH<br />
Registration of Copyright May <strong>2018</strong><br />
Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy<br />
of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to<br />
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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions<br />
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<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />
<strong>ITB</strong> <strong>China</strong> 20<br />
<strong>2018</strong> edition of the show goes<br />
The goal of organisers at<br />
this year’s <strong>ITB</strong> <strong>China</strong> to<br />
simply make it “bigger<br />
and better” was met – in<br />
all respects.<br />
Visitors, exhibitors and<br />
buyers all claimed to be<br />
satisfied with <strong>ITB</strong> <strong>China</strong> <strong>2018</strong>.<br />
In its second year, the success<br />
of <strong>ITB</strong> <strong>China</strong> is reflected in the<br />
heavy demand for floor space<br />
and a significant increase<br />
of visitors. Compared to the<br />
inaugural event in 2017,<br />
gross exhibition space as<br />
well as the attendees rose by<br />
50%, underpinning the fact<br />
that <strong>ITB</strong> <strong>China</strong> is continuing<br />
its success story.<br />
“With its 700 exhibiting<br />
companies from 80<br />
countries, 15,000 attendees<br />
participating, and <strong>China</strong><br />
becoming the driving force<br />
for the growth of the global<br />
travel industry, <strong>ITB</strong> <strong>China</strong><br />
is establishing itself as the<br />
must-attend event for anyone<br />
looking to establish a strong<br />
presence here. The results<br />
are remarkable considering it<br />
is only the second show. The<br />
performance is a strong base<br />
which promises even more<br />
growth next year”, said Dr<br />
Christian Göke, CEO of Messe<br />
Berlin.<br />
The organisers extended the<br />
hosted buyer program this<br />
year. In all, there were<br />
around 800 buyers at the<br />
event this year, an increase<br />
of over 30% over the 2017<br />
edition. Diversity was very<br />
high again with Chinese<br />
buyers coming from over<br />
300 different companies<br />
throughout the nation,<br />
representing the full range<br />
of <strong>China</strong>’s largest industry<br />
players. 73% of the Chinese<br />
Leisure, MICE and Corporate<br />
buyers came from mainland<br />
<strong>China</strong> (outside Shanghai),<br />
24% from Shanghai<br />
province and the remaining<br />
3% from Hong Kong,<br />
Macau and Taiwan. More<br />
than 15,000 prescheduled<br />
appointments maximised<br />
business opportunities of both<br />
exhibitors and buyers. The<br />
organisers also launched a<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
NEWS<br />
3<br />
IT’S MY WORLD TRAVEL AWARDS<br />
18: Bigger and Better<br />
well beyond expectations – for attendees and exhibitors<br />
completely new matchmaking<br />
system perfectly catering to the<br />
needs of both exhibitors and<br />
buyers using desktop, mobile,<br />
APP or WeChat interfaces.<br />
TRAVEL PROS LOVE<br />
THE EVENT<br />
Leading trade professionals<br />
present at the show were<br />
singing its praises. Lu Jun,<br />
Managing Director, <strong>China</strong><br />
Travel Group Shanghai<br />
said, “<strong>ITB</strong> <strong>China</strong> was very<br />
well organised and set high<br />
standards in terms of the quality<br />
of both exhibitors and buyers.<br />
The show displays set off the<br />
exhibition and conference just<br />
perfectly. As a member of the<br />
<strong>China</strong> National Travel Service, I<br />
felt honored to attend this year’s<br />
show. I believe that this will<br />
surely lay a solid foundation for<br />
our future communication and<br />
cooperation with domestic and<br />
foreign counterparts, which we<br />
expect will come very soon.”<br />
Expectations for the event’s<br />
future are particularly bullish.<br />
Lin Yan, Senior Vice President,<br />
Utour Group stated, “As one<br />
of the largest travel operators<br />
in <strong>China</strong> we have gained a lot<br />
from <strong>ITB</strong> <strong>China</strong>. We expect<br />
and believe that <strong>ITB</strong> <strong>China</strong> will<br />
become the world’s largest<br />
and most successful tourism<br />
exhibition. The reason why <strong>ITB</strong><br />
Berlin is the largest travel show<br />
to date is that Germany was<br />
the largest source market back<br />
then, with 70 million German<br />
travellers going abroad every<br />
year given its population of<br />
80 million. Since 2016, <strong>China</strong><br />
has become the world’s largest<br />
source country, so <strong>ITB</strong> <strong>China</strong><br />
implies exceptional potential.<br />
<strong>ITB</strong> <strong>China</strong> expanded 50% over<br />
the last year and the event<br />
has developed rapidly. Both<br />
exhibitors and buyers are<br />
highly dedicated, especially<br />
buyers, which shows that the<br />
organizers of <strong>ITB</strong> <strong>China</strong> boasts<br />
in-depth knowledge on the<br />
Chinese market. Exhibitors<br />
presented highly differentiated<br />
products.”<br />
<strong>ITB</strong> <strong>China</strong> focuses exclusively<br />
on the Chinese tourism industry<br />
with International companies<br />
and Chinese companies<br />
meeting with Chinese trade<br />
visitors. The exhibitors came<br />
from 80 countries as far as<br />
Argentina, Brazil, Chile or<br />
the Middle East, such as UAE<br />
as well as partner destination<br />
Finland.<br />
EUROPE UNDER THE<br />
SPOTLIGHT<br />
<strong>ITB</strong> <strong>China</strong> was an official<br />
partner event of the EU<br />
<strong>China</strong> Tourism Year, a major<br />
initiative launched jointly by<br />
the European Commission<br />
and the Chinese government.<br />
The exhibition featured a high<br />
number of individual national<br />
pavilions from across Europe.<br />
In addition, the European<br />
Travel Commission had a<br />
strong exhibition presence on<br />
the show floor showcasing<br />
a multitude of European<br />
destinations.<br />
Eduardo Santander, Executive<br />
Director, European Travel<br />
Commission was present<br />
at <strong>ITB</strong> <strong>China</strong> for the second<br />
year running, stating, “Unity<br />
is strength. Europe needs<br />
to remain competitive in<br />
<strong>China</strong>. Only through deeper<br />
<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />
© Messe Berlin<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
4 NEWS<br />
© Messe Berlin<br />
© Messe Berlin<br />
Eduardo Santander,<br />
Executive Director of European<br />
Travel Commission<br />
<strong>ITB</strong> <strong>China</strong> Conference<br />
cooperation with Chinese<br />
authorities and an increased<br />
commitment of the European<br />
tourism sector supporting targeted<br />
joint public-private marketing<br />
initiatives, Europe will succeed<br />
in fostering more travellers from<br />
<strong>China</strong>. The strong cooperation with<br />
<strong>ITB</strong> <strong>China</strong> will help us reaching<br />
these goals.”<br />
STRATEGIC<br />
PARTNERSHIPS<br />
Finland was the partner destination<br />
of this year’s show. Director, Head<br />
of Global Sales Promotion, Visit<br />
Finland said, “We expect this<br />
co-operation with <strong>ITB</strong> <strong>China</strong> to<br />
further strengthen our position<br />
in <strong>China</strong>. This year Finland was<br />
represented at <strong>ITB</strong> <strong>China</strong> by 28<br />
companies around Finland with<br />
a delegation of 45 Finnish travel<br />
industry professionals. Our goal<br />
at <strong>ITB</strong> <strong>China</strong> is to promote Finland<br />
as year-round destination and<br />
to introduce for example Finnish<br />
Lakeland Region to Chinese<br />
travellers. Travel from <strong>China</strong> to<br />
Finland has been growing too<br />
rapidly. We expect this growth to<br />
continue also during the coming<br />
years.”<br />
Further key partnerships<br />
included <strong>China</strong> Tourism<br />
Association, the largest industry<br />
association for <strong>China</strong>’s travel<br />
and tourism industry with 4,000<br />
members, the <strong>China</strong> Tourism<br />
Academy, a research institution<br />
directly under the <strong>China</strong> National<br />
Tourism Administration (CNTA)<br />
with a focus on studies in the<br />
tourism industry, and Wyndham<br />
Hotel Group as the official hotel<br />
partner.<br />
<strong>ITB</strong> CHINA<br />
CONFERENCE: THE<br />
INDUSTRY THINK TANK<br />
The <strong>ITB</strong> <strong>China</strong> Conference was<br />
confirmed as <strong>China</strong>’s travel think<br />
tank, having hosted around 70<br />
sessions featuring 120 high-level<br />
speakers. With a total of around<br />
4,000 attendees, up from 2,700<br />
last year, the keynotes, lectures<br />
and workshops proved to be<br />
major visitor attractions again.<br />
The Conference featured sessions<br />
on Customised Travel, which has<br />
become an important and fastgrowing<br />
segment for Chinese<br />
travellers, with dedicated sessions<br />
devoted to sports tourism, Revenue<br />
Management for hotels or animal<br />
friendly tourism.<br />
The new Business Travel Day and<br />
the Education & Job Day were also<br />
very well followed by attendees.<br />
On 17 May <strong>2018</strong>, the <strong>ITB</strong> <strong>China</strong><br />
Conference offered everyone<br />
working in the business travel<br />
market an ideal platform for training<br />
and networking at the Business<br />
Travel Day. Practical workshops<br />
with up-to-date information on<br />
methods and strategies provided<br />
both career newcomers and<br />
corporate travel managers with<br />
first-hand knowledge and updates.<br />
This year’s exclusive partners were<br />
CITS American Express Global<br />
Business Travel, Carlson Wagonlit<br />
Travel <strong>China</strong> and BCD Travel.<br />
For the first time <strong>ITB</strong> <strong>China</strong><br />
dedicated the last day of the <strong>ITB</strong><br />
<strong>China</strong> Conference, 18 May <strong>2018</strong>,<br />
as ‘Education & Job Day’ in<br />
partnership with Fudan University<br />
& Hong Kong Polytechnic<br />
University and Hospitality Sales<br />
and Marketing Association<br />
International (HSMAI). Tourism<br />
management students and<br />
jobseekers attended the morning<br />
sessions of the Education Day,<br />
checked the job wall and were<br />
able to make immediate contact<br />
with personnel managers in the<br />
fully booked Job Area with more<br />
than 40 companies, institutions<br />
and universities, such as Ctrip,<br />
JinJiang, Sabre, Carlson Wagonlit<br />
Travel <strong>China</strong> or Wyndham Hotel<br />
Group, exhibiting.<br />
STARTUP AWARDS<br />
– TIMEKETTLE AND<br />
TRAVELFLAN TAKE<br />
HONOURS<br />
The <strong>ITB</strong> <strong>China</strong> Startup Awards<br />
took place for the second<br />
time this year. The awards<br />
acknowledge outstanding new<br />
products and services that were<br />
introduced less than two years<br />
ago and which anticipate major<br />
market potential. For the first<br />
time, there were two equal<br />
winners: Timekettle, a Shenzhen<br />
based company, convinced the jury<br />
with their WT2 translator, a smart<br />
and wearable real-time translating<br />
earphone. The Hong Kong-based<br />
travel platform TravelFlan won<br />
over the jury by providing travellers<br />
with a personalized and hasslefree<br />
travel experience with the use<br />
of AI Technology.<br />
IT’S MY WORLD<br />
TRAVEL AWARDS<br />
For the first time Qyer and <strong>ITB</strong> <strong>China</strong><br />
co-organised the IT’S MY WORLD<br />
TRAVEL AWARDS, honouring<br />
Chinese key opinion leaders (KOL)<br />
as well as global destinations<br />
across all sectors of Chinese<br />
outbound travel. Among the<br />
winners, were the famous Chinese<br />
actress Huang Lu, who won in the<br />
category “Travelers of the year” or<br />
Chinese actor Xia Yu winning in<br />
the category “Pioneers of Travel<br />
& Tourism”. The award honours<br />
companies for their innovations<br />
in order to help all those involved<br />
in the industry meeting the needs<br />
of the Chinese travellers. The<br />
ceremony was followed by an<br />
exclusive Gala Dinner. Exhibitors<br />
to <strong>ITB</strong> <strong>China</strong> were able to talk and<br />
meet with <strong>China</strong>’s most influential<br />
KOL’s, in order to promote their<br />
destination.<br />
MARKET<br />
INTRODUCTION<br />
PROGRAMME<br />
The <strong>ITB</strong> <strong>China</strong> Market Introduction<br />
Programme made its debut<br />
this year. The newly launched<br />
programme was designed for<br />
international travel industry<br />
professionals who had no or<br />
little experience with the Chinese<br />
travel market. Companies or<br />
institutions who aimed to gather<br />
first experiences with the Chinese<br />
travel industry, could easily<br />
establish first contacts and got<br />
useful information about this<br />
dynamic industry and market.<br />
Inaugural partner, VIR (Verband<br />
Internet Reisevertrieb, Germany’s<br />
leading association for the online<br />
travel industry) sent a delegation<br />
to <strong>China</strong> for the first time.<br />
MEDIA ATTENDANCE<br />
UP OVER 70%<br />
The number of registered Chinese<br />
and international journalists<br />
reporting from <strong>ITB</strong> <strong>China</strong> this year<br />
was 260, up from 150 in 2017.<br />
The event offered numerous<br />
opportunities for networking and<br />
making new valuable industry<br />
contacts during numerous events,<br />
such the Opening Dinner on the<br />
eve of the show, the <strong>ITB</strong> <strong>China</strong><br />
Cruise Night 2.0 sponsored by<br />
Ctrip, the Party Like a Finn evening,<br />
hosted by the partner destination,<br />
Finland, the <strong>ITB</strong> <strong>China</strong> European<br />
Night, powered by the EU-<strong>China</strong><br />
Tourism Year as well as numerous<br />
late functions.<br />
DATE SET FOR 2019<br />
The date for <strong>ITB</strong> <strong>China</strong> 2019 is<br />
already set: Wednesday to<br />
Friday, 15 to 17 May 2019 at<br />
Shanghai World Expo Exhibition<br />
and Convention Centre<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
NEWS<br />
5<br />
Up Close and Social<br />
Selected tweets from this year’s <strong>ITB</strong> <strong>China</strong><br />
A quick tour of social media allows one to get an idea of the honest feedback of many who participated in this<br />
year’s <strong>ITB</strong> <strong>China</strong>. Following are some of the top tweets.<br />
@<strong>ITB</strong> <strong>China</strong><br />
Following<br />
@ETC Corporate<br />
Following<br />
The last day of <strong>ITB</strong> <strong>China</strong> is over - thanks to a great team<br />
the 2nd edition was a full success - we hope all attendees<br />
had fantastic days - See you all for next year’s <strong>ITB</strong> <strong>China</strong><br />
from 15 - 17 May 2019 #<strong>ITB</strong><strong>China</strong><strong>2018</strong> @traveldailycn<br />
Family picture of the official Partners of #ECTY<strong>2018</strong>. Eduardo<br />
Santander: “Unity is strength. Europe competitiveness in<br />
<strong>China</strong> based on cooperation with Chinese authorities &<br />
commitment of the European tourism sector to support<br />
joint public-private marketing initiatives” @<strong>ITB</strong>_<strong>China</strong><br />
May 18<br />
May 17<br />
Reply to @itb-china-news<br />
Reply to @itb-china-news<br />
@Wonderful Italy<br />
Following<br />
@z_outlet<br />
Following<br />
#<strong>ITB</strong><strong>China</strong> - 16/18 may <strong>2018</strong>. We are present at the most<br />
important #travel exhibition exclusively focused on the<br />
#Chinese Travel Market that is taking place in these days<br />
in #Shanghai |Meet us at booth 210| #WonderfulItaly #<strong>ITB</strong><br />
What a week in @<strong>ITB</strong> <strong>China</strong> travel trade show in<br />
Shanghai, meeting dozens of local travel agencies and<br />
tour operators. Exciting to see their huge interest in<br />
adding @z_outlet in their itineraries.<br />
May 17<br />
May 21<br />
Reply to @itb-china-news<br />
Reply to @itb-china-news<br />
@JacTravelLtd<br />
Following<br />
@EnTurBA<br />
Following<br />
Andrew Guthrie had a very productive time at<br />
#<strong>ITB</strong><strong>China</strong>18 with #WebBeds last week; thank you,<br />
@<strong>ITB</strong>_<strong>China</strong> for a great expo! #tourism #travel<br />
¡Acciones de promoción en #<strong>China</strong>! En #Shanghai,<br />
mantuvimos reuniones y presentamos la oferta de<br />
#BuenosAires a profesionales de la industria turística en<br />
@<strong>ITB</strong>_<strong>China</strong><br />
May 21 May 16<br />
Reply to @itb-china-news<br />
Reply to @itb-china-news<br />
Travel Daily reports <strong>China</strong><br />
has leapfrogged Germany<br />
to become fourth largest<br />
market for Hotelbeds<br />
Travel Daily’s Simon Willmore spoke<br />
to regional sourcing director APAC <strong>ITB</strong><br />
<strong>China</strong>.<br />
<strong>China</strong> has moved above Germany to<br />
become the fourth largest source<br />
market in the wholesale channel for<br />
Hotelbeds Group, it was announced<br />
today. <strong>China</strong> remains the number<br />
one source market in the wholesale<br />
channel for Hotelbeds Group in Asia-<br />
Pacific and is now the fourth biggest<br />
for the Group globally, up from fifth<br />
place last year. The Group sells in the<br />
wholesale channel to online travel<br />
agents, tour operators and airlines via<br />
its Hotelbeds, Tourico Holidays, and<br />
GTA bedbank brands.<br />
Link: http://www.traveldailymedia.com/china-fourth-largest-market-for-hotelbeds/<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
6 中 文 版 新 闻<br />
开 幕 仪 式 表 演 “ 最 世 界 “ 全 球 旅 行 榜 单 评 选 获 奖 者<br />
<strong>ITB</strong> <strong>China</strong> 完 美 落 幕 行 业 观 众 数<br />
第 二 届 由 环 球 旅 讯 联 合 主 办 的 <strong>ITB</strong><br />
<strong>China</strong> 再 次 完 美 收 官 , 并 获 得 了 旅 游<br />
业 界 、 参 展 商 、 买 家 的 一 致 好 评 。 相<br />
比 去 年 首 届 <strong>ITB</strong> <strong>China</strong>, 本 届 展 会 的 展<br />
位 面 积 需 求 更 高 , 行 业 观 众 数 大 幅 增<br />
加 : 展 览 总 面 积 扩 大 了 50%, 参 会 人<br />
数 达 15,000 人 , 相 比 去 年 的 10,000 人 增<br />
加 了 50%。<strong>ITB</strong> <strong>China</strong> 正 在 不 断 谱 写 成<br />
功 的 篇 章 。<br />
<strong>ITB</strong> <strong>China</strong> 主 办 方 Messe Berlin 的 CEO<br />
Christian Göke 表 示 :“ 中 国 已 成 为 全<br />
球 旅 游 业 发 展 的 强 大 推 动 力 , 来 自<br />
80 个 国 家 的 700 家 参 展 公 司 和 15,000 名<br />
行 业 观 众 参 与 了 此 盛 会 。 显 然 ,<strong>ITB</strong><br />
<strong>China</strong> 已 成 为 任 何 希 望 在 中 国 市 场 建<br />
立 强 大 影 响 力 的 公 司 或 个 人 必 需 参 加<br />
的 活 动 。 虽 然 这 只 是 <strong>ITB</strong> <strong>China</strong> 的 第<br />
二 届 , 但 已 获 得 显 著 的 成 功 。 明 年 的<br />
<strong>ITB</strong> <strong>China</strong> 有 望 获 得 更 大 的 成 功 。”<br />
本 届 <strong>ITB</strong> <strong>China</strong> 还 取 得 了 一 些 新 变 化<br />
和 新 进 展 。 主 办 方 扩 大 了 特 邀 买 家<br />
计 划 。 参 与 本 届 展 会 的 买 家 人 数 约 达<br />
800 位 , 同 比 增 加 超 过 30%。 超 过 300<br />
家 不 同 的 中 国 买 家 企 业 参 与 了 此 行 业<br />
盛 事 , 他 们 是 中 国 旅 游 业 规 模 最 大 的<br />
企 业 代 表 。73% 的 中 国 休 闲 旅 游 、 会<br />
奖 旅 游 、 差 旅 买 家 来 自 上 海 以 外 的 地<br />
区 ,24% 来 自 上 海 ,3% 来 自 港 澳 台 。<br />
参 展 商 和 中 国 买 家 之 间 提 前 预 约 的 会<br />
面 超 过 了 15,000 个 , 最 大 程 度 地 扩 大<br />
了 参 展 商 和 买 家 的 商 机 。 主 办 方 推 出<br />
全 新 的 配 对 系 统 , 完 全 契 合 了 参 展 商<br />
和 采 购 商 在 PC 端 、 移 动 端 、App 或 微<br />
信 方 面 的 使 用 需 求 。<br />
作 为 本 届 <strong>ITB</strong> <strong>China</strong> 的 官 方 酒 店 合 作 伙<br />
伴 , 温 德 姆 酒 店 集 团 大 中 华 区 总 裁 刘<br />
晨 军 对 <strong>ITB</strong> <strong>China</strong> 寄 予 了 很 高 的 期 望 :<br />
平 台 、 展 台 、 瞭 望 台 ; 行 情 、 商 情 、<br />
真 性 情 ;<strong>ITB</strong> <strong>China</strong> 再 次 期 待 。<br />
泛 太 平 洋 酒 店 集 团 首 席 营 销 官 陈 思<br />
霖 表 示 :“ 今 年 <strong>ITB</strong> <strong>China</strong> 组 织 工 作 出<br />
色 , 注 重 细 节 、 运 营 专 业 , 是 一 个 让<br />
我 们 展 示 品 牌 、 吸 引 商 业 合 作 伙 伴 ,<br />
以 及 通 过 专 题 会 议 和 演 讲 嘉 宾 进 行 社<br />
交 和 学 习 的 绝 佳 平 台 。<strong>ITB</strong> <strong>China</strong> 办 得<br />
非 常 好 , 感 谢 有 这 个 机 会 能 够 参 与 其<br />
中 ! 期 待 <strong>ITB</strong> <strong>China</strong> 2019 的 到 来 !”<br />
国 旅 集 团 上 海 有 限 公 司 董 事 兼 总 经 理<br />
陆 军 说 到 :“ 此 次 会 议 不 仅 在 前 期 的<br />
组 织 工 作 就 呈 现 了 不 同 凡 响 的 成 就 ,<br />
而 且 在 会 议 现 场 同 样 表 现 出 了 极 高 的<br />
水 准 。 无 论 是 展 台 的 搭 建 、 设 备 的 摆<br />
放 , 都 体 现 了 时 尚 、 清 新 和 有 序 的 风<br />
貌 , 深 得 买 家 、 卖 家 和 观 众 的 一 致 好<br />
评 与 赞 赏 ! 作 为 中 国 国 旅 的 一 员 , 能<br />
够 参 加 并 长 期 参 与 <strong>ITB</strong> 组 织 的 各 项 活<br />
动 , 我 们 在 感 到 荣 幸 之 余 , 我 相 信 这<br />
必 将 为 我 们 今 后 与 国 内 外 同 行 的 交 流<br />
与 合 作 奠 定 坚 实 的 基 础 , 对 此 , 我 们<br />
充 满 期 待 !”<br />
众 信 旅 游 集 团 高 级 副 总 裁 林 岩 女 士 表<br />
示 :“ 作 为 中 国 最 大 的 旅 游 集 团 之 一 ,<br />
我 们 从 <strong>ITB</strong> <strong>China</strong> 收 获 颇 丰 。 我 们 期 待<br />
并 相 信 <strong>ITB</strong> <strong>China</strong> 将 成 为 世 界 上 规 模 最<br />
大 、 最 成 功 的 旅 游 展 会 。 <strong>ITB</strong> Berlin<br />
之 所 以 成 为 迄 今 为 止 最 大 的 旅 游 展<br />
会 , 是 因 为 德 国 是 曾 经 是 全 球 最 大 的<br />
旅 游 客 源 市 场 , 德 国 人 口 总 数 为 8000<br />
万 人 , 而 每 年 出 境 游 旅 客 数 高 达 7000<br />
万 。 自 2016 年 以 来 , 中 国 已 成 为 世<br />
界 上 最 大 的 旅 游 客 源 市 场 , 因 此 <strong>ITB</strong><br />
<strong>China</strong> 潜 力 巨 大 。 今 年 <strong>ITB</strong> <strong>China</strong> 的 规<br />
模 比 去 年 扩 大 了 50%, 且 发 展 迅 猛 。<br />
参 展 商 和 买 家 都 踊 跃 地 参 与 , 尤 其 是<br />
买 家 , 这 表 明 <strong>ITB</strong> <strong>China</strong> 的 主 办 方 对 中<br />
国 市 场 有 着 深 入 的 了 解 。 参 展 商 们 展<br />
示 了 高 度 差 异 化 的 产 品 。”<br />
<strong>ITB</strong> <strong>China</strong> 聚 焦 中 国 旅 游 业 。 来 自 于<br />
全 球 的 旅 游 展 商 通 过 <strong>ITB</strong> <strong>China</strong> 的 舞<br />
台 向 世 界 各 地 的 买 家 和 行 业 观 众 展 示<br />
自 己 。 参 展 的 海 外 公 司 来 自 阿 根 廷 、<br />
巴 西 、 智 利 、 中 东 等 80 个 国 家 , 例 如<br />
阿 联 酋 及 今 年 展 会 的 目 的 地 合 作 伙 伴<br />
芬 兰 国 家 旅 游 局 , 他 们 均 表 示 , 他 们<br />
在 本 届 <strong>ITB</strong> <strong>China</strong> 的 业 务 活 动 有 大 幅 增<br />
长 。<br />
芬 兰 国 家 旅 游 局 全 球 营 销 推 广 总 监<br />
Heli Mende 表 示 :“ 芬 兰 国 家 旅 游 局 是<br />
今 年 展 会 的 官 方 目 的 地 合 作 伙 伴 。 我<br />
们 与 <strong>ITB</strong> <strong>China</strong> 的 合 作 将 进 一 步 增 强 我<br />
们 在 中 国 的 地 位 。 今 年 , 有 28 家 芬 兰<br />
的 公 司 及 45 名 旅 游 业 专 业 人 士 代 表 芬<br />
兰 出 席 了 展 会 。 我 们 在 <strong>ITB</strong> <strong>China</strong> 的 目<br />
标 是 将 芬 兰 提 升 为 全 年 旅 游 目 的 地 ,<br />
并 向 中 国 游 客 介 绍 芬 兰 Lakeland 等 地<br />
区 。 中 国 赴 芬 兰 游 增 长 迅 猛 , 我 们 预<br />
计 未 来 几 年 还 将 持 续 增 长 。”<br />
<strong>2018</strong> 年 是 中 欧 旅 游 业 发 展 重 要 的 一<br />
年 。<strong>ITB</strong> <strong>China</strong> 和 中 欧 旅 游 年 (CTY)<br />
建 立 了 合 作 伙 伴 关 系 。 作 为 今 年 最 大<br />
的 参 展 商 , 欧 盟 委 员 会 在 展 会 现 场 展<br />
示 了 众 多 欧 洲 目 的 地 。 欧 洲 旅 游 委 员<br />
会 执 行 董 事 Eduardo Santander 表 示 :“<br />
团 结 就 是 力 量 。 欧 洲 需 要 在 中 国 保 持<br />
竞 争 力 。 通 过 与 中 国 政 府 建 立 更 深 入<br />
的 合 作 , 以 及 致 力 于 政 府 和 企 业 的 联<br />
合 营 销 举 措 , 欧 洲 将 成 功 吸 引 更 多 中<br />
国 旅 行 者 的 青 睐 。 与 <strong>ITB</strong> <strong>China</strong> 的 强 强<br />
联 合 , 将 帮 助 我 们 实 现 这 些 目 标 。”<br />
今 年 <strong>ITB</strong> <strong>China</strong> 的 主 要 合 作 伙 伴 还 包<br />
括 中 国 旅 游 协 会 、 中 国 旅 游 研 究 院<br />
和 官 方 酒 店 合 作 伙 伴 温 德 姆 酒 店 集<br />
团 。 温 德 姆 酒 店 集 团 是 全 球 领 先 的<br />
酒 店 管 理 公 司 之 一 , 在 78 个 国 家 和 地<br />
区 拥 有 20 家 酒 店 品 牌 的 8,100 家 酒 店 。<br />
截 至 2017 年 底 , 温 德 姆 酒 店 集 团 在 中<br />
国 经 营 的 酒 店 达 1400 家 , 客 房 数 量 达<br />
138,787 间 , 其 运 营 和 管 理 着 屡 获 殊 荣<br />
的 Wyndham Grand、 温 德 姆 和 华 美 达<br />
等 品 牌 。<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
中 文 版 新 闻<br />
7<br />
© Messe Berlin<br />
剧 增 50%<br />
与 本 届 <strong>ITB</strong> <strong>China</strong> 同 期 举 办 的 <strong>ITB</strong> <strong>China</strong><br />
论 坛 同 样 获 得 了 圆 满 的 成 功 , 开 展 了 约<br />
70 场 专 题 会 议 , 演 讲 嘉 宾 阵 容 达 120 人 ,<br />
围 绕 中 国 旅 游 业 最 新 发 展 趋 势 进 行 了 分<br />
享 。 本 届 <strong>ITB</strong> <strong>China</strong> 论 坛 参 会 人 数 由 去 年<br />
的 2700 人 增 长 到 了 4,000 人 。 主 题 演 讲 、<br />
专 业 讲 座 及 培 训 再 次 成 为 了 行 业 观 众 主<br />
要 关 注 的 活 动 。<strong>ITB</strong> <strong>China</strong> 论 坛 首 次 聚 焦<br />
定 制 旅 游 领 域 , 该 领 域 已 成 为 中 国 旅 行<br />
者 重 要 且 增 长 迅 速 的 细 分 领 域 , 体 育 旅<br />
游 、 酒 店 收 益 管 理 和 动 物 友 好 型 旅 游 等<br />
细 分 话 题 也 在 <strong>ITB</strong> <strong>China</strong> 论 坛 中 吸 引 了 众<br />
多 观 众 。<br />
今 年 新 推 出 的 “ 商 务 旅 行 ” 及 “ 教 育 与 招 聘<br />
日 ” 环 节 也 广 获 好 评 。 展 会 第 二 天 (5 月<br />
17 日 ),<strong>ITB</strong> <strong>China</strong> 论 坛 聚 焦 “ 商 务 旅 行 ”<br />
专 题 讨 论 会 , 为 商 旅 人 士 提 供 了 一 个 学<br />
习 和 沟 通 的 理 想 平 台 。 此 次 专 题 讨 论 会<br />
专 注 于 最 新 实 践 和 发 展 战 略 的 讨 论 , 为<br />
职 业 新 人 和 商 务 旅 行 经 理 提 供 了 第 一 手<br />
的 知 识 和 最 新 资 讯 。 今 年 “ 商 务 旅 行 ” 的<br />
独 家 合 作 伙 伴 是 : 国 旅 运 通 全 球 商 务 旅<br />
行 、 中 航 嘉 信 和 BCD Travel。<br />
展 会 第 三 天 (5 月 18 日 ),<strong>ITB</strong> <strong>China</strong> 联<br />
手 复 旦 大 学 、 香 港 理 工 大 学 、 国 际 酒 店<br />
市 场 营 销 协 会 (HSMAI) 首 次 推 出 “ 教<br />
育 与 招 聘 日 ” 活 动 。 旅 游 管 理 专 业 的 学<br />
生 和 求 职 者 有 机 会 在 现 场 直 接 申 请 工<br />
作 。 携 程 、 锦 江 、Sabre、 中 航 嘉 信 和 温<br />
德 姆 酒 店 集 团 等 45 家 知 名 旅 游 企 业 也 参<br />
与 了 为 期 一 天 的 现 场 招 聘 。<br />
本 届 <strong>ITB</strong> <strong>China</strong> 论 坛 的 亮 点 之 一 是 第 二<br />
届 <strong>ITB</strong> <strong>China</strong> 旅 游 创 业 企 业 大 奖 。 该 奖<br />
项 旨 在 认 可 近 两 年 推 出 的 出 色 且 具 有<br />
巨 大 潜 力 的 新 产 品 及 服 务 。 时 空 壶 和<br />
TravelFlan 最 终 双 双 荣 获 本 届 <strong>ITB</strong> <strong>China</strong><br />
旅 游 创 业 企 业 大 奖 。 时 空 壶 的 总 部 在<br />
深 圳 , 凭 借 其 WT2 穿 戴 式 智 能 实 时 翻 译<br />
耳 机 打 动 了 评 委 ;TravelFlan 总 部 在 香<br />
港 , 其 专 注 于 通 过 人 工 智 能 技 术 为 旅 行<br />
者 提 供 个 性 化 、 无 忧 的 旅 行 体 验 , 也 最<br />
终 赢 得 了 评 委 的 肯 定 。<br />
此 外 ,<strong>ITB</strong> <strong>China</strong> 还 首 度 与 穷 游 达 成 战<br />
略 合 作 , 举 办 了 “ 最 世 界 “ 全 球 旅 行 榜 单<br />
评 选 之 颁 奖 典 礼 ,200 余 位 旅 行 KOL 和<br />
行 业 人 士 参 与 了 此 颁 奖 盛 典 。 其 中 中 国<br />
著 名 女 演 员 黄 璐 获 得 了 “ 年 度 旅 行 人 物 ”<br />
奖 , 中 国 男 演 员 夏 雨 则 获 得 了 “ 旅 行 影<br />
响 力 先 锋 ” 奖 。“ 最 世 界 “ 全 球 旅 行 榜 单 旨<br />
在 对 那 些 帮 助 每 一 位 涉 足 旅 游 业 的 人 士<br />
满 足 中 国 旅 行 者 需 求 的 公 司 , 在 创 新 方<br />
面 的 努 力 表 示 认 可 。 随 后 ,<strong>ITB</strong> <strong>China</strong> 举<br />
办 了 独 家 晚 宴 , 参 展 商 和 中 国 最 具 影 响<br />
力 的 KOL 进 行 了 会 面 和 交 流 , 旨 在 对 旅<br />
游 目 的 地 进 行 推 广 。<br />
本 届 <strong>ITB</strong> <strong>China</strong> 还 首 次 推 出 了 市 场 体 验<br />
项 目 , 针 对 迄 今 为 止 没 有 中 国 旅 游 业<br />
经 验 , 但 希 望 获 得 对 中 国 旅 游 业 的 初 步<br />
了 解 , 并 希 望 在 中 国 市 场 建 立 初 步 联 系<br />
的 国 际 旅 游 业 专 业 人 士 、 公 司 或 机 构 设<br />
立 。 此 项 目 的 首 个 合 作 伙 伴 是 VIR( 德<br />
国 在 线 旅 游 协 会 )。<br />
今 年 的 <strong>ITB</strong> <strong>China</strong> 还 获 得 了 媒 体 朋 友 们<br />
密 切 的 关 注 , 本 届 展 会 登 记 的 中 国 海 内<br />
外 媒 体 达 260 家 , 这 个 数 字 在 去 年 为 150<br />
家 。 本 届 <strong>ITB</strong> <strong>China</strong> 还 打 造 了 多 个 商 业 社<br />
交 活 动 , 为 与 会 者 提 供 和 业 界 人 士 建 立<br />
联 系 的 机 会 , 如 由 携 程 集 团 赞 助 的 “<strong>ITB</strong><br />
<strong>China</strong> 邮 轮 之 夜 ”、 由 芬 兰 国 家 旅 游 局 主<br />
办 的 “ 芬 兰 之 夜 派 对 ” 和 由 玛 丽 蒂 姆 酒 店<br />
赞 助 的 “ 落 日 派 对 ” 等 。<br />
第 三 届 <strong>ITB</strong> <strong>China</strong> 将 于 2019 年 5 月 15 日 -17<br />
日 在 上 海 世 博 展 览 馆 1 号 馆 举 办 ; 在 5 月<br />
31 日 之 前 注 册 的 展 商 将 获 得 展 位 费 8.5 折<br />
的 早 鸟 优 惠 。<br />
<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
8 TRADE TALK<br />
Belt & Road and Business<br />
CITS American Express Global Business Travel – a solid force<br />
Kevin Tan<br />
General Manager,<br />
American Express Global Business Travel<br />
and <strong>China</strong> International Travel Service<br />
(CITS)<br />
Kevin Tan is the General Manager<br />
of CITS American Express Global<br />
Business Travel (CITS GBT), the joint<br />
venture in <strong>China</strong> between American<br />
Express Global Business Travel and<br />
<strong>China</strong> International Travel Service<br />
(CITS). Kevin was appointed to this<br />
position in June 2016. In this role,<br />
Kevin is responsible for setting the<br />
strategic direction of CITS GBT and<br />
overseeing the execution of this<br />
strategy. He is a current member of<br />
the CITS GBT Board of Directors, and<br />
will continue in this capacity.<br />
A keynote and panel discussion at <strong>ITB</strong> <strong>China</strong> centred on<br />
“The Belt and Road Initiative – Powering the Business<br />
Travel Globalisation”. We asked Kevin Tan, General<br />
Manager of American Express Global Business Travel and<br />
<strong>China</strong> International Travel Service (CITS) to tell us more<br />
about the project.<br />
The Belt and Road Initiative<br />
encompasses a comprehensive<br />
network of infrastructure grids<br />
and economic ties connecting<br />
<strong>China</strong> to Asia, Europe, Africa<br />
and the wider world. This<br />
grand initiative will drive<br />
economic growth and efficiency,<br />
social welfare and customer<br />
satisfaction in all the members<br />
involved. We believe business<br />
confidence is growing as a result<br />
of this Initiative: according to<br />
our CBTF Barometer survey,<br />
business travel budgets are on<br />
the rise as business confidence<br />
grows, with 31% of Chinese<br />
companies surveyed expecting<br />
travel budgets to increase over<br />
the next 12 months. Many<br />
companies with international<br />
ambitions, including Chinese<br />
ones, are trying to seize the<br />
opportunities created by the<br />
Initiative. This as well provide<br />
opportunities for CITS American<br />
Express Global Business Travel<br />
(CITS GBT). As a leading global<br />
travel management company,<br />
one of the major strengths of<br />
our company is our worldwide<br />
footprint in almost 140 countries<br />
and the huge amount of business<br />
travel services we delivered to<br />
clients – over US$30 bn each<br />
year. This gave us a profound<br />
insights of business travel and<br />
enables us to provide a seamless<br />
service experience through our<br />
global network.<br />
Many companies will need<br />
to evolve the design and<br />
operation of their business travel<br />
programmes to accommodate<br />
the needs of a much more<br />
complex and geographically<br />
dispersed company structure,<br />
as their operations progress<br />
offshore, as part of the B&R<br />
Initiative. As an expert in<br />
business travel, it is our duty<br />
to let the business community<br />
know that the globalization of a<br />
business travel program is not as<br />
straightforward as one may think<br />
and can be a daunting task for<br />
even the most experienced travel<br />
manager. Considerations range<br />
from legal to operational, from<br />
people to change management,<br />
from diversified local needs to<br />
standard needs, etc. All aspects<br />
are all to be balanced and<br />
adequately addressed to create<br />
a cohesive and structured global<br />
travel programme.<br />
Please tell us more about<br />
CITS American Express Global<br />
Business Travel (CITS GBT), and<br />
why you are so solidly behind<br />
the Belt and Road project.<br />
CITS GBT is the first global travel<br />
management company in <strong>China</strong><br />
and a joint venture of two great<br />
companies from <strong>China</strong> and the<br />
United States. By combining<br />
the rich expertise of American<br />
Express Global Business Travel<br />
–a company with more than<br />
100 years of history powering<br />
business through travel around<br />
the world - and the unparalleled<br />
local insight of the Chinese<br />
market by <strong>China</strong> International<br />
Travel Service (CITS) - into<br />
one joint venture, CITS GBT is<br />
in a unique position to provide<br />
customers with best practice on<br />
a global scale and unique local<br />
insight.<br />
Since our establishment in 2002,<br />
CITS GBT’s business in <strong>China</strong> is<br />
not only about selling products<br />
and services, but also bringing<br />
over 100 years’ experience of<br />
innovation, precious insights<br />
rendered from an annual USD<br />
30-billion revenue and all the<br />
big-data gathered, a global<br />
network of nearly 140countries,<br />
and other best TMC practices to<br />
help the business travel sector in<br />
<strong>China</strong> develop.<br />
Because of who we are and what<br />
we do, we see the big potential in<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
TRADE TALK<br />
9<br />
THE BELT AND<br />
ROAD INITIATIVE<br />
ENCOMPASSES A<br />
COMPREHENSIVE<br />
NETWORK OF<br />
INFRASTRUCTURE<br />
GRIDS AND ECONOMIC<br />
TIES CONNECTING<br />
CHINA TO ASIA,<br />
EUROPE, AFRICA AND<br />
THE WIDER WORLD.<br />
Travel Globalisation<br />
behind the B&R project<br />
the Belt and Road Initiative, which<br />
will not only rejuvenate ancient<br />
trade routes, but also further<br />
open up markets and accelerate<br />
economic integration on a<br />
transparent, equal and innovative<br />
playing ground. It is a signal that<br />
<strong>China</strong> is on the way to become an<br />
important economic entity in the<br />
world.<br />
You are responsible for setting the<br />
strategic direction of CITS GBT<br />
and overseeing the execution<br />
of this strategy. What does your<br />
strategic roadmap look like for the<br />
coming years?<br />
Our focus at CITS American<br />
Express Business Travel has<br />
always been to help our customers<br />
to drive improvements in their<br />
travel programs, and to advance<br />
the business travel sector overall<br />
in <strong>China</strong>, through technology,<br />
local expertise and global best<br />
practice. We are very proud of the<br />
contributions we have made thus<br />
far to advancing corporate travel<br />
in <strong>China</strong> and look forward to<br />
shaping the concept of intelligent<br />
business travel in this rapidly<br />
changing environment.<br />
We have a well-established<br />
foundation with the help of the<br />
two mother companies and<br />
have built a strong reputation<br />
in <strong>China</strong> since 2002. Through<br />
this strong partnership, we are<br />
well positioned to understand<br />
local needs, leverage our global<br />
network and provide the most<br />
appropriate services accordingly.<br />
We are noticing that Chinese<br />
companies – both state owned and<br />
privately owned - are revisiting and<br />
refining their policies regarding<br />
business travel to modernize<br />
and streamline the underlying<br />
processes (procurement, RFP,<br />
vendor selection, etc.). The<br />
objective of this isto increase<br />
transparency, improve efficiency,<br />
and strengthen collaboration and<br />
integration with their vendors.<br />
This is a symbol that the Chinese<br />
economy is upgrading and, in this<br />
process, <strong>China</strong> will consolidate its<br />
position as the world’s number one<br />
business travel market for years to<br />
come. CITS GBT is determined to<br />
facilitate this process with all our<br />
experience, insight and resources.<br />
Back to the basics, we believe in<br />
aligning our customers’ company<br />
objectives with the business<br />
travel solution we can design<br />
and offer. We work with each<br />
individual customer and develop<br />
bespoke, practical, scalable and<br />
smart solutions based on their<br />
unique company situations<br />
and objectives, whether that be<br />
focused on cost-containment, data<br />
and insight, traveller servicing and<br />
preferences, or a combination of<br />
all these elements.<br />
CITS GBT’s goal is to create a<br />
seamless customer experience<br />
across offline, online and mobile<br />
channels. At the centre of this kind<br />
of experience is the respect and<br />
care for the travellers– for whom<br />
we are constantly redesigning<br />
products and services. For<br />
example, we launched the first<br />
AI robot in the business travel<br />
industry in <strong>China</strong>, aiming to<br />
improve user experience, support<br />
companies to increase travel<br />
policy compliance rate.<br />
How important will the Belt and<br />
Road initiative become in coming<br />
years and who stands to benefit the<br />
most from it?<br />
The Belt and Road Initiative<br />
represents a cooperation model. The<br />
B&R Initiative will further open up<br />
markets and accelerate economic<br />
integration on a transparent, equal<br />
and innovative ground. It will<br />
contribute driving economic growth<br />
and efficiency, social welfare and<br />
customer satisfaction in all the<br />
members involved.<br />
The Belt and Road Initiative<br />
is amongst the most aspiring<br />
geo-economic vision in world<br />
history. <strong>China</strong> is outreaching to<br />
the world in a massive scale, by<br />
strengthening hard infrastructure<br />
with new roads, railways and<br />
ports, soft infrastructure with<br />
trade agreements, and cultural ties<br />
with scholarships and personnel<br />
exchange programs.<br />
To my understanding, it is great<br />
proposition with a theme of<br />
“connect, create and collaborate”. It<br />
is not only for the benefit of <strong>China</strong>,<br />
but also a response to the needs<br />
for investment and development<br />
of the members enrolled. That’s<br />
why the Initiative quickly spans<br />
some 70 countries and regions and<br />
covers more than two-thirds of the<br />
world’s population in only 5 years.<br />
It is certainly a blessing to <strong>China</strong> as<br />
well as the world. With our global<br />
footprint, leading technologies<br />
and solutions, a comprehensive<br />
portfolio and strong foundation in<br />
<strong>China</strong>, CITS GBT is well-positioned<br />
to cooperate with our clients and<br />
partners adapt to Belt and Road<br />
regions in innumerable business<br />
fields and contribute to making the<br />
BRI a success for all involved.<br />
What are your thoughts about <strong>ITB</strong><br />
<strong>China</strong>, now in its second year?<br />
What makes this show different?<br />
<strong>ITB</strong> <strong>China</strong> is a unique B2B travel<br />
event focused on the Chinese Travel<br />
Market. In this event we have the<br />
chance to share our experience and<br />
the most extensive business travel<br />
insights in <strong>China</strong> with experts and<br />
customers. <strong>ITB</strong> also provides the<br />
best quality conference program,<br />
outstanding exhibitors, various<br />
networking events and a unique<br />
state of the art matchmaking<br />
system, in order to help industry<br />
players network and catch up the<br />
trends of the industry<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
10 EXCLUSIVE INTERVIEW<br />
WE ARE VERY HAPPY THAT WE<br />
HAVE KEPT ON TRACK AND MANAGED<br />
TO DELIVER THE SAME HIGH-QUALITY<br />
DESPITE THE BIG GROWTH WE FACED<br />
IN ALL ASPECTS OF THE SHOW IN ITS<br />
SECOND EDITION<br />
David Axiotis<br />
General Manager,<br />
<strong>ITB</strong> <strong>China</strong><br />
A Glimpse Over the Shoulder<br />
<strong>ITB</strong> <strong>China</strong> General Manager David Axiotis looks back at the show that was…<br />
Keeping the concept on track, sticking to the original concept, and<br />
maintaining the focus on the quality of the show<br />
It’s generally the first thing one asks at the end of a big show<br />
someone has organised… How did you feel about it? We put<br />
the question to <strong>ITB</strong> <strong>China</strong> General Manager, David Axiotis.<br />
I have a very good feeling. Already<br />
the feeling from the first show<br />
was very good. But we still paid<br />
a lot of attention to managing<br />
expectations, keeping the concept<br />
on track, sticking to the original<br />
concept, and maintaining the focus<br />
on the quality of the show, keeping<br />
it as high as we managed to set the<br />
bar on the first year. That was really<br />
the main focus for this, the second<br />
year: managing the growth but still<br />
keeping the quality of the show at<br />
the same level. This has of course<br />
been a challenge, with a 50%<br />
growth in exhibition space. And it’s<br />
not just the exhibition space. We<br />
grew the conference substantially<br />
for the second year with a second<br />
conference room. We significantly<br />
grew the networking programme.<br />
Last year we had the <strong>ITB</strong> <strong>China</strong><br />
cruise night and this year we had<br />
four events, so two concurrently on<br />
every evening: the Party like a Finn<br />
evening, we had the cruise night<br />
again which was a big success,<br />
we introduced the European night,<br />
and we had a cooperation with<br />
Qyer.com, who organised a great<br />
gala dinner after their awards<br />
ceremony. All in all, we are very<br />
happy that we have kept on track<br />
and managed to deliver the same<br />
high-quality despite the big growth<br />
we faced in all aspects of the show<br />
in its second edition.<br />
You had some quite important<br />
new exhibitors this year. Please<br />
tell us a little more about them.<br />
We grew pretty much in all regions<br />
and segments, starting with<br />
Europe which we just talked about.<br />
Key exhibitors included Greece,<br />
Austria, Switzerland, Poland<br />
Lichtenstein, Malta, Slovakia and<br />
Hungary, just to mention a few. We<br />
grew in the Middle East region, and<br />
a big new newcomer this year was<br />
Israel, which was added to Sharjah<br />
and Abu Dhabi, who had very big<br />
pavilions this year, even growing<br />
in size. We had a lot of newcomers<br />
from the Americas - especially<br />
the Latin American region, with<br />
Mexico, Panama, Peru, Argentina<br />
and Brazil, who for the first time<br />
with an impressive stand. All of<br />
them were new, major exhibitors,<br />
who chose <strong>ITB</strong> <strong>China</strong> as a trusted<br />
platform when starting or entering<br />
into the Chinese travel market.<br />
As opposed to other destinations<br />
that are closer to <strong>China</strong> and<br />
naturally have been working with<br />
the Chinese travel industry and<br />
networking with the big Chinese<br />
players for a longer time, I believe<br />
that for them, being so far away<br />
from <strong>China</strong>, they are still in an<br />
early phase of developing ties and<br />
products for the Chinese market…<br />
so we are very happy on that side<br />
as well.<br />
This was the EU-<strong>China</strong> Tourism<br />
Year and the link you made with<br />
them was very important. Tell me<br />
about that and how that pannedout<br />
during the show.<br />
Europe was our partner destination<br />
in year one, so Europe has been an<br />
important partner and supporter<br />
from the very start of <strong>ITB</strong> <strong>China</strong>.<br />
European exhibitors were very<br />
strongly represented at the first<br />
show already and the European<br />
segment grew a lot from the<br />
first to the second year. We were<br />
an official a partner event of the<br />
EU-<strong>China</strong> Tourism Year. It was<br />
therefore very fitting to have a<br />
European partner country this year<br />
for the show, with Finland. The<br />
destination is doing an amazing<br />
job when it comes to welcoming<br />
Chinese tourists and professionally<br />
developing the Chinese market.<br />
And that’s not just at a national<br />
tourism board level, but especially<br />
thanks to the cooperation with the<br />
national carrier airline, the airport<br />
on the national tourism board so<br />
all this was very fitting. Thanks<br />
to all of this, <strong>ITB</strong> <strong>China</strong> is truly a<br />
platform connecting the Chinese<br />
travel industry with the rest of the<br />
world<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
EXCLUSIVE INTERVIEW<br />
11<br />
Curiosity at the Heart<br />
of Demand<br />
Dr Martin Buck, Vice President of Competence Centre Travel<br />
& Logistics Messe Berlin GmbH, on <strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />
Looking back at the <strong>2018</strong> edition of <strong>ITB</strong> <strong>China</strong>,<br />
what have emerged as being the key elements of<br />
motivation for travellers from this part of the world?<br />
We put the question to Dr Martin Buck.<br />
The curiosity of the Chinese<br />
traveller is very important,<br />
and it is a great trigger for<br />
travel. This was already<br />
activated in a way here at the<br />
show by another innovation<br />
that David Axiotis (eds.<br />
General Manager, <strong>ITB</strong> <strong>China</strong>)<br />
introduced this year, which<br />
is our co-operation with a<br />
company called Qyer. Qyer,<br />
together with <strong>ITB</strong> <strong>China</strong>,<br />
invented the “It’s My World<br />
Travel Awards”. This is about<br />
incentivising people and<br />
products that are important<br />
when it comes to usergenerated<br />
content. Qyer is<br />
basically a user generated<br />
content platform with more<br />
than 88-million registered<br />
users. They distributed<br />
50 awards for the most<br />
innovative traveller, the best<br />
travel product, and so on,<br />
and the room was packed. It<br />
was also really a partnership;<br />
not only about having Qyer<br />
as an exhibitor and us being<br />
the venue provider, but it’s<br />
a partnership, because they<br />
know perfectly well that we<br />
are the access to the products<br />
and they are the access to the<br />
demand so everything comes<br />
together very well, and we<br />
obviously are a very good<br />
platform to reflect it which is<br />
the reason for happiness.<br />
Anything particularly<br />
interesting that stood out for<br />
you this year?<br />
Event wise, what I found<br />
very spectacular was the big<br />
screen – the big backdrop –<br />
that we had at the opening<br />
ceremony, because this for<br />
me epitomises our capability<br />
to do a very impressive<br />
marketing activity embracing<br />
the local specifics, creating<br />
a “wow” effect, and I have<br />
to admit I’ve never seen<br />
something like this since I’ve<br />
been working for <strong>ITB</strong>. Another<br />
thing that impressed me<br />
was the presentation by the<br />
Chairman of Ctrip, James Liang.<br />
I asked the question how<br />
come <strong>China</strong> has a negative<br />
trade balance when it comes<br />
to incoming tourists to <strong>China</strong><br />
versus outgoing tourists from<br />
<strong>China</strong>, comparing this balance<br />
with the US, UK or Turkey<br />
or even India. I asked what<br />
might be the reasons for this<br />
and what we might be able<br />
to do to change the situation.<br />
It was impressive how he<br />
represented the problem<br />
and how he explained the<br />
possible solutions, which<br />
shows the competence and<br />
expertise and the power a<br />
company like Ctrip has. So,<br />
having seen the presentation,<br />
you do not wonder why the<br />
company that was founded<br />
only in 1999 now has more<br />
than 10,000 employees and a<br />
market cap that is five times<br />
higher than the market cap of<br />
TUI in Germany. It shows that<br />
it’s not only about the size,<br />
it’s also about intelligence,<br />
and this guy walking around<br />
in sneakers and blue jeans<br />
shows you within five<br />
minutes what’s going on.<br />
This is a brilliant guy, and I<br />
have the feeling he’s not the<br />
only brilliant guy here at<br />
the show. You could say it’s<br />
our privilege coming from a<br />
country like Germany, just<br />
seeing how things are being<br />
developed in a new market<br />
like <strong>China</strong>.<br />
So, it’s the cultural and<br />
business exchange… It’s an<br />
exchange not just one way?<br />
No, exactly, it’s an exchange.<br />
It’s going in both directions,<br />
and I find it emotionally really<br />
very touching being a part of<br />
that process. I don’t want to<br />
compare it with the launch<br />
of the Saturn 5 rocket flying<br />
to the moon, but it goes in<br />
that direction. It also shows<br />
how humble we have to be<br />
compared to such a company.<br />
It seems evident that the<br />
Chinese are always eager to<br />
learn, and perhaps it would<br />
be good for us also to be more<br />
eager to learn in general.<br />
That’s also one of the secrets<br />
of why this show is going so<br />
well so far; because we are<br />
eager to learn. Both sides<br />
have to contribute something.<br />
We are very excited, and we<br />
are very happy, and we are<br />
looking very optimistically<br />
into the future here in <strong>China</strong><br />
and indeed around the world<br />
Dr Martin Buck<br />
Senior Vice President,<br />
Competence Centre Travel<br />
& Logistics, Messe Berlin GmbH<br />
WE ARE THE ACCESS TO THE<br />
PRODUCTS AND THEY ARE THE<br />
ACCESS TO THE DEMAND…<br />
SO EVERYTHING COMES TOGETHER<br />
VERY WELL<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
12 SEEN @ <strong>ITB</strong> CHINA<br />
As main partner in <strong>ITB</strong><br />
<strong>China</strong>, Finland gained a lot of<br />
attention among the Chinese<br />
tour operators. With an<br />
important delegation headed<br />
up by Paavo Virkkunen,<br />
Executive Vice President,<br />
Visit Finland, the stand of<br />
the “homeland of Santa” was<br />
busy throughout the show.<br />
The target audience for Visit Finland<br />
is “well-travelled and educated<br />
individuals looking for new and<br />
authentic travel experiences and<br />
<strong>China</strong>’s sophisticated travellers<br />
fit this well. Overnight stays from<br />
Greater <strong>China</strong> continue to grow<br />
consistently year over year and<br />
increased to 358,669 nights in<br />
Finland in 2017, which was an<br />
increase of 32.2% over 2016 and a<br />
three-year increase of 239% since<br />
2014.<br />
While continuing to leverage the<br />
success of the StopOver Finland<br />
which made it easy for Chinese<br />
The Visit Finland team is henceforth<br />
led by David Wu (Director, Greater<br />
<strong>China</strong>, Business Finland Oy – Visit<br />
Finland). Wu joined Visit Finland in<br />
2013 as a marketing representative<br />
for East <strong>China</strong> market. In 2017, he<br />
was promoted to be Visit Finland<br />
Greater <strong>China</strong> Director. After<br />
working in the industry for many<br />
years, he has a solid understanding<br />
of <strong>China</strong> outbound travel market.<br />
HELSINKI PARTNERS<br />
WITH TENCENT<br />
Helsinki was promoting a new<br />
service for Chinese travellers at <strong>ITB</strong><br />
<strong>China</strong>. The cooperation between<br />
Helsinki and Tencent gives the<br />
Finnish capital a ground-breaking<br />
channel straight into the mobile<br />
devices of WeChat users. Helsinki<br />
has set itself the goal of being the<br />
most digitalised city in the world,<br />
and the cooperation with Tencent<br />
ensures that the city is already now<br />
a globally remarkable innovator in<br />
digital tourism services.<br />
service and emergency help are<br />
also included. Helsinki’s open data<br />
resources include databases for<br />
places, events and services, and<br />
these will be utilised through an<br />
open API in the next phase of the<br />
application. The aim is to build an<br />
application that provides users with<br />
Paavo Virkkunen<br />
Executive Vice President,<br />
Visit Finland<br />
Official Partner Destination<br />
Puts on a Great Show<br />
Finland proves to be a key attraction for Chinese tourism<br />
professionals @ <strong>ITB</strong> <strong>China</strong><br />
travellers to schedule stopovers<br />
in Finland and discover two<br />
destinations during one trip, Visit<br />
Finland is continuing to expand<br />
trade resources in <strong>2018</strong>. Travel<br />
products and resources focus on<br />
promoting the expansion of travel to<br />
lesser known destinations within the<br />
country such as the unique Lakeland<br />
region as well as the many travel<br />
products that make longer stays<br />
attractive to the Chinese traveller,<br />
especially over Finland’s beautiful<br />
summer months. Additionally, Visit<br />
Finland is emphasising products<br />
catering to specialty travel groups<br />
such as educational travellers and<br />
winter sports enthusiasts.<br />
Finland’s Market Coverage<br />
continues to strengthen in market<br />
with Restructured <strong>China</strong> Team<br />
With the increasing growth in the<br />
<strong>China</strong> Market, Visit Finland has<br />
restructured its <strong>China</strong> team to<br />
provide even stronger support to<br />
travel partners moving forward.<br />
The City of Helsinki and Tencent<br />
signed the cooperation agreement<br />
last September, according to which<br />
Helsinki will serve as an intelligent<br />
tourism model for Chinese outbound<br />
tourism. The two cooperation<br />
partners have since co-developed<br />
a destination mini program that<br />
offers Helsinki travel information to<br />
almost one billion WeChat users.<br />
The first phase of Helsinki mini<br />
program in WeChat was launched<br />
by Mayor of Helsinki Jan Vapaavuori<br />
and General Manager Zhan Shu<br />
from Tencent Governmental Affairs<br />
and Tourism Center as part of the<br />
Chinese New Year celebrations in<br />
Helsinki.<br />
The initial version of the WeChat<br />
Helsinki mini program allows<br />
users to access content about<br />
Helsinki’s sights, services, events<br />
and transportation. Panoramic<br />
Helsinki 360-photos, a translation<br />
comprehensive, professional and<br />
real-time information and services.<br />
In June, the WeChat Helsinki mini<br />
program will be revamped to align<br />
the visual identity of MyHelsinki.<br />
fi and include an interactive map.<br />
Soon after that also transportation<br />
journey planner and the possibility<br />
to pay for transportation will be<br />
added.<br />
HELSINKI: THE FASTEST<br />
TRANSIT CITY FROM<br />
CHINA TO EUROPE<br />
The Finnish airline Finnair offers<br />
nearly 40 direct flights a week<br />
from seven major Chinese cities<br />
to Helsinki. Helsinki’s excellent<br />
accessibility has given the Finnish<br />
capital a head-start in the Chinese<br />
tourism market, and now the same<br />
step has been taken also digitally.<br />
The number of registered overnight<br />
stays by Chinese travellers in<br />
Helsinki has more than doubled in<br />
the past five years<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
SEEN @ <strong>ITB</strong> CHINA<br />
13<br />
Malaysia: Major Boost<br />
in Presence @ <strong>ITB</strong> <strong>China</strong><br />
Tourism Malaysia and Penang Global Tourism team made<br />
a major impact at Shanghai show<br />
Malaysia had a much stronger<br />
presence at the <strong>2018</strong> edition of <strong>ITB</strong><br />
<strong>China</strong>, and for the first time, Penang<br />
Global Tourism, with the Consulate<br />
General of Malaysia’s Tourism<br />
Section organised a destination<br />
seminar during the show.<br />
At seminar, the Chairman of<br />
Malaysia’s Tourism Promotional<br />
Board, Dato’ Siew Ka Wei also<br />
gave a presentation on Tourism<br />
Malaysia’s latest campaign with<br />
Tencent <strong>China</strong>, in conjunction<br />
with Visit Malaysia 2020.<br />
The destination seminar saw<br />
international buyers, outbound<br />
agents and the local media in<br />
attendance. The event also<br />
included a B2B session plus lucky<br />
draws comprising hotel stays,<br />
travel accessories from Penang<br />
Global Tourism and free entrance<br />
tickets to Penang attractions.<br />
GORGEOUS<br />
PENANG<br />
Penang Global Tourism recently<br />
launched a tourism campaign<br />
called “Gorgeous Penang”. The<br />
campaign aims to highlight all<br />
of Penang’s splendour to visitors<br />
locally and abroad. The campaign<br />
not only encompasses Penang’s<br />
beauty but also elements of<br />
fun, amusement, excitement<br />
and satisfaction. The Gorgeous<br />
Penang campaign will be a longterm<br />
campaign undertaken by<br />
PGT till the year 2021. During the<br />
travel fair, PGT featured two of its<br />
newly launched tourism videos as<br />
well – “Gorgeous Penang” and “It’s<br />
all in Penang”.<br />
In recent years, the Penang state<br />
tourism has been increasing<br />
efforts to make Penang known<br />
to the markets in Guangzhou,<br />
Beijing, Chengdu, Xi’an and<br />
Sanya, and arrivals from <strong>China</strong><br />
to Penang are consistently in the<br />
top three. The first direct flight<br />
to Penang was about a decade<br />
ago from Guangzhou, and since<br />
then, flights have progressively<br />
extended to more cities in <strong>China</strong> as<br />
the demand increased. Presently<br />
there are six cities that have direct<br />
connectivity to Penang as follows:<br />
MALAYSIA SMART<br />
TOURISM 4.0<br />
Advances in digital technology<br />
are impacting how people travel,<br />
demanding tourism-related<br />
businesses to transform the way<br />
they operate. In light of this,<br />
Tourism Malaysia has launched<br />
the Malaysia Smart Tourism 4.0<br />
initiative to take the industry to the<br />
next level utilising opportunities<br />
in the digital age.<br />
In a study conducted by Monitor<br />
Deloitte, Smart Tourism was<br />
identified as a key thrust to greatly<br />
increase Malaysia’s tourismbased<br />
receipts, especially from the<br />
growing and high- value segment<br />
of free and independent travellers.<br />
The study indicated that Smart<br />
Tourism has the potential to grow<br />
Malaysia’s tourism-based receipts<br />
from the current USD 25 billion<br />
to USD 110 billion by 2030, a 4.4<br />
times increase.<br />
Malaysia Smart Tourism 4.0<br />
is an initiative that marks the<br />
first milestone in Malaysia’s<br />
10- year tourism roadmap. The<br />
collaborative effort with Tencent<br />
Holdings, which is the 4th most<br />
valuable Internet company in<br />
the world, will provide a digital<br />
ecosystem for Malaysia to reach<br />
out to the 1.4 billion Chinese<br />
population utilizing precision<br />
marketing methods.<br />
This allows both current and<br />
new tourism industry players to<br />
implement digital technologies<br />
to enhance tourism offerings and<br />
improve tourist experiences. It is<br />
No. of flights<br />
1. Guangzhou <strong>China</strong> Southern Airlines 7x per week<br />
2. Hong Kong Dragonair 10x per week<br />
3. Sanya Malindo 1x per week<br />
4. Wuhan Malindo 3x per week<br />
5. Kunming Lucky Air 2x per week<br />
6. Haikou Malindo 2x per week<br />
anticipated that productivity will<br />
improve and job opportunities<br />
suited to Malaysia’s youth will<br />
increase.<br />
UNWTO analysis said it was a<br />
timely initiative since there is an<br />
anticipated 1.8 billion people<br />
travelling the world by the year<br />
2030, a huge portion of which are<br />
the Chinese tourists.<br />
The Chinese made 130.5 million<br />
trips overseas last year, a 7% jump<br />
over 2016, while total spending<br />
increased by 5% to an estimated<br />
USD 115.3 billion. They accounted<br />
for more than a fifth of the money<br />
spent by outbound tourists, which<br />
is twice as much as the next biggest<br />
spender, the Americans. Recent<br />
reports forecast that 200 million<br />
tourists from <strong>China</strong> will be making<br />
outbound trips by the year 2020.<br />
In 2017, Malaysia registered 2.281<br />
million Chinese tourist arrivals, a<br />
7.4% jump over 2016.<br />
According to Dato’ Siew Ka Wei,<br />
“With Smart Tourism 4.0, there is<br />
an opportunity to grow Malaysia’s<br />
share of the <strong>China</strong> market to<br />
a potential of 8 million tourist<br />
arrivals in the year 2020”<br />
WITH SMART<br />
TOURISM 4.0,<br />
THERE IS AN<br />
OPPORTUNITY<br />
TO GROW<br />
MALAYSIA’S<br />
SHARE OF THE<br />
CHINA MARKET<br />
TO A POTENTIAL<br />
OF 8 MILLION<br />
TOURIST<br />
ARRIVALS IN THE<br />
YEAR 2020.<br />
Dato Siew<br />
Ka Wei<br />
Chairman of Malaysia’s Tourism<br />
Promotional Board<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
14 SEEN @ <strong>ITB</strong> CHINA<br />
Cinn Tan<br />
Chief Sales & Marketing<br />
Officer, Pan Pacific Hotels<br />
Group<br />
Pan Pacific Announces<br />
“Brand Refresh”<br />
Pan Pacific Hotels Group (PPHG)<br />
announced its global brand refresh<br />
on May 16 at <strong>ITB</strong> <strong>China</strong>, with<br />
“sincerity in service” as its hallmark.<br />
The Group outlined plans to<br />
establish Pan Pacific Hotels Group<br />
as the preferred hotel chain in the<br />
region, for the next decade and<br />
beyond, through refreshed brand<br />
identities, bold marketing initiatives<br />
and a philosophy of sincerity and<br />
service excellence, pledging to go<br />
the extra mile for every guest across<br />
its properties in <strong>China</strong> and around<br />
the world.<br />
As part of the brand refresh, PPHG<br />
conducted in-depth surveys with<br />
guests, frequent travellers and<br />
partners, with the results revealing<br />
that trust was the differentiating<br />
factor for the Group, both for its Pan<br />
Pacific and PARKROYAL brands.<br />
Cinn Tan, Chief Sales & Marketing<br />
Officer, Pan Pacific Hotels Group,<br />
said of the changing environment:<br />
“The hospitality industry has<br />
evolved through the years, with<br />
new customer segments, customer<br />
expectations and lifestyle habits.<br />
This is part of an industry wide<br />
trend towards greater emphasis on<br />
the overall well-being, enrichment<br />
and experience of travellers.<br />
Sincerity is a core value cherished<br />
in <strong>China</strong> and the world over. We do<br />
not take for granted the trust which<br />
our partners, customers and guests<br />
place in us.”<br />
As part of the brand refresh, PPHG<br />
took a deep look into the data<br />
for true insights into customer<br />
perception and expectations. By<br />
combining content with technology,<br />
and design with analytics, the user<br />
experience is now at the centre of<br />
the website redesign, creating a new<br />
digital experience optimised across<br />
different platforms and devices. The<br />
result is an online experience which<br />
is more user-friendly and mobilefriendly,<br />
and most importantly, built<br />
with purpose. In addition to the<br />
website refresh, a Fliggy (formerly<br />
Alitrip) storefront is now online<br />
with all available Pan Pacific and<br />
PARKROYAL properties listed, as<br />
well as a WeChat mini-programme,<br />
now live, which provides travel<br />
guides and e-concierge services for<br />
Chinese users<br />
PRIME PLAZA HOTELS<br />
& RESORTS CELEBRATES<br />
15 TH ANNIVERSARY<br />
Prime Plaza Hotels & Resorts<br />
reached an exciting milestone<br />
just before heading to <strong>ITB</strong><br />
<strong>China</strong> as the company<br />
celebrated 15 years of<br />
delivering the signature of<br />
Indonesian hospitality to<br />
international customers in<br />
that nation.<br />
The Indonesian hotel operator<br />
has grown from managing<br />
four properties when it was<br />
established in April 2003, to<br />
managing thirteen properties<br />
in key locations in Bali, Java<br />
and Sumatera to date with<br />
2,053 rooms in total. The<br />
company plans to add more<br />
flagships to its portfolio by<br />
2020, with new hotels to<br />
open in Samarinda and Batu<br />
– Malang.<br />
The celebration of Prime<br />
Plaza’s 15 th anniversary was<br />
organised on the 2 nd April<br />
<strong>2018</strong> by Bali Dynasty Resort,<br />
and was attended by the<br />
Management and the resort’s<br />
loyal guests, many of whom<br />
have become returning<br />
customers for years.<br />
“In keeping with Prime Plaza’s<br />
commitment of quality, we<br />
are committed to delivering<br />
exemplary service and holiday<br />
experience by consistently<br />
upgrading our facilities for the<br />
enjoyment of our guests,” said<br />
General Manager Didit Indra<br />
Purnawarman.<br />
Bali Dynasty Resort is a<br />
premier beachside resort in<br />
South Kuta Bali, renowned<br />
for its warm Balinese<br />
hospitality. The Resort was<br />
recently named as one of<br />
Asia’s best resorts for families<br />
by TripAdvisor in the <strong>2018</strong><br />
Travellers’ Choice Awards.<br />
The Resort was also voted<br />
on No. 1 in the “Top 10 Best<br />
Family Resorts in Indonesia”,<br />
in the 4-Star Category, in<br />
the 2017 Holidays with Kids<br />
Readers’ Choice Awards by<br />
the readers of Holidays with<br />
Kids Magazine. The Resort<br />
was also included in the<br />
2017 top family hotels by the<br />
magazine Out and About with<br />
Kids Australia, and received<br />
Platinum Medal in Tri Hita<br />
Karana Awards, following<br />
its success in incorporating<br />
the spiritual, social and<br />
environmental principles to<br />
business and the sustainable<br />
charity programme to help the<br />
disadvantaged people in Bali<br />
since 2000<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />
www.itb-china-news.com
SEEN @ <strong>ITB</strong> CHINA<br />
15<br />
Basileu Tavares<br />
Executive Director, Iguassu<br />
Convention & Visitors’ Bureau<br />
SLOVAKIA LURES<br />
CHINESE TOURISTS WITH<br />
CLEAN AIR, GOOD FOOD<br />
AND GREAT VALUE FOR<br />
MONEY<br />
Chinese Tourism<br />
Professionals Experience<br />
Brazilian Verve at <strong>ITB</strong> <strong>China</strong><br />
No doubt the stand with the most<br />
singing, dancing, and just plain fun at<br />
this year’s <strong>ITB</strong> <strong>China</strong> was that of Brazil.<br />
And getting the Brazilian “feeling” was<br />
even easier still for those indulging in<br />
the Caipirinha tastings at the end of<br />
the day.<br />
While it was Brazil’s first presence at<br />
<strong>ITB</strong> <strong>China</strong>, it was also the occasion<br />
to discover one of the nation’s key<br />
destinations, Iguassu.<br />
“Iguassu is one of the seven wonders<br />
of nature, and it’s also a World<br />
Heritage site” explains Basileu<br />
Tavares, Executive Director, Iguassu<br />
Convention & Visitors’ Bureau. “It’s a<br />
destination you must visit during your<br />
life. Everybody must have it on their<br />
bucket list.”<br />
Iguassu can be enjoyed in many<br />
different ways, such as in a boat tour<br />
taking the adventurous visitor under<br />
some of the 275 falls, or enjoying a<br />
helicopter flight, or trails through the<br />
forests. The falls are located between<br />
Brazil and Argentina, so most visitors<br />
visit both sides to see the falls<br />
adequately.<br />
At an on-stand presentation, Tavares<br />
asked passers-by whether they were<br />
well acquainted with Iguassu and<br />
barely a hand was raised. “Many<br />
Chinese have heard about Iguassu,<br />
but few of them really know what the<br />
Iguassu Falls are”, says Tavares.<br />
Brazil has just named <strong>China</strong> as a<br />
priority tourism market, with the aim<br />
of achieving 100,000 visitors by 2020.<br />
In 2017, the figure was around 60,000<br />
visitors from <strong>China</strong> into Brazil and<br />
10,000 in Iguassu.<br />
Tavares says he and his team were<br />
very satisfied with the result of their<br />
presence at <strong>ITB</strong> <strong>China</strong>. “For us, it’s<br />
been a great experience, because it’s<br />
Brazil’s first time here. We have the<br />
attention of the Chinese tour operators,<br />
and all of them want to know more<br />
about the country and everything we<br />
have to offer”<br />
Slovakia is still a little known<br />
European destination for the<br />
Chinese traveller, but the<br />
nation’s tourism authority is<br />
working on changing that,<br />
thanks in part to <strong>ITB</strong> <strong>China</strong>.<br />
The country had a colourful<br />
stand at the show, with<br />
high-ranking staff such as<br />
Igor Paule, Director of the<br />
Department of Strategy<br />
and Analyses, Ministry of<br />
Transport and Construction<br />
of the Slovak Republic,<br />
present to answer queries<br />
by Chinese TOs and TAs.<br />
“Of course, we have not<br />
been so visible up to<br />
now. They know Vienna,<br />
which is just 40 km from<br />
Slovakia, but they don’t<br />
know Slovakia. So that<br />
has been the main aim of<br />
our presence at <strong>ITB</strong> <strong>China</strong>.<br />
The reaction has been very<br />
positive because what the<br />
Chinese tourists are looking<br />
for is good food… and as<br />
Slovakia never had enough<br />
money for pesticides over<br />
the past decades we have a<br />
lot of organic food and wine<br />
and we have very good<br />
high-quality water,” says Mr<br />
Paule.<br />
The air is not polluted<br />
which, for people coming<br />
Igor Paule<br />
Director of the<br />
Department of Strategy<br />
and Analyses, Ministry<br />
of Transport and<br />
Construction of the<br />
Slovak Republic<br />
from cities like Shanghai<br />
or Beijing is a big plus<br />
according to the Slovakian<br />
strategist: “60% of the land<br />
is covered by forest and<br />
forests are a natural filter<br />
for the air, so this is what I<br />
always highlight for Chinese<br />
people. We are a safe, clean<br />
country, and much of the<br />
food is organic. In Slovakia,<br />
travellers can have the same<br />
quality service as in Austria,<br />
with much lower prices.”<br />
Mr Paule’s Impressions of<br />
this show? “I am satisfied<br />
with the organisation and<br />
also with the meeting<br />
schedule which was<br />
very tight. We had lots of<br />
meetings, some of them<br />
only very short but we had<br />
between 15 and 20 useful<br />
meetings a day so I think<br />
the organization of these<br />
meetings in advance was<br />
very good.”<br />
Slovakia was at <strong>ITB</strong> <strong>China</strong><br />
partly in support of the EU<br />
<strong>China</strong> tourism year, with<br />
a rise in Chinese visitors<br />
of +40% in 2016 and +60%<br />
in 2017 to tat nation. The<br />
official web site has thus<br />
now seen a sixth language<br />
added: Mandarin<br />
<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>
WHERE<br />
TO GO<br />
IN<br />
Shanghai<br />
Mercato Bar<br />
Restaurants & Bars<br />
YE OLDE STATION<br />
RESTAURANT<br />
Walking here, permeated with the amorous<br />
feelings of old Shanghai, feels like plunging<br />
into a time tunnel. The two train compartments<br />
which were personal train compartments of<br />
Soong Ching-ling and Empress Dowager Cixi,<br />
together with the cathedral-style hall from the<br />
last century, are all treasures. Today it has been<br />
transformed into a nostalgic restaurant.<br />
11:00-14:00, 17:00-22:00<br />
Ye Olde Station Restaurant<br />
201 Caoxi Rd.(N), Shanghai<br />
Phone: +86-21-6427-2233<br />
VUE BAR<br />
An elegant, comfortable and stylish fashion<br />
bar located on the top two levels of the hotel,<br />
commanding the breath-taking views of both<br />
sides of the Huangpu River - the Bund on the<br />
Puxi side and the colourful skyline of the Lujiazui<br />
area on the Pudong side. An extensive variety<br />
of premium beverages and a comprehensive<br />
selection of refined champagnes are on the<br />
menu. There is an open-air terrace featuring<br />
daybed seating as well as an enticing whirlpool<br />
bath to soak your cares away.<br />
5:30pm – 1:30am (Sunday – Wednesday)<br />
5:30pm – 2:30am (Thursday – Saturday and<br />
Public Holidays)<br />
VUE bar<br />
Level 32- 33, West Tower, Shanghai<br />
Phone: + 86 21 6393 1234 * 6348<br />
https://shanghaithebund.hyatt.com/en/hotel/<br />
dining/VueBar.html<br />
Shanghai Village<br />
Shanghai Village<br />
88 Shendi East Road,<br />
Pudong New Area, Shanghai<br />
www.yioulai.com<br />
Sight-seeing<br />
SHANGHAI HOME<br />
OF MAO ZEDONG<br />
A Shanghai home of Mao Zedong, where <strong>China</strong>’s<br />
former leader spent his longest time in the city,<br />
attracted nearly 200 visitors within two hours when<br />
the building reopened to the public after a twoyear<br />
renovation. Traditional shikumen elements<br />
were restored, including wood shutters and<br />
carved stone lintels. The interior layout has been<br />
upgraded, adding new exhibits including copies<br />
of Mao’s correspondence, the sofa that he sat in<br />
during his visit to the former Shanghai Electrical<br />
Machinery Factory in 1961, and a set of Mao suits<br />
that he sent to his security guard Gao Zhi.<br />
Opening hours: 9 to 11:30am, and 1 to 4:30pm,<br />
every day from Tuesday through Sunday, free of<br />
charge<br />
Shanghai Home of Mao Zedong<br />
Jing’an, Maoming N Rd., Shanghai<br />
Phone: (021) 62723656<br />
Ye Olde Station Restaurant<br />
MERCATO<br />
Mercato is a new coastal Italian restaurant from<br />
celebrated three Michelin star Chef Jean-Georges<br />
Vongerichten and Three on the Bund. The<br />
gorgeous space created by Neri&Hu, bridges the<br />
organic and natural with elegance and emotive<br />
modernity. The relaxed sophistication, addictive<br />
cuisine, and friendly, thoroughly unpretentious<br />
service paints a picture of Italian life as it should<br />
be experienced in its purest form.<br />
Open for Dinner: 5:30pm - 11:00pm<br />
Mercato<br />
3 Zhongshan No.1Rd. (E),<br />
Three on the Bund, Level 6, Shanghai<br />
Phone: +86 021-63219922<br />
www.threeonthebund.com/cn/index.php<br />
Shopping<br />
SHANGHAI VILLAGE<br />
For an amazing shopping experience in the<br />
SITRZ (international retail zone), Shanghai<br />
Village is home to over 100 international lifestyle<br />
and fashion boutiques, where guests can enjoy<br />
savings of up to 80% all year round. Shanghai<br />
Village is composed of three sweeping crescents<br />
facing an elegant lakeside setting. Its tree-lined<br />
streets reveal contemporary expressions of Art<br />
Deco architecture inspired by 1920’s New York,<br />
Paris, Milan, Vienna and Shanghai.<br />
Opening hours: 10:00-20:00 (Mon – Fri); 09:00-<br />
21:00 (Sat – Sun); 09:00 – 21:00 (Holidays)<br />
Mao Zedong sitting,<br />
published in “Quotations<br />
from Chairman Mao Tse-Tung”<br />
For more information or a plethora of other ideas,<br />
go to the Official Shanghai Tourism Website:<br />
http://www.meet-in-shanghai.net/