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Vinexpo Daily 2018 - Review Edition

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NEWS<br />

Fontanafredda Named<br />

“European Winery of the<br />

Year”<br />

Gerard Bertrand<br />

Announces New Successes<br />

in Asia-Pacific<br />

<strong>Vinexpo</strong> Hong-Kong has been a unique<br />

occasion to discover and taste the<br />

emblematic wines from Gerard Bertrand’s<br />

family Estates. Record attendance was<br />

recorded for the most recognised winemaker<br />

of the Languedoc Roussillon region in the<br />

South of France.<br />

The high point this year was a double<br />

accolade Master at the Global Pinot Noir<br />

Masters <strong>2018</strong> and at the Global Rosé<br />

Masters <strong>2018</strong> by an impressive judging<br />

panel of Masters of Wine, and Masters of<br />

the Drinks Business.<br />

Global Pinot Noir Masters <strong>2018</strong> was<br />

awarded to L’Aigle Royal 2016, rated<br />

97/100, and Global Rose Masters <strong>2018</strong><br />

was awarded to Chateau La Sauvageonne<br />

La Villa 2017, noted 97/100, best rosé<br />

in the world for the second year in a row.<br />

Showcased at the <strong>Vinexpo</strong> Hong-Kong,<br />

premium wines from the biodynamic<br />

estates, including the iconic Clos d’Ora<br />

AOP Minervois-La-Liviniere, the reference<br />

Domaine de Cigalus IGP Aude Hauterive,<br />

the Grands Vins including the emblematic<br />

Château l’Hospitalet AOP La Clape,<br />

produced and aged at the flagship estate<br />

of Gerard Bertrand’s group.<br />

Presented in an exclusive Asian preview is<br />

“Diving Into Hampton Water”, the premium<br />

rosé conceived by Gerard Bertrand in<br />

collaboration with the icon of the American<br />

rock world, Jon Bon Jovi and his son Jesse<br />

GODET ANTARCTICA GAINS<br />

MOMENTUM<br />

In March 2008, Jean-Jacques Godet (of the<br />

House of Godet) and a crew of ten broke<br />

all records by landing a small yacht on<br />

the continent of Antarctica, the smallest yacht<br />

ever to achieve such a feat. To celebrate the<br />

achievement, Antarctica was launched onto<br />

the world market, produced 100% from Folle<br />

Blanche grapes, with aging over 7 years.<br />

The leading Piedmontese winery Fontanafredda was present at <strong>Vinexpo</strong> Hong Kong<br />

along with other companies of the Italian Signature Wines Academy, with cause for<br />

celebration.<br />

In <strong>2018</strong>, Fontanafredda celebrates its 160th Anniversary and also recognition<br />

as “European Winery of the Year” by the influential American magazine, Wine<br />

Enthusiast. Each year, the magazine awards this title to companies that have left their<br />

mark in the wine world for their innovative vision and for their significant achievements.<br />

But that’s not all: thanks to an investment of more than €2m, <strong>2018</strong> will also be the<br />

first harvest with the official certification of Organic Agriculture for Fontanafredda.<br />

This means that in the vineyards, the company has returned to simple agricultural<br />

procedures like working the soil and on the vigour of the plant, using natural fertilisers,<br />

green manuring, and reinserting the vine into its natural system so as to eliminate the<br />

use of chemicals<br />

Roberto Bruno,<br />

Managing Director,<br />

and Sylvia Eisentraut,<br />

Export Director,<br />

Fontanafredda<br />

LABEL DESIGN TRENDS<br />

AT VINEXPO HONG KONG<br />

It is often said that more than<br />

anywhere else, labelling<br />

plays an essential role in the<br />

Chinese wine market. John<br />

Jewell of John Jewell Design<br />

has a finger on the pulse of<br />

the market, so we asked him<br />

what’s trending.<br />

“Incredibly important for millennial<br />

buyers, the Crazy Craft designs<br />

are the leader in the UK, China<br />

and Australia at the moment.<br />

The key buyers are going to<br />

be females, 32-36 years old.<br />

It’s very unusual here, the wine<br />

marketers, being traditional,<br />

often don’t understand this, but<br />

the buyers do. And people who<br />

have been here at the show for<br />

three days are starting to realise<br />

that this is what they want. The<br />

other trending style is just a flash<br />

of colour – an image on the<br />

front, with no text whatsoever.<br />

If you don’t have a label in that<br />

range, people think you’re old<br />

fashioned. Typographic labels<br />

and high finishes on good quality<br />

paper stock are also trending<br />

around the world”<br />

In 1870, Folle Blanche grapes were all but<br />

wiped out by Phylloxera, but thanks to careful<br />

cultivation some survived, and the Godet<br />

family now claim to be the biggest owners of<br />

cultivated Folle Blanche grapes in the world.<br />

Godet have developed a unique filtration<br />

and distilling process which leaves the cognac<br />

pure and clear. This, of course, has brought in<br />

a whole new customer base of spirit drinkers<br />

10 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>

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