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ITB China News 2018 - Review Edition

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<strong>China</strong><br />

Your Official Information Source at <strong>ITB</strong> <strong>China</strong><br />

MONDAY<br />

28 TH MAY <strong>2018</strong><br />

REVIEW<br />

EDITION<br />

<strong>ITB</strong> <strong>China</strong> <strong>2018</strong>: A Fast-<br />

Running Two-Way Street<br />

2 nd edition solidifies reputation for quality<br />

of business and cultural exchanges<br />

TRADE TALK<br />

As Dr Martin Buck, Senior Vice President<br />

of Competence Centre Travel & Logistics<br />

Messe Berlin GmbH, pointed out in his<br />

interview for this review edition (read page<br />

11), <strong>ITB</strong> <strong>China</strong>’s role is not that of a one-way<br />

street.<br />

Kevin Tan<br />

General Manager , American Express Global Business<br />

Travel and <strong>China</strong> International Travel Service (CITS)<br />

We are noticing that Chinese companies<br />

– both state owned and privately owned -<br />

are revisiting and refining their policies<br />

regarding business travel to modernize<br />

and streamline the underlying processes.<br />

Read page 8<br />

EXCLUSIVE INTERVIEW<br />

David Axiotis<br />

General Manager, <strong>ITB</strong> <strong>China</strong><br />

We are very happy that we have kept<br />

on track and managed to deliver the same<br />

high-quality despite the big growth we<br />

faced in all aspects of the show in its<br />

second edition.<br />

Read page 10<br />

“It’s an exchange… It’s going in both<br />

directions, and I find it emotionally really<br />

very touching being a part of that process,”<br />

explains Dr Buck, underlining the brilliance<br />

of participants such as Ctrip boss James Liu.<br />

Not only the head of the Chinese OTA, but<br />

a number of others as well from this part<br />

of the world, are, says Dr Buck, examples<br />

from whom many in the industry around the<br />

globe can learn. This, due to their humble<br />

attitude and continual wish to learn, while<br />

at the same time driving their businesses to<br />

dizzying heights.<br />

This year’s <strong>ITB</strong> <strong>China</strong> showed 50% growth<br />

over the first edition in many areas (floor<br />

space, attendees, conference sessions,<br />

media attendance, etc.), perhaps thanks to<br />

the attitude of mutual respect and learning<br />

instilled by the organisers. In this review<br />

edition of <strong>ITB</strong> <strong>China</strong> <strong>News</strong>, we bring you a<br />

round-up of some of the highlights.<br />

Dr Martin Buck<br />

Senior Vice President, Competence Centre Travel &<br />

Logistics, Messe Berlin GmbH<br />

DESTINATIONS<br />

Dato’ Siew Ka Wei<br />

Chairman, Tourism Malaysia<br />

Malaysia Smart Tourism 4.0 is an<br />

initiative that marks the first milestone<br />

in Malaysia’s 10-year tourism roadmap.<br />

Read page 13<br />

UP CLOSE<br />

AND SOCIAL<br />

Throughout <strong>ITB</strong> <strong>China</strong>, many of the<br />

participants play the role of “reporter”,<br />

taking the time and energy to post<br />

information about their stands or events<br />

in social media. In this final edition of <strong>ITB</strong><br />

<strong>China</strong> <strong>News</strong> <strong>2018</strong>, we take a tour of some<br />

of the top tweets, highly indicative of the<br />

“temperature” of the show and the very<br />

positive feedback and comments given by<br />

all those who participated. Read page 5.<br />

Sibinacocha Lake, Peru


2 NEWS<br />

PREFACE<br />

Richard<br />

Barnes<br />

The “Electronic<br />

Babel Fish”: Bringing<br />

the World Together<br />

The more one travels, the more it<br />

becomes frustrating not to be able<br />

to communicate with local people<br />

beyond the very basics. Those<br />

who’ve read, or listened to, the<br />

Hitch-Hiker’s Guide to the Galaxy,<br />

will know that the legendary Babel<br />

Fish is an alien fish that when placed<br />

in one’s ear, basically performs<br />

instant translations, feeding on your<br />

brainwaves to know in what language<br />

you think. Strangely, in Douglas<br />

Adams’ book, the poor Babel fish,<br />

by effectively removing all barriers<br />

to communication between different<br />

cultures and races, causes more and<br />

bloodier wars than anything else in<br />

the history of creation.<br />

Today, we would like to believe<br />

that better communication and<br />

understanding might just be one<br />

of the secrets to global peace and<br />

cultural exchange.<br />

<strong>ITB</strong> CHINA NEWS is a CLEVERDIS Publication.<br />

65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France<br />

• Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01<br />

• SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471<br />

• info@cleverdis.com • www.cleverdis.com.<br />

• info@itb-china-news.com • www.itb-china-news.com<br />

To wit, something very much like an<br />

electronic Babel Fish was revealed at<br />

<strong>ITB</strong> <strong>China</strong>, and it impressed the jury of<br />

the <strong>ITB</strong> <strong>China</strong> Start-up Award so much<br />

that it was one of the two winners.<br />

It is reported to be the “world’s first<br />

1+2 earphone translator for faceto-face<br />

bilingual conversations”.<br />

Timekettle (www.wt2.co) developed<br />

the so-called WT2 Translator, a<br />

smart and wearable real-time<br />

translating earphone. The company,<br />

based in Shenzhen, <strong>China</strong>, has<br />

pioneered a number of technical<br />

breakthroughs and has received<br />

sufficient domestic and international<br />

patents in the past one year. As a<br />

comprehensive AI start-up team,<br />

the company brings customers and<br />

commercial institutions a “colourful<br />

travel experience”. We believe this<br />

kind of technical breakthrough will<br />

be hugely beneficial to the travel<br />

world, and can’t wait to see it in use!<br />

• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri<br />

• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang<br />

• Chief Analyst: Richard Barnes • Editorial coordination: Yingying Deng<br />

• Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat<br />

• With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander<br />

>To contact them : first name.last name@itb-china-news.com<br />

• Cover: © Messe Berlin GmbH<br />

Registration of Copyright May <strong>2018</strong><br />

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy<br />

of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to<br />

accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever<br />

their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this<br />

publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography,<br />

photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March<br />

1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors.<br />

The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions<br />

are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts,<br />

photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein.<br />

Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks,<br />

uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements.<br />

Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or<br />

any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes<br />

no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights<br />

Reserved.<br />

<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />

<strong>ITB</strong> <strong>China</strong> 20<br />

<strong>2018</strong> edition of the show goes<br />

The goal of organisers at<br />

this year’s <strong>ITB</strong> <strong>China</strong> to<br />

simply make it “bigger<br />

and better” was met – in<br />

all respects.<br />

Visitors, exhibitors and<br />

buyers all claimed to be<br />

satisfied with <strong>ITB</strong> <strong>China</strong> <strong>2018</strong>.<br />

In its second year, the success<br />

of <strong>ITB</strong> <strong>China</strong> is reflected in the<br />

heavy demand for floor space<br />

and a significant increase<br />

of visitors. Compared to the<br />

inaugural event in 2017,<br />

gross exhibition space as<br />

well as the attendees rose by<br />

50%, underpinning the fact<br />

that <strong>ITB</strong> <strong>China</strong> is continuing<br />

its success story.<br />

“With its 700 exhibiting<br />

companies from 80<br />

countries, 15,000 attendees<br />

participating, and <strong>China</strong><br />

becoming the driving force<br />

for the growth of the global<br />

travel industry, <strong>ITB</strong> <strong>China</strong><br />

is establishing itself as the<br />

must-attend event for anyone<br />

looking to establish a strong<br />

presence here. The results<br />

are remarkable considering it<br />

is only the second show. The<br />

performance is a strong base<br />

which promises even more<br />

growth next year”, said Dr<br />

Christian Göke, CEO of Messe<br />

Berlin.<br />

The organisers extended the<br />

hosted buyer program this<br />

year. In all, there were<br />

around 800 buyers at the<br />

event this year, an increase<br />

of over 30% over the 2017<br />

edition. Diversity was very<br />

high again with Chinese<br />

buyers coming from over<br />

300 different companies<br />

throughout the nation,<br />

representing the full range<br />

of <strong>China</strong>’s largest industry<br />

players. 73% of the Chinese<br />

Leisure, MICE and Corporate<br />

buyers came from mainland<br />

<strong>China</strong> (outside Shanghai),<br />

24% from Shanghai<br />

province and the remaining<br />

3% from Hong Kong,<br />

Macau and Taiwan. More<br />

than 15,000 prescheduled<br />

appointments maximised<br />

business opportunities of both<br />

exhibitors and buyers. The<br />

organisers also launched a<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


NEWS<br />

3<br />

IT’S MY WORLD TRAVEL AWARDS<br />

18: Bigger and Better<br />

well beyond expectations – for attendees and exhibitors<br />

completely new matchmaking<br />

system perfectly catering to the<br />

needs of both exhibitors and<br />

buyers using desktop, mobile,<br />

APP or WeChat interfaces.<br />

TRAVEL PROS LOVE<br />

THE EVENT<br />

Leading trade professionals<br />

present at the show were<br />

singing its praises. Lu Jun,<br />

Managing Director, <strong>China</strong><br />

Travel Group Shanghai<br />

said, “<strong>ITB</strong> <strong>China</strong> was very<br />

well organised and set high<br />

standards in terms of the quality<br />

of both exhibitors and buyers.<br />

The show displays set off the<br />

exhibition and conference just<br />

perfectly. As a member of the<br />

<strong>China</strong> National Travel Service, I<br />

felt honored to attend this year’s<br />

show. I believe that this will<br />

surely lay a solid foundation for<br />

our future communication and<br />

cooperation with domestic and<br />

foreign counterparts, which we<br />

expect will come very soon.”<br />

Expectations for the event’s<br />

future are particularly bullish.<br />

Lin Yan, Senior Vice President,<br />

Utour Group stated, “As one<br />

of the largest travel operators<br />

in <strong>China</strong> we have gained a lot<br />

from <strong>ITB</strong> <strong>China</strong>. We expect<br />

and believe that <strong>ITB</strong> <strong>China</strong> will<br />

become the world’s largest<br />

and most successful tourism<br />

exhibition. The reason why <strong>ITB</strong><br />

Berlin is the largest travel show<br />

to date is that Germany was<br />

the largest source market back<br />

then, with 70 million German<br />

travellers going abroad every<br />

year given its population of<br />

80 million. Since 2016, <strong>China</strong><br />

has become the world’s largest<br />

source country, so <strong>ITB</strong> <strong>China</strong><br />

implies exceptional potential.<br />

<strong>ITB</strong> <strong>China</strong> expanded 50% over<br />

the last year and the event<br />

has developed rapidly. Both<br />

exhibitors and buyers are<br />

highly dedicated, especially<br />

buyers, which shows that the<br />

organizers of <strong>ITB</strong> <strong>China</strong> boasts<br />

in-depth knowledge on the<br />

Chinese market. Exhibitors<br />

presented highly differentiated<br />

products.”<br />

<strong>ITB</strong> <strong>China</strong> focuses exclusively<br />

on the Chinese tourism industry<br />

with International companies<br />

and Chinese companies<br />

meeting with Chinese trade<br />

visitors. The exhibitors came<br />

from 80 countries as far as<br />

Argentina, Brazil, Chile or<br />

the Middle East, such as UAE<br />

as well as partner destination<br />

Finland.<br />

EUROPE UNDER THE<br />

SPOTLIGHT<br />

<strong>ITB</strong> <strong>China</strong> was an official<br />

partner event of the EU<br />

<strong>China</strong> Tourism Year, a major<br />

initiative launched jointly by<br />

the European Commission<br />

and the Chinese government.<br />

The exhibition featured a high<br />

number of individual national<br />

pavilions from across Europe.<br />

In addition, the European<br />

Travel Commission had a<br />

strong exhibition presence on<br />

the show floor showcasing<br />

a multitude of European<br />

destinations.<br />

Eduardo Santander, Executive<br />

Director, European Travel<br />

Commission was present<br />

at <strong>ITB</strong> <strong>China</strong> for the second<br />

year running, stating, “Unity<br />

is strength. Europe needs<br />

to remain competitive in<br />

<strong>China</strong>. Only through deeper<br />

<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />

© Messe Berlin<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


4 NEWS<br />

© Messe Berlin<br />

© Messe Berlin<br />

Eduardo Santander,<br />

Executive Director of European<br />

Travel Commission<br />

<strong>ITB</strong> <strong>China</strong> Conference<br />

cooperation with Chinese<br />

authorities and an increased<br />

commitment of the European<br />

tourism sector supporting targeted<br />

joint public-private marketing<br />

initiatives, Europe will succeed<br />

in fostering more travellers from<br />

<strong>China</strong>. The strong cooperation with<br />

<strong>ITB</strong> <strong>China</strong> will help us reaching<br />

these goals.”<br />

STRATEGIC<br />

PARTNERSHIPS<br />

Finland was the partner destination<br />

of this year’s show. Director, Head<br />

of Global Sales Promotion, Visit<br />

Finland said, “We expect this<br />

co-operation with <strong>ITB</strong> <strong>China</strong> to<br />

further strengthen our position<br />

in <strong>China</strong>. This year Finland was<br />

represented at <strong>ITB</strong> <strong>China</strong> by 28<br />

companies around Finland with<br />

a delegation of 45 Finnish travel<br />

industry professionals. Our goal<br />

at <strong>ITB</strong> <strong>China</strong> is to promote Finland<br />

as year-round destination and<br />

to introduce for example Finnish<br />

Lakeland Region to Chinese<br />

travellers. Travel from <strong>China</strong> to<br />

Finland has been growing too<br />

rapidly. We expect this growth to<br />

continue also during the coming<br />

years.”<br />

Further key partnerships<br />

included <strong>China</strong> Tourism<br />

Association, the largest industry<br />

association for <strong>China</strong>’s travel<br />

and tourism industry with 4,000<br />

members, the <strong>China</strong> Tourism<br />

Academy, a research institution<br />

directly under the <strong>China</strong> National<br />

Tourism Administration (CNTA)<br />

with a focus on studies in the<br />

tourism industry, and Wyndham<br />

Hotel Group as the official hotel<br />

partner.<br />

<strong>ITB</strong> CHINA<br />

CONFERENCE: THE<br />

INDUSTRY THINK TANK<br />

The <strong>ITB</strong> <strong>China</strong> Conference was<br />

confirmed as <strong>China</strong>’s travel think<br />

tank, having hosted around 70<br />

sessions featuring 120 high-level<br />

speakers. With a total of around<br />

4,000 attendees, up from 2,700<br />

last year, the keynotes, lectures<br />

and workshops proved to be<br />

major visitor attractions again.<br />

The Conference featured sessions<br />

on Customised Travel, which has<br />

become an important and fastgrowing<br />

segment for Chinese<br />

travellers, with dedicated sessions<br />

devoted to sports tourism, Revenue<br />

Management for hotels or animal<br />

friendly tourism.<br />

The new Business Travel Day and<br />

the Education & Job Day were also<br />

very well followed by attendees.<br />

On 17 May <strong>2018</strong>, the <strong>ITB</strong> <strong>China</strong><br />

Conference offered everyone<br />

working in the business travel<br />

market an ideal platform for training<br />

and networking at the Business<br />

Travel Day. Practical workshops<br />

with up-to-date information on<br />

methods and strategies provided<br />

both career newcomers and<br />

corporate travel managers with<br />

first-hand knowledge and updates.<br />

This year’s exclusive partners were<br />

CITS American Express Global<br />

Business Travel, Carlson Wagonlit<br />

Travel <strong>China</strong> and BCD Travel.<br />

For the first time <strong>ITB</strong> <strong>China</strong><br />

dedicated the last day of the <strong>ITB</strong><br />

<strong>China</strong> Conference, 18 May <strong>2018</strong>,<br />

as ‘Education & Job Day’ in<br />

partnership with Fudan University<br />

& Hong Kong Polytechnic<br />

University and Hospitality Sales<br />

and Marketing Association<br />

International (HSMAI). Tourism<br />

management students and<br />

jobseekers attended the morning<br />

sessions of the Education Day,<br />

checked the job wall and were<br />

able to make immediate contact<br />

with personnel managers in the<br />

fully booked Job Area with more<br />

than 40 companies, institutions<br />

and universities, such as Ctrip,<br />

JinJiang, Sabre, Carlson Wagonlit<br />

Travel <strong>China</strong> or Wyndham Hotel<br />

Group, exhibiting.<br />

STARTUP AWARDS<br />

– TIMEKETTLE AND<br />

TRAVELFLAN TAKE<br />

HONOURS<br />

The <strong>ITB</strong> <strong>China</strong> Startup Awards<br />

took place for the second<br />

time this year. The awards<br />

acknowledge outstanding new<br />

products and services that were<br />

introduced less than two years<br />

ago and which anticipate major<br />

market potential. For the first<br />

time, there were two equal<br />

winners: Timekettle, a Shenzhen<br />

based company, convinced the jury<br />

with their WT2 translator, a smart<br />

and wearable real-time translating<br />

earphone. The Hong Kong-based<br />

travel platform TravelFlan won<br />

over the jury by providing travellers<br />

with a personalized and hasslefree<br />

travel experience with the use<br />

of AI Technology.<br />

IT’S MY WORLD<br />

TRAVEL AWARDS<br />

For the first time Qyer and <strong>ITB</strong> <strong>China</strong><br />

co-organised the IT’S MY WORLD<br />

TRAVEL AWARDS, honouring<br />

Chinese key opinion leaders (KOL)<br />

as well as global destinations<br />

across all sectors of Chinese<br />

outbound travel. Among the<br />

winners, were the famous Chinese<br />

actress Huang Lu, who won in the<br />

category “Travelers of the year” or<br />

Chinese actor Xia Yu winning in<br />

the category “Pioneers of Travel<br />

& Tourism”. The award honours<br />

companies for their innovations<br />

in order to help all those involved<br />

in the industry meeting the needs<br />

of the Chinese travellers. The<br />

ceremony was followed by an<br />

exclusive Gala Dinner. Exhibitors<br />

to <strong>ITB</strong> <strong>China</strong> were able to talk and<br />

meet with <strong>China</strong>’s most influential<br />

KOL’s, in order to promote their<br />

destination.<br />

MARKET<br />

INTRODUCTION<br />

PROGRAMME<br />

The <strong>ITB</strong> <strong>China</strong> Market Introduction<br />

Programme made its debut<br />

this year. The newly launched<br />

programme was designed for<br />

international travel industry<br />

professionals who had no or<br />

little experience with the Chinese<br />

travel market. Companies or<br />

institutions who aimed to gather<br />

first experiences with the Chinese<br />

travel industry, could easily<br />

establish first contacts and got<br />

useful information about this<br />

dynamic industry and market.<br />

Inaugural partner, VIR (Verband<br />

Internet Reisevertrieb, Germany’s<br />

leading association for the online<br />

travel industry) sent a delegation<br />

to <strong>China</strong> for the first time.<br />

MEDIA ATTENDANCE<br />

UP OVER 70%<br />

The number of registered Chinese<br />

and international journalists<br />

reporting from <strong>ITB</strong> <strong>China</strong> this year<br />

was 260, up from 150 in 2017.<br />

The event offered numerous<br />

opportunities for networking and<br />

making new valuable industry<br />

contacts during numerous events,<br />

such the Opening Dinner on the<br />

eve of the show, the <strong>ITB</strong> <strong>China</strong><br />

Cruise Night 2.0 sponsored by<br />

Ctrip, the Party Like a Finn evening,<br />

hosted by the partner destination,<br />

Finland, the <strong>ITB</strong> <strong>China</strong> European<br />

Night, powered by the EU-<strong>China</strong><br />

Tourism Year as well as numerous<br />

late functions.<br />

DATE SET FOR 2019<br />

The date for <strong>ITB</strong> <strong>China</strong> 2019 is<br />

already set: Wednesday to<br />

Friday, 15 to 17 May 2019 at<br />

Shanghai World Expo Exhibition<br />

and Convention Centre<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


NEWS<br />

5<br />

Up Close and Social<br />

Selected tweets from this year’s <strong>ITB</strong> <strong>China</strong><br />

A quick tour of social media allows one to get an idea of the honest feedback of many who participated in this<br />

year’s <strong>ITB</strong> <strong>China</strong>. Following are some of the top tweets.<br />

@<strong>ITB</strong> <strong>China</strong><br />

Following<br />

@ETC Corporate<br />

Following<br />

The last day of <strong>ITB</strong> <strong>China</strong> is over - thanks to a great team<br />

the 2nd edition was a full success - we hope all attendees<br />

had fantastic days - See you all for next year’s <strong>ITB</strong> <strong>China</strong><br />

from 15 - 17 May 2019 #<strong>ITB</strong><strong>China</strong><strong>2018</strong> @traveldailycn<br />

Family picture of the official Partners of #ECTY<strong>2018</strong>. Eduardo<br />

Santander: “Unity is strength. Europe competitiveness in<br />

<strong>China</strong> based on cooperation with Chinese authorities &<br />

commitment of the European tourism sector to support<br />

joint public-private marketing initiatives” @<strong>ITB</strong>_<strong>China</strong><br />

May 18<br />

May 17<br />

Reply to @itb-china-news<br />

Reply to @itb-china-news<br />

@Wonderful Italy<br />

Following<br />

@z_outlet<br />

Following<br />

#<strong>ITB</strong><strong>China</strong> - 16/18 may <strong>2018</strong>. We are present at the most<br />

important #travel exhibition exclusively focused on the<br />

#Chinese Travel Market that is taking place in these days<br />

in #Shanghai |Meet us at booth 210| #WonderfulItaly #<strong>ITB</strong><br />

What a week in @<strong>ITB</strong> <strong>China</strong> travel trade show in<br />

Shanghai, meeting dozens of local travel agencies and<br />

tour operators. Exciting to see their huge interest in<br />

adding @z_outlet in their itineraries.<br />

May 17<br />

May 21<br />

Reply to @itb-china-news<br />

Reply to @itb-china-news<br />

@JacTravelLtd<br />

Following<br />

@EnTurBA<br />

Following<br />

Andrew Guthrie had a very productive time at<br />

#<strong>ITB</strong><strong>China</strong>18 with #WebBeds last week; thank you,<br />

@<strong>ITB</strong>_<strong>China</strong> for a great expo! #tourism #travel<br />

¡Acciones de promoción en #<strong>China</strong>! En #Shanghai,<br />

mantuvimos reuniones y presentamos la oferta de<br />

#BuenosAires a profesionales de la industria turística en<br />

@<strong>ITB</strong>_<strong>China</strong><br />

May 21 May 16<br />

Reply to @itb-china-news<br />

Reply to @itb-china-news<br />

Travel Daily reports <strong>China</strong><br />

has leapfrogged Germany<br />

to become fourth largest<br />

market for Hotelbeds<br />

Travel Daily’s Simon Willmore spoke<br />

to regional sourcing director APAC <strong>ITB</strong><br />

<strong>China</strong>.<br />

<strong>China</strong> has moved above Germany to<br />

become the fourth largest source<br />

market in the wholesale channel for<br />

Hotelbeds Group, it was announced<br />

today. <strong>China</strong> remains the number<br />

one source market in the wholesale<br />

channel for Hotelbeds Group in Asia-<br />

Pacific and is now the fourth biggest<br />

for the Group globally, up from fifth<br />

place last year. The Group sells in the<br />

wholesale channel to online travel<br />

agents, tour operators and airlines via<br />

its Hotelbeds, Tourico Holidays, and<br />

GTA bedbank brands.<br />

Link: http://www.traveldailymedia.com/china-fourth-largest-market-for-hotelbeds/<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


6 中 文 版 新 闻<br />

开 幕 仪 式 表 演 “ 最 世 界 “ 全 球 旅 行 榜 单 评 选 获 奖 者<br />

<strong>ITB</strong> <strong>China</strong> 完 美 落 幕 行 业 观 众 数<br />

第 二 届 由 环 球 旅 讯 联 合 主 办 的 <strong>ITB</strong><br />

<strong>China</strong> 再 次 完 美 收 官 , 并 获 得 了 旅 游<br />

业 界 、 参 展 商 、 买 家 的 一 致 好 评 。 相<br />

比 去 年 首 届 <strong>ITB</strong> <strong>China</strong>, 本 届 展 会 的 展<br />

位 面 积 需 求 更 高 , 行 业 观 众 数 大 幅 增<br />

加 : 展 览 总 面 积 扩 大 了 50%, 参 会 人<br />

数 达 15,000 人 , 相 比 去 年 的 10,000 人 增<br />

加 了 50%。<strong>ITB</strong> <strong>China</strong> 正 在 不 断 谱 写 成<br />

功 的 篇 章 。<br />

<strong>ITB</strong> <strong>China</strong> 主 办 方 Messe Berlin 的 CEO<br />

Christian Göke 表 示 :“ 中 国 已 成 为 全<br />

球 旅 游 业 发 展 的 强 大 推 动 力 , 来 自<br />

80 个 国 家 的 700 家 参 展 公 司 和 15,000 名<br />

行 业 观 众 参 与 了 此 盛 会 。 显 然 ,<strong>ITB</strong><br />

<strong>China</strong> 已 成 为 任 何 希 望 在 中 国 市 场 建<br />

立 强 大 影 响 力 的 公 司 或 个 人 必 需 参 加<br />

的 活 动 。 虽 然 这 只 是 <strong>ITB</strong> <strong>China</strong> 的 第<br />

二 届 , 但 已 获 得 显 著 的 成 功 。 明 年 的<br />

<strong>ITB</strong> <strong>China</strong> 有 望 获 得 更 大 的 成 功 。”<br />

本 届 <strong>ITB</strong> <strong>China</strong> 还 取 得 了 一 些 新 变 化<br />

和 新 进 展 。 主 办 方 扩 大 了 特 邀 买 家<br />

计 划 。 参 与 本 届 展 会 的 买 家 人 数 约 达<br />

800 位 , 同 比 增 加 超 过 30%。 超 过 300<br />

家 不 同 的 中 国 买 家 企 业 参 与 了 此 行 业<br />

盛 事 , 他 们 是 中 国 旅 游 业 规 模 最 大 的<br />

企 业 代 表 。73% 的 中 国 休 闲 旅 游 、 会<br />

奖 旅 游 、 差 旅 买 家 来 自 上 海 以 外 的 地<br />

区 ,24% 来 自 上 海 ,3% 来 自 港 澳 台 。<br />

参 展 商 和 中 国 买 家 之 间 提 前 预 约 的 会<br />

面 超 过 了 15,000 个 , 最 大 程 度 地 扩 大<br />

了 参 展 商 和 买 家 的 商 机 。 主 办 方 推 出<br />

全 新 的 配 对 系 统 , 完 全 契 合 了 参 展 商<br />

和 采 购 商 在 PC 端 、 移 动 端 、App 或 微<br />

信 方 面 的 使 用 需 求 。<br />

作 为 本 届 <strong>ITB</strong> <strong>China</strong> 的 官 方 酒 店 合 作 伙<br />

伴 , 温 德 姆 酒 店 集 团 大 中 华 区 总 裁 刘<br />

晨 军 对 <strong>ITB</strong> <strong>China</strong> 寄 予 了 很 高 的 期 望 :<br />

平 台 、 展 台 、 瞭 望 台 ; 行 情 、 商 情 、<br />

真 性 情 ;<strong>ITB</strong> <strong>China</strong> 再 次 期 待 。<br />

泛 太 平 洋 酒 店 集 团 首 席 营 销 官 陈 思<br />

霖 表 示 :“ 今 年 <strong>ITB</strong> <strong>China</strong> 组 织 工 作 出<br />

色 , 注 重 细 节 、 运 营 专 业 , 是 一 个 让<br />

我 们 展 示 品 牌 、 吸 引 商 业 合 作 伙 伴 ,<br />

以 及 通 过 专 题 会 议 和 演 讲 嘉 宾 进 行 社<br />

交 和 学 习 的 绝 佳 平 台 。<strong>ITB</strong> <strong>China</strong> 办 得<br />

非 常 好 , 感 谢 有 这 个 机 会 能 够 参 与 其<br />

中 ! 期 待 <strong>ITB</strong> <strong>China</strong> 2019 的 到 来 !”<br />

国 旅 集 团 上 海 有 限 公 司 董 事 兼 总 经 理<br />

陆 军 说 到 :“ 此 次 会 议 不 仅 在 前 期 的<br />

组 织 工 作 就 呈 现 了 不 同 凡 响 的 成 就 ,<br />

而 且 在 会 议 现 场 同 样 表 现 出 了 极 高 的<br />

水 准 。 无 论 是 展 台 的 搭 建 、 设 备 的 摆<br />

放 , 都 体 现 了 时 尚 、 清 新 和 有 序 的 风<br />

貌 , 深 得 买 家 、 卖 家 和 观 众 的 一 致 好<br />

评 与 赞 赏 ! 作 为 中 国 国 旅 的 一 员 , 能<br />

够 参 加 并 长 期 参 与 <strong>ITB</strong> 组 织 的 各 项 活<br />

动 , 我 们 在 感 到 荣 幸 之 余 , 我 相 信 这<br />

必 将 为 我 们 今 后 与 国 内 外 同 行 的 交 流<br />

与 合 作 奠 定 坚 实 的 基 础 , 对 此 , 我 们<br />

充 满 期 待 !”<br />

众 信 旅 游 集 团 高 级 副 总 裁 林 岩 女 士 表<br />

示 :“ 作 为 中 国 最 大 的 旅 游 集 团 之 一 ,<br />

我 们 从 <strong>ITB</strong> <strong>China</strong> 收 获 颇 丰 。 我 们 期 待<br />

并 相 信 <strong>ITB</strong> <strong>China</strong> 将 成 为 世 界 上 规 模 最<br />

大 、 最 成 功 的 旅 游 展 会 。 <strong>ITB</strong> Berlin<br />

之 所 以 成 为 迄 今 为 止 最 大 的 旅 游 展<br />

会 , 是 因 为 德 国 是 曾 经 是 全 球 最 大 的<br />

旅 游 客 源 市 场 , 德 国 人 口 总 数 为 8000<br />

万 人 , 而 每 年 出 境 游 旅 客 数 高 达 7000<br />

万 。 自 2016 年 以 来 , 中 国 已 成 为 世<br />

界 上 最 大 的 旅 游 客 源 市 场 , 因 此 <strong>ITB</strong><br />

<strong>China</strong> 潜 力 巨 大 。 今 年 <strong>ITB</strong> <strong>China</strong> 的 规<br />

模 比 去 年 扩 大 了 50%, 且 发 展 迅 猛 。<br />

参 展 商 和 买 家 都 踊 跃 地 参 与 , 尤 其 是<br />

买 家 , 这 表 明 <strong>ITB</strong> <strong>China</strong> 的 主 办 方 对 中<br />

国 市 场 有 着 深 入 的 了 解 。 参 展 商 们 展<br />

示 了 高 度 差 异 化 的 产 品 。”<br />

<strong>ITB</strong> <strong>China</strong> 聚 焦 中 国 旅 游 业 。 来 自 于<br />

全 球 的 旅 游 展 商 通 过 <strong>ITB</strong> <strong>China</strong> 的 舞<br />

台 向 世 界 各 地 的 买 家 和 行 业 观 众 展 示<br />

自 己 。 参 展 的 海 外 公 司 来 自 阿 根 廷 、<br />

巴 西 、 智 利 、 中 东 等 80 个 国 家 , 例 如<br />

阿 联 酋 及 今 年 展 会 的 目 的 地 合 作 伙 伴<br />

芬 兰 国 家 旅 游 局 , 他 们 均 表 示 , 他 们<br />

在 本 届 <strong>ITB</strong> <strong>China</strong> 的 业 务 活 动 有 大 幅 增<br />

长 。<br />

芬 兰 国 家 旅 游 局 全 球 营 销 推 广 总 监<br />

Heli Mende 表 示 :“ 芬 兰 国 家 旅 游 局 是<br />

今 年 展 会 的 官 方 目 的 地 合 作 伙 伴 。 我<br />

们 与 <strong>ITB</strong> <strong>China</strong> 的 合 作 将 进 一 步 增 强 我<br />

们 在 中 国 的 地 位 。 今 年 , 有 28 家 芬 兰<br />

的 公 司 及 45 名 旅 游 业 专 业 人 士 代 表 芬<br />

兰 出 席 了 展 会 。 我 们 在 <strong>ITB</strong> <strong>China</strong> 的 目<br />

标 是 将 芬 兰 提 升 为 全 年 旅 游 目 的 地 ,<br />

并 向 中 国 游 客 介 绍 芬 兰 Lakeland 等 地<br />

区 。 中 国 赴 芬 兰 游 增 长 迅 猛 , 我 们 预<br />

计 未 来 几 年 还 将 持 续 增 长 。”<br />

<strong>2018</strong> 年 是 中 欧 旅 游 业 发 展 重 要 的 一<br />

年 。<strong>ITB</strong> <strong>China</strong> 和 中 欧 旅 游 年 (CTY)<br />

建 立 了 合 作 伙 伴 关 系 。 作 为 今 年 最 大<br />

的 参 展 商 , 欧 盟 委 员 会 在 展 会 现 场 展<br />

示 了 众 多 欧 洲 目 的 地 。 欧 洲 旅 游 委 员<br />

会 执 行 董 事 Eduardo Santander 表 示 :“<br />

团 结 就 是 力 量 。 欧 洲 需 要 在 中 国 保 持<br />

竞 争 力 。 通 过 与 中 国 政 府 建 立 更 深 入<br />

的 合 作 , 以 及 致 力 于 政 府 和 企 业 的 联<br />

合 营 销 举 措 , 欧 洲 将 成 功 吸 引 更 多 中<br />

国 旅 行 者 的 青 睐 。 与 <strong>ITB</strong> <strong>China</strong> 的 强 强<br />

联 合 , 将 帮 助 我 们 实 现 这 些 目 标 。”<br />

今 年 <strong>ITB</strong> <strong>China</strong> 的 主 要 合 作 伙 伴 还 包<br />

括 中 国 旅 游 协 会 、 中 国 旅 游 研 究 院<br />

和 官 方 酒 店 合 作 伙 伴 温 德 姆 酒 店 集<br />

团 。 温 德 姆 酒 店 集 团 是 全 球 领 先 的<br />

酒 店 管 理 公 司 之 一 , 在 78 个 国 家 和 地<br />

区 拥 有 20 家 酒 店 品 牌 的 8,100 家 酒 店 。<br />

截 至 2017 年 底 , 温 德 姆 酒 店 集 团 在 中<br />

国 经 营 的 酒 店 达 1400 家 , 客 房 数 量 达<br />

138,787 间 , 其 运 营 和 管 理 着 屡 获 殊 荣<br />

的 Wyndham Grand、 温 德 姆 和 华 美 达<br />

等 品 牌 。<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


中 文 版 新 闻<br />

7<br />

© Messe Berlin<br />

剧 增 50%<br />

与 本 届 <strong>ITB</strong> <strong>China</strong> 同 期 举 办 的 <strong>ITB</strong> <strong>China</strong><br />

论 坛 同 样 获 得 了 圆 满 的 成 功 , 开 展 了 约<br />

70 场 专 题 会 议 , 演 讲 嘉 宾 阵 容 达 120 人 ,<br />

围 绕 中 国 旅 游 业 最 新 发 展 趋 势 进 行 了 分<br />

享 。 本 届 <strong>ITB</strong> <strong>China</strong> 论 坛 参 会 人 数 由 去 年<br />

的 2700 人 增 长 到 了 4,000 人 。 主 题 演 讲 、<br />

专 业 讲 座 及 培 训 再 次 成 为 了 行 业 观 众 主<br />

要 关 注 的 活 动 。<strong>ITB</strong> <strong>China</strong> 论 坛 首 次 聚 焦<br />

定 制 旅 游 领 域 , 该 领 域 已 成 为 中 国 旅 行<br />

者 重 要 且 增 长 迅 速 的 细 分 领 域 , 体 育 旅<br />

游 、 酒 店 收 益 管 理 和 动 物 友 好 型 旅 游 等<br />

细 分 话 题 也 在 <strong>ITB</strong> <strong>China</strong> 论 坛 中 吸 引 了 众<br />

多 观 众 。<br />

今 年 新 推 出 的 “ 商 务 旅 行 ” 及 “ 教 育 与 招 聘<br />

日 ” 环 节 也 广 获 好 评 。 展 会 第 二 天 (5 月<br />

17 日 ),<strong>ITB</strong> <strong>China</strong> 论 坛 聚 焦 “ 商 务 旅 行 ”<br />

专 题 讨 论 会 , 为 商 旅 人 士 提 供 了 一 个 学<br />

习 和 沟 通 的 理 想 平 台 。 此 次 专 题 讨 论 会<br />

专 注 于 最 新 实 践 和 发 展 战 略 的 讨 论 , 为<br />

职 业 新 人 和 商 务 旅 行 经 理 提 供 了 第 一 手<br />

的 知 识 和 最 新 资 讯 。 今 年 “ 商 务 旅 行 ” 的<br />

独 家 合 作 伙 伴 是 : 国 旅 运 通 全 球 商 务 旅<br />

行 、 中 航 嘉 信 和 BCD Travel。<br />

展 会 第 三 天 (5 月 18 日 ),<strong>ITB</strong> <strong>China</strong> 联<br />

手 复 旦 大 学 、 香 港 理 工 大 学 、 国 际 酒 店<br />

市 场 营 销 协 会 (HSMAI) 首 次 推 出 “ 教<br />

育 与 招 聘 日 ” 活 动 。 旅 游 管 理 专 业 的 学<br />

生 和 求 职 者 有 机 会 在 现 场 直 接 申 请 工<br />

作 。 携 程 、 锦 江 、Sabre、 中 航 嘉 信 和 温<br />

德 姆 酒 店 集 团 等 45 家 知 名 旅 游 企 业 也 参<br />

与 了 为 期 一 天 的 现 场 招 聘 。<br />

本 届 <strong>ITB</strong> <strong>China</strong> 论 坛 的 亮 点 之 一 是 第 二<br />

届 <strong>ITB</strong> <strong>China</strong> 旅 游 创 业 企 业 大 奖 。 该 奖<br />

项 旨 在 认 可 近 两 年 推 出 的 出 色 且 具 有<br />

巨 大 潜 力 的 新 产 品 及 服 务 。 时 空 壶 和<br />

TravelFlan 最 终 双 双 荣 获 本 届 <strong>ITB</strong> <strong>China</strong><br />

旅 游 创 业 企 业 大 奖 。 时 空 壶 的 总 部 在<br />

深 圳 , 凭 借 其 WT2 穿 戴 式 智 能 实 时 翻 译<br />

耳 机 打 动 了 评 委 ;TravelFlan 总 部 在 香<br />

港 , 其 专 注 于 通 过 人 工 智 能 技 术 为 旅 行<br />

者 提 供 个 性 化 、 无 忧 的 旅 行 体 验 , 也 最<br />

终 赢 得 了 评 委 的 肯 定 。<br />

此 外 ,<strong>ITB</strong> <strong>China</strong> 还 首 度 与 穷 游 达 成 战<br />

略 合 作 , 举 办 了 “ 最 世 界 “ 全 球 旅 行 榜 单<br />

评 选 之 颁 奖 典 礼 ,200 余 位 旅 行 KOL 和<br />

行 业 人 士 参 与 了 此 颁 奖 盛 典 。 其 中 中 国<br />

著 名 女 演 员 黄 璐 获 得 了 “ 年 度 旅 行 人 物 ”<br />

奖 , 中 国 男 演 员 夏 雨 则 获 得 了 “ 旅 行 影<br />

响 力 先 锋 ” 奖 。“ 最 世 界 “ 全 球 旅 行 榜 单 旨<br />

在 对 那 些 帮 助 每 一 位 涉 足 旅 游 业 的 人 士<br />

满 足 中 国 旅 行 者 需 求 的 公 司 , 在 创 新 方<br />

面 的 努 力 表 示 认 可 。 随 后 ,<strong>ITB</strong> <strong>China</strong> 举<br />

办 了 独 家 晚 宴 , 参 展 商 和 中 国 最 具 影 响<br />

力 的 KOL 进 行 了 会 面 和 交 流 , 旨 在 对 旅<br />

游 目 的 地 进 行 推 广 。<br />

本 届 <strong>ITB</strong> <strong>China</strong> 还 首 次 推 出 了 市 场 体 验<br />

项 目 , 针 对 迄 今 为 止 没 有 中 国 旅 游 业<br />

经 验 , 但 希 望 获 得 对 中 国 旅 游 业 的 初 步<br />

了 解 , 并 希 望 在 中 国 市 场 建 立 初 步 联 系<br />

的 国 际 旅 游 业 专 业 人 士 、 公 司 或 机 构 设<br />

立 。 此 项 目 的 首 个 合 作 伙 伴 是 VIR( 德<br />

国 在 线 旅 游 协 会 )。<br />

今 年 的 <strong>ITB</strong> <strong>China</strong> 还 获 得 了 媒 体 朋 友 们<br />

密 切 的 关 注 , 本 届 展 会 登 记 的 中 国 海 内<br />

外 媒 体 达 260 家 , 这 个 数 字 在 去 年 为 150<br />

家 。 本 届 <strong>ITB</strong> <strong>China</strong> 还 打 造 了 多 个 商 业 社<br />

交 活 动 , 为 与 会 者 提 供 和 业 界 人 士 建 立<br />

联 系 的 机 会 , 如 由 携 程 集 团 赞 助 的 “<strong>ITB</strong><br />

<strong>China</strong> 邮 轮 之 夜 ”、 由 芬 兰 国 家 旅 游 局 主<br />

办 的 “ 芬 兰 之 夜 派 对 ” 和 由 玛 丽 蒂 姆 酒 店<br />

赞 助 的 “ 落 日 派 对 ” 等 。<br />

第 三 届 <strong>ITB</strong> <strong>China</strong> 将 于 2019 年 5 月 15 日 -17<br />

日 在 上 海 世 博 展 览 馆 1 号 馆 举 办 ; 在 5 月<br />

31 日 之 前 注 册 的 展 商 将 获 得 展 位 费 8.5 折<br />

的 早 鸟 优 惠 。<br />

<strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


8 TRADE TALK<br />

Belt & Road and Business<br />

CITS American Express Global Business Travel – a solid force<br />

Kevin Tan<br />

General Manager,<br />

American Express Global Business Travel<br />

and <strong>China</strong> International Travel Service<br />

(CITS)<br />

Kevin Tan is the General Manager<br />

of CITS American Express Global<br />

Business Travel (CITS GBT), the joint<br />

venture in <strong>China</strong> between American<br />

Express Global Business Travel and<br />

<strong>China</strong> International Travel Service<br />

(CITS). Kevin was appointed to this<br />

position in June 2016. In this role,<br />

Kevin is responsible for setting the<br />

strategic direction of CITS GBT and<br />

overseeing the execution of this<br />

strategy. He is a current member of<br />

the CITS GBT Board of Directors, and<br />

will continue in this capacity.<br />

A keynote and panel discussion at <strong>ITB</strong> <strong>China</strong> centred on<br />

“The Belt and Road Initiative – Powering the Business<br />

Travel Globalisation”. We asked Kevin Tan, General<br />

Manager of American Express Global Business Travel and<br />

<strong>China</strong> International Travel Service (CITS) to tell us more<br />

about the project.<br />

The Belt and Road Initiative<br />

encompasses a comprehensive<br />

network of infrastructure grids<br />

and economic ties connecting<br />

<strong>China</strong> to Asia, Europe, Africa<br />

and the wider world. This<br />

grand initiative will drive<br />

economic growth and efficiency,<br />

social welfare and customer<br />

satisfaction in all the members<br />

involved. We believe business<br />

confidence is growing as a result<br />

of this Initiative: according to<br />

our CBTF Barometer survey,<br />

business travel budgets are on<br />

the rise as business confidence<br />

grows, with 31% of Chinese<br />

companies surveyed expecting<br />

travel budgets to increase over<br />

the next 12 months. Many<br />

companies with international<br />

ambitions, including Chinese<br />

ones, are trying to seize the<br />

opportunities created by the<br />

Initiative. This as well provide<br />

opportunities for CITS American<br />

Express Global Business Travel<br />

(CITS GBT). As a leading global<br />

travel management company,<br />

one of the major strengths of<br />

our company is our worldwide<br />

footprint in almost 140 countries<br />

and the huge amount of business<br />

travel services we delivered to<br />

clients – over US$30 bn each<br />

year. This gave us a profound<br />

insights of business travel and<br />

enables us to provide a seamless<br />

service experience through our<br />

global network.<br />

Many companies will need<br />

to evolve the design and<br />

operation of their business travel<br />

programmes to accommodate<br />

the needs of a much more<br />

complex and geographically<br />

dispersed company structure,<br />

as their operations progress<br />

offshore, as part of the B&R<br />

Initiative. As an expert in<br />

business travel, it is our duty<br />

to let the business community<br />

know that the globalization of a<br />

business travel program is not as<br />

straightforward as one may think<br />

and can be a daunting task for<br />

even the most experienced travel<br />

manager. Considerations range<br />

from legal to operational, from<br />

people to change management,<br />

from diversified local needs to<br />

standard needs, etc. All aspects<br />

are all to be balanced and<br />

adequately addressed to create<br />

a cohesive and structured global<br />

travel programme.<br />

Please tell us more about<br />

CITS American Express Global<br />

Business Travel (CITS GBT), and<br />

why you are so solidly behind<br />

the Belt and Road project.<br />

CITS GBT is the first global travel<br />

management company in <strong>China</strong><br />

and a joint venture of two great<br />

companies from <strong>China</strong> and the<br />

United States. By combining<br />

the rich expertise of American<br />

Express Global Business Travel<br />

–a company with more than<br />

100 years of history powering<br />

business through travel around<br />

the world - and the unparalleled<br />

local insight of the Chinese<br />

market by <strong>China</strong> International<br />

Travel Service (CITS) - into<br />

one joint venture, CITS GBT is<br />

in a unique position to provide<br />

customers with best practice on<br />

a global scale and unique local<br />

insight.<br />

Since our establishment in 2002,<br />

CITS GBT’s business in <strong>China</strong> is<br />

not only about selling products<br />

and services, but also bringing<br />

over 100 years’ experience of<br />

innovation, precious insights<br />

rendered from an annual USD<br />

30-billion revenue and all the<br />

big-data gathered, a global<br />

network of nearly 140countries,<br />

and other best TMC practices to<br />

help the business travel sector in<br />

<strong>China</strong> develop.<br />

Because of who we are and what<br />

we do, we see the big potential in<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


TRADE TALK<br />

9<br />

THE BELT AND<br />

ROAD INITIATIVE<br />

ENCOMPASSES A<br />

COMPREHENSIVE<br />

NETWORK OF<br />

INFRASTRUCTURE<br />

GRIDS AND ECONOMIC<br />

TIES CONNECTING<br />

CHINA TO ASIA,<br />

EUROPE, AFRICA AND<br />

THE WIDER WORLD.<br />

Travel Globalisation<br />

behind the B&R project<br />

the Belt and Road Initiative, which<br />

will not only rejuvenate ancient<br />

trade routes, but also further<br />

open up markets and accelerate<br />

economic integration on a<br />

transparent, equal and innovative<br />

playing ground. It is a signal that<br />

<strong>China</strong> is on the way to become an<br />

important economic entity in the<br />

world.<br />

You are responsible for setting the<br />

strategic direction of CITS GBT<br />

and overseeing the execution<br />

of this strategy. What does your<br />

strategic roadmap look like for the<br />

coming years?<br />

Our focus at CITS American<br />

Express Business Travel has<br />

always been to help our customers<br />

to drive improvements in their<br />

travel programs, and to advance<br />

the business travel sector overall<br />

in <strong>China</strong>, through technology,<br />

local expertise and global best<br />

practice. We are very proud of the<br />

contributions we have made thus<br />

far to advancing corporate travel<br />

in <strong>China</strong> and look forward to<br />

shaping the concept of intelligent<br />

business travel in this rapidly<br />

changing environment.<br />

We have a well-established<br />

foundation with the help of the<br />

two mother companies and<br />

have built a strong reputation<br />

in <strong>China</strong> since 2002. Through<br />

this strong partnership, we are<br />

well positioned to understand<br />

local needs, leverage our global<br />

network and provide the most<br />

appropriate services accordingly.<br />

We are noticing that Chinese<br />

companies – both state owned and<br />

privately owned - are revisiting and<br />

refining their policies regarding<br />

business travel to modernize<br />

and streamline the underlying<br />

processes (procurement, RFP,<br />

vendor selection, etc.). The<br />

objective of this isto increase<br />

transparency, improve efficiency,<br />

and strengthen collaboration and<br />

integration with their vendors.<br />

This is a symbol that the Chinese<br />

economy is upgrading and, in this<br />

process, <strong>China</strong> will consolidate its<br />

position as the world’s number one<br />

business travel market for years to<br />

come. CITS GBT is determined to<br />

facilitate this process with all our<br />

experience, insight and resources.<br />

Back to the basics, we believe in<br />

aligning our customers’ company<br />

objectives with the business<br />

travel solution we can design<br />

and offer. We work with each<br />

individual customer and develop<br />

bespoke, practical, scalable and<br />

smart solutions based on their<br />

unique company situations<br />

and objectives, whether that be<br />

focused on cost-containment, data<br />

and insight, traveller servicing and<br />

preferences, or a combination of<br />

all these elements.<br />

CITS GBT’s goal is to create a<br />

seamless customer experience<br />

across offline, online and mobile<br />

channels. At the centre of this kind<br />

of experience is the respect and<br />

care for the travellers– for whom<br />

we are constantly redesigning<br />

products and services. For<br />

example, we launched the first<br />

AI robot in the business travel<br />

industry in <strong>China</strong>, aiming to<br />

improve user experience, support<br />

companies to increase travel<br />

policy compliance rate.<br />

How important will the Belt and<br />

Road initiative become in coming<br />

years and who stands to benefit the<br />

most from it?<br />

The Belt and Road Initiative<br />

represents a cooperation model. The<br />

B&R Initiative will further open up<br />

markets and accelerate economic<br />

integration on a transparent, equal<br />

and innovative ground. It will<br />

contribute driving economic growth<br />

and efficiency, social welfare and<br />

customer satisfaction in all the<br />

members involved.<br />

The Belt and Road Initiative<br />

is amongst the most aspiring<br />

geo-economic vision in world<br />

history. <strong>China</strong> is outreaching to<br />

the world in a massive scale, by<br />

strengthening hard infrastructure<br />

with new roads, railways and<br />

ports, soft infrastructure with<br />

trade agreements, and cultural ties<br />

with scholarships and personnel<br />

exchange programs.<br />

To my understanding, it is great<br />

proposition with a theme of<br />

“connect, create and collaborate”. It<br />

is not only for the benefit of <strong>China</strong>,<br />

but also a response to the needs<br />

for investment and development<br />

of the members enrolled. That’s<br />

why the Initiative quickly spans<br />

some 70 countries and regions and<br />

covers more than two-thirds of the<br />

world’s population in only 5 years.<br />

It is certainly a blessing to <strong>China</strong> as<br />

well as the world. With our global<br />

footprint, leading technologies<br />

and solutions, a comprehensive<br />

portfolio and strong foundation in<br />

<strong>China</strong>, CITS GBT is well-positioned<br />

to cooperate with our clients and<br />

partners adapt to Belt and Road<br />

regions in innumerable business<br />

fields and contribute to making the<br />

BRI a success for all involved.<br />

What are your thoughts about <strong>ITB</strong><br />

<strong>China</strong>, now in its second year?<br />

What makes this show different?<br />

<strong>ITB</strong> <strong>China</strong> is a unique B2B travel<br />

event focused on the Chinese Travel<br />

Market. In this event we have the<br />

chance to share our experience and<br />

the most extensive business travel<br />

insights in <strong>China</strong> with experts and<br />

customers. <strong>ITB</strong> also provides the<br />

best quality conference program,<br />

outstanding exhibitors, various<br />

networking events and a unique<br />

state of the art matchmaking<br />

system, in order to help industry<br />

players network and catch up the<br />

trends of the industry<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


10 EXCLUSIVE INTERVIEW<br />

WE ARE VERY HAPPY THAT WE<br />

HAVE KEPT ON TRACK AND MANAGED<br />

TO DELIVER THE SAME HIGH-QUALITY<br />

DESPITE THE BIG GROWTH WE FACED<br />

IN ALL ASPECTS OF THE SHOW IN ITS<br />

SECOND EDITION<br />

David Axiotis<br />

General Manager,<br />

<strong>ITB</strong> <strong>China</strong><br />

A Glimpse Over the Shoulder<br />

<strong>ITB</strong> <strong>China</strong> General Manager David Axiotis looks back at the show that was…<br />

Keeping the concept on track, sticking to the original concept, and<br />

maintaining the focus on the quality of the show<br />

It’s generally the first thing one asks at the end of a big show<br />

someone has organised… How did you feel about it? We put<br />

the question to <strong>ITB</strong> <strong>China</strong> General Manager, David Axiotis.<br />

I have a very good feeling. Already<br />

the feeling from the first show<br />

was very good. But we still paid<br />

a lot of attention to managing<br />

expectations, keeping the concept<br />

on track, sticking to the original<br />

concept, and maintaining the focus<br />

on the quality of the show, keeping<br />

it as high as we managed to set the<br />

bar on the first year. That was really<br />

the main focus for this, the second<br />

year: managing the growth but still<br />

keeping the quality of the show at<br />

the same level. This has of course<br />

been a challenge, with a 50%<br />

growth in exhibition space. And it’s<br />

not just the exhibition space. We<br />

grew the conference substantially<br />

for the second year with a second<br />

conference room. We significantly<br />

grew the networking programme.<br />

Last year we had the <strong>ITB</strong> <strong>China</strong><br />

cruise night and this year we had<br />

four events, so two concurrently on<br />

every evening: the Party like a Finn<br />

evening, we had the cruise night<br />

again which was a big success,<br />

we introduced the European night,<br />

and we had a cooperation with<br />

Qyer.com, who organised a great<br />

gala dinner after their awards<br />

ceremony. All in all, we are very<br />

happy that we have kept on track<br />

and managed to deliver the same<br />

high-quality despite the big growth<br />

we faced in all aspects of the show<br />

in its second edition.<br />

You had some quite important<br />

new exhibitors this year. Please<br />

tell us a little more about them.<br />

We grew pretty much in all regions<br />

and segments, starting with<br />

Europe which we just talked about.<br />

Key exhibitors included Greece,<br />

Austria, Switzerland, Poland<br />

Lichtenstein, Malta, Slovakia and<br />

Hungary, just to mention a few. We<br />

grew in the Middle East region, and<br />

a big new newcomer this year was<br />

Israel, which was added to Sharjah<br />

and Abu Dhabi, who had very big<br />

pavilions this year, even growing<br />

in size. We had a lot of newcomers<br />

from the Americas - especially<br />

the Latin American region, with<br />

Mexico, Panama, Peru, Argentina<br />

and Brazil, who for the first time<br />

with an impressive stand. All of<br />

them were new, major exhibitors,<br />

who chose <strong>ITB</strong> <strong>China</strong> as a trusted<br />

platform when starting or entering<br />

into the Chinese travel market.<br />

As opposed to other destinations<br />

that are closer to <strong>China</strong> and<br />

naturally have been working with<br />

the Chinese travel industry and<br />

networking with the big Chinese<br />

players for a longer time, I believe<br />

that for them, being so far away<br />

from <strong>China</strong>, they are still in an<br />

early phase of developing ties and<br />

products for the Chinese market…<br />

so we are very happy on that side<br />

as well.<br />

This was the EU-<strong>China</strong> Tourism<br />

Year and the link you made with<br />

them was very important. Tell me<br />

about that and how that pannedout<br />

during the show.<br />

Europe was our partner destination<br />

in year one, so Europe has been an<br />

important partner and supporter<br />

from the very start of <strong>ITB</strong> <strong>China</strong>.<br />

European exhibitors were very<br />

strongly represented at the first<br />

show already and the European<br />

segment grew a lot from the<br />

first to the second year. We were<br />

an official a partner event of the<br />

EU-<strong>China</strong> Tourism Year. It was<br />

therefore very fitting to have a<br />

European partner country this year<br />

for the show, with Finland. The<br />

destination is doing an amazing<br />

job when it comes to welcoming<br />

Chinese tourists and professionally<br />

developing the Chinese market.<br />

And that’s not just at a national<br />

tourism board level, but especially<br />

thanks to the cooperation with the<br />

national carrier airline, the airport<br />

on the national tourism board so<br />

all this was very fitting. Thanks<br />

to all of this, <strong>ITB</strong> <strong>China</strong> is truly a<br />

platform connecting the Chinese<br />

travel industry with the rest of the<br />

world<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


EXCLUSIVE INTERVIEW<br />

11<br />

Curiosity at the Heart<br />

of Demand<br />

Dr Martin Buck, Vice President of Competence Centre Travel<br />

& Logistics Messe Berlin GmbH, on <strong>ITB</strong> <strong>China</strong> <strong>2018</strong><br />

Looking back at the <strong>2018</strong> edition of <strong>ITB</strong> <strong>China</strong>,<br />

what have emerged as being the key elements of<br />

motivation for travellers from this part of the world?<br />

We put the question to Dr Martin Buck.<br />

The curiosity of the Chinese<br />

traveller is very important,<br />

and it is a great trigger for<br />

travel. This was already<br />

activated in a way here at the<br />

show by another innovation<br />

that David Axiotis (eds.<br />

General Manager, <strong>ITB</strong> <strong>China</strong>)<br />

introduced this year, which<br />

is our co-operation with a<br />

company called Qyer. Qyer,<br />

together with <strong>ITB</strong> <strong>China</strong>,<br />

invented the “It’s My World<br />

Travel Awards”. This is about<br />

incentivising people and<br />

products that are important<br />

when it comes to usergenerated<br />

content. Qyer is<br />

basically a user generated<br />

content platform with more<br />

than 88-million registered<br />

users. They distributed<br />

50 awards for the most<br />

innovative traveller, the best<br />

travel product, and so on,<br />

and the room was packed. It<br />

was also really a partnership;<br />

not only about having Qyer<br />

as an exhibitor and us being<br />

the venue provider, but it’s<br />

a partnership, because they<br />

know perfectly well that we<br />

are the access to the products<br />

and they are the access to the<br />

demand so everything comes<br />

together very well, and we<br />

obviously are a very good<br />

platform to reflect it which is<br />

the reason for happiness.<br />

Anything particularly<br />

interesting that stood out for<br />

you this year?<br />

Event wise, what I found<br />

very spectacular was the big<br />

screen – the big backdrop –<br />

that we had at the opening<br />

ceremony, because this for<br />

me epitomises our capability<br />

to do a very impressive<br />

marketing activity embracing<br />

the local specifics, creating<br />

a “wow” effect, and I have<br />

to admit I’ve never seen<br />

something like this since I’ve<br />

been working for <strong>ITB</strong>. Another<br />

thing that impressed me<br />

was the presentation by the<br />

Chairman of Ctrip, James Liang.<br />

I asked the question how<br />

come <strong>China</strong> has a negative<br />

trade balance when it comes<br />

to incoming tourists to <strong>China</strong><br />

versus outgoing tourists from<br />

<strong>China</strong>, comparing this balance<br />

with the US, UK or Turkey<br />

or even India. I asked what<br />

might be the reasons for this<br />

and what we might be able<br />

to do to change the situation.<br />

It was impressive how he<br />

represented the problem<br />

and how he explained the<br />

possible solutions, which<br />

shows the competence and<br />

expertise and the power a<br />

company like Ctrip has. So,<br />

having seen the presentation,<br />

you do not wonder why the<br />

company that was founded<br />

only in 1999 now has more<br />

than 10,000 employees and a<br />

market cap that is five times<br />

higher than the market cap of<br />

TUI in Germany. It shows that<br />

it’s not only about the size,<br />

it’s also about intelligence,<br />

and this guy walking around<br />

in sneakers and blue jeans<br />

shows you within five<br />

minutes what’s going on.<br />

This is a brilliant guy, and I<br />

have the feeling he’s not the<br />

only brilliant guy here at<br />

the show. You could say it’s<br />

our privilege coming from a<br />

country like Germany, just<br />

seeing how things are being<br />

developed in a new market<br />

like <strong>China</strong>.<br />

So, it’s the cultural and<br />

business exchange… It’s an<br />

exchange not just one way?<br />

No, exactly, it’s an exchange.<br />

It’s going in both directions,<br />

and I find it emotionally really<br />

very touching being a part of<br />

that process. I don’t want to<br />

compare it with the launch<br />

of the Saturn 5 rocket flying<br />

to the moon, but it goes in<br />

that direction. It also shows<br />

how humble we have to be<br />

compared to such a company.<br />

It seems evident that the<br />

Chinese are always eager to<br />

learn, and perhaps it would<br />

be good for us also to be more<br />

eager to learn in general.<br />

That’s also one of the secrets<br />

of why this show is going so<br />

well so far; because we are<br />

eager to learn. Both sides<br />

have to contribute something.<br />

We are very excited, and we<br />

are very happy, and we are<br />

looking very optimistically<br />

into the future here in <strong>China</strong><br />

and indeed around the world<br />

Dr Martin Buck<br />

Senior Vice President,<br />

Competence Centre Travel<br />

& Logistics, Messe Berlin GmbH<br />

WE ARE THE ACCESS TO THE<br />

PRODUCTS AND THEY ARE THE<br />

ACCESS TO THE DEMAND…<br />

SO EVERYTHING COMES TOGETHER<br />

VERY WELL<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


12 SEEN @ <strong>ITB</strong> CHINA<br />

As main partner in <strong>ITB</strong><br />

<strong>China</strong>, Finland gained a lot of<br />

attention among the Chinese<br />

tour operators. With an<br />

important delegation headed<br />

up by Paavo Virkkunen,<br />

Executive Vice President,<br />

Visit Finland, the stand of<br />

the “homeland of Santa” was<br />

busy throughout the show.<br />

The target audience for Visit Finland<br />

is “well-travelled and educated<br />

individuals looking for new and<br />

authentic travel experiences and<br />

<strong>China</strong>’s sophisticated travellers<br />

fit this well. Overnight stays from<br />

Greater <strong>China</strong> continue to grow<br />

consistently year over year and<br />

increased to 358,669 nights in<br />

Finland in 2017, which was an<br />

increase of 32.2% over 2016 and a<br />

three-year increase of 239% since<br />

2014.<br />

While continuing to leverage the<br />

success of the StopOver Finland<br />

which made it easy for Chinese<br />

The Visit Finland team is henceforth<br />

led by David Wu (Director, Greater<br />

<strong>China</strong>, Business Finland Oy – Visit<br />

Finland). Wu joined Visit Finland in<br />

2013 as a marketing representative<br />

for East <strong>China</strong> market. In 2017, he<br />

was promoted to be Visit Finland<br />

Greater <strong>China</strong> Director. After<br />

working in the industry for many<br />

years, he has a solid understanding<br />

of <strong>China</strong> outbound travel market.<br />

HELSINKI PARTNERS<br />

WITH TENCENT<br />

Helsinki was promoting a new<br />

service for Chinese travellers at <strong>ITB</strong><br />

<strong>China</strong>. The cooperation between<br />

Helsinki and Tencent gives the<br />

Finnish capital a ground-breaking<br />

channel straight into the mobile<br />

devices of WeChat users. Helsinki<br />

has set itself the goal of being the<br />

most digitalised city in the world,<br />

and the cooperation with Tencent<br />

ensures that the city is already now<br />

a globally remarkable innovator in<br />

digital tourism services.<br />

service and emergency help are<br />

also included. Helsinki’s open data<br />

resources include databases for<br />

places, events and services, and<br />

these will be utilised through an<br />

open API in the next phase of the<br />

application. The aim is to build an<br />

application that provides users with<br />

Paavo Virkkunen<br />

Executive Vice President,<br />

Visit Finland<br />

Official Partner Destination<br />

Puts on a Great Show<br />

Finland proves to be a key attraction for Chinese tourism<br />

professionals @ <strong>ITB</strong> <strong>China</strong><br />

travellers to schedule stopovers<br />

in Finland and discover two<br />

destinations during one trip, Visit<br />

Finland is continuing to expand<br />

trade resources in <strong>2018</strong>. Travel<br />

products and resources focus on<br />

promoting the expansion of travel to<br />

lesser known destinations within the<br />

country such as the unique Lakeland<br />

region as well as the many travel<br />

products that make longer stays<br />

attractive to the Chinese traveller,<br />

especially over Finland’s beautiful<br />

summer months. Additionally, Visit<br />

Finland is emphasising products<br />

catering to specialty travel groups<br />

such as educational travellers and<br />

winter sports enthusiasts.<br />

Finland’s Market Coverage<br />

continues to strengthen in market<br />

with Restructured <strong>China</strong> Team<br />

With the increasing growth in the<br />

<strong>China</strong> Market, Visit Finland has<br />

restructured its <strong>China</strong> team to<br />

provide even stronger support to<br />

travel partners moving forward.<br />

The City of Helsinki and Tencent<br />

signed the cooperation agreement<br />

last September, according to which<br />

Helsinki will serve as an intelligent<br />

tourism model for Chinese outbound<br />

tourism. The two cooperation<br />

partners have since co-developed<br />

a destination mini program that<br />

offers Helsinki travel information to<br />

almost one billion WeChat users.<br />

The first phase of Helsinki mini<br />

program in WeChat was launched<br />

by Mayor of Helsinki Jan Vapaavuori<br />

and General Manager Zhan Shu<br />

from Tencent Governmental Affairs<br />

and Tourism Center as part of the<br />

Chinese New Year celebrations in<br />

Helsinki.<br />

The initial version of the WeChat<br />

Helsinki mini program allows<br />

users to access content about<br />

Helsinki’s sights, services, events<br />

and transportation. Panoramic<br />

Helsinki 360-photos, a translation<br />

comprehensive, professional and<br />

real-time information and services.<br />

In June, the WeChat Helsinki mini<br />

program will be revamped to align<br />

the visual identity of MyHelsinki.<br />

fi and include an interactive map.<br />

Soon after that also transportation<br />

journey planner and the possibility<br />

to pay for transportation will be<br />

added.<br />

HELSINKI: THE FASTEST<br />

TRANSIT CITY FROM<br />

CHINA TO EUROPE<br />

The Finnish airline Finnair offers<br />

nearly 40 direct flights a week<br />

from seven major Chinese cities<br />

to Helsinki. Helsinki’s excellent<br />

accessibility has given the Finnish<br />

capital a head-start in the Chinese<br />

tourism market, and now the same<br />

step has been taken also digitally.<br />

The number of registered overnight<br />

stays by Chinese travellers in<br />

Helsinki has more than doubled in<br />

the past five years<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


SEEN @ <strong>ITB</strong> CHINA<br />

13<br />

Malaysia: Major Boost<br />

in Presence @ <strong>ITB</strong> <strong>China</strong><br />

Tourism Malaysia and Penang Global Tourism team made<br />

a major impact at Shanghai show<br />

Malaysia had a much stronger<br />

presence at the <strong>2018</strong> edition of <strong>ITB</strong><br />

<strong>China</strong>, and for the first time, Penang<br />

Global Tourism, with the Consulate<br />

General of Malaysia’s Tourism<br />

Section organised a destination<br />

seminar during the show.<br />

At seminar, the Chairman of<br />

Malaysia’s Tourism Promotional<br />

Board, Dato’ Siew Ka Wei also<br />

gave a presentation on Tourism<br />

Malaysia’s latest campaign with<br />

Tencent <strong>China</strong>, in conjunction<br />

with Visit Malaysia 2020.<br />

The destination seminar saw<br />

international buyers, outbound<br />

agents and the local media in<br />

attendance. The event also<br />

included a B2B session plus lucky<br />

draws comprising hotel stays,<br />

travel accessories from Penang<br />

Global Tourism and free entrance<br />

tickets to Penang attractions.<br />

GORGEOUS<br />

PENANG<br />

Penang Global Tourism recently<br />

launched a tourism campaign<br />

called “Gorgeous Penang”. The<br />

campaign aims to highlight all<br />

of Penang’s splendour to visitors<br />

locally and abroad. The campaign<br />

not only encompasses Penang’s<br />

beauty but also elements of<br />

fun, amusement, excitement<br />

and satisfaction. The Gorgeous<br />

Penang campaign will be a longterm<br />

campaign undertaken by<br />

PGT till the year 2021. During the<br />

travel fair, PGT featured two of its<br />

newly launched tourism videos as<br />

well – “Gorgeous Penang” and “It’s<br />

all in Penang”.<br />

In recent years, the Penang state<br />

tourism has been increasing<br />

efforts to make Penang known<br />

to the markets in Guangzhou,<br />

Beijing, Chengdu, Xi’an and<br />

Sanya, and arrivals from <strong>China</strong><br />

to Penang are consistently in the<br />

top three. The first direct flight<br />

to Penang was about a decade<br />

ago from Guangzhou, and since<br />

then, flights have progressively<br />

extended to more cities in <strong>China</strong> as<br />

the demand increased. Presently<br />

there are six cities that have direct<br />

connectivity to Penang as follows:<br />

MALAYSIA SMART<br />

TOURISM 4.0<br />

Advances in digital technology<br />

are impacting how people travel,<br />

demanding tourism-related<br />

businesses to transform the way<br />

they operate. In light of this,<br />

Tourism Malaysia has launched<br />

the Malaysia Smart Tourism 4.0<br />

initiative to take the industry to the<br />

next level utilising opportunities<br />

in the digital age.<br />

In a study conducted by Monitor<br />

Deloitte, Smart Tourism was<br />

identified as a key thrust to greatly<br />

increase Malaysia’s tourismbased<br />

receipts, especially from the<br />

growing and high- value segment<br />

of free and independent travellers.<br />

The study indicated that Smart<br />

Tourism has the potential to grow<br />

Malaysia’s tourism-based receipts<br />

from the current USD 25 billion<br />

to USD 110 billion by 2030, a 4.4<br />

times increase.<br />

Malaysia Smart Tourism 4.0<br />

is an initiative that marks the<br />

first milestone in Malaysia’s<br />

10- year tourism roadmap. The<br />

collaborative effort with Tencent<br />

Holdings, which is the 4th most<br />

valuable Internet company in<br />

the world, will provide a digital<br />

ecosystem for Malaysia to reach<br />

out to the 1.4 billion Chinese<br />

population utilizing precision<br />

marketing methods.<br />

This allows both current and<br />

new tourism industry players to<br />

implement digital technologies<br />

to enhance tourism offerings and<br />

improve tourist experiences. It is<br />

No. of flights<br />

1. Guangzhou <strong>China</strong> Southern Airlines 7x per week<br />

2. Hong Kong Dragonair 10x per week<br />

3. Sanya Malindo 1x per week<br />

4. Wuhan Malindo 3x per week<br />

5. Kunming Lucky Air 2x per week<br />

6. Haikou Malindo 2x per week<br />

anticipated that productivity will<br />

improve and job opportunities<br />

suited to Malaysia’s youth will<br />

increase.<br />

UNWTO analysis said it was a<br />

timely initiative since there is an<br />

anticipated 1.8 billion people<br />

travelling the world by the year<br />

2030, a huge portion of which are<br />

the Chinese tourists.<br />

The Chinese made 130.5 million<br />

trips overseas last year, a 7% jump<br />

over 2016, while total spending<br />

increased by 5% to an estimated<br />

USD 115.3 billion. They accounted<br />

for more than a fifth of the money<br />

spent by outbound tourists, which<br />

is twice as much as the next biggest<br />

spender, the Americans. Recent<br />

reports forecast that 200 million<br />

tourists from <strong>China</strong> will be making<br />

outbound trips by the year 2020.<br />

In 2017, Malaysia registered 2.281<br />

million Chinese tourist arrivals, a<br />

7.4% jump over 2016.<br />

According to Dato’ Siew Ka Wei,<br />

“With Smart Tourism 4.0, there is<br />

an opportunity to grow Malaysia’s<br />

share of the <strong>China</strong> market to<br />

a potential of 8 million tourist<br />

arrivals in the year 2020”<br />

WITH SMART<br />

TOURISM 4.0,<br />

THERE IS AN<br />

OPPORTUNITY<br />

TO GROW<br />

MALAYSIA’S<br />

SHARE OF THE<br />

CHINA MARKET<br />

TO A POTENTIAL<br />

OF 8 MILLION<br />

TOURIST<br />

ARRIVALS IN THE<br />

YEAR 2020.<br />

Dato Siew<br />

Ka Wei<br />

Chairman of Malaysia’s Tourism<br />

Promotional Board<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


14 SEEN @ <strong>ITB</strong> CHINA<br />

Cinn Tan<br />

Chief Sales & Marketing<br />

Officer, Pan Pacific Hotels<br />

Group<br />

Pan Pacific Announces<br />

“Brand Refresh”<br />

Pan Pacific Hotels Group (PPHG)<br />

announced its global brand refresh<br />

on May 16 at <strong>ITB</strong> <strong>China</strong>, with<br />

“sincerity in service” as its hallmark.<br />

The Group outlined plans to<br />

establish Pan Pacific Hotels Group<br />

as the preferred hotel chain in the<br />

region, for the next decade and<br />

beyond, through refreshed brand<br />

identities, bold marketing initiatives<br />

and a philosophy of sincerity and<br />

service excellence, pledging to go<br />

the extra mile for every guest across<br />

its properties in <strong>China</strong> and around<br />

the world.<br />

As part of the brand refresh, PPHG<br />

conducted in-depth surveys with<br />

guests, frequent travellers and<br />

partners, with the results revealing<br />

that trust was the differentiating<br />

factor for the Group, both for its Pan<br />

Pacific and PARKROYAL brands.<br />

Cinn Tan, Chief Sales & Marketing<br />

Officer, Pan Pacific Hotels Group,<br />

said of the changing environment:<br />

“The hospitality industry has<br />

evolved through the years, with<br />

new customer segments, customer<br />

expectations and lifestyle habits.<br />

This is part of an industry wide<br />

trend towards greater emphasis on<br />

the overall well-being, enrichment<br />

and experience of travellers.<br />

Sincerity is a core value cherished<br />

in <strong>China</strong> and the world over. We do<br />

not take for granted the trust which<br />

our partners, customers and guests<br />

place in us.”<br />

As part of the brand refresh, PPHG<br />

took a deep look into the data<br />

for true insights into customer<br />

perception and expectations. By<br />

combining content with technology,<br />

and design with analytics, the user<br />

experience is now at the centre of<br />

the website redesign, creating a new<br />

digital experience optimised across<br />

different platforms and devices. The<br />

result is an online experience which<br />

is more user-friendly and mobilefriendly,<br />

and most importantly, built<br />

with purpose. In addition to the<br />

website refresh, a Fliggy (formerly<br />

Alitrip) storefront is now online<br />

with all available Pan Pacific and<br />

PARKROYAL properties listed, as<br />

well as a WeChat mini-programme,<br />

now live, which provides travel<br />

guides and e-concierge services for<br />

Chinese users<br />

PRIME PLAZA HOTELS<br />

& RESORTS CELEBRATES<br />

15 TH ANNIVERSARY<br />

Prime Plaza Hotels & Resorts<br />

reached an exciting milestone<br />

just before heading to <strong>ITB</strong><br />

<strong>China</strong> as the company<br />

celebrated 15 years of<br />

delivering the signature of<br />

Indonesian hospitality to<br />

international customers in<br />

that nation.<br />

The Indonesian hotel operator<br />

has grown from managing<br />

four properties when it was<br />

established in April 2003, to<br />

managing thirteen properties<br />

in key locations in Bali, Java<br />

and Sumatera to date with<br />

2,053 rooms in total. The<br />

company plans to add more<br />

flagships to its portfolio by<br />

2020, with new hotels to<br />

open in Samarinda and Batu<br />

– Malang.<br />

The celebration of Prime<br />

Plaza’s 15 th anniversary was<br />

organised on the 2 nd April<br />

<strong>2018</strong> by Bali Dynasty Resort,<br />

and was attended by the<br />

Management and the resort’s<br />

loyal guests, many of whom<br />

have become returning<br />

customers for years.<br />

“In keeping with Prime Plaza’s<br />

commitment of quality, we<br />

are committed to delivering<br />

exemplary service and holiday<br />

experience by consistently<br />

upgrading our facilities for the<br />

enjoyment of our guests,” said<br />

General Manager Didit Indra<br />

Purnawarman.<br />

Bali Dynasty Resort is a<br />

premier beachside resort in<br />

South Kuta Bali, renowned<br />

for its warm Balinese<br />

hospitality. The Resort was<br />

recently named as one of<br />

Asia’s best resorts for families<br />

by TripAdvisor in the <strong>2018</strong><br />

Travellers’ Choice Awards.<br />

The Resort was also voted<br />

on No. 1 in the “Top 10 Best<br />

Family Resorts in Indonesia”,<br />

in the 4-Star Category, in<br />

the 2017 Holidays with Kids<br />

Readers’ Choice Awards by<br />

the readers of Holidays with<br />

Kids Magazine. The Resort<br />

was also included in the<br />

2017 top family hotels by the<br />

magazine Out and About with<br />

Kids Australia, and received<br />

Platinum Medal in Tri Hita<br />

Karana Awards, following<br />

its success in incorporating<br />

the spiritual, social and<br />

environmental principles to<br />

business and the sustainable<br />

charity programme to help the<br />

disadvantaged people in Bali<br />

since 2000<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong><br />

www.itb-china-news.com


SEEN @ <strong>ITB</strong> CHINA<br />

15<br />

Basileu Tavares<br />

Executive Director, Iguassu<br />

Convention & Visitors’ Bureau<br />

SLOVAKIA LURES<br />

CHINESE TOURISTS WITH<br />

CLEAN AIR, GOOD FOOD<br />

AND GREAT VALUE FOR<br />

MONEY<br />

Chinese Tourism<br />

Professionals Experience<br />

Brazilian Verve at <strong>ITB</strong> <strong>China</strong><br />

No doubt the stand with the most<br />

singing, dancing, and just plain fun at<br />

this year’s <strong>ITB</strong> <strong>China</strong> was that of Brazil.<br />

And getting the Brazilian “feeling” was<br />

even easier still for those indulging in<br />

the Caipirinha tastings at the end of<br />

the day.<br />

While it was Brazil’s first presence at<br />

<strong>ITB</strong> <strong>China</strong>, it was also the occasion<br />

to discover one of the nation’s key<br />

destinations, Iguassu.<br />

“Iguassu is one of the seven wonders<br />

of nature, and it’s also a World<br />

Heritage site” explains Basileu<br />

Tavares, Executive Director, Iguassu<br />

Convention & Visitors’ Bureau. “It’s a<br />

destination you must visit during your<br />

life. Everybody must have it on their<br />

bucket list.”<br />

Iguassu can be enjoyed in many<br />

different ways, such as in a boat tour<br />

taking the adventurous visitor under<br />

some of the 275 falls, or enjoying a<br />

helicopter flight, or trails through the<br />

forests. The falls are located between<br />

Brazil and Argentina, so most visitors<br />

visit both sides to see the falls<br />

adequately.<br />

At an on-stand presentation, Tavares<br />

asked passers-by whether they were<br />

well acquainted with Iguassu and<br />

barely a hand was raised. “Many<br />

Chinese have heard about Iguassu,<br />

but few of them really know what the<br />

Iguassu Falls are”, says Tavares.<br />

Brazil has just named <strong>China</strong> as a<br />

priority tourism market, with the aim<br />

of achieving 100,000 visitors by 2020.<br />

In 2017, the figure was around 60,000<br />

visitors from <strong>China</strong> into Brazil and<br />

10,000 in Iguassu.<br />

Tavares says he and his team were<br />

very satisfied with the result of their<br />

presence at <strong>ITB</strong> <strong>China</strong>. “For us, it’s<br />

been a great experience, because it’s<br />

Brazil’s first time here. We have the<br />

attention of the Chinese tour operators,<br />

and all of them want to know more<br />

about the country and everything we<br />

have to offer”<br />

Slovakia is still a little known<br />

European destination for the<br />

Chinese traveller, but the<br />

nation’s tourism authority is<br />

working on changing that,<br />

thanks in part to <strong>ITB</strong> <strong>China</strong>.<br />

The country had a colourful<br />

stand at the show, with<br />

high-ranking staff such as<br />

Igor Paule, Director of the<br />

Department of Strategy<br />

and Analyses, Ministry of<br />

Transport and Construction<br />

of the Slovak Republic,<br />

present to answer queries<br />

by Chinese TOs and TAs.<br />

“Of course, we have not<br />

been so visible up to<br />

now. They know Vienna,<br />

which is just 40 km from<br />

Slovakia, but they don’t<br />

know Slovakia. So that<br />

has been the main aim of<br />

our presence at <strong>ITB</strong> <strong>China</strong>.<br />

The reaction has been very<br />

positive because what the<br />

Chinese tourists are looking<br />

for is good food… and as<br />

Slovakia never had enough<br />

money for pesticides over<br />

the past decades we have a<br />

lot of organic food and wine<br />

and we have very good<br />

high-quality water,” says Mr<br />

Paule.<br />

The air is not polluted<br />

which, for people coming<br />

Igor Paule<br />

Director of the<br />

Department of Strategy<br />

and Analyses, Ministry<br />

of Transport and<br />

Construction of the<br />

Slovak Republic<br />

from cities like Shanghai<br />

or Beijing is a big plus<br />

according to the Slovakian<br />

strategist: “60% of the land<br />

is covered by forest and<br />

forests are a natural filter<br />

for the air, so this is what I<br />

always highlight for Chinese<br />

people. We are a safe, clean<br />

country, and much of the<br />

food is organic. In Slovakia,<br />

travellers can have the same<br />

quality service as in Austria,<br />

with much lower prices.”<br />

Mr Paule’s Impressions of<br />

this show? “I am satisfied<br />

with the organisation and<br />

also with the meeting<br />

schedule which was<br />

very tight. We had lots of<br />

meetings, some of them<br />

only very short but we had<br />

between 15 and 20 useful<br />

meetings a day so I think<br />

the organization of these<br />

meetings in advance was<br />

very good.”<br />

Slovakia was at <strong>ITB</strong> <strong>China</strong><br />

partly in support of the EU<br />

<strong>China</strong> tourism year, with<br />

a rise in Chinese visitors<br />

of +40% in 2016 and +60%<br />

in 2017 to tat nation. The<br />

official web site has thus<br />

now seen a sixth language<br />

added: Mandarin<br />

<strong>ITB</strong> CHINA NEWS • Monday 28 th May <strong>2018</strong>


WHERE<br />

TO GO<br />

IN<br />

Shanghai<br />

Mercato Bar<br />

Restaurants & Bars<br />

YE OLDE STATION<br />

RESTAURANT<br />

Walking here, permeated with the amorous<br />

feelings of old Shanghai, feels like plunging<br />

into a time tunnel. The two train compartments<br />

which were personal train compartments of<br />

Soong Ching-ling and Empress Dowager Cixi,<br />

together with the cathedral-style hall from the<br />

last century, are all treasures. Today it has been<br />

transformed into a nostalgic restaurant.<br />

11:00-14:00, 17:00-22:00<br />

Ye Olde Station Restaurant<br />

201 Caoxi Rd.(N), Shanghai<br />

Phone: +86-21-6427-2233<br />

VUE BAR<br />

An elegant, comfortable and stylish fashion<br />

bar located on the top two levels of the hotel,<br />

commanding the breath-taking views of both<br />

sides of the Huangpu River - the Bund on the<br />

Puxi side and the colourful skyline of the Lujiazui<br />

area on the Pudong side. An extensive variety<br />

of premium beverages and a comprehensive<br />

selection of refined champagnes are on the<br />

menu. There is an open-air terrace featuring<br />

daybed seating as well as an enticing whirlpool<br />

bath to soak your cares away.<br />

5:30pm – 1:30am (Sunday – Wednesday)<br />

5:30pm – 2:30am (Thursday – Saturday and<br />

Public Holidays)<br />

VUE bar<br />

Level 32- 33, West Tower, Shanghai<br />

Phone: + 86 21 6393 1234 * 6348<br />

https://shanghaithebund.hyatt.com/en/hotel/<br />

dining/VueBar.html<br />

Shanghai Village<br />

Shanghai Village<br />

88 Shendi East Road,<br />

Pudong New Area, Shanghai<br />

www.yioulai.com<br />

Sight-seeing<br />

SHANGHAI HOME<br />

OF MAO ZEDONG<br />

A Shanghai home of Mao Zedong, where <strong>China</strong>’s<br />

former leader spent his longest time in the city,<br />

attracted nearly 200 visitors within two hours when<br />

the building reopened to the public after a twoyear<br />

renovation. Traditional shikumen elements<br />

were restored, including wood shutters and<br />

carved stone lintels. The interior layout has been<br />

upgraded, adding new exhibits including copies<br />

of Mao’s correspondence, the sofa that he sat in<br />

during his visit to the former Shanghai Electrical<br />

Machinery Factory in 1961, and a set of Mao suits<br />

that he sent to his security guard Gao Zhi.<br />

Opening hours: 9 to 11:30am, and 1 to 4:30pm,<br />

every day from Tuesday through Sunday, free of<br />

charge<br />

Shanghai Home of Mao Zedong<br />

Jing’an, Maoming N Rd., Shanghai<br />

Phone: (021) 62723656<br />

Ye Olde Station Restaurant<br />

MERCATO<br />

Mercato is a new coastal Italian restaurant from<br />

celebrated three Michelin star Chef Jean-Georges<br />

Vongerichten and Three on the Bund. The<br />

gorgeous space created by Neri&Hu, bridges the<br />

organic and natural with elegance and emotive<br />

modernity. The relaxed sophistication, addictive<br />

cuisine, and friendly, thoroughly unpretentious<br />

service paints a picture of Italian life as it should<br />

be experienced in its purest form.<br />

Open for Dinner: 5:30pm - 11:00pm<br />

Mercato<br />

3 Zhongshan No.1Rd. (E),<br />

Three on the Bund, Level 6, Shanghai<br />

Phone: +86 021-63219922<br />

www.threeonthebund.com/cn/index.php<br />

Shopping<br />

SHANGHAI VILLAGE<br />

For an amazing shopping experience in the<br />

SITRZ (international retail zone), Shanghai<br />

Village is home to over 100 international lifestyle<br />

and fashion boutiques, where guests can enjoy<br />

savings of up to 80% all year round. Shanghai<br />

Village is composed of three sweeping crescents<br />

facing an elegant lakeside setting. Its tree-lined<br />

streets reveal contemporary expressions of Art<br />

Deco architecture inspired by 1920’s New York,<br />

Paris, Milan, Vienna and Shanghai.<br />

Opening hours: 10:00-20:00 (Mon – Fri); 09:00-<br />

21:00 (Sat – Sun); 09:00 – 21:00 (Holidays)<br />

Mao Zedong sitting,<br />

published in “Quotations<br />

from Chairman Mao Tse-Tung”<br />

For more information or a plethora of other ideas,<br />

go to the Official Shanghai Tourism Website:<br />

http://www.meet-in-shanghai.net/

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