WFF_AnnualReport_F_Singles (2)

Changing the Face of
Leadership
2015 ANNUAL REPORT
®

TABLE of CONTENTS
PRESIDENT & CEO AND BOARD CHAIR MESSAGES..............................................................2
BOARD OF DIRECTORS..............................................................................................................3
WHO WE ARE.................................................................................................................................5
WFF PROGRAMS....................................................................................................................6
AWARDS & SCHOLARSHIPS......................................................................................................9
FINANCIALS............................................................................................................10
WFF PARTNERS ...................................................................................................................11

A Year of
Engagement
HATTIE HILL
PRESIDENT & CEO
Women’s Foodservice Forum
The robust foodservice ecosystem continues to offer new
opportunities to professionals at all levels who are eager to
build and advance their careers in this rapidly growing and
dynamic industry.
The restaurant industry alone is expected to add 1.7 million
new positions over the next decade and has outpaced total
U.S. job growth for the past 16 years.
The future looks bright for our partners in manufacturing,
distribution, operations, consulting and virtually every business
segment that interacts with and supports our industry.
This growth is also driving strong demand for talent. All segments
of the industry need capable, prepared professionals to lead in their
organizations. A growing number of those leaders will be women.
The foodservice industry has a long and distinguished record
of advancing women leaders and WFF is continuing to serve as
a catalyst to drive and support these efforts. For more than 25
years, we have supported women leaders moving into senior
management, advancing to the C-Suite, preparing for board
leadership and founding their own businesses.
We continue that work today with even greater zeal as we
partner with companies that understand the impact of more
gender-balanced organizations. In fact, a Women in the
Workplace study conducted by McKinsey & Company and
LeanIn.org, found that companies in the top quartile for gender
diversity are 15% more likely to have financial returns above
the national median for their industry.
It is exciting and humbling to shepherd the premier leadership
development organization charged with advancing women
leaders in our industry at a time of unprecedented opportunity.
WFF remains committed to offering innovative content, the most
sought-after speakers, more online and regional content and new
programming (such as our Board Leadership Workshop) to ensure
that every ambitious, talented, dedicated professional within our
industry possesses the resources to succeed.
KAT COLE
WFF BOARD CHAIR
Group President, Focus Brands
I am deeply honored to serve as Chair of the Board of the Women’s
Foodservice Forum, an organization I have been involved with for
many years and have relied on for my own professional growth,
development of leadership teams, and connection to many of the
best talent in our industry.
WFF provides the content, competencies and connections to help
each of us build our skill sets, expand our accomplishments and
prepare for higher levels of service and opportunity.
At the WFF Annual Leadership Development Conference, and
through a myriad of educational and networking events throughout
the year, we see firsthand WFF’s critical role in preparing a
broadening pipeline of talented leaders for our industry. We also
witness WFF’s significant impact in the accelerated careers and
changed lives of its members.
The most accomplished and admired people in our industry engage
with WFF to serve as role models, champions and advocates to
advance women leaders, and I am proud of the WFF Board’s
contribution to that effort.
It is particularly rewarding to pass the baton to one of the most
influential leaders in our industry, the 2016 WFF Chair, Wendy
Davidson, President of U.S. Specialty Channels for the Kellogg
Company. It is going to be an excellent year!

2015
Board of Directors
EXECUTIVE COMMITTEE
CHAIR
KAT COLE
GROUP PRESIDENT
Focus Brands
SECRETARY
KAREN BOWMAN
PRINCIPAL, HUMAN CAPITAL
Deloitte Consulting, LLP
HATTIE HILL
PRESIDENT & CEO
WFF
MEMBER-AT-LARGE
SUSAN ADZICK
VICE PRESIDENT, SALES
& MARKETING
McLane Company, Inc.
CHAIR ELECT
WENDY DAVIDSON
PRESIDENT, US
SPECIALTY CHANNELS
Kellogg Company
MEMBER-AT-LARGE
TOM BENÉ
PRESIDENT & CHIEF
OPERATING OFFICER
Sysco Corporation
TREASURER
MARIE PERRY
SVP, CONTROLLER
& TREASURER
Brinker International
MEMBER-AT-LARGE
DAWN SWEENEY
PRESIDENT & CEO
National Restaurant
Association

KAREN BAILEY
Vice President National Accounts
Georgia Pacific
GAIL CARTER
Managing Partner
Schafer Condon Carter
JULIE MOORE
(Retired)
Ecolab, Inc.
DEBBIE STROUD
VP & General Manager, Raleigh Region
McDonald’s USA, LLC
DEBI BENEDETTI
CEO & Founder
Beyond the Possible
GARY CROMPTON
President, Healthcare Hospitality
Aramark
FRED PAGLIA
(Retired)
Kraft Foods
CATHY TANG
Chief Legal Officer
KFC Corporation
JILL K. BOND
SVP & Chief Legal Officer
Rich Products Corporation
STEPHEN DUNMORE
President, Sodexo Education - Schools
Sodexo
BETHANY QUAM
President Convenience & Foodservice
General Mills
ANNE VARANO
Board Member
LAURIE BURNS
Chief Development Officer
Darden Restaurants
SUSAN GAMBARDELLA
VP & Executive Assistant
to the Chairman & CEO
The Coca-Cola Company
STACY REICHERT
(Retired)
PepsiCo
REBECCA WALSH
EVP, Chief Legal & Compliance Officer
Ventura Foods
BEVERLY CARMICHAEL
SVP, Chief People Officer
BRENDA LOTESTA
Chief Marketing Officer
JACK SINCLAIR
EVP, U.S. Food Division
ROSSANN WILLIAMS
SVP & President Canada
Cracker Barrel Old Country Store
KeyImpact Sales & Systems, Inc.
Walmart Stores Grocery Division
Starbucks Coffee
Board Members

Who We Are
WHO WE ARE
Women’s Foodservice Forum (WFF) has thousands of members,
hundreds of partner companies and one mission… to advance
women leaders.
We are the premier leadership development organization for
advancing women in the foodservice industry. For more than 25
years, WFF has delivered content, developed competencies, and
built meaningful connections.
WFF supports women and men across all sectors of the foodservice
ecosystem including those in operations, manufacturing, distribution,
supply chain management, publishing and more.
HOW WE DO IT
WFF advances leaders in the foodservice industry by mining
fact-based insights and expert leadership perspectives, developing
highly impactful content and delivering that content to members
and partner companies in a meaningful way that supports
their objectives.
VISION
The authority for delivering content, developing competencies and
building connections… All Year Long… All Career Long. TM

WFF Programs
MUHTAR KENT
Coca-Cola Company’s Chairman & CEO Muhtar Kent speaks with WFF
President and CEO Hattie Hill at the 2015 Annual Leadership Development
Conference on March 10, 2015 about the importance of women leaders.
ANN COMPTON
The Legendary ABC News’ White House Correspondent (1973 -
2014), addresses Executive Summit Attendees on July 27, 2015
in Chicago.
2015 ANNUAL LEADERSHIP DEVELOPMENT CONFERENCE
Our organization’s marquee event where renowned influencers and
many of the industry’s best and brightest gather in support of WFF’s
mission. The 2015 Conference was held in Orlando, FL. Nearly 3,000
women and men throughout the foodservice ecosystem attended
the annual event, which also celebrated WFF’s 25th-year anniversary.
EXECUTIVE SUMMIT
An annual leadership development meeting reserved only for executives
at the vice president level and above. Attendees participate in panel
discussions, presentations and networking opportunities focused
on “best-in-class” leadership models that make an impact in the
foodservice ecosystem and beyond.
NEXT GENERATION LEADERSHIP
The WFF Millennial Advisory Group at their meeting in New Orleans,
December 3-4, 2015.
STRENGTHENING THE CORE
WFF President & CEO Hattie Hill (center left) with WFF Ambassadors
at the 2015 Annual Leadership Development Conference.
MILLENNIAL ADVISORY GROUP
To better understand the needs of our members and the changing
landscape of the business workforce, WFF created the Millennial
Advisory Group in March 2015. The objective of this group is to advise
WFF leadership on the impact of a multi-generational workforce on
economics, talent, and industry needs. The Millennial Advisory Group
attends major WFF events and contributes insights and thought
leadership to help shape WFF’s future throughout the year.
CORE AMBASSADOR NETWORK
WFF Ambassador Program
Core Ambassador Network is a group of WFF members who
support functional areas across our Partner Companies. Members
for each company consisted of the Women’s Network Ambassador,
Diversity and Inclusion Ambassador, Advancement Ambassador and
Communications Ambassador.

WFF Programs
BUILDING COMMUNITIES
Attendees of the 2015 Annual Leadership Development Conference
engage in a Communities of Interest educational session March 11, 2015.
Latina media dynamo, women’s empowerment advocate, author,
and presenter Nely Galán (right) at the inaugural Entrepreneur
Boot Camp in Atlanta, GA on October 7, 2015.
COMMUNITIES OF INTEREST
Communities of Interest provide an opportunity for leaders in our
industry to connect with other individuals with similar needs or
interests. They have grown from a single event to now being a
year-round platform for resources, connections and leadership
development. The seven communities include: Caregivers, LGBTA,
International Mobility, Military Families, Women of Color, Working
Parents and Young Professionals.
ENTREPRENEUR BOOT CAMP
With women-owned businesses and women-driven revenue
increasing rapidly, we recognized the need to reach out and provide
leadership development and training to the women who run these
entrepreneurial organizations with our Entrepreneur Boot Camp.
The inaugural Entrepreneur Boot Camp, presented in partnership
with The Coca-Cola Company, was an information-packed one-day
event hosted in Atlanta on October 7, 2015.
WFF IN CANADA
WFF ANNUAL GOLF TOURNAMENT
This event is all about networking and building connections.
Self-Proclaimed “good golfers” are not required.
SPRING LEADERSHIP ROUNDTABLES
Leaders throughout the industry spearhead WFF Core Leadership
Competency roundtable discussions, which provide opportunities
for participants to learn and enhance skillsets that can help take
their leadership acumen to the next level.
FALL REGIONAL CONNECTS EVENTS
These annual events designed specifically for the Canada market
help broaden professional networking opportunities and build
WFF Core Leadership competencies through dynamic speaker
presentations and panel discussions.
Caroline Smart of Joey Restaurants accepts the Canadian
Contributor of the Year Award at the Canadian Bacon Breakfast
held during WFF’s 2015 conference.

WFF Programs
BOARD LEADERSHIP WORKSHOPS
Volunteers from WFF partner General Mills at the
Minneapolis Leadership Development Workshop.
Studies show that women make boards more effective and can
help accelerate corporate governance. WFF and Spencer Stuart, a
worldwide leader in director search and board advisory services,
joined together to deliver “Board Leadership” workshops.
LEADERSHIP DEVELOPMENT WORKSHOPS
Hosted in cities across the United States and Canada, Leadership
Development Workshops are in-depth, one-day learning
experiences like no other. These workshops not only provide
insights and best practices for extraordinary leaders, but also
deliver hands-on practical skills training that can be applied to
real-world situations.

Awards & Scholarships
JACKIE B. TRUJILLO
SOAR AWARD
VOLUNTEER OF
THE YEAR AWARD
OUTSTANDING BOARD
SERVICE AWARD
FRITZI PIKES WOODS
TRAILBLAZER AWARD
KRAFT FOODS GROUP, INC.
Fred Paglia, President, North America
Foodservice & U.S. Growth Channels
(center left) accepted the award, along
with 2015 Conference attendees from
Kraft Foods.
LISA MACNEIL
General Manager
United Restaurant Supplies a
Gordon Food Service Company
Lisa accepts her award
at the 2015 Annual Leadership
Development Conference
MARIE PERRY
SVP, Controller & Treasurer
Brinker International
Presented by WFF Board Chair Kat
Cole (left) and Denny Marie Post,
President, Red Robin Gourmet Burgers
and Brews (right)
LORNA DONATONE
President & COO
Sodexo Education
Lorna accepts her award at the 2015 Annual
Leadership Development Conference
ASPIRE HIGHER
SCHOLARSHIPS
PHYLLIS S. SEWELL
SCHOLARS AWARD
CHRIS LOWE
SCHOLARS AWARD
CARMEN CORTEZ
Executive Chef Owner, Carmen’s
Delicious Catering
ANDREA GUZMAN
Regional Sales Manager, Verde
Valley Foods, Inc.
HEATHER STAGE
Director, Vending Sales
& Operations
Coca-Cola Refreshments
Presented by Sysco CEO Bill
Delaney (right)
MARILYN JONES
Director of Process Improvement
Ben E. Keith Company
Presented by Coca-Cola’s Senior
Vice President, National Foodservice
Operations, Ben Shanley (right)
HANNAH KOSKI
Director of the We Over Me Farm,
Paul Quinn College
From Left: Carmen Cortez, Andrea
Guzman, Hannah Koski

SOURCE OF FUNDS
30%
SUPPORTERS
13% 57%
OTHER EVENTS
CONFERENCE
WHAT THE FUNDS SUPPORT
3000
2500
2000
1500
1000
500
0
ALDC
2,817
OTHER EVENTS
694
MARKETING
210
OPERATING
1,199
PEOPLE
2,735
*Numbers shown are in thousands
Financials

2015 Partners
CATALYST LEVEL
QUESTIONS?
CONTACT KRISTY VANN AT KVANN@WFF.ORG OR 972.770.4118

BENEFACTOR LEVEL
CHAMPION
Cargill, Inc.
Denny’s
DineEquity, Inc.
Focus Brands
General Mills, Inc.
Gordon Food Service
Heinz Foodservice
The Hershey Company
Kellogg Company
Kraft Foodservice
Lotito Foods, Inc.
McLane Company Inc.
Nestlé Professional
Nestlé Waters North America
Royal Cup Coffee
The Schwan Food Company
TGI Fridays
Unilever Food Solutions
Ventura Foods LLC
ADVOCATE
American Blue Ribbon Holdings
Bloomin’ Brands, Inc.
Bunzl FoodHandler
Cintas Corporation
ConAgra Foods, Inc.
Cracker Barrel Old Country Store, Inc.
Dairy Management Inc.
The Dannon Company
Dot Foods
Jamba Juice Company
Dean Foods
Delaware North
Firehouse Restaurant Group, Inc.
Golden Corral
Griffith Foods
HAVI Global Solutions
HMSHost
The J.R. Simplot Company
Kerry Food & Beverage
KeyImpact Sales & Systems, Inc.
Land O’Lakes, Inc.
Mistica Foods
McCain Foods USA
McCormick & Company
Mondelez International, Inc.
National Restaurant Association
P&G Professional
Panera Bread
Performance Food Group Company
Reser’s Fine Foods, Inc.
Sabert Corporation
SCA Tissue North America, LLC
Smithfield Foods
Starbucks Corporation
Sugar Foods Corporation
Sweet Street Desserts
Smucker Foodservice, Inc.
Texas Roadhouse
Tyson Food Service
Wendy’s
Whataburger
CONTRIBUTOR
7-Eleven
Acosta Sales & Marketing
Arby’s Restaurant Group, Inc.
Armada Supply Chain Solutions
BJ’s Restaurants, Inc.
Boston Market
Bunn-o-Matic Corporation
Chick-fil-A
Church’s Chicken
C.H. Guenther & Son, Inc.
CSM Bakery Solutions
DMA – Distribution Market Advantage
Michael Foods, Inc.
Dunkin’ Brands Group, Inc.
FAC Logistics
Jack in the Box
The Krystal Company
Ben E. Keith Company
Libbey, Inc.
Manna Inc.
OSI Group LLC
Par-Way Tryson Company
Popeyes Louisiana Kitchen
The National Pork Board
Raising Cane’s Chicken Fingers
Red Lobster
Reinhart Foodservice
Ruth’s Hospitality Group
Service Management Group
Sonic Drive-In
Sugardale Foods, Inc.
Technomic Inc.
Wayne Farms LLC
Wrigley Foodservice
AFFILIATE
BTC Revolutions
CSP Business Media, LLC
Franchise Times
IFDA
IFMA
Kinsa Group
TDN2K
Winston & Strawn LLP
CANADA ADVOCATE
Coca-Cola Refreshments Canada
Gordon Food Service
Kraft Foods
Loblaw Companies Limited
Lock Search Group
McCain Foods
McDonald’s Corporation
Odgers Berndtson
Sodexo
Starbucks Canada
Sysco Corporation
Tim Hortons Inc.
CANADA CONTRIBUTOR
Aramark Corporation
Campbell’s Foodservice
Cintas Corporation
Compass Group
Ecolab Inc.
Heinz Foodservice
High Liner Foods
Joey Restaurants
Kerry Group
Kruger Products LP
Maple Leaf Foods Inc.
Mother Parkers Tea & Coffee Inc.
PepsiCo Foodservice
Rich Products Corporation
SCA
Unilever Food Solutions
Yum! Brands, Inc.

®
WOMEN’S FOODSERVICE FORUM
6730 LBJ FREEWAY, BUILDING B DALLAS, TX 75240 | 972.770.9100
WFF.ORG