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Bath and Shower Products Market, Bath and Shower Products Market Growth, Bath and Shower Products Marke Size

Bath and Shower Products Market, By Product Type, Distribution Channel, End User and Geography - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2025


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<strong>Bath</strong> <strong>and</strong> <strong>Shower</strong> <strong>Products</strong> <strong><strong>Marke</strong>t</strong><br />

GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK, AND OPPORTUNITY<br />

ANALYSIS, 2016­2025<br />

© Coherent market Insights. All Rights Reserved


REPORT DESCRIPTION<br />

<strong>Bath</strong> <strong>and</strong> <strong>Shower</strong> <strong>Products</strong> <strong><strong>Marke</strong>t</strong>:Overview<br />

The global bath <strong>and</strong> shower products market has witnessed a steady growth over the past few years. This is<br />

owing to rising purchasing power of the consumers <strong>and</strong> increasing product launches by several manufacturers<br />

in this industry. Furthermore, several manufacturers are adopting an omni­channel distribution approach for<br />

their products, in order to broaden their consumer base. This has also shown a positive growth trajectory for<br />

dem<strong>and</strong> for such products. Countries in emerging economies such as India, China, Japan, Brazil, <strong>and</strong> Mexico<br />

are expected to exhibit high dem<strong>and</strong> for bath <strong>and</strong> shower products on account of rising dem<strong>and</strong> for bath <strong>and</strong><br />

shower products with multiple benefits such as skin nourishment, skin repair, <strong>and</strong> moisture therapy among<br />

others coupled with improvement in the st<strong>and</strong>ard of living of the consumers. Moreover, high competition in this<br />

industry has led to adoption of several strategies by market players, such as frequent product launches <strong>and</strong><br />

lucrative promotional offers, in order to exp<strong>and</strong> customer base <strong>and</strong> to gain a competitive edge in the market.<br />

This has provided customer with varied options, thereby fuelling growth of the bath <strong>and</strong> shower products<br />

market.<br />

© Coherent market Insights. All Rights Reserved


REPORT DESCRIPTION<br />

<strong>Bath</strong> <strong>and</strong> <strong>Shower</strong> <strong>Products</strong> <strong><strong>Marke</strong>t</strong>:Outlook<br />

<br />

<br />

Frequent product launches in the field of bath <strong>and</strong> shower products is one of the key factors boosting<br />

growth of this market. Sweat, dirt, <strong>and</strong> oil is rising concern, especially among the younger population.<br />

Therefore, dem<strong>and</strong> for shower gels is increasing. <strong>Shower</strong> gels are considered as a suitable alternative to<br />

bar soaps <strong>and</strong> they are highly preferred among the young population. Further, the availability of shower<br />

gels has become widespread as they find equal presence in supermarkets <strong>and</strong> hypermarkets alongside<br />

with bar soaps. According to Coherent <strong><strong>Marke</strong>t</strong> Insights, Radox, a br<strong>and</strong> of shower products owned by<br />

Unilever Plc recorded sales of over US$ 70 million in 2014 in the U.K., followed by Imperial Leather,<br />

which recorded sales of US$ 50 million in the same year.<br />

<br />

Furthermore, dem<strong>and</strong> for soap is also expected to increase over the forecast period. According to the<br />

same source, in the soap category Dove accounted for a market share of over 20% in 2016, followed by<br />

Dial, which accounted for a share of 16%, <strong>and</strong> Olay, which held a share of less than 5% in the same year.<br />

Dem<strong>and</strong> for soaps is still very high among consumers in the emerging economies, although its market<br />

share is expected to witness a decline in the near future on account of rising availability of substitute<br />

products such as shower gels <strong>and</strong> shower creams, among others.<br />

Request a sample copy of this report:<br />

https://www.coherentmarketinsights.com/insight/request­sample/1463<br />

© Coherent market Insights. All Rights Reserved


REPORT DESCRIPTION<br />

<strong>Bath</strong> <strong>and</strong> <strong>Shower</strong> <strong>Products</strong> <strong><strong>Marke</strong>t</strong>:Segmentation<br />

On the basis of product type, the global bath <strong>and</strong> shower products is classified into:<br />

<br />

<strong>Bath</strong> Soaps<br />

<br />

<strong>Shower</strong> Gels<br />

<br />

<strong>Shower</strong> Creams<br />

<br />

Hair Shampoo<br />

<br />

Hair Conditioners<br />

<br />

Others<br />

On the basis of distribution channel, the global bath <strong>and</strong> shower products is classified into:<br />

<br />

Supermarkets<br />

<br />

Hypermarkets<br />

<br />

Convenience Stores<br />

<br />

Departmental Stores<br />

<br />

Online Channel<br />

<br />

Specialty Store<br />

To know the latest trends <strong>and</strong> insights prevalent in this market, click the link below:<br />

https://www.coherentmarketinsights.com/ongoing­insight/bath­<strong>and</strong>­shower­products­market­1463<br />

© Coherent market Insights. All Rights Reserved


REPORT DESCRIPTION<br />

<strong>Bath</strong> <strong>and</strong> <strong>Shower</strong> <strong>Products</strong> <strong><strong>Marke</strong>t</strong>:Key Players<br />

The global bath <strong>and</strong> shower products market is characterized by presence of large number of players. Major<br />

players in the market are focusing on mergers <strong>and</strong> acquisitions, joint ventures <strong>and</strong> partnerships, product<br />

portfolio expansion, <strong>and</strong> br<strong>and</strong> portfolio expansion to ensure long term sustenance. Some of the major players<br />

operating in the bath <strong>and</strong> shower products market include Unilever Plc, Beiersdorf A.G., Shiseido Company<br />

Ltd., Estee Lauder Companies Inc., ITC Ltd., Natura International B.V., Procter & Gamble Co., Henkel A.G. &<br />

KGaA, L’Occitane en Provence S.A., <strong>and</strong> others.<br />

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ABOUT COHERENT MARKET INSIGHTS<br />

ABOUT US<br />

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