IT Italian Trade - Volume 2 Issue 3 - Italy-America Chamber of ...

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IT Italian Trade - Volume 2 Issue 3 - Italy-America Chamber of ...

.it italian trade

September 2005 - Vol.2 No. 3

A periodic publication from the

Italy-America Chamber of Commerce, Southeast

GREAT WINES OF ITALY

A Select Fair on Italian Wine

ITALIAN FILM FESTIVAL

Italian Cinema in Miami

INTERVIEW

Luigi De Laurentiis

AGRITURISMO

Secret Corners of Italy


INDEX

.it italian trade

Travel|Turismo

Agriturismi

.9

Viaggi | Turismo

American Travelers

.15

Business | Affari

L’Italia Aiuta le PMI

.19

Local

Miami River Project

.23

New Members

Events | Eventi

Great Wines of Italy

.4

Industry|Industria

Luxury Vodka

.11

News | Notizie

South Florida

Largest Companies

.18

Food & Beverage

Temple for Gourmet

.25

Calendar

.28 .29

.31

Interview

Luigi De Laurentiis

.7

Entertainment

Italian Film Festival

.13

Business | Affari

IACC’s New Directors

.18

Culture | Cultura

Art Basel

.21

Membership

Advantages

.27

Trade Shows and

Exhibitions in

USA and Italy

.1 .it italian trade


.it italian trade

Natural food + beatiful kitchen = Italian Way of Life.

courtesy of La Cuisine Gourmet

.IT Italian Trade Magazine does not guarantee the accuracy or com-

pleteness of any information provided, and is not responsible for

any errors, omissions, or misrepresentations. The views and opin-

ions expressed in the articles are strictly those of the authors and

may not reflect the opinions of .IT

.2

Board Members

Honorary President Hon. Gianfranco Colognato

President Giampiero Di Persia

Executive Vice-President Marco Ferri, Esq.

Vice-President Francesco Facilla

Treasurer Roberto Degl'Innocenti

Secretary Chandley R. Finley, Esq.

Directors Cristiano Marinari

Ben Neji

Alessandro Rancati

Laura Reitano

Paolo Romanelli, M.D.

Laura Yanes

Staff

Executive Director Nevio Boccanera

Membership Coordinator & PR Francesca Lodi

Trade Officer Silvia Cadamuro

Commercial Services Flavia Ambrosetti

Sustaining Members

Aethra www.aethra.com

Aicon Yachts www.aicongroup.it

Arrital Cucine www.arritalcucine.com

Beghelli USA www.beghelliusa.com

CIM USA, Inc. www.cim-usa.com

CMC Group, Inc. www.cmcconstruction.com

Comobar 2000, Inc. www.comobar2000.com

Fattoria L'Ottavo www.fattorialottavo.com

Ferragamo Latin America, Inc. www.salvatoreferragamo.it

Floris - Litta Modignani - Di Pietto www.floris-litta.com

Greater Miami Skin & Laser Center

Hogan & Hartson, LLP www.hhlaw.com

Holland & Knight www.hklaw.com

Holtzman & Equels www.heqlaw.com

HSBC Bank USA www.hsbc.com

Italian Shoemakers, Inc. www.italianshoemakers.com

Liquidsquare, Inc. www.liquidsquare.com

Palladio Holding, Inc. www.palladiomarket.com

Studio Legale di Francia www.studiolegaledifrancia.com

Umberto Allemandi & C. Publishing www.theartnewspaper.com

Contributors to this issue of .IT

Editing and Supervision Alessandro Rancati

Chandler R. Finley

Project Management Nevio Boccanera

Content Antonio Acunzo

Flavia Ambrosetti

Nevio Boccanera

Silvia Cadamuro

Patrick Kelly

Giancarlo Pelosi

Pietro Taballione

Sales Team Francesca Lodi

Translations Flavia Ambrosetti

Graphic Design Michael Kleinerman

Wendy Linger


Editoriale

by Alessandro Rancanti - Chair, Communication Committee

Questo numero di .it si presenta particolarmente ricco di

contenuti, con contributi autorevoli ed una interessante

intervista al produttore de Laurentiis sullo stato del cinema

italiano, promosso a Miami dall'Italian Film Festival.

Dopo questo numero posso tranquillamente affermare

che il "motore" editoriale di .IT, ovvero il trio composto da

Flavia Ambrosetti, Silvia Cadamuro e Nevio Boccanera, ha

superato con successo la fase di rodaggio, ed e' ora in

grado non solo di produrre contenuti di interesse, ma

anche e soprattutto di coordinare autonomamente i contributi

dei soci interessati ad apparire sulla nostra rivista.

Vorrei segnalare anche una certa vivacita' per quanto

riguarda le inserzioni publicitarie, con la presenza di sponsor

ormai consolidati, quali il Greater Miami Skin and

Laser center, lo studio legale Finley and Bologna

International, e Poltrona Frau, insieme a nuove "entry" tra

cui spicca la neonata VodKa Cavalli, che appare nell'ulti -

ma di copertina.

A questo proposito, attenzione all'iniziativa pianificata per

dicembre: .IT proporra' infatti un mini catalogo per gli

acquisti natalizi a base di prodotti made in italy, tra cui speriamo

di annoverare il suo, acquistabili nell'area del sud

della florida. Un'idea senza dubbio interessante per soci e

non, che invito a partecipare, contattando la nostra sede.

.IT propone inoltre un'ulteriore opportunita' a chi stia pensando

ad un mailing promozionale natalizio: abbinandosi

a .IT si potra' infatti godere della tariffa “bulk rate" per gli

invii ai propri contatti, nonche' ad un bacino di visibilita'

allargato ai soci e non soci che ad oggi fanno parte della

mailing list della Camera. Una alternativa interessante,

oltre che economicamente vantaggiosa, all'invio

tradizionale tramite mailing houses.

Da ultimo, una esortazione a non dimenticare le vittime

dell'uragano Katrina, che continuano ad avere bisogno

del nostro aiuto.

Donate by Phone

Call: 1-800-HELP-NOW (1-800-435-7669); English speaking

Call: 1-800-257-7575; Spanish Speaking

Please mention if you are calling for the Local Chapter,

Disaster Relief Fund or International Relief Funds. If you

wish to make a contribution to other American Red Cross

initiatives, the agent will assist you further. This will ensure

that your contribution goes to your choice of funds.

This issue of .it is particularily rich in content, with valuable

contributes and an interesting interview to producer

De Laurentiis on the state of the art of Italian productions,

which are promoted in Miami by the Italian Film Festival.

After this issue I can say with confidence that the "publishing

engine" of .IT, namely Flavia Ambrosetti, Silvia

Cadamuro and Nevio Boccanera, has successfully completed

and passed the warm-up phase and is now completely

autonomous in creating interesting content, and in

researching and coordinating the contributes of the members

interested in appearing on our magazine. I'd like to

point out also a remarkable activity as far as advertising

spaces, that enlist consolidated sponsors such as the

Greater Miami Skin and Laser Center, the law firm of

Finley and Bologna International, and Poltrona Frau. The

new entries can count on advertisers such as the newborn

"vodka Cavalli", appearing on the back cover.

More advertisement opportunities will be offered in the

next issue: .IT will infact compile a mini catalogue for your

christmas shopping, showcasing products made in italy

(yours too,maybe?) currently available in South Florida. An

interesting opportunity or members and non members,

who are invited to participate. Please call our offices for

more details. .

IT also offers one more opportunity to those busineses

who may be thinking of mailing their promotional literature

during the Holidays. By patnering with .IT,

the sender will benefit of the discounted bulk rate for the

send to its own contacts, plus an extended audience

formed by the current recipients of our magazine. It's an

interesting and cost effective alternative to the traditional

mailings offered by specialized mailing houses.

As a final note, please keep remembering the victims of

Hurricane Katrina, they still need our help.

Donate by Mail

American Red Cross

P.O. Box 37243; Washington, D.C. 20013

When mailing a check, please indicate your designation

on the check's memo line. Local Red Cross Chapter,

Disaster Relief Fund, International Response Fund,

Measles Initiative, Military Services, Blood and

Biomedical Services or Other.

.3 .it italian trade


EVENTS

Great Wines of Italy

A Select Fair on Italian Wine

by Silvia Cadamuro

The American wine market consumption has registered a

steady and continuous growth in the last years, as some surveys

have recently stated.

Each American drinks an average of 12 liters of wine per year,

which corresponds to $24 billion of retailing as registered in

2004. If on the one hand some areas in the US are still unfamiliar

to wine, other regions have more connoisseurs whose

knowledge of wine improves every day.

Both the international culture of US inhabitants and the

great request coming from the tourism have increased

Florida's wine sales of 55% in the last ten years. Today Florida

is the state with the widest consumption of foreign wines,

after California.

Americans drink wines that come from all around the world.

Along with the traditional Californian, French and Italian

wines, South American (especially from Chile and

Argentina), Spanish and Australian wines are becoming

more and more popular. The main wine exporters (among

which is Italy) find their market share to be threatened by

these new players. The competition is mainly on the price,

rather than on the quality, and the results prove it to be a win -

ning strategy. Australian wines have scored the highest rate

of growth in export towards the US in 2004 (+15,5% com -

pared to a growth of 5% of Italian wines and a loss of 19,3%

of the French ones).

Since the culture of wine is not yet established, American

consumers often do not possess the knowledge necessary

to distinguish a good quality wine from an average one.

Moreover, they are easily influenced by an attractive price as

well as by the design of the bottle. Americans also seem to

be easily persuaded by promotional offers and many wines

owe their success to their advertising campaign. This is normally

done both through promotions and tastings at the

stores, as well as through advertising on the main specialized

magazines (a high rating on Wine Spectator is a guarantee

of success on the market).

Furthermore, wine producers are often offered to participate

and promote their products during specialized fairs and tastings.

Each year Florida organizes several events related to

wine, some of which highly attractive, Miami being the

favorite hosting spot. In fact, 24% of the population of Florida

lives in the metropolitan area of Miami, and 26% of the total

wine sales are generated in Miami. More than 1,500

importers, exporters and distributors of food and beverages

have established themselves in Miami and are very interested

in representing new brands. Another relevant element is

the presence of 11,700 restaurants in the State of Florida,

which obviously represent a big portion of the total demand

of wine. Not surprisingly, many of these restaurants offer

Italian cuisine on their menus.

Another important key factor in Florida is the cruise industry.

Some of the most important international cruise lines groups

have their headquarters in Miami and so do their suppliers.

Many distributors choose Miami as their main office in order

to follow the Caribbean and Latin American markets. Hence,

by aiming on Florida's market one actually reaches two markets.

In consideration of these factors, the Italy-America

Chamber of Commerce in collaboration with the

International Exhibition Management (the agency in charge

of the international promotion of the renowned Vinitaly fair of

Verona) is organizing an event specifically dedicated to

Italian wines. Great Wines of Italy will take place in Miami

from 10th through 11th February 2006 in the wonderful Coral

Gables Country Club. 50 of the most prestigious Italian wine

producer companies will take part in the event.

The first day, open exclusively to buyers (importers, distributors,

restaurants and specialized media), will be dedicated to

the discovery of new wine brands and to business. The second

day, open to the public of wine connoisseurs, will be dedicated

to tasting the quality and the variety of Italian wines.

Seminars on interesting wine related topics will also be

organized.

Subscriptions are open until December 1st 2005. The participation

fee of $2,300 includes the rent of a booth of around

110 sq. feet, communication and introduction to the buyers

of the main participants, advertising on IACC's magazine .IT

and exposure on the web site that will be created for and dedicated

to the event.

"Great Wines of Italy" is a unique opportunity to consolidate

the position of Italian wine in the second largest market of

the US, namely Florida.

For further information please contact the IACC at 305-577-

9868 or at info@iacc-miami.com �

.5 .it italian trade


.it italian trade

EVENTI

Great Wines of Italy

Un'esclusiva Fiera del Vino Italiano

di Silvia Cadamuro

Recenti sondaggi rivelano, dati alla mano, che il mercato del

vino negli Stati Uniti sta registrando negli ultimi anni una

continua e costante crescita dei consumi. In media gli americani

bevono 12 litri di vino all'anno, per un valore delle vendite

al dettaglio registrato nel 2004 di 24 miliardi di dollari.

Ovviamente ci sono delle aree in cui il consumo di vino e'

ancora poco diffuso, mentre in altre il numero di estimatori

e' piu' elevato ed il loro grado di conoscenza dei vini si sta

sviluppando ed affinando.

Sia per la cultura internazionale dei suoi abitanti che per la

cospicua domanda derivante dal flusso turistico, la Florida

negli ultimi dieci hanni ha visto incrementare del 55% le vendite

di vino, divenendo, dopo la California, il secondo stato

all'interno degli Stati uniti per consumo di vino straniero.

Gli americani bevono vini provenienti da tutto il mondo.

Accanto ai tradizionali Californiani, Francesi ed Italiani, si

stanno sempre piu' diffondendo i vini del Sud America

(soprattutto Argentini e Cileni), quelli Australiani e Spagnoli.

Questi ultimi stanno progressivamente erodendo le quote di

mercato detenute dai principali esportatori europei di vino

negli USA, tra cui l'Italia. La concorrenza di questi paesi

emergenti riguarda soprattutto il prezzo, piuttosto che la

qualita', e purtroppo l'utilizzo di quest'arma risulta efficace. Il

maggior tasso di crescita delle esportazioni di vino verso gli

USA nel 2004 e' stato registrato dai vini australiani (+15.5%,

contro una crescita del valore delle esportazioni dei vini italiani

del 5% ed una perdita dei vini francesi del 19.3%). Proprio

perche' la cultura del vino non e' ancora ben radicata negli

Stati Uniti, i consumatori spesso non sono in grado di

riconoscere un vino di qualita' da un vino scadente e si fanno

molto influenzare, oltre che dal basso prezzo, dall'estetica

(come si presenta la bottiglia, l'etichetta, la forma accattivante,

etc.), nonche' dall'attivita' promozionale che puo'

essere associata.

Molti vini riscuotono successo proprio grazie alla pubblicita',

sia presso i punti vendita (attraverso promozioni e degustazioni)

che grazie alla presenza sulle principali riviste specializzate

(un rating alto su Wine Spectator e' senza dubbio

una garanzia di successo sul mercato). Sono inoltre

numerose le occasioni offerte ai produttori di vino di promuovere

il proprio marchio nel corso di fiere e degustazioni. Ogni

anno in Florida se vengono organizzate numerose, con richiamo

piu' o meno ampio, e Miami e' tra i luoghi preferiti dove

svolgere tali manifestazioni. Infatti, nell'area metropolitana di

Miami vive circa il 24% della popolazione totale della Florida,

e viene generato il 26% delle vendite al dettaglio di vino.

.6

Piu' di 1.500 tra esportatori, importatori e distributori di

prodotti alimentari e bevande si sono stabiliti a Miami e sono

molto interessati a conoscere e rappresentare nuovi prodotti.

Da non trascurare nemmeno il dato che riguarda la ristorazione:

in tutta la Florida sono presenti ben 11.700 ristoranti,

che come si puo' facilmente immaginare generano

una cospicua percentuale della domanda totale di vino, e

molti di questi sono a gestione italiana e propongono la cucina

del Bel Paese.

Da non tralasciare poi il mercato costituito dall'industria

crocieristica. A Miami hanno sede i maggiori gruppi internazionali

di questo settore e naturalmente i loro fornitori.

Miami e' poi il punto scelto da molti distributori per seguire

il mercato caribico e latino-americano. Quindi puntare sulla

Florida per una manifestazione promozionale vuol dire

arrivare contemporaneamente su due mercati. In considerazione

di tutti questi fattori, la Camera di Commercio Italo-

Americana di Miami, in stretta collaborazione con

International Exhibition Management, l'agenzia che si occupa

della promozione internazionale del Vinitaly di Verona, sta

lavorando alla realizzazione di "Great Wines of Italy", una

manifestazione che si svolgera' a Miami (USA) il 10 e 11 febbraio

2006, nella splendida cornice del Country Club di Coral

Gables. Alla manifestazione presenteranno i loro prodotti

circa 50 tra le migliori aziende vitivinicole italiane.

Nel corso della prima giornata, aperta ai soli operatori

(importatori, sdistributori, ristoratori e media specializzati),

sara' possibile conoscere i diversi vini presenti in fiera e parlare

di affari. La seconda giornata, aperta al pubblico degli

appassionati, sara' invece un'occasione per assaggiare la

qualita' e varieta' dei vini italiani. Nel corso della manifestazione

saranno inoltre organizzati alcuni seminari su interessanti

temi che riguardano il settore.

Le iscrizioni sono aperte fino al 1' dicembre 2005. La quota di

partecipazione e' di $2.300 e comprende l'affitto di uno spazio

di circa 10mq, distribuzione di informazioni sulle aziende

partecipanti agli operatori del settore, ampia visibilita' sulla

rivista .it, e sul sito che verra' creato appositamente e dedicato

all'evento. Great Wines of Italy sara' quindi un'importante

occasione per consolidare il posizionamento del vino italiano

nel second mercato USA, quello della Florida.

Per ogni ulteriore informazione potete contattare la IACC al

numero (305)577-9868 oppure all'indirizzo e-mail info@iaccmiami.com.


TRAVEL

Agriturismi

Americans Like the Secret Corners of Italy

by Nevio Boccanera

In hard times, Italy can be surprisingly full of new

resources thanks to the well known imagination and initiative

of its people.

During a period of economic difficulty for the manufacturing

industry (Fiat, Parmalat, Cirio crisis etc.), quite a few

young entrepreneurs have gone back to the rural origins

of our country, following their intuition for the enormous

potential of the wonderful Italian countryside.

There are today more than 11.000 holiday farms in our territory.

Those who have recently travelled in Central Italy

know that they have literally changed the hospitality pattern

of some regions (particularly Tuscany, Umbria, Lazio).

It is a new way of conceiving the tourism offer, going farther

than a quick look at historical cities, to bring guests

into a dimension of complete harmony with surrounding

nature and rural lifestyle. An idea born in Italy and related

to other concepts like healthy food (Slow Food vs. Fast

Food). Only natural foods are offered to guests, produced

directly by the farm, with the opportunity to view the manufacturing

process of genuine products, such as wine,

olive oil, honey, jam, liquors, sausages etc.

Foreign visitors love the idea, especially Americans. A survey

made by Royal Caribbean among its costumers,

revealed that the most appreciated visit during their

Mediterranean Sea tour was not Barcelona or Venice, but

a small farmhouse in Tuscia, the "Fattorie Valle del Marta",

close to Tarquinia (Rome).

Valle del Marta represents a peculiar case, considering

that in a single year American tourists have increased

from zero to 10.000. 2006 forecasts are for 25.000 US

tourists to come from the nearby Civitavecchia Harbour.

This last is the fastest growing port in the Mediterranean

(1 million cruise passengers last year). A successful case

worldwide, it has drawn cruise companies like Carnival,

Royal Caribbean and MSC to choose it as homeport for

their Mediterranean cruises. The synergy between the

port and the surrounding countryside is the key to the

success of the "Valle del Marta". Tourists disembarking at

Civitavecchia no longer visit only Rome, but are interested

in wine and food tours.

"Every week we send 60 boxes of our products to the USA,

purchased by tourists who visited our farm" says Mario

Pusceddu. He is the manager of the holiday farm, which

the TV program RAI SAT Gambero Rosso considers to be

among the best in Italy. "And that's not all", he continues

"the Vice President of Royal Caribbean came here from

Miami and was so enthusiastic that he proposed a franchising

project of our concept of "Agriturismo" in order to

export it to all the countries where his cruise ships moor".

Hence, Royal Caribbean wants to offer to its customers in

Spain, Egypt, Greece and Mexico the same flavour of genuine

life that so often lacks in modern resorts.

If this project is successful, we will be able to say that the

Italian Way of Life has found a new expression recognized

worldwide. An Italian Know How for an American project. �

.7 .it italian trade


.it italian trade

.8

NEWS

South Florida

Largest Companies

Which are the largest companies in our community?

Lately South Florida CEO magazine answered this question,

publishing the ranking of the top 500 public and private

companies in the Tri-County area.

The largest corporation in South Florida is based in

Broward and is the automobile dealership AutoNation,

with more than 19 billion dollars in revenues.

The second and the third, Office Depot ($13 billion) and

the electric utility provider FPL Group ($10 billion), are

both based in Palm Beach and, as AutoNation, are public

companies listed in the New York Stock Exchange.

From the 4th to the 8th position we encounter corporations

that call home Miami-Dade. They are Lanner Corp.

(homebuilding/financial services), Carnival (cruise lines),

World Fuel Services (wholesale fuel distributor), Ryder

System (transportations/logistics) and Royal Caribbean

Cruises (cruise line) that close this group of public companies

with 4,5 billion of dollars.

Three private companies are among the ten largest businesses

in South Florida with significant revenues: JM

Family Enterprises ($8,2 billion), based in Broward,

Southern Wines and Spirits of America ($5,8 billion) and

the media conglomerate Cisneros Group ($4 billion), both

based in Miami-Dade. �

Quali sono le piu` grandi aziende presenti nel Sud della

Florida?

Recentemente la rivista South Florida Ceo ha dato una

risposta al quesito, pubblicando la classifica delle principali

aziende nelle Contee di Miami, Broward e Palm

Beach. La piu` grande compagnia della regione si trova a

Fort-Lauderdale ed e` la catena di concessionari di automobili

AutoNation, che conta su un fatturato di oltre 19

miliardi di dollari.

La seconda e la terza hanno entrambe la sede a Palm

Beach, come AutoNation, sono societa` per azioni quotate

alla Borsa di New York; si tratta del colosso dell`arreddamento

e accessori per l`ufficio Office Depot ( USD 13

miliardi) e la compagnia elettrica FPL (USD 10 miliardi).

Le posizioni dalla quarta all`ottava sono occupate da societá

per azioni che hanno tutte sede a Miami. Nell`ordine

esse sono: l`azienda immobiliare Lanner Corp., la compagnia

crocieristica Carnival, il grossista di carburante

World Fuel Services, l`azienda di trasporti Ryder System e

la Royal Caribbean Cruises, eterna concorrente di

Carnival, che chiude il gruppo con un fatturato di 4,5 miliardi

di dollari nel 2004.

Tre compagnie non quotate in borsa, possono essere

annoverate tra le prime 10 del South Florida grazie a fatturati

molto significativi. Si tratta di JM Family Enterprises

(legata al mondo dell' automotive - USD 8,4 miliardi di fatturato),

il distributore di bevande alcoliche Southern

Wines and Spirits of America (USD 5,8 miliardi) ed il gruppo

televisivo-editoriale Cisneros (USD 4 miliardi). �


INDUSTRY

Luxury Vodka

Signed by Roberto Cavalli

With celebrity devotees including Jennifer Lopez, Beyonce

Knowles, Sharon Stone or Lenny Kravitz, Sting, Bono and

Steven Tyler, Roberto Cavalli is nowadays counted among

the most well known international designers.

He is among those designers willing to see their signature

well beyond a fashion empire. Watches, furniture, even

chocolates carry his brand, not to mention his two Just

Cavalli Cafés in Milan (Italy).

Cavalli is now venturing into the spirits market and will introduce

his ultra-premium vodka, Roberto Cavalli Vodka, in the

U.S. this September.

Using the pure water from the peaks of the Monte Rosa in

the Piedmont region of Italy, this new vodka is handcrafted

from the finest Italian grains cultivated in the valley where

the southwestern Alps embrace the Pó River. The liquid is filtered

through layers of crushed Italian marble to achieve

optimum purity, and then bottled in small batches. The

Roberto Cavalli-designed bottle reflects his signature style of

suggestive animal prints, featuring the image of a serpent

wrapped around the opaque glass bottle.

The new Vodka, retailing at $60 per bottle, will be sold at

leading wine shops, restaurants, lounges and clubs. The

first markets will be New York, Miami and Los Angeles

before rolling out nationwide. Southern Wines & Spirits will

be the U.S. distributor.

Roberto Cavalli's vodka will be launched during a special

event on the 26th of October in Miami Beach for more than

600 VIP guests. All the best fashion magazines will be covering

this premiere. The IACC is proud to announce its participation

to this spectacular night as one of the partners of

the event. The Chamber has a limited number of invitations

that are strictly available for our members. For reservations

please call us at 305-577-9868. �

Cavalli Firma la Vodka

Roberto Cavalli e` senza dubbio uno dei piu` conosciuti

stilisti internazionali.

Tra i suoi ammiratori si contano tante celebrita`come

Jennifer Lopez, Beyonce Knowles, Sharon Stone, Lenny

Kravitz, Sting, Bono e Steven Tyler.

Cavalli appartiene a quella categoria di designer eclettici i

cui interessi vanno al di la` dell`abbigliamento per arrivare

a toccare settori anche molto lontani tra loro. Orologi,

arredamento e perfino cioccolatini hanno il suo marchio,

senza voler menzionare i suoi due Just Cavalli Café inaugurati

recentemente a Milano.

La vodka e`l`ultima avventura commerciale dello stilista

che non nasconde il suo amore per le cose buone della vita.

Roberto Cavalli Vodka, questo il nome prescelto, sara`

interamente prodotta in Italia utilizzando acqua di sorgenti

alpine e grano coltivato in pianura padana.

La bottiglia con tanto di serpente in rilievo, e` stata prodotta

da un maestro vetraio italiano e riflette in pieno lo stile del

designer fiorentino. Una vera opera d`arte per racchiudere

una vodka di altissima qualita` che sara` venduta al dettaglio

a ben 60 dollari a bottiglia.

New York, Miami e Los Angeles, sono naturalmente le tre

citta` prescelte per testare il prodotto sul mercato americano.

La distribuzione verra` curata dal colosso Southern

Wines and Spirits. La Vodka Cavalli verra`lanciata proprio a

Miami Beach il 26 Ottobre, durante uno spettacolare evento

a cui saranno invitati piu di 600 ospiti.

I piu`importanti magazines di moda e lifestyle seguiranno

l`anteprima. Anche la IACC sara`uno dei partners

dell`evento ed ha a disposizione un numero limitato di inviti

che sono ad esclusiva disposizione dei nostri associati.

Per prenotazioni si prega di contattare la Camera al 305-577-

9868. �

.9 .it italian trade


ENTERTAINMENT

Italian Cinema in Miami

by Flavia Ambrosetti

What can we say about today's cinema in Italy? The times

of Visconti, Fellini and Rossellini are long gone and it

seems that nobody has replaced them. Since then, the

history of Italian cinema has gone down a different path,

and those days of effervescence and exquisite artistic

inspiration are missed and mourned. However, this vision

of the actual cinema industry in Italy is not completely justified.

In fact, Italy hasn't stopped producing masterpieces

in the seventh art and it is still considered a cinema of

high quality all around the world. One may say that the

present productions are more introverted and less universal

than they used to be, yet they are always very much

appreciated by practiced audiences.

Between the end of the 1940's and the beginning of the

1950's, the Italian cinema went through a renaissance

that climaxed with the development of the legendary studios

of Cinecitta`. Greatly influential historical genres

such as the Neo-realism and the Italian Comedy were

reaching their peak and delivering their most intense

masterpieces. Back then, American production companies

were coming to Italy in order to film their colossal

movies like Quo Vadis? and Ben Hur. The Italian motion

pictures were distributed throughout the whole world and

any movie theatre would screen Italian film. Alas, the tides

have changed and nowadays Italian films are less popular

and less distributed than their American counterpart. Yet,

this is the case of many other countries. However, the

restricted distribution of its pictures has allowed the

Italian cinema to preserve its uniqueness and authenticity.

The American audience certainly experiences an Italian

film as a very different kind of cinema, as it detaches itself

from the typical Hollywood movie. The competitiveness

makes it more and more difficult for young Italian directors

to live off their art, one has to possess great talent and

new ideas in order to emerge (and a good amount of luck

does not hurt!). Cinema is a passion and a bet that you

can either win or lose.

The Italian Film Festival (IFF) was founded with the intent

to bring the most recent and most popular Italian pictures

to the screens of Florida. In only three years,, the Italian

Film Festival has become one of the largest Italian events

in the Southeast of the US. This is also thanks to the support

of the Italian Ministry of Culture and Foreign Affairs

as well as of the Consulate General of Italy in Miami.

Among the films presented in the past editions were Don't

Move by Sergio Castellito, Agata and the Storm by Silvio

Soldini, What Fault is it of ours? by Carlo Verdone. The IFF

has also featured films by young film directors such as

The Runaway of Andrea Manni and Just do it of Francesco

Apolloni.

Once again the Italian Film Festival will organize its usual

retrospective that will be on Sergio Leone and the

Spaghetti Western.

The aim of the IFF is not only to promote the Italian culture

abroad, but also to give a chance to all the Italians living

in Florida to see the newest Italian pictures in the magic

darkness of a movie theatre. The selection is made by

choosing the films that best represents contemporary

Italian culture. This will also allow the American public to

discover who are the most relevant actors and directors in

today's Italy. And maybe, who knows, some new doors

might open… �

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ENTERTAINMENT

Il Cinema

Italiano Torna

a Miami

Cosa si puo`dire del cinema italiano di oggi? I tempi di

Visconti, Fellini e Rossellini sono ormai lontani come ogni

cosa che da attualita`, diventa storia. Da allora, sembrerebbe

che il cinema italiano non ha piu`vissuto momenti

di simile fermento e ispirazione artistica, ma che tutti

sperino e aspettino sempre ancora che questa grandiosita`

coinvolgente e contagiosa ritorni a vivere. Eppure

questo e`un sentimento forse non totalmente giustificato.

Il cinema italiano non ha mai smesso un momento di

produrre capolavori della settima arte e ancora oggi

e`sinonimo di alta qualita`in tutto il mondo. Le opere

odierne sono forse piu`introverse e meno universali di

quelle di un tempo, ma comunque apprezzate dal pubblico

degli appassionati.

Tra la fine degli anni quaranta e gli anni cinquanta, il cinema

italiano conobbe una rinascita che culmino` proprio

con lo sviluppo di Cinecitta`e delle correnti storiche

come il neorealismo e la commedia all'italiana. In quegli

anni, gli americani venivano in Italia a produrre i loro

colossal cinematografici, come Quo Vadis e Ben Hur, e i

film italiani erano distribuiti ovunque. Purtroppo questo

equilibrio si e`modificato nel tempo ed oggi le produzioni

italiane sono sicuramente meno popolari e meno

esportate di quelli hollywoodiane (d'altronde quali altre lo

sono?). Di positivo c'e`che, grazie ad una produzione

piu`limitata, il cinema italiano ha conservato uno stile

proprio e genuino. Sicuramente per lo spettatore americano

la visione di un'opera italiana e`un'esperienza originale

e fuori dai canoni a cui e`abituato. Forse dovuta a

delle condizioni difficili in termini strategici per l'industria

cinematografica, o piu`semplicemente ad una mancanza

di mezzi, la situazione oggi e`tale che per emergere nel

mondo cinematografico bisogna avere grande talento e

freschezza di idee (oltre cha a una buona dose di fortuna!).

Insomma diciamolo, vivere di cinema e`una

scommessa che va ripetuta ogni giorno.

E`proprio la distribuzione limitata dei film italiani una

delle ragioni che ha portato alla creazione dell'Italian Film

Festival (IFF), permettendo cosi a quest'arte altrimenti

poco conosciuta di arrivare sugli schermi della Florida. In

soli tre anni l'Italian Film Festival e`divenuto uno dei

piu`grandi eventi dedicati alla cultura italiana nel sud-est

degli USA, grazie anche all'appoggio del Ministero dei

Beni Culturali e degli Affari Esteri e del Consolato

Generale d'Italia a Miami.

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Negli anni passati sono stati presentati film come Non ti

muovere (Sergio Castellito), Agata e la tempesta (Silvio

Soldini) e Ma che colpa ne abbiamo noi? (Carlo Verdone)

insieme a film di registi emergenti come Il Fuggitivo di

Andrea Manni e Fate come noi di Francesco Apolloni.

Ogni anno vengono anche organizzate delle retrospettive

cinematografiche dalle quali spesso nascono altri eventi

culturali come mostre fotografiche e conferenze.

Lo scopo dell'IFF non e`solamente quello di promuovere

la cultura italiana all'estero, ma anche di dare la possibilita`agli

italiani che vivono all'estero di vedere le

novita`cinematografiche del loro paese nel magico buio

di una sala di proiezione. La selezione viene fatta cercando

le opere che meglio rappresentano la cultura italiana

attuale e che diano la possibilita`al pubblico americano

di scoprire chi sono i registi e gli attori di spicco nell'Italia

di oggi. E forse chissa`, si potrebba anche aprire qualche

nuova porta....

L'Italian Film Festival si tiene al Regal Theatre di South

Beach dal 7 all'11 ottobre 2005. �

Buy your

space now.

Members

$100.00

Non Members

$150.00

The December issue of our magazine will reserve some

pages to host a showcase of Italian products that could be

cues for Christmas presents.

You will have the chance to advertise your products with a

photo, a brief description and, of course, how to buy them.

Reservation & Payment must be done by November 15

either by credit card or check to:

Italy-America Chamber of Commerce Southeast

270 N.E. 4th Street #2 - Miami, FL 33132

305.577.9868


INTERVIEW

Luigi De Laurentiis

Il Cinema Italiano Soffre di Provincialismo

di Silvia Cadamuro

Luigi De Laurentiis, che con il padre Aurelio guida la casa

produttice Filmauro, e' stato di recente in visita a Miami

per le riprese del prossimo "Vacanze a Miami". Abbiamo

colto l'occasione per intervistarlo e conoscere le sue

impressioni sul cinema italiano. Non potevamo trovare un

miglior referente.

Come produttore di successo quale vede siano i passi

per rilanciare il cinema italiano all'estero?

Penso che il cinema italiano non goda di una sufficiente

internazionalità dei prodotti che sforna per il semplice

fatto che ci si trova spesso di fronte a grande ignoranza e

provincialismo. Trovo assurdo che in Italia ci sia un

grande astio da parte degli attori a promuovere il proprio

film e spesso e volentieri le loro prime richieste sono di

limitare sul contratto le presenze di promozione. Già

questo spiega come oggi in Italia manca l'elemento chiave

per un film: il Marketing. Parola complicatissima che

a molti suona come una parola difficile ed estranea.

Quante star ci sono in Italia? Si riescono a definire chi

sono? Molto difficile. Da noi le star si nascondono e nessuno

si cura della loro immagine. Questo è gravissimo e

non permette al pubblico italiano di affezionarsi o di

sognare una star italiana piuttosto della solita star hollywoodiana.

Partendo da questi presupposti se è già difficile

farsi notare in Italia figuriamoci all'estero!

In Italia ci sono anche pochissimi registi che parlano

lingue differenti dall'italiano e pochissimi che riescono a

parlare l'inglese. Detto questo, in Italia si scrivono sceneggiature

che sono difficili da esportare date la loro grande

italianità. Ci sono barriere culturali nei nostri film che

spesso complicano un viaggio degli stessi in territori

esteri. In Italia si tende a valorizzare tutto cio' che è italiano,

senza pensare alle grandi possibilità che potrebbero

sorgere sconfinando in altri territori creando un prodotto

internazionale. Nella moda siamo riusciti ad essere

davanti al mondo intero, perche' questo non succede piu'

nel cinema? L'artista cinematografico e' un animale che

se lasciato solo puo' diventare pericoloso e nocivo verso

se stesso creando barriere insormontabili ad un cinema

che rimane paralizzato nel proprio paese. Io credo

moltissimo nel cinema italiano e nelle sue possibilità.

Prima di tutto sarebbe importantissimo creare una scuola

del cinema che abbia le strutture e soprattutto i professori

per poter generare nuove leve e creare una nuova

generazione di sceneggiatori, registi, direttori della

fotografia etc.

Ritornando al discorso di prima gli attori stessi dovrebbero

essere i primi a promuovere il proprio film e a curarsi

della propria immagine creando uno star system come

si deve che permetterebbe al cinema italiano di sovrastare

la cinematografia americana ed estera come d'altronde

succede in Francia da anni.

Importante anche limitare l'entrata di prodotti esteri e far

tornare al pubblico la voglia di vedere cinema italiano.

E' solamente sanando questi punti che si potrebbe cominciare

a prevedere una positiva economia per il cinema italiano

con incassi nazionali piu' alti e la possibilità ad

ambire a mete estere molto piu' grandi di quelle che oramai

non si sognano da tempo.

Sono importanti per il nostro cinema i festival italiani

che si organizzano annualmente in diverse citta' nordamericane?

Io non ho assistito a molti festival americani sul cinema

Italiano ma credo moltissimo nell'esportazione del nostro

prodotto e della qualità che siamo in grado di ottenere.

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Luigi De Laurentiis

Trovo che sia di vitale importanza cominciare a capitalizzare

su un mercato così grande come il Nord America. E'

una grande opportunità per poter capire e migliorare l'approccio

di un potenziale pubblico americano di fronte ad

un prodotto come il nostro. Con "Manuale d'Amore", uno

degli incassi piu' alti della stagione 2005, siamo riusciti a

venderlo in ben 11 paesi. E' stato un bel traguardo e

soprattutto un film in piu' che e' riuscito a sconfinare le

barriere italiane. Il tema dell'amore, ha permesso al film

di diventare universale e di riuscire a colpire un pubblico

di culture diverse.

Quest'anno avete scelto Miami come meta delle

"Vacanze di Natale" piu' attese nei cinema italiani. Dal

1983 questa commedia all'italiana riscuote un enorme

riscontro di pubblico: quale pensa sia il segreto?

Come lei ha ben notato abbiamo scelto Miami per le

riprese del nostro prossimo film di Natale. La scelta non

è stata casuale ma è uno dei primi segreti per creare la

formula che ci permette, dal lontano 1983, di essere ai

primi posti delle classifiche del cinema italiano.

Location, location, location è la prima preoccupazione

che di solito ci chiediamo verso la fine di Novembre e che

continua a ossessionarci fino a fine Gennaio inizi di

Febbraio. Ogni anno abbiamo scelto le location che piu'

vanno di moda in quel preciso momento. Questo diventa

uno dei primi elementi scatenanti per destare interesse in

un pubblico sempre piu' esigente e che ha soprattutto

voglia di sognare in quelle due ore di buio e divertimento

generale.

Un'altra caratteristica di successo è sempre stata di avere

nel film delle guest star importanti. Tra i nomi piu' importanti

dei film passati: Danny De Vito, Cindy Crawford,

Leslie Nielsen, Luke Perry, Ronn Moss.

Un'altra grande caratteristica è la colonna sonora dei

nostri film. Ogni anno facciamo una scelta ben studiata a

tavolino di tutte le hit del momento. Spesso scegliamo le

hit dell'estate passata alternata alle hit piu' in voga sotto il

periodo natalizio. Questo diventa un impegno economico

non indifferente ma diventa un valore aggiunto per il nostro

pubblico.

L'arma piu' importante è stata investire sull'immagine di

Massimo Boldi e Christian De Sica affiancando loro ogni

anno comici di tutte le età e livello in modo di rinnovare la

formula del film di anno in anno. �


Luigi De Laurentiis: Italian Cinema Suffers of Provincialism

Luigi de Laurentiis directs the production company

Filmauro in joint hands with his father. He was recently in

Miami for the shooting of his next film "Vacanze a Miami"

(Holidays in Miami). We took the opportunity to have an

interview with him and discover what his opinions about

the Italian cinema are. We couldn't find a better conversation

partner!

As a successful producer, what is your opinion about

the steps to undertake in order to promote Italian cinema

abroad?

I think that the Italian cinema and its production don't

succeed enough in being distributed internationally for

the simple reason that we are very often confronted with

a deep ignorance and provincialism. I believe that the attitude

Italian actors have in often refusing to promote their

own movies is absurd. Frequently their first request is to

limit on the contract their presence in promotional

events. This explains how nowadays Italian cinema misses

the key factor: the marketing. It is a very complicated

word which sounds very difficult and strange to many.

How many stars are there in Italy? Is it possible to define

who they are? It is very difficult to answer. In Italy stars

hide and nobody takes care of their image. This is a very

serious problem which doesn't allow the Italian audience

to grow fond of Italian actors and fantasize about them

instead of Hollywood stars. If it is already difficult to make

oneself noticed in Italy imagine abroad!

Another problem in Italy is that few directors speak other

languages than Italian and very few speak English.

Moreover, Italian screenplays are quite difficult to export

because they are so very linked to the Italian culture.

There are cultural barriers that very often prevent our production

to travel to other countries. Fashion wise we have

succeeded in exporting our style everywhere, why can't

that happen in cinema? The cinematographic artist is an

animal that when left alone can become quite harmful

and dangerous to himself, creating insuperable fences

for the films which end up being trapped in their own

country.

I believe in Italian cinema and its potential.

First of all, it would be extremely important to create a cinema

school that has the infrastructure and most of all the

professors in order to have a future generation of screenplay

writers, actors, directors of photography etc.

Going back to what I said previously, actors should be

happy and willing to promote their movies. They should

take care of their image and consequently create a star

system that would allow the Italian cinema to dominate

the American and foreign production, as it already happens

in France for instance.

It would also be important to limit the screenings of foreign

production and give the Italian audience the desire

to see an Italian film.

Only by solving these problems we could start thinking to

a healthy economy of Italian cinema, with higher boxoffices

on a national level. This would give us the possibility

to have larger aims, on an international level, which is

a dream we haven't dreamt in a very long time.

Many Italian Film Festivals are organized every year

in several cities in North America. How important are

they for the Italian cinema?

I haven't had the opportunity to attend to many Italian

Festivals in the US but I firmly believe in the exporting of

our films and in the quality we can reach. I think it is very

important that we start investing in a large market as the

American one is. It is a great opportunity to understand

the American audience and better our approach to it.

With "Manuale d'amore" (Maunual of Love), one of the

highest box-office of the season 2005, we succeeded in

exporting in 11 countries. This was a great success especially

because it was able to go travel beyond the national

borders. The theme of love made it a universal movie

which has been able to raise the interest of different audiences.

This year you chose Miami as the setting for the

eagerly awaited "Christmas Holidays". Since 1983

this Italian comedy is very successful and appreciated:

what is its secret?

As you have certainly noticed, we chose Miami for the setting

of our next Christmas film. The choice was not made

randomly and is part of the secret formula that makes

these movies successful since 1983.

Location, location, location is our first priority. This question

usually starts obsessing us around the end of

November and continues through the end of January

beginning of February. Every year we choose the locations

that are the most in fashion at the moment. This is

the first element to raise the audience's interest, as it fulfills

their wish to dream of another life for two hours while

sitting in the dark.

Another element of success is to have important and

famous guest stars. Among the most famous names are

Danny De Vito, Cindy Crawford, Leslie Nielsen, Luke

Perry, Ronn Moss.

A further important characteristic is the soundtrack of

our films. We always choose the biggest hits of the

moment. Very often we choose the hits of the summer,

and alternate them with new songs of the holiday season.

To have these songs is very costly, but it adds something

that is very important for the audience.

Last but not least, the most important thing has been

the investment in the image of Christian De Sica and

Massimo Boldi by lining them up with comic professional

of all ages and levels in order to renovate the formula

of the film every year. �

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FOOD & BEVERAGE

Miami Temple for Gourmet

If you are a gourmet-fanatic or an artistic-household-appliances-lover

or simply a kitchen-habitué you cannot miss

to visit this newly opened store. "LA CUISINE gourmet",

located in Coral Gables - 50 Aragon Avenue, is the first

store outside Venezuela opened by Josu Gaubeka, a foreseeing

successful businessman, lover of Italian kitchenware

and founder of 3 homonymous stores in Caracas.

If you look at his "art gallery" you can only nod and be surprised

at the visionary combination of usefulness, necessity,

and beauty in a unique store. Inspiring good living is

the mantra of this kitchenware and kitchen appliance

boutique and this played out through a broad selection of

upscale and professional level merchandise.

The store is about 3,000 square feet divided into two distinct

rooms and showcases the merchandise in a contemporary,

functional, and efficient interior design. The entry is flanked

by walls of stove tops, ovens, microwaves, and more, most

plugged-in and ready for testing, where customers are

allowed to interact with and test the merchandise.

A special corner is dedicated to a demo kitchen, which is

furnished with three moveable counters which can hold a

variety of cooking appliances including the super-chic

induction tops along with those of gas and electric.

"LA CUISINE gourmet" offers a wide range of high-end

.16

household appliances and also utensils and accessories

and provides everything from A to Z for the home or professional

chef or for those aspiring to cook like one.

Crystal and glassware, fine bone china, tea pots, candlesticks,

salt and pepper shakers, sugar and cream services,

cutleries, pots and pans, and further merchandise that

will embellish your dinner table. Among the others,

brands like Gaggia, Smeg, Piazza, Best, Risolli, Legnoart,

Alexander, Saeco, La Pavoni, Rovex and Alessi should

remind Italians of their native country and Americans to

the quality of the "Made in Italy". Part of the same group is

also La Cuisine Professional, the commercial division of

the company which was created for hotels, restaurants,

bars and caterers. It specializes in high quality, heavy duty

utensils and smallware for the foodservice industry with

the same customized service as LA CUISINE gourmet.

"LA CUISINE gourmet" hosts complimentary chef demonstrations

and wine tasting with local, national, and internationally

recognized culinary stars. SMEG ovens and

cook tops will be used during the cooking demonstrations.

This is the first introduction for SMEG in the USA

market. The events take place weekly on Tuesdays at

7.00pm and Saturdays at 2.00pm. For further information

and discovering the upcoming events you can visit the

website at www.lacuisinegourmet.com or call the boutique

at (305) 442-9006. �


TRAVEL

Americans to Italy

An Increasing Travel Trend

by Antonio G. Acunzo, DMC - Destination Management Consultants

The interest for travels to Italy is very strong in the USA.

The reasons are numerous: made in Italy, Italian design

and fashion, Italian cuisine with its local food and recipes

and of course, Italian wines. The new "rossi", red wines like

"Primitivo di Manduria" (marketed here in the USA as the

Italian Zinfandel) and "Nero d'Avola", are now imposing

their presence in leading Italian restaurants in major US

cities.

The movie industry and the publishing industry have also

strongly contributed in raising the interest for Italy. The

novel Under the Tuscan Sun, written by Francis Mayes,

has inspired the comedy movie bearing the same title and

featuring among the others, the Italian actor Raul Bova.

The same author has recently published an outstanding

book on the Italian lifestyle, Bringing Tuscany Home: sensuous

style from the heart of Italy, is a wonderful showcase

of what Italy and Tuscany in particular, can offer in

terms of lifestyle, interior décor, folklore, food, and wine.

But most of all, it underlines Italian's love for their land

and its genuine products and traditions.

Every year, the US travel magazine Conde' Nast Traveler

has a traditional appointment with its readers for the

Reader's Choice Awards where its readers choose the

best structures and tourist destinations. In 2004, Italy got

some of the highest remarks and rankings.

Among the ten most visited cities in Europe in 2004, four

were Italian: Florence, Rome, Venice were respectively

ranked 1st, 2nd and 3rd, while Siena got the 7th place,

preceded by Paris, France (4th), Salzburg, Austria (5th),

Istanbul, Turkey (6th) and London, UK (7th, a tie), followed

by Prague, Czech Republic (8th), Seville, Spain (9th) and

Vienna, Austria (10th).

Out of the seventy-five top luxury hotels in Europe voted by

the readers, twenty were Italian. The Four Seasons hotel in

Milan was honored with the 2nd position. Then comes a

long list of luxury hotels and resorts located along the

Amalfi Peninsula (Le Sirenuse and S. Pietro (a Relais &

Chateaux) in Positano; Palazzo Sasso in Ravello; Santa

Caterina in Amalfi; Excelsior Vittoria in Sorrento and the

Quisisana Hotel on the isle of Capri) as well as in Tuscany

(Il Pellicano in Porto Ercole; Villa San Michele in Fiesole,

nearby Florence; and four hotels in downtown Florence:

Lungarno, Savoy, Westin Excelsior and Grand Hotel). Last

but not least, comes the Baglioni Hotel in Bologna which

ranked 73rd .

Out of the 10 most visited European islands, three of them

were in Italy: Sicily ranked at the 3rd place after Mykonos

and Rhodes in Greece; Capri got the 5th position and

Sardinia got the 7th.

The highest number of US visitors to Italy was registered

in the year 2000, with a staggering 2,148,000 US travelers.

After the 9/11 terrorist attacks, the number of US visitors

to Italy starts progressively to decrease. This tendency is

additionally reinforced by the not so favorable currency

exchange between the US dollar and the Euro and the

conjunction of these two elements contributed to reduce

the number of visitors down to 1,638,000 in 2003. However,

today's trend foresees a strong demand and a strong

increase in US visitors to Italy, suggesting that the US

market is still very attracted by Italy and by the "made in

Italy".

In 2003, 7% of the total number of US resident travelers

traveling overseas went to Italy (data provided by the

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Office of Travel and Tourism on the last update in

December 2004). Also, Italy ranked as the 5th most visited

country after Mexico, Canada, the UK and France. 41% of

all US visitors to Italy originated from the "Bost-Wash" corridor,

which includes the major cities of Boston, New York,

Philadelphia, Baltimore and Washington. 27% departed

from New York's JFK and Newark-Liberty. 36% collected

travel information with the help of internet. 23% booked

their air travel on-line. 42% contacted a travel agency. 21%

contacted the airlines' reservation office/toll-free number.

3% acquired a travel package from a tour operator. 8%

used, when available, their company's internal travel service/office.

By looking at some demographic data, we discover that

the "average" US traveler normally is an adult (93%), male

(59%), featuring an average age of 45.5 years who travels

alone (43%) or in good company (26% with his/her partner/companion/significant

other; 22% with his/her family;

and 12% with friends).

The "average" US traveler is a professional (38%) or a manager

(28%), with an annual family income of $112,000

Student travelers represents 7% of the total while retired

people 11%.

On average, the per-capita travel expenses is $1,916.00 for

a packaged tour purchased through a tour operator, and

$2,683.00 for an incentive travel.

In addition to the above, an average of $1,206.00 is spent

in Italy for personal purchases, gifts, other.

What are the reasons that induces so many people to

select Italy for a travel experience?

.18

First of all, it is the Italian way of life with all it implies:

good cuisine, cooking-classes, wine-tasting, design, fashion,

local traditions as well as spa and wellness treatments.

Then, the classic Italian icons like art and architecture,

history and archaeology, and music.

Also, the increasing interest in taking Italian-language

classes plays a role.

Italy is also a major entry port for the European Union and

it is easy to combine two or more countries of the Union

within the same travel itinerary.

Very important is the travel segment defined as VFR

(Visiting Friends and Relatives), due to the large Italian

community present in the US.

Last but not least, the MICE (Meeting, Incentive travel,

Convention. Exhibition) travel segment is a recent but very

significant market niche, with Rome, Florence, Venice,

Tuscany, Capri and the Amalfi Peninsula as the six main

destinations for meeting or incentive travels. �

Data Provided by: Conde Nast Traveller, "2004 Readers' Choice

Award"


TURISMO

Turisti Americani in Italia

Un Trend in Crescita

by Antonio G.Acunzo, DMC - Destination Management Consultants

C'e un fortissimo interesse e desiderio di viaggiare in Italia

qui negli USA. Complice il Made in Italy, il design e la

moda italiana, la cucina italiana e i vini italiani, soprattutto

i nuovi rossi come il Primitivo di Manduria, che viene promosso

come lo Zinfandel italiano, e il Nero d'Avola che

troneggiano nei ristoranti italiani e vengono sempre piu'

richiesti.

Complice anche la cinematografia e l'editoria che grazie

alla scrittrice Frances Mayes, autrice del romanzo "Under

the Tuscan Sun", da cui e' stato anche sviluppato un film

che ha visto l'italiano Raul Bova come interprete, e del libro

sul lifestyle italiano "Bringing Tuscany Home" ha mostrato

in maniera brillante lo stile di vita italiano, e toscano in particolare,

facendo conoscere ai piu' gli aspetti tipici della

vita quotidiana di un borgo toscano, con la sua cucina, le

sue conserve, i suoi ritmi, gli arredi, la cura per la terra,

l'amore per i sapori e per le tradizioni.

Nel tradizionale appuntamento annuale del mensile di turismo

Conde' Nast Travel con i Readers' Choice Awards, le

migliori strutture e destinazioni turistiche scelte dal pubblico

dei lettori americani, nel 2004 l'Italia ha giocato un ruolo

di primissimo piano.

4 delle 10 citta' piu' visitate in Europa sono in Italia: Firenze,

Roma, Venezia, rispettivamente al primo, secondo e terzo

posto, e Siena, classificata al settimo, e preceduta da

Parigi (quarto), Salisburgo, Istanbul, Londra, e seguita da

Praga (ottavo), Siviglia e Vienna.

20 dei 75 top hotels in Europa sono italiani, partendo dal

Four Seasons di Milano (classificato al secondo posto) per

arrivare al Baglioni di Bologna (al 73mo posto), con grande

presenza della Costiera Amalfitana (Le Sirenuse e San

Pietro a Positano, Palazzo Sasso a Ravello, Santa Caterina

ad Amalfi, Excelsior Vittoria a Sorrento, Quisisana a Capri)

e della Toscana (Il Pellicano a Porto Ercole, Villa San

Michele a Fiesole, Lungarno, Savoy, Westin Excelsior e

Grand Hotel a Firenze).

4 tra le 10 isole europee piu' visitate sono italiane: Sicilia (al

terzo posto dopo Mykonos e Rodi), Capri (al quinto) e la

Sardegna (al settimo posto, preceduta da Corfu e seguita

da Majorca, le Ebridi e le isole della costa Dalmata.

Sebbene il picco di 2.148.000 visitatori americani in Italia,

pre 9/11, non sia stato ancora superato, la tendenza e' in

aumento. Stando agli ultimi dati raccolti dell'Office of

Travel & Tourism Industries, un ente governativo ameri-

cano, e aggiornati a dic 2004, nel 2003 gli americani che

hanno scelto di viaggiare in Italia sono stati ben 1.638.000.

E' interessante vedere qualche dato statistico di questo

flusso. I viaggiatori in Italia rappresentano il 7% di tutti gli

americani che hanno viaggiato oltre oceano, e l'Italia si

posiziona al 5to posto tra i paesi piu' visitati dopo Messico,

Canada, UK e Francia. Il 41% parte dal corridoio

"BostWash", ovverossia il tratto di Stati Uniti che comprende

Boston, New York, Philadelphia, Baltimora,

Washington. Il 27% ha utilizzato gli aeroporti di New York:

J.F.Kennedy e Newark-Liberty. Il 36% ha utilizzato internet

per raccogliere informazioni relative al viaggio. Il 23% ha

prenotato "on-line", quindi in internet, i biglietti aerei del

viaggio, il 42% si e' rivolto ad una agenzia di viaggio, il 21%

direttamente alla compagnia aerea, il 3% ha acquistato un

pacchetto da un tour-operator e l'8% ha utilizzato l'ufficio

viaggi interno all'azienda (quando presente ovviamente).

Se vogliamo guardare al profilo del viaggiatore, scopriamo

che il viaggiatore medio americano e': adulto (93%), mas -

chio (59%), ha 45 anni e mezzo, viaggia da solo (43%),

oppure in compagnia (26% con il partner, 22% con la

famiglia, 12% con amici). E' un professionista (38%), o un

manager (28%), con un reddito medio annuo familiare di

$112.100. Il traffico studenti rappresente ben il 7% e i pensionati

sono ben l'11%. Mediamente la spesa procapite per

il viaggio ammonta a $1.916 per un viaggio organizzato e

$2683 per un viaggio incentive, ai quali si deve aggiungere

una spesa media fatta poi in loco, in Italia, per acquisti personali

di circa $1.206.

Cosa attira questo esercito di americani in Italia?

Prima di tutto lo stile di vita italiano con i suoi aspetti principali

quali: la cucina, la degustazione dei vini, il design e

la moda, il folklore e le tradizioni, spa, terme e benessere.

Poi, sicuramente, il mondo dell'arte, della storia, dell'architettura,

dell'archeologia e della musica, classica e jazz.

Inoltre sempre maggiore interesse per la conoscenza della

lingua italiana, mediante corsi di lingua ad-hoc.

L'Italia e' anche la porta di ingresso per visitare altri paesi

dell'Unione Europea. Cosi' come, per i tour archeologici, si

abbina spesso l'Italia alla Grecia, oppure con l'Egitto e con

Israele. Notevole anche la percentuale di traffico etnico per

riunirsi con le famiglie di origine, o piu' semplicemente per

visitare amici.

Infine il segmento MICE, con Roma, Firenze e Venezia sempre

in testa come destinazioni di viaggi incentive, cosi' come

la Toscana e la Penisola Amalfitana, Capri compresa. �

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BUSINESS

IACC'S New

Board of

Directors

The new Board of Directors has been officially presented

during the Annual General Meeting, which was held the

30th of June at Poltrona Frau's showroom. The result of

the elections underline a will of continuity, as the Board

stays nearly unchanged.

Our former president, Mr. Giampiero di Persia, C.E.O of

Poltrona Frau and co-founder of the Italian Film Festival,

has been reelected for the next two years. Mr. Marco Ferri

of Holland & Knight remains our Executive Vice-

President, whereas Mr. Francesco Facilla, owner of

Italian's most beloved travel agency in Miami, GTS 3000,

is our only new Director and also new Vice-President. Mr.

Chandler Finley of Finley & Bologna International has

been assigned as the new Secretary and Mr. Roberto

Degl'Innocenti of Assicurazioni Generali has been elected

as our new Treasurer.

The other components of our Board are Mr. Cristiano

Marinari of American ReQuest and also former President

of Chamber between the years 2002 and 2003, Mr.

Alessandro Rancati of Liquidsquare who is the graphic

spirit of our magazine .it, Ms. Laura Reitano of Imola Tile

who has been serving the Board for the 2nd year after

being the Executive Director of the IACC from 1999 to

2002, Paolo Romanelli, MD who is actively involved in the

organization of the Italy-Americas Medical Congress as

well as Ms. Laura Yanes and Mr. Ben Neji who are among

the most experienced Board members since they have

been Directors for several years.

Last and definitively not least, Hon. Gianfranco

Colognato, Consul General of Italy, continues to honor us

with his presence and collaboration as Honorary

President. �


CULTURE

Contemporary Art Market

Basel and Miami have something Italian in common

by Patrick Kelly, Umberto Allemandi & C. Publishing

Italy and the art world have long gone hand in hand.

Certainly, anyone who has studied art history to any

degree will tell you the advantages of being versed in the

Italian tongue. Even to this day the Venice Biennale still

remains one of the most anticipated and exciting events

on the art world calendar, with selected countries inviting

artists of their choice to represent their nations in the various

pavilions.

What then is Italy's big connection to the contemporary

art market - the actual buying and selling of what's on offer

from the most exciting and prestigious art galleries in the

world? First we need to learn a little bit about how the art

market works. Up until relatively recently there was only

one big kid on the block and that was Art Basel, the annual

art fair fest in the eponymous Basel, Switzerland. Basel

is a small border town, strategically placed to attract

French, German and Swiss collectors, that has grown to

become the home of many patrons of the arts, private

foundations and exquisite galleries and museums.

Coupled with this is an enormous exhibition centre, which

makes Basel an ideal host for an annual fair and has been

doing so for the last thirty-six years. Building on this

established reputation Art Basel decided to branch out to

the US, where it saw a gap in the market for a high quality

contemporary art fair, and two years ago up sprang Art

Basel Miami Beach, to fantastic critical and popular

acclaim.

These two fairs now dominate the high end of the contemporary

art market: from Chuck Close to Damien Hirst,

Picasso to Miro, whatever your interest you certainly won't

be disappointed with what is on offer. These fairs are also

a place to spot emerging new talent, and if you have a

good enough eye and a large enough wallet, you could

well pick up the next big thing waiting to explode onto the

international art scene.

But what is the Italian connection you ask, aside of course

from the smattering of Italian galleries attending, and the

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Italian collectors and artists involved at both ends of the

art market spectrum. The answer, you will be surprised to

learn, is The Art Newspaper, an English language international

art paper based in New York and London, and

owned by Italian publishers Umberto Allemandi & Co. The

Art Newspaper was founded in 1990 and is part of an

international network with offices in New York, London,

Turin, Paris and Athens. The Art Newspaper sister publications

include: Il Giornale dell'Arte, Il Giornale

dell'Architettura, Le Journal des Art and published in

Athens, Ta Nea Tes Technes. Umberto Allemandi & Co.'s

head office is based in Turin, where it has been publishing

high quality art books for over 30 years.

The Art Newspaper is a monthly publication and is widely

regarded as the leading authority on art news worldwide.

It was exactly for this reason that Art Basel and Art Basel

Miami Beach invited The Art Newspaper to provide the

first ever daily newspaper during an art fair. In other

industries daily papers during fairs and conventions are

quite commonplace. However, they generally tend to be

regurgitated press releases with a littering of short-hand

reports on the preceding day's events. What The Art

Newspaper has now managed to do for both Art Basel

Miami Beach last December and for Art Basel in June of

this year is to provide a comprehensive and in-situ free

daily publication exclusively dealing with events in and

around the fairs themselves.

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The Art Newspaper monthly tends to be read primarily by

art market professionals, even though its coverage and

stories have mass appeal and tend to be found several

days or weeks later filtered down through the international

mainstream media. Miami and Basel present an amazing

opportunity then to reach a wider audience, especial -

ly with some 55,000 visitors expected at both fairs. Not

only does The Art Newspaper deliver the latest news and

gossip from in and around the fair but it also puts it in the

context of the bigger art world that operates around these

events. It allows art professionals to engage in their field

while also being accessible enough to give a clear picture

of the intriguing machinations of the art world to those

who may well be first-time visitors. If you would like to

learn more about The Art Newspaper monthly edition, or

indeed our daily papers for Basel and Miami then please

visit our website at www.theartnewspaper.com. �

ART BASEL QUICK FACTS

- 180 of the world's leading art galleries

- More than 1000 artists

- December 1st through December 4th

- Miami Beach Convention Center -1901 Convention Center Drive

- Open daily from noon to 8 PM

- Day Tickets $20, Evening and reduced tickets $12, Permanent Pass $50

- miamibeach@ArtBasel.com


LOCAL

The Miami River Project

by Pietro Taballione, University of Miami

The Miami River is one of the most unvalued resources in

South Florida for environmental and socio-economic reasons.

Few know that this navigable waterway stretching

for five miles from Biscayne Bay to the Miami's

International Airport hosts archeological remains from

the ancient Tequesta Indians and is the place where the

city of Miami was born in 1896. Nowadays, it supports a

vivid marine industry providing employment and business

opportunities and offers at the same time a pleasant environment

and an attractive residential location.

The present Miami River lost many traits of its original

beauty so that today it is just a semi-natural system, as a

result of the heavy modification performed in the last century

for navigation and recreation purposes. The major

action that transformed the natural river in a sort of canal,

was the dredging and widening works performed at the

beginning of the 1930s for navigation and flood control

purposes. However, even before that big intervention

many dredge and fill works carried out by individuals to

create marinas for tourist resorts had already contributed

as a whole to a conspicuous alteration of the river contour.

It appears today that after those man-made modifications

occurred during the last century, the river is no longer

able to support a consistent variety of organisms and cannot

longer be defined as a complex ecosystem.

Nevertheless, it still retains a crucial ecological importance

as a home for the endangered West Indian Manatee

and because of the fact that it releases waters into the delicate

and yet protected ecosystem of Biscayne Bay.

After World War II the Miami River also suffered a long

period of decay and lack of appreciation that culminated

in the 80s when it became dangerous as shipping terminal

for drugs coming from South America into the United

States. Despite its bad reputation and the fact that the

natural character of the Miami River was compromised

forever, during the last decade people started re-discovering

the value and importance of this unique resource. As

a matter of fact, from a local case it became a federal

issue. The establishment of the Miami River Commission

marked a new era for the river. The Commission, estab -

lished in 1998, began to promote a comprehensive revital -

ization of the Miami River through economic, natural and

esthetical improvements. To accomplish these goals it

elaborated the Miami River Urban Infill Plan in conjunc-

tion with the City of Miami and Miami-Dade County. The

aim was to consolidate other existing programs and proposals

into a coordinated strategic plan for the improvement

of the Miami River and surrounding areas, addressing

environmental, socio-economic, recreational and aesthetic

issues. Today, many of the plan's features are still

under implementation. Among them are the environmental

improvement of the river through its dredging, the

establishment of new parks on its shores, the creation of

a system of river walkways interconnecting shops and

restaurants with residential areas and the promotion of

water-related activities such as the marine industry

through re-zoning and establishment of economic incentives.

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The new maintenance dredging of the river, a $74 million

project mainly sponsored by federal government was offi -

cially inaugurated after years of delays on October 27,

2004. So far, it has been one of the most important

achievements of the Miami River Commission and it aims

to remove 600,000 cubic yards of contaminated sediments

accumulated on the bottom of the river after the

last dredging at the beginning of the century. Different

interests have triggered the beginning of this project. At

federal level the main interest is to ensure and enhance

navigability, while at local level it is to restore the river environment

preventing the discharge of pollutants to the

Biscayne National Park. According to the Miami River

Commission, the dredging would also promote the local

economy by attracting new businesses and strengthening

the existing ones. Especially the marine and shipping

industry will greatly benefit from both the enhancement of

navigation and improvement of the river accessibility. The

marine industry of the Port of Miami River is already generating

$4 billion a year and creating a total of about 8,000

jobs, most well paying. According to the Miami River

Commission, dredging the river to the original deepness

would allow the average river freighters to increase their

cargo and induce more jobs especially on land. The economic

projections for cargo movement and comparisons

with other ports indicate that the shipping growth is

expected to continue at a healthy rate, especially with a

prospective scenario of a new government in Cuba that

would allow the Miami River to become a major destination

within the Caribbean region. Besides the shipping

industry, also the boat manufacturing and repairing activities

will benefit from a more navigable river. Those businesses

already play a fundamental role in the river economy,

greatly contributing to its economical growth and providing

jobs and revenues. Legendary boatyards present in

the Miami River are Merril Stevens (in the business since

1923) and Jones Boat Yard, whose owners are both members

of the Miami River Commission. Their facilities mainly

provide maintenance and repairing services for mega

yachts, which represents a market segment in continuing

expansion in the U.S. In fact, U.S. ranked second after

Italy in number of yachts under construction worldwide.

The general increase of mega yachts production could

positively affect the economy of South Florida mostly

through repair and maintenance activities. In fact South

Florida is considered to be the most frequented area in the

U.S. by mega yachts. Potentially, thus, the economy of this

region (likewise the one of the Miami River area) could

enormously benefit from the opportunities offered by the

mega yachts sector. As an example, in 2002 all the activities

related to the mega yachts presence in South Florida

(maintenance, brokerage commissions and charter

industry commission) impacted the regional economy by

$576.37 million.

The dredging of the Miami River, which is largely justified

by environmental and economic reasons, has been also

set as a priority in the context of the strong development

.24

project of Downtown Miami. The Miami Downtown

Development Authority and many stakeholders are envisioning

a miniature version of the Big Apple for

Downtown Miami, with a mix of lifestyle, retail, entertainment

and dining attractions in concert with a residential

component. With 11,000 residential units planned and

5,000 under construction, Downtown Miami represents

one of the urban areas undergoing higher development in

United States. About 4,300 residences have been built

since 1995 and this number will triple in the next four

years based on current and upcoming projects. Also,

nearly 2.5 million square feet of office, retail and commercial

space is under construction compared to about 1.8

million built since 1995. The Miami River constitutes probably

the major feature affecting that project for two important

reasons. Firstly, the river's shores represent a consistent

portion of the area under investigation so that of the

16,000 new residential units planned or under construction

in Downtown, 7,000 units are just located on the river.

Secondly, the entire development of Downtown Miami

mainly depends on the waterway's environmental, economic

and social improvement since the actual river conditions

are not compatible with the proposed uses.

Today the project has fulfilled many objectives and gained

a general consensus from many stakeholders and the

public. However, there are still concerns about parts of the

plan with respect to the environmental soundness of the

river dredging and the economical and social viability of

its re-zoning. Specifically, the short term effects of sediment

re-suspension during the dredging operations have

not been completely evaluated and could be severe on

some sensitive ecosystems of Biscayne Bay. The re-zoning

then is creating problems with respect to the spatial distribution

of the activities on the Miami River as envisaged

in the Infill Plan. Residential development that had to be

limited to the middle and upper river is happening also in

the lower part of it, which should be devoted to the marine

industry. Developers, in fact, are rapidly buying out lands

in those areas obtaining re-zonings and ensuring high

home tax revenues to the local governments.

Besides those concerns, the performance of the Miami

River revitalization plan can be deemed more than satisfactory

in addressing many of the river issues.

Furthermore the Miami River Commission has demonstrated

an extraordinary ability in unifying a number of

stakeholders under a single comprehensive plan, while

successfully partnering with leading governmental agencies

and associations. It has also demonstrated high

implementation capabilities reaching important objectives

in a relatively short time. Therefore, the entire project

is certainly a positive example of management of fluvial

resources that could be exported and adapted to similar

situations also in other countries such as Italy, where

cities like Pescara are undertaking similar revitalization

efforts on their own metropolitan rivers. �


AFFARI

L'Italia Aiuta le PMI

A Sostegno di Nuove Iniziative in Paesi Extra CEE

Di Giancarlo Pelosi, Studio Legale Pelosi

Nell'attuale contesto socio-economico in cui la Comunità

Europea e l'Italia in particolare si è venuta a trovare, molti

imprenditori manifestano quanto meno la voglia di potersi

espandere in nuovi mercati, non importa se lontani, con

prospettive di sviluppo futuro più vantaggiose. L'idea è senz'altro

vincente se però supportata da prudenza ed approfondita

analisi dei nuovi mercati, evitando di farsi "allettare"

da "sirene"che troppo spesso promettono aiuti di stato e

facili guadagni. Personalmente e non a caso consiglio sempre

ai miei clienti di intraprendere nuove attività solo in

Paesi quanto meno "culturalmente" simili al nostro, magari

meno "allettanti" di altri oggi più "alla moda" ma che, come

ad esempio gli USA ed in particolare la Florida, offrono

indiscutibilmente e da sempre ampi sviluppi commerciali

alle nostre aziende oltre alla non trascurabile tranquillità

sociale e libertà di movimento dei capitali.

Colgo l'opportunità gentilmente concessami dalla

redazione di IT per sviluppare una sorta di "mini-guida" sugli

strumenti di fatto disponibili, messi a disposizione dallo

Stato Italiano, a favore delle PMI che intendano intraprendere

nuove attività all'estero, accompagnata da una breve

"analisi" sulle problematiche che un attento imprenditore

dovrebbe porsi prima di intraprendere una nuova attività.

L'Italia ha da sempre favorito gli investimenti all'estero; di

fatto una legge, la 394 del 29/07/81, invero ed inspiegabilmente

poco conosciuta dai più, tende proprio a favorire la

"penetrazione commerciale in Paesi extra CEE". Tale legge

trova applicazione per ogni attività non episodica di

esportazione di prodotti nazionali o di servizi verso Paesi al

di fuori della CEE da parte di soggetti giuridici italiani. Il programma

di penetrazione commerciale deve prevedere la

realizzazione nel Paese straniero di una struttura fissa per

le vendite che può essere configurata come punto vendita,

negozio, show-room o deposito. Avvalendosi di tale Legge è

possibile finanziare sino all'85% dei costi che saranno

sostenuti nei due anni successivi alla delibera di concessione.

E' possibile accedere al finanziamento anche al fine

di potenziare le strutture già operanti all'estero ma solo per

le spese straordinarie ed aggiuntive. Sono finanziabili tutti i

costi relativi a:

· Acquisto (per due/settimi) o affitto di uffici, negozi, filiali, sedi secondarie,

depositi, ecc. ed allestimento degli stessi.

· Acquisto di automezzi.

· Costi sostenuti a titolo di spese generali.

· Costi del personale amministrativo, tecnico e di vendita adibito al programma.

· Costi di campionamento.

· Costi di pubblicità su mezzi di comunicazione locali.

· Viaggi, consulenze, trasferte e ricerche di mercato finalizzate al programma.

· Costi di merci inviate in deposito, comprensivi di oneri doganali e di

spese di trasporto.

· Costi per fiere e dimostrazioni.

· Costi sostenuti in Italia per progetti di intervento.

L'importo massimo del finanziamento è di Euro

2.065.000,00 (Euro 3.088.000 nel caso di consorzi, società

consortili o raggruppamento di PMI) a fronte di un programma

di spesa di Euro 2.430.000,00 e viene di solito concesso

entro 90 giorni dalla presentazione della richiesta.

La durata del periodo di rimborso è di 7 anni, di cui i primi

due di preammortamento, mentre il tasso di interesse, fisso

per la durata del finanziamento, è pari al 40 % del tasso di

riferimento valido all'esportazione (luglio 2005: tasso

1,26%), stabilito ai sensi della Legge 24/5/77 n. 227. Le

garanzie richieste, in alternativa, sono:

· Fidejussione bancaria

· Fidejussione di intermediari finanziari

· Polizza fidejussoria assicurativa

· Fidejussione Confidi

· Pegno su titoli

Qualora la società richiedente il finanziamento non sia in

grado di prestare la totale garanzia, ma comunque risponda

a certi requisiti, ed i suoi dati economici rientrino in certi

parametri, è possibile usufruire della Garanzia Integrativa

Sussidiaria per il 40% del finanziamento deliberato.

Di seguito, a maggior chiarimento, un elenco delle principali

spese finanziabili:

Rappresentanze Permanenti: Locali: Spese per affitto od

acquisto di locali (uffici, show room, magazzini, depositi,

foresterie). Informazioni aggiuntive: descrizione quantitativa

e qualitativa dei locali e loro tipologia. Allestimento

Locali: Spese per arredamento, ristrutturazione, installazione

impianti tecnologici (riscaldamento, aria condizionata,

elettricità, acqua, gas, ecc.), attrezzature fisse (scaffali,

arredamenti, ecc.). Funzionamento di rappresentanze permanenti:

Gestione: Spese per canoni (telefono, fax, telex,

elettricità, acqua, gas, ecc.), corrispondenza, taxi, corrieri,

riscaldamento, condominio, manutenzione, pulizie, vigilanza,

magazzinaggio, traduzioni, registrazione atti, assicurazioni.

Materiali: Spese per cancelleria, macchine ed

attrezzature da ufficio, abbonamenti (riviste, pubblicazioni,

giornali), carburanti. Personale all'estero: Spese per retribuzioni,

oneri sociali, previdenziali ed assicurativi e consulenze

continuative, relative al personale operante in via

esclusiva all'estero. Personale in Italia: Spese per retribuzioni,

oneri sociali e previdenziali e consulenze continuative

relative al personale adibito al programma operante in

via esclusiva in Italia oppure operante sia in Italia che nei

Paesi di realizzazione. Campionamenti: Valore dei beni destinati

a campionario (anche prototipi, riproduzioni di

prodotti aziendali, ecc.), spese di trasporto, doganali, assicurativi,

ecc.. Di norma il campionario non può essere destinato

alla vendita bensì alla distribuzione gratuita, all'espo-

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.26

sizione ed a dimostrazioni.

Altre spese per strutture permanenti:

Viaggi del Personale: Spese di viaggio e di missione (soggiorni,

trasferte, ecc.) del personale adibito al programma

(spostamenti tra l'Italia e l'area di realizzazione del program -

ma, nonché all'interno dell'area della stessa) e dei responsabili

aziendali per la verifica del programma.

Consulenze: Spese per consulenze connesse alla realizzazione

del programma (stilistiche, legali, tecniche, contrattuale,

amministrative, finanziarie, ecc.) fornite da

soggetti esterni all'impresa richiedente e non collegati

giuridicamente con la stessa. Formazione: Spese per l'aggiornamento

e la formazione del personale adibito al programma.

Altro: Spese per avviamento commerciale od

acquisizione di marchi, per omologazione prodotti, per

ricerca nuovi articoli, ecc.

Spese per azioni promozionali ed interventi vari:

Merci in deposito: Spese per la costituzione di depositi necessari

alla realizzazione del programma (merci in deposito,

scorte, ecc.). Studi di Mercato: Spese per studi di mercato

(studi, analisi, indagini di mercato in relazione al prodotto

e/o alla possibilità di acquistare quote di mercato, nonché

relativi viaggi e missioni) effettuati con ricorso a soggetti

esterni all'impresa richiedente, sia italiani che esteri, non

collegati giuridicamente con la stessa.

Dimostrazioni:

Mostre e/o Fiere: Spese per la partecipazione a mostre e a

fiere nei Paesi di destinazione o di proiezione del program -

ma (affitto stand, allestimento, interpreti, personale, buffet,

materiale da esposizione, ecc.). Incontri Promozionali:

Spese per l'organizzazione in proprio di incontri, convegni,

seminari, simposi, sfilate, ecc. (affitto locali, allestimenti,

interpreti, personale, buffet, materiale, indossatrici, ecc.).

Pubblicità:

Mass-Media: Spese di pubblicità attraverso i mass-media

(giornali, riviste, televisioni, cinema, ecc.) nei Paesi di realizzazione

del programma. Sponsorizzazioni: Spese di pubblicità

attraverso sponsorizzazioni di avvenimenti sportivi,

culturali, artistici, ecc. Materiale: Spese di pubblicità attraverso

depliants, manifesti, listini prezzi, omaggistica, mailing

list, ecc. La lingua utilizzata per il materiale deve essere

quella del Paese di realizzazione del programma; non sono

finanziabili gli sconti promozionali.

Altre spese:

Viaggi Clienti in Italia: Spese di viaggio e di soggiorno in

Italia di clienti acquisiti o potenziali per visita impianti,

dimostrazioni, formazione, ecc.

SIMEST (www.simest.it) è la societa' a partecipazione

statale che si occupa di promuovere il processo di internazionalizzazione

delle imprese italiane e di assistere gli

imprenditori nelle loro attività all'estero. Dal sito è possibile

scaricare il modulo di domanda, completo delle relative

schede tecniche ed avvertenze di carattere generale. La

domanda di finanziamento dovra' essere inviata su supporto

cartaceo alla stessa SIMEST e puo' essere corredata

anche da un floppy-disk (è consentito anche l'invio via posta

elettronica, ma deve essere poi seguito dal cartaceo). �

SIMEST S.p.A.

Corso Vittorio Emanuele II, 323; 00186 Roma (Italia)

Tel.+39 06.686-351; Fax.+39 06.6863-5220; info@simest.it


Take Advantage of Your Membership

Don't forget to always carry your membership card.

There are lots of benefits reserved to our members.

Discover where and how you can save your money!

If you have lost your card, we will gladly send you a duplicate.

Contact us at 305-577-9868 or lodi@iacc-miami.com and ask for it.

Carlsen & Co, Inc.

No fees on foreign currency wire transfers or drafts.

Contact: Mr. Paul David Bodin

Call: 305-442-7047

Cosabella

10% discount on lingerie, sportswear and

accessories bought at flagship store located in

the Fall Shopping Center, 8888 SW 136th Street

Contact: Mrs. Valeria Campello

Call: 305-253-9904

Double Tree Grand Hotel

Special rates starting from $89.00/daily at the

Double Tree Grand Hotel located in Miami.

1717 North Bayshore Drive.

Contact: Ms. Lupe Castillo

Call: 305 372 0313

Espresso Cup

10% discount on the purchase of espresso coffee

machines.

Contact: Mr. Alessandro Innocenti

Call: 954-963-2111

Finley & Bologna International

First legal consultation will be free of charge for all members.

Contact: Mrs. Stefania Bologna, Esq

Call: 305-379-7676

Greater Miami Skin and Laser Center

One free cancer screening and a 10% discount on all our

cosmetic procedures and products are offered to members

and their family.

Expires 12/31/05.

Contact: Dr. Martin N. Zaiac

Call: 305-532-4478

Holland & Knight

First hour of initial legal consultation free of charge.

Contact: Mr. Marco Ferri

Call: 305-349-2150

Imola Tile

10% discount on the purchase of our ceramic and porcelain

tiles, marble, granite, Mapei setting

materials & Fila sealers.

Contact: Mr. Maurizio Paglialonga

Call: 305-513-0766

Inlingua

15% discount on language training courses and cross

cultural programs in 7 locations in Florida: Brickell, Coral

Gables, Aventura, Boca Raton, Key Biscayne, Fort

Lauderdale and Orlando.

Contact: Mr. Jorge Eliam

Call: 305-446-0030

Interamerican Hotels Corporation

10% discount at the Holiday Inn University of Miami in

Coral Gables and at the Holiday Inn Port of Miami -

Downtown Miami.

Contact: Ms. Cecilia Urdaz and Ms. Lina Toymil

Call: 305-358-0661 (Coral Gables)

Or: 305-371-4400 (Downtown Miami)

La Cuisine Gourmet

5% discount on selected appliances, 10% on kitchen

utensils, cookware, knifes and other kitchen small-ware,

15% on glassware, chinaware and

silverware.La Cuisine Professional offers to hotel and

restaurants members of the IACC:

10% discount on all items.

Contact: Mr. Josu Gaubeka

Call: 305-442-9006

Law Offices of Robert Kravitz, PA

Free consultation and 10% courtesy discount on legal

fees.

Contact: Mrs. Zain Shaban

Call: 305-539-0003

Maya Enterprises, Inc.

15% discount on their Dade County Approved Italian

style Impact Doors and Windows

manufactured in Miami with materials and

technology imported from Italy.

Contact: Mr. Diego Cagol

Call: 305-592-2882

Miami Beach Chamber of Commerce

$2 discount on Tours du Jour Program.

Contact: Ms. Dona Zemo

Call: 305-674-1300

Piola

All members will receive a 20% discount on food and

soft drinks.

Contact: Mr. Marco Pagliaroli

Call: 305-674-1660

Salussolia & Associates

First legal consultation free of charge.

Contact: Mr. Piero Salussolia

Call: 305-373-7016

Sartori CPA, PA

Free initial consultation and 10% discount on accounting

and consulting services.

Contact: Mr. Bruno Sartori

Call: 954-351-1154

Sonesta Hotels

Special rates starting from $109.00/daily offered at

Sonesta Hotel & Suites Coconut Grove and Sonesta

Beach Resort Key Biscayne.

Contact: Ms. Megan McDonald

Call: 305-447-8201

Studio Legale Di Francia

First consultation free of charge and 15% discount on

legal fees.

Contact: Ms. Daniela Di Francia

Call: +11-39-051-332781

.27 .it italian trade


.it italian trade

New Members

The Italy-America Chamber of Commerce Southeast proudly announces its new members for the months of June, July and August 2005

Sustaining Members

Aicon Yachts

Mr. Marc Udo Broich

515 Sea Breeze Blvd ste 303

Ft. Lauderdale, FL 33316

Phone: 954-713-8108

Fax: 954-713-8155

E-mail: info@aiconyachts.com

Web site: www.aiconyachts.com

Business category: Yachts builder

Comobar 2000 Inc.

Mr. Michele Cometto

168 NE 24th St.

Miami, FL 33137

Phone: 305-438-1254

Fax: 305-438-1255

E-mail: info@comobar2000.com

Web site: www.comobar2000.com

Business category: Wholesale espresso coffee

machines

Business Members

Casablanca Fashion

Mr. William Matalon-Pizzorni

1111 Kane Concourse ste 410

Bay Harbour Islands, FL 33154

Phone: 305-865-1775

Fax: 305-865-4515

E-mail wpizzorni@casablancafashion.com

Web site: www.casablancafashion.com

Business category: Fashion and liquor distributor

Destination Management Consultant, Inc.

Mr. Antonio Acunzo

1210 Washington Ave, Suite 210

Miami Beach, FL 33139

Phone: 305-695-1774

Fax: 305-695-4324

E-mail: acunzo@dmcusa.net

Business category: Consultants - Incentive travels

Greco Design & Construction

Mr. Raffaele Greco

2691 E. Oakland Park Blvd, Suite A & B 20

Ft. Lauderdale, FL 33306

Phone: 954-566-5554

Fax: 954-566-5527

E-mail: grecodc@earthlink.net

Web site: www.grecodesignconstruction.com

Business category: Design, commercial and

industrial building

Kien Italia Snc

Mrs. Claudia Cottone

Via B. Gigli 22

Tezzano S/N - 20090 Milano (Italy)

Phone: +39-02-445-0057

Fax: +39-02-445-2667

E-mail: claudia.cottone@kien.it

Web site: www.kien.it

Business category: Business consultant

.28

Kluger, Peretz, Kaplan & Berlin, P.L.

Ms. Francesca Russo Di Staulo

201 South Biscayne Blvd, 17th Floor

Miami, FL 33131

Phone: 305-341-3136

Fax: 305-379-3428

E-mail: fdistaulo@kpkb.com

Web site: www.kpkb.com

Business Category: Legal services

La Cuisine Gourmet

Mr. Josu Gaubeka

50 Aragon Avenue

Coral Gables, FL 33134

Phone: 305-442-9006

Fax: 305-444-1425

E-mail: jgaubeka@lacuisinegourmet.com

Web site: www.lacuisinegourmet.com

Business category: High-end kitchen appliances

and gourmet specialty store

Tito Eusepi Realtor

Mr. Tito Eusepi

18205 Biscayne Blvd #2205

Aventura, FL 33160

Phone: 305-495-2502

Fax: 305-893-4752

E-mail: eusepi@bellsouth.net

Business category: Real Estate

Non-Business Members

Giuliana Hirshson

1865 Brickell Ave, A406

Miami, FL 33129

Phone: 305-530-4852

Fax: 305-530-3251

E-mail: giuliana.hirshson@citigroup.com

Upgrading Members

Upgrading from Business Members to Sustaining

Members

Greater Miami Skin and Laser Center

Dr. Martin N. Zaiac

4302 Alton Road ste 1005

Miami Beach, FL 33140

Phone: 305-532-4478

Fax: 305-532-9753

Email: drmartyz@aol.com

Website: www.gmslc.dermdex.net

Business category: Medical doctor/

Dermatology center


CALENDAR

Weekly, monthly, daily

and ongoing events

which to base your seasonal

schedule upon.

.it italian trade

.Oct.

Italian Film Festival

A unique occasion to see the

best Italian movies of last year

Regal Theatre

1100 Lincoln Road

Miami Beach

.7 - 11

Official Visit of the Chamber

of Commerce of Pisa

An official delegation of the

Chamber of Commerce of Pisa

will visit the Fort Lauderdale

International Boat Show

Fort Lauderdale

.26 - 28

.Nov.

6

.Sep.

Spaghetti & Cinema

Dinner Presentation of the

Italian Film Festival

8.00 pm

Tiramesu

721 Lincoln Road

Miami Beach

.21

International Arbitration

An interesting seminar to

learn alternative ways of

dispute resolution in

commercial transactions.

Biltmore Hotel

1200 Anastasia Avenue

Coral Gables

.5

Food & Beverage Buyers

Mission to Italy

The Italian Chambers in the

NAFTA area have organized a

trade mission for a delegation

of 22 buyers in the Food &

Beverage sector.

Business meetings will take

place in Milan, Modena and

Benevento.

.10 - 14

Raffaele Ammavuta Pop-

Art Paintings Exhibition

Opening of the pop artist's

solo exhibition

"The Reality Show"

A second inauguration will take place

on December 2nd during Art Basel

O & Y Gallery

110 Valencia Ave

Coral Gables

.4

6

Bioforum

A delegation from the

School of Engineering of

FIU will attend the

Bioforum, a biotech

conference-exhibition.

Politecnico Milano

Sede Bovisa

Milan - Italy

.28 - 29

Roberto Cavalli's Vodka

V.I.P. event. Presentation of the

new Roberto Cavalli's Vodka

Venue tba

Miami Beach

.26

.29 .it italian trade


.it italian trade

.30

.it Italian Trade is an excellent opportunity to

reach a unique niche of the business community.

It has a distribution of 5,000 copies. The

Christmas edition will showcase the best of

"Made in Italy" available for the next holiday

season.

Reserve your space today at info@iacc-miami.com.

Prices for ad are the followings (*):

Full Page $ 1,500

Vertical Half Page $ 900

Horizontal Half Page $ 750

Business Card $ 300

(*) Special rates: IACC members are granted a 33% discount.


TRADE SHOWS

Upcoming trade shows and

exhibitions in the USA and

Italian markets.

.it italian trade

Building Sector

SAIE

Bologna Fair Center, Bologna(BO)

saie@bolognafiere.it

www.saie.bolognafiere.it

.October 12-16

Pharmaceuticals

Manufacturer (Conference)

PHARMACEUTICAL

MANUFACTURING USA

Four Season Hotel, Miami, FL

.Oct 31 - Nov 2

.Italy

Marble Stone & Technology

MARMOMACC

Verona Fair Center, Verona (VR)

marmomacc@veronafiere.it

www.marmomacc.com

.Sept 29 - Oct 2

ICT & Consumer Electronics

SMAU

Milan Fair Center, Milan (MI)

info@smau.it

http://www.smau.it

.October 19-23

Boatbuilding

THE INTERNATIONAL BOAT -

BUILDERS' EXHIBITION &

CONFERENCE - IBEX

Miami Beach Convention Center

info@ibexshow.com

www.ibexshow.com

.October 19-21

Pool, Spa & Backyard Living

INTERNATIONAL POOL &

SPA EXPO

Orange County Convention

Center, Orlando, FL

registration@poolandspaexpo.com

www.poolandspaexpo.com

.November 1-3

Boats, Yachts, Electronics,

Engines & Accessories

45' SALONE NAUTICO

INTERNAZIONALE

Genova Fair Center, Genova (GE)

fierage@fiera.ge.it

www.fiera.ge.it

.October 8-16

Motorcycles

63' ESPOSIZIONE INTER-

NAZIONALE DEL MOTOCICLO

Milan Fair Center, Milan (MI)

eicma@eicma.it

www.eicma.it

.November 15-20

.USA

Boats, Yatchs, Electronics,

Engines & Accessories

FORT LAUDERDALE

INTERNATIONAL BOATSHOW

Broward County Convention

Center, Fort Lauderdale, FL

info@showmanagement.com

www.showmanagement.com

.October 27-31

Food & Beverage

AMERICAS FOOD &

BEVERAGE SHOW

Miami Beach Convention Center,

Miami Beach, FL

afb@worldtrade.org

www.americasfoodandbeverage.com

.November 19-20

.31 .it italian trade

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