Journal - Reed Construction Data - Interactive Media Kit

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Reed Construction Data 

Turning knowledge into profit

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Reed Construction Data 

Quality, Innovation, Trust! 

From planning stage to project completion, Reed Construction Data 

delivers timely information to key decision-makers in every sector of the 

construction industry. Our comprehensive coverage and quality has been 

helping our customers turn knowledge into profit for over 90 years. 

uality 

uality 

innovation, trust, qu qu

Advertise with Reed 

Reed Construction Data is the name professionals trust for concise 

and comprehensive industry news, project leads and product 

sourcing information. Our products and services are designed to 

meet the information and marketing needs of general and subtrade 

contractors, architects, engineers, developers, suppliers and 

distributors. We deliver innovative solutions to construction, design 

and manufacturing professionals seeking a competitive edge. 

Our commitment to quality, creativity, and customer service has 

allowed Reed Construction Data to grow in partnership with the 

Canadian construction industry since 1911. Today, we’re recognized 

as the industry’s trusted and timely source for innovative information 

solutions. 

Advertising with Reed Construction Data reaches an influential and 

actively interested audience. Let us show you how your organization 

can benefit from the quality, integrity, and trust we’re known for. 

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Reed Delivers Results 

Advertising Solutions that Work!

nnovation ti 

From planning stage to projec t completion, 

The Daily Commercial News and the Journal of Commerce are the 

Canadian market leaders 

for project news, product information, and indust ry trends. 

advertising solution 

DCN and Journal readers have 

• Subscribers pay about $900 per year for the Journal 

a nd over $1200 a year f or DCN. 

• 60% of DCN and Journal readers are 

Owners/Managers. 

• 26% of readers are Project Managers/Estimators, 

each issue is read by an average of 3 people . 

• Average readers spend at least 15 minutes 

a day reading DCN and the Journal. 

• Average 3 readers per issu e, reach over 11,500 

construction professionals! 

Associations 

2% 

Governments 

2% 

Architects/Engineers 

7% 

Sub Trade 

40% 

Construction Services 

9% 

Manufacturers Suppliers 

18% 

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General Contractors 

22%

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The Power of Print 

The Daily Commercial News and the Journal of Commerce put your message where it matters! 

What’s Best for you? 

Advertising works best as a strategic initiative. While a single ad 

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eliability Readability Por 

Newspaper advertising is 

Daily Commercial News and Journal of Commerce are delivered directly to paid subscribers – people 

actively seeking information and oppo rtunity. 

Make sure your advertising reaches the right audience! Advertising in trade newspapers targets an audience 

most likely to respond to your adve rtising. 

Reliability – People trust newspapers . 

Surveys reveal that more than t wo-thirds of the public 

say newspapers a re the medium they respec t most. 

Flexibility – Newspaper adver tising is easily 

adaptable to current t rends and needs and can acco mmodate 

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Readability – Studies show people pre fer to 

read information on the page . And brand-name recall is 

Portability – The DCN and the Journal are 

Canada. Not only do they reach their subscriber bas e, 

but statistics show each issue is read by an average of 

three people! 

Source: Newspaper Association of Amer ica 

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72 COMMERCIAL ROAD, BOLTON, ONTARIO L7E 1K4 

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PHONE: (905) 857-0684 FAX: (905) 857-4005 

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Show Your Stuff with 

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Advertise your products and services through DCN and the Journal! 

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A strategic advertising campaign can help you turn readers into customers! Let us show you how frequent 

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Both the DCN and the Journal offer a 

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Discover how ow natural gas construction heaters 

can help yo you ou save money. 

The earlie earlier ieer 

you call, the earlier you'll start saving! 

1-866-844-9994 

Inside 

Clinckett honoured 

with life award 

When John Clinckett joined Construction 

Specifi cations Canada in 1971, it 

was a natural fi t. An architectural student 

at the time, he had a strong interest 

in the technical side of buildings and the 

materials that make them. He is a new 

recipient of the Construction Specifi cations 

Canada’s Life Membership Award. 

See Pg. 3 

Highway coalition 

demands roads money 

Motorists are getting hosed over highways 

and it’s time for the federal government 

to do something about it, says 

a new transport coalition. Th e group 

wants stable, long-term investment in 

the national highway system, starting 

with the next federal budget. 

See Pg. 4 

Home construction 

booms in U.S. market 

American home construction unexpectedly 

rose in September to the highest 

level in seven months, defying expectations 

of a slowdown in the booming 

housing market. Construction of houses 

and apartments rose 3.4 per cent last 

month, the fastest pace since February. 

See Pg. 5 

Alberta government 

to build two hospitals 

Alberta Premier Ralph Klein says his 

government approved building two 

small hospitals instead of one big one to 

prevent squabbling between two communities. 

Th e Capital Health Authority 

has confi rmed it will build two hospitals 

east of Edmonton, one in Fort Saskatchewan 

and another in Sherwood Park. 

See Pg. 6 

Increase your Visibility! 

Advertising is all about visibility and brand retention. Advertising works 

best when you consider . . . 

Colour – Colour can increase the visibility of your ad by up to 60%. 

Colour captures the eye, influences opinion, and reflects attitude. 

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Advertise daily to ensure yours is the name they think of first! 

Consistency – Regular advertising with consistent branding 

contributes to customer awareness – they’ll know where to find you 

when they’re ready! 

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Ear and Toe Lugs increase brand awareness. Make sure yours is the name buyers think of first through 

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brand is recognized and remembered! 

www.dailycommercialnews.com 

Pied à Terre 

HOWARD MANDEL 

A worker welds at One Avondale Lofts & Pied à Terre in Avondale in North York, Ont. 

Owner/developer Shane Baghai Group of Com. began the work last November and 

completion is scheduled for spring 2006. The project includes a 20-storey loft with a 

seven-storey Pied à Terre and will have a total of 179 units. There will also be four levels 

of parking. For a list of the project team, see page 4. 

Scafom Canada is a 

leading European 

manufacturer of 

◗ System Scaffolding 

◗ Modular Swing Stages 

www.scafom.ca 

◗ Post Shores 

For Scaffold inquiries 

For Swing Stage inquiries 

Call 905-494-2122 

Call 905-494-2123 Rental & Sales Available 

Daily Commercial News 

AND CONSTRUCTION RECORD 

Tel.: (416) 463-6344 

Fax: (416) 463-3633 

Demolition, SawCutting, Asbestos Removal 

www.teperman.ca 

Arts Project 

Making way 

for the AGO 

to transform 

Glass facade most striking 

display in gallery’s reno 

DAN O’REILLY 

CORRESPONDENT 

hile a $207-million project that will 

transform the Art Gallery of Ontario 

has barely started, the gallery has 

W 

been a beehive of pre-construction work during 

the past year. 

Th e work is in preparation for architect 

Frank Gehry’s ‘Transformation AGO’ design, 

which will dramatically alter the Art Gallery’s 

presence along Dundas Street in downtown 

T o r o n t o . 

A 600-foot-long and 70-foot high curved 

glass façade fronting Dundas will be the most 

striking and visible example of the project which 

will also include considerable renovation and 

revamping with the resulting spaces for viewing 

artworks being increased by 40 per cent. 

Other components of the project include 

a new 450-foot long sculpture gallery along 

the north side of the building, a new central 

See GALLERY, Pg.3 

Clearing the Way 

Blaster feels the earth move every day 

PAT BRENNAN 

CORRESPONDENT 

M 

ost of us have experienced 

one or two earth- 

shattering experiences 

in our lives. 

Ralph Jessup has 12 a week. 

It’s his job to blast open Mother 

Earth to make way for new construction 

projects. 

Currently, Jessup is blasting 

his way through some of the oldest 

and toughest rocks on earth so 

Highway 400 can eventually be 

punched north to Sudbury. 

He is construction manager of koka. 

Castonguay Blasting Ltd. of Sudbury, 

which is handling all the 

blasting for general contractor 

Bot Construction as it extends the 

multi-lane highway another 8.3 

kilometres north through Mus- 

See our General & Trade 

Contracting pullout 

Th e earth exposes its skeleton 

in the Muskoka area, which makes 

it one of the most popular vacation 

areas in North America, but 

also one of the toughest areas on 

the continent to build a highway. 

CONSTRUCTION REPORTS • CENTRAL 7–9 • EASTERN 9–10 • WESTERN 10–12 • NORTHERN 12 

BIDDERS’ REGISTER 13–14 • SUBSTANTIAL PERFORMANCE 15–18 • CLASSIFIEDS & CAREERS 19 • EVENTS 20 

Every inch of Highway 400 in 

this area has to be blasted through 

the southern edge of the Precambrian 

Shield. 

Marty Harris, Bot’s project 

engineer on this contract from 

the Ontario Ministry of Transportation, 

said he has to remove one 

million cubic metres of the four- 

billion-year-old rocks. 

See DYNAMITE, Pg. G&T-5 

Publications Mail Agreement 40064512 

Toe Lug 

Ear L ug 

Reach 1,000s 

of Municipal 

decision 

makers! 

MONDAY, SEPTEMBER 15, 2008 www.journalofcommerce.com VOL. 97 NO. 73 $8 plus GST 

IN BRIEF 

Immigration 

Experience 

�e federal government 

announced on 

Sept. 5 that it is launching 

the new Canadian Experience 

Class immigration 

program, which will begin 

on Sept. 17. 

�e program allows 

temporary foreign workers 

and foreign students 

with managerial, professional, 

technical or trade 

experience to become 

permanent residents, and 

Canadian citizens. 

�e final implementation 

of the program is 

opening up the eligibility 

to those who have le� 

Canada, but otherwise 

meet the requirements 

as workers or graduates, 

provided they apply within 

one year of leaving their 

job in Canada. 

�e program is open 

to TFWs with two years 

of work experience and 

graduates of post-secondary 

programs lasting at 

least two academic years, 

provided they have at least 

one year of work experience. 

Canada Post Publication Mail Sales Agreement 40063367 

Order your 2008 

Redbook today! 

BC & AB’s only comprehensive 

MUNICIPAL DIRECTORY 

To purchase your 2008 issue 

today contact: 

Anne Crittenden 604.412.2200 

anne.crittenden@reedbuisness.com 

Toll Free 1.866.923.6629 

www.doka.com 

Health and Safety 

Electrical work 

un-permitted 

RICHARD GILBERT 

STAFF WRITER 

C 

ontractors operating 

in the underground 

economy are under- 

taking more than one-third 

of all residential electrical 

installations in B.C. 

Late last month, the BC 

Safety Authority (BCSA) 

released its fourth annual 

State of Safety Report 2007. 

According to the report, an 

increasing amount of work 

in B.C. is being done without 

a permit. 

“A m aj o r c o n c e r n d e t a i l e d 

in the 2006 State of Safety 

Report was electrical work 

performed without a permit, 

and un-permitted work 

continued to be an issue in 

2007,” said the report. 

“Overall construction 

activity was very high 

throughout the province in 

2007, leading to a shortage 

BUILDING REPORTS: VANCOUVER 6 � �� 10 � �� 11 

�� 16 � �� 20 � �� 4 � �� 4 � �� 23 � EVENTS 24 

Formerly: 

Production Equipment – 

Vancouver, 

Old Country Rentals – 

Victoria, 

C & N Rentals – 

Comox Valley 

of licensed contractors available 

for electrical installation 

w o r k . ” 

Stephen Hinde, provincial 

electrical safety manager 

with the BCSA, uses the 

term grey market to describe 

a market where a contractor 

sometimes operates illegally, 

and at other times legally. 

He said there has been 

an increase in greymarket 

activity, due to a booming 

construction industry and 

a shortage of qualified elec- 

trical contractors. 

�is situation has created 

a problem for homeowners, 

who find it extremely difficult 

to find contractors to do 

work. 

General contractors also 

need to be aware of this 

problem, when hiring subcontractors 

to do a small 

part of a job. 

See UNDERGROUND, Pg.2 

Effectiveness of unions in Canada criticized 


STAFF WRITER 

A 

survey released by Canadian 

LabourWatch Association 

found unions are irrelevant 

and their leaders out of touch, but 

one union leader believes this view 

of the results is biased and distorted. 

LabourWatch hired Nanos 

Research to conduct a telephone 

survey of 1,000 employed Canadians 

Labour 

between July 27th and Aug. 6th. 

One of the most important findings 

of the Nanos survey is that 77 

per cent of non-unionized working 

Canadians are not interested in being 

unionized. 

�e survey also found that more 

than 25 per cent of currently unionized 

respondents said they would 

prefer not to be unionized, if given 

the choice. 

Newsroom Reno 


The BC redevelopment (front) involves the construction of a 3 storey, 4,000 sq ft 

newsroom that allows the public to view the newsroom and studios from the street and 

from inside the new entrance. The construction manager is Scott Construction Group, 

the project manager is MKT Developments Group Inc. and the developer is Concord 

Pacific. Construction is scheduled to be finished by fall 2009. The $82 million dollar 

T.V Towers project (back) involves the construction of two residential high-rise buildings. 

The owner and construction manager is Concord Pacific Group Inc. and the 

architect is IBI/HB Architects. The project is scheduled for completion this year. 

“�ese results speak for themselves” 

said John Mortimer, president 

of LabourWatch. 

“Union leader positions on a 

range of issues are contributing to 

this continuing slide in both interest 

and actual union representation.” 

A spokesperson for union workers 

in Alberta has a very different 

interpretation of the survey commissioned 

by LabourWatch. 

Same Service, 

Same People, Same Companies 

Different Name 

1-877-875-WEST www.WesternOne.ca 

“It (LabourWatch) is a who’s who 

of anti-labour organizations that 

exists to undermine unions and 

get them off work sites,” said Gil 

McGowan, president of the Alberta 

Federation of Labour. 

“When you look at this poll, you 

must consider the source. �is is a 

laughable group that must not be 

taken seriously.” 

See MOST PEOPLE, Pg.2 

9

10 

Display Advertising in 

Feature Supplements 

Focus Your Message in our Feature Supplements! 

Every month, Reed Construction Data publishes a special Feature Supplement focusing on specific 

aspects of the construction industry. From concrete issues to the structure of steel, our Features let 

you promote your organization with precision! 

As an added bonus, advertising in our Feature Supplements gives you: 

• free distribution at conferences and trade shows 

• targeted mailings to relevant trade associations 

Feature Supplements provide comprehensive analysis, detailed reporting, and dependable forecasting 

to industry professionals. Focused editorial content ensures your message is delivered 

directly to an appropriate audience. 

Advertising in Reed Construction Data’s Feature Supplements works! 

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12 

High-Impact 

Advertising Options 

As Canada’s leading publisher to the construction industry, Reed Construction Data offers 

many options to help increase the power and potency of your advertising budget. 

Consider cooperating with Mass-Impact Advertising! 

Have a corporate anniversary coming up? Celebrating a project’s completion? Mass impact (or co-op) 

advertising allows you and your partners/suppliers to share in the cost. Once you’ve committed to a 

Mass-Impact section (usually a four-page spread), supply us with a list of your partners and suppliers, 

and we’ll bring them on board with competitive rates that will see your own costs reduced. It’s easy, 

cost-effective, and can help strengthen valuable partnerships. Let us show you how! 

�� 

“I 

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t’s like a family,” says John marily residential, across Southern Ontario 

DiCostanzo, director of Verdi over the next four decades. 

Inc. “No, it’s like a broth- “The one thing that set them apart, was 

erhood,” says Tony Paglia, that they were very hands-on guys,” says 

director of Alliance Restoration Ltd. “No, DiCostanzo. “They were always on the job 

it’s like a marriage,” counters Denis Furlan, site and getting their hands dirty — very 

director of Alliance Forming and Alliance much involved in actually slugging the 

Floor Finishing Ltd. “A good one.” hammer — whatever it took to get the job 

Whatever you call it, the construction done.” 

business partnership that makes up Toron- The company continued to grow, with 

to’s Verdi Alliance is a successful one. Three major recent contracts including Toronto’s 

separate companies, the partners decided Pantages Condominium tower and Toron- 

last spring, joining forces while maintaining to’s lake front King’s Landing condomini- 

their own identities. The result: a company um complex. Verdi was also a major con- 

with 500 employees and a healthy bottom tractor for Casino Niagara. 

line. 

In 2004, Paglia and his partner Vito 

Verdi was founded in 1965, when the Nardi, Furlan and his partner Dario Favot, 

brothers Verrilli—Rocco, Guerino, Mario, formed the first pillars of the future Alli- 

Jimmy and Dionigi—emigrated from Italy ance. 

to Toronto, founding a residential con- “When Dario and I set out to form our 

crete forming company as Rilli Forms Ltd. own company, we also talked to Tony about 

The five brothers lived by four rules: work the idea of setting up companies under the 

hard, provide a good product, save the cli- Alliance banner,” says Furlan. 

ent money and finish on time. In Canada’s “We found each other’s ideas were 

centennial year, the company’s name was refreshing and we were part of the same 

changed to the Verdi Group of Compa- mind set.” The two had known each other 

nies, building more then 200 high-rises, pri- for years and the alliance seemed like a nat- 

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W 

hen AECON Buildings 

accepted a contract to 

expand and refurbish a 

parking structure at IBM 

Canada’s Markham, ON headquarters, 

sub-contracts were tendered on a jobby-job 

basis. Verdi Alliance took three 

of those sub-contracts, each quoted 

separately by the three member companies, 

with each component tackling its 

own specialties: demolishing part of the 

existing parking structure and stairwells, 

concrete forming for the 150,000-sq.-ft. 

expansion, and application of the thin 

traffic topping and expansion joints. 

“Bidding separately keeps us lean 

and mean,” says Tony Paglia, director 

of Alliance Restoration Ltd. “There’s 

no fudging the different tasks in a larger 

project, or underquoting in one part of 

a job to make it up somewhere else.” 

The two Alliance companies — Alliance 

Restoration and Alliance Forming 

and Alliance Floor Finishing — had 

recently worked with AECON on Pearson 

International Airport’s Terminal 

Three, but the relationship with the 

principles goes back even further. 

“I’ve been in the business for 34 

years, and I’ve worked with these guys 

for 25 years,” says Paul Loder, senior 

construction superintendent with 

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AECON. “We’ve developed a close 

working relationship and I know what 

they’re capable of. There are a lot of 

good people out there, but these are 

some of the best. At the beginning, the 

intent wasn’t to get all three companies 

on the project. They just happened to 

come in with the most competitive bids 

for quality work.” 

Once all three Verdi Alliance companies 

came on board, however, they 

relied on synergies to benefit the entire 

project. Tools and equipment could be 

pooled or moved from one part of the 

site to another, and workers could assist 

each other when jobs required a little 

extra horsepower. 

“The advantage of having three 

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is that they really do work together,” says Loder. “It’s not like 

a situation where one company is telling you that they can’t 

begin construction, because another company is holding you 

up in demolition. 

“With Verdi Alliance, one guy knows exactly what the 

other guy is doing, and they make sure to support each other 

right through the schedule. It makes life easier for the project 

manager and ultimately benefits the entire project.” 

One reason the Verdi Alliance group is so closely associated 

with the people who run it is the degree of personal 

interaction demonstrated by the owners, says Mike Barber, a 

project manager with AECON. 

“They’re always checking out the contracts and visiting the 

site. Whenever I need them, they’re a quick phone call away 

— short and sweet.” 

Denis Furlan, director of Alliance Forming, says that’s the 

way he likes it. “I want to see what we’re doing; to actually 

drive to the job site and touch the concrete we’ve put in place. 

The hands-on approach is what makes the business meaningful 

to us.” 

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Hi-Flyer, BMO Barrie 

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Aluma Systems is a proud partner 

of Verdi Alliance for over 25 years 

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Brampton Courthouse 

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to Verdi Alliance group.

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14 

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Daily Special Commercial Advertising News Xxxxxxday, Supplement Xxxxxxxxber XX, 2005 Page RCD Page 2 7 

“I 

t’s like a family,” says John DiCostanzo, 

director of Verdi Inc. 

“No, it’s like a brotherhood,” says 

Tony Paglia, director of Alliance 

Restoration Ltd. “No, it’s like a marriage,” counters 

Denis Furlan, director of Alliance Forming and Alliance 

Floor Finishing Ltd. “A good one.” 

Whatever you call it, the construction business 

partnership that makes up Toronto’s Verdi Alliance is 

a successful one. Three separate companies, the partners 

decided last spring, joining forces while maintaining 

their own identities. The result: a company 

with 500 employees and a healthy bottom line. 

Verdi was founded in 1965, when the brothers 

Verrilli—Rocco, Guerino, Mario, Jimmy and Dionigi—emigrated 

from Italy to Toronto, founding a 

residential concrete forming company as Rilli Forms 

Ltd. The five brothers lived by four rules: work 

hard, provide a good product, save the client money 

and finish on time. In Canada’s centennial year, the 

company’s name was changed to the Verdi Group of 

Companies, building more then 200 high-rises, primarily 

residential, across Southern Ontario over the 

next four decades. 

“The one thing that set them apart, was that they 

were very hands-on guys,” says DiCostanzo. “They 

were always on the job site and getting their hands 

dirty — very much involved in actually slugging the 

hammer — whatever it took to get the job done.” 

The company continued to grow, with major 

recent contracts including Toronto’s Pantages Condominium 

tower and Toronto’s lake front King’s 

Landing condominium complex. Verdi was also a 

major contractor for Casino Niagara. 

In 2004, Paglia and his partner Vito Nardi, Furlan 

and his partner Dario Favot, formed the first pillars 

of the future Alliance. 

“When Dario and I set out to form our own 

company, we also talked to Tony about the idea of 

setting up companies under the Alliance banner,” 

says Furlan. 

“We found each other’s ideas were refreshing and 

we were part of the same mind set.” The two had 

known each other for years and the alliance seemed 

like a natural progression. Natural and lucrative. 

Under their new banner, the Alliance companies 

began to take a healthy bite out of the Toronto and 

Plan Ahead 

Advertise With Us 

Call 905-752-5408 

C O R P O R A T E P R O F I L E 

REED CONSTRUCTION DATA 

area construction pie, including a hefty contract with 

AECON Building on Pearson International Airport’s 

Terminal 3. Other major contracts soon followed, 

including the Peterborough Regional Health Centre, 

State Farm Canada’s operations centre in Aurora, 

The Children’s Aid Society of Toronto building, and 

the Four Seasons Hotels & Resorts head office in 

Toronto. 

“At one point, Danny Verrilli, one of the directors 

at Verdi, started a discussion about the way we 

approached business,” says Furlan. “The more we 

talked, the more we noticed how our businesses each 

had unique strengths that could benefit each other.” 

“Alliance is very strong in commercial forming 

and Danny felt it would be a real asset to the company,” 

says DiCostanzo. 

The Verdi group suggested a merger, but Furlan 

countered with a unique proposal. “I said, I didn’t 

want to join the company but would consider running 

my own company under the same roof. We were 

already friends, even though they were competition, 

and that friendship was based on mutual respect.” 

Verdi liked the idea, and offered to extend its 

bonding to Alliance Forming and provide office and 

construction yard space at its Toronto headquarters. 

The Alliance companies would share equipment and 

overhead costs, merging office services and taking 

advantage of a single, comprehensive safety department. 

“I approached Tony and told him what was on 

the table,” says Furlan. “We went back to Danny and 

he agreed to get Tony involved on the same terms 

— taking a family business and transforming it into 

a corporation based on the same values we’ve always 

lived by.” 

The newly christened Verdi Alliance moved into 

a completely renovated and revitalized headquarters 

and construction yard last year. The move is already 

paying off; Verdi Alliance is generating twice as much 

revenue as Verdi alone. “A lot of the developers 

we work for have both commercial and residential 

operations,” says DiCostanzo. “Our aim is to be a 

one-stop shop for them.” 

Furlan agrees. “The future of the construction 

industry is ‘bigger.’ In this business, a small company 

doesn’t get the same respect as an established corporation. 

For example, we were instantly able to take 

advantage of bulk purchases — lumber, plywood, 

concrete. A big group gets bigger discounts, 

which we pass on to the customer.” 

Being big also leads to other synergies and 

cost-efficiencies. A large, flexible work force 

and a sizeable construction yard means job 

sites are never short of construction equipment, 

material or labour. Workers, bobcats, 

cranes and compressors move between the 

partner companies as the need arises. 

But size hasn’t dulled the partners’ competitive 

edge. They still bid individually on 

each contract. “We beat each other up on 

price,” says Furlan. “Squeezing each other 

for a better price keeps us competitive. 

We also have some of the youngest, most 

energetic crews in the city to help us back up 

our bids.” 

That bucks a trend, adds Paglia. con- 

Reed Construction Data is 

your best source to reach 

Construction Professionals 

W 

hen AECON Buildings 

accepted a contract to 

expand and refurbish a 

parking structure at IBM 

Canada’s Markham, ON headquarters, sub-con- 

tracts were tendered on a job-by-job basis. Verdi 

Alliance took three of those sub-contracts, each 

quoted separately by the three member companies, 

with each component tackling its own specialties: 

demolishing part of the existing parking 

structure and stairwells, concrete forming for the 

150,000-sq.-ft. expansion, and application of the 

thin traffic topping and expansion joints. 

“Bidding separately keeps 

us lean and mean,” says Tony 

Paglia, director of Alliance 

Restoration Ltd. “There’s no 

fudging the different tasks in a 

larger project, or underquoting 

in one part of a job to make it 

up somewhere else.” 

The two Alliance companies 

— Alliance Restoration 

and Alliance Forming and Alliance 

Floor Finishing — had 

recently worked with AECON 

on Pearson International Airport’s 

Terminal Three, but the 

relationship with the principles 

goes back even further. 

“I’ve been in the business 

for 34 years, and I’ve worked 

with these guys for 25 years,” 

says Paul Loder, senior construction 

superintendent with 

AECON. “We’ve developed a 

close working relationship and 

I know what they’re capable of. 

There are a lot of good people 

out there, but these are some 

of the best. At the beginning, 

the intent wasn’t to get all three 

companies on the project. They 

just happened to come in with the most competitive 

bids for quality work.” 

Once all three Verdi Alliance companies 

came on board, however, they relied on synergies 

to benefit the entire project. Tools and 

equipment could be pooled or moved from one 

part of the site to another, and workers could 

assist each other when jobs required a little extra 

horsepower. 

“The advantage of having three united companies 

on the same project is that they really do 

work together,” says Loder. “It’s not like a situation 

where one company is telling you that they 

can’t begin construction, because another company 

is holding you up in demolition. 

“With Verdi Alliance, one guy knows exactly 

what the other guy is doing, and they make sure 

to support each other right through the schedule. 

It makes life easier for the project manager 

and ultimately benefits the entire project.” 

One reason the Verdi Alliance group is so 

closely associated with the people who run it is 

the degree of personal interaction demonstrated 

by the owners, says Mike Barber, a project manager 

with AECON. 

“They’re always checking out the contracts 

and visiting the site. Whenever I need them, 

they’re a quick phone call away — short and 

sweet.” 

Denis Furlan, director of Alliance Forming, 

says that’s the way he likes it. “I want to see what 

RSMeans is the undisputed market leader and authority 

on cost data, providing the critical cost information needed 

for accurate and easy estimating and budgeting. 

Find out more about RSMeans and our other 

construction information products. Call 1-800-465-6475. 

“I 

t’s like a family,” says John DiCostanzo, 

director of Verdi Inc. 

“No, it’s like a brotherhood,” says 

Tony Paglia, director of Alliance 

Restoration Ltd. “No, it’s like a marriage,” counters 

Denis Furlan, director of Alliance Forming and Alliance 

Floor Finishing Ltd. “A good one.” 





















C O R P O R A T E P R O F I L E 

REED CONSTRUCTION DATA 














says Furlan. 














Toronto. 

“At one point, Danny Verrilli, 

one of the directors at Verdi, started 

a discussion about the way we 

approached business,” says Furlan. 

“The more we talked, the more we 

noticed how our businesses each 

had unique strengths that could 

benefit each other.” 

“Alliance is very strong in commercial 

forming and Danny felt it 

would be a real asset to the company,” 


The Verdi group suggested a 

merger, but Furlan countered with 

a unique proposal. “I said, I didn’t 

want to join the company but 

would consider running my own 

company under the same roof. We 

were already friends, even though 

they were competition, and that 

friendship was based on mutual 

respect.” 

Verdi liked the idea, and offered 

to extend its bonding to Alliance 

Forming and provide office 

and construction yard space at its 

Toronto headquarters. The Alliance 

companies would share equipment 

and overhead costs, merging office 

services and taking advantage of a 

single, comprehensive safety department. 

“I approached Tony and told him 

what was on the table,” says Furlan. 

“We went back to Danny and he 

agreed to get Tony involved on the 

same terms — taking a family business 

and transforming it into a corporation 

based on the same values 

“N 

t’s like a family,” says 

John DiCostanzo, director 

of Verdi Inc. “No, 

it’s like a brotherhood,” 

says Tony Paglia, director of Alliance Restoration 

Ltd. “No, it’s like a marriage,” counters Denis Furlan, 

director of Alliance Forming and Alliance Floor Finishing 

Ltd. “A good one.” 


































says Furlan. 














Toronto. 

“At one point, Danny Verrilli, one of the directors 

at Verdi, started a discussion about the way we 

approached business,” says Furlan. “The more we 

talked, the more we noticed how our businesses each 

had unique strengths that could benefit each other.” 

“Alliance is very strong in commercial forming 

and Danny felt it would be a real asset to the company,” 


The Verdi group suggested a merger, but Furlan 

countered with a unique proposal. “I said, I didn’t 

want to join the company but would consider run- 

ning my own company under the same roof. We were 

already friends, 

even though 

they were competition, 

and 

that friendship 

was based 

on mutual 

respect.” 

V e r d i 

liked the idea, 

and offered 

to extend its 

bonding to 

Alliance Forming 

and provide 

office and 

“Bidding 

separately 

keeps us 

lean and mean.” 

Tony Paglia, 

director of Alliance 

Restoration Ltd. 

construction yard space at its Toronto headquarters. 

The Alliance companies would share equipment and 

overhead costs, merging office services and taking 

advantage of a single, comprehensive safety department. 

“I approached Tony and told him what was on 

the table,” says Furlan. “We went back to Danny and 

he agreed to get Tony involved on the same terms 

— taking a family business and transforming it into 

a corporation based on the same values we’ve always 

lived by.” 

The newly christened Verdi Alliance moved into 

a completely renovated and revitalized headquarters 

and construction yard last year. The move is already 

paying off; Verdi Alliance is generating twice as much 

revenue as Verdi alone. “A lot of the developers 

we work for have both commercial and residential 

operations,” says DiCostanzo. “Our aim is to be a 

one-stop shop for them.” 

Furlan agrees. “The future of the construction 

industry is ‘bigger.’ In this business, a small company 

doesn’t get the same respect as an established corporation. 

For example, we were instantly able to take 

advantage of bulk purchases — lumber, plywood, 

concrete. A big group gets bigger discounts, which 

we pass on to the customer.” 

Being big also leads to other synergies and costefficiencies. 

A 

large, flexible work 

force and a sizeable 

construction yard 

means job sites 

are never short 

of construction 

equipment, material 

or labour. Workers, 

bobcats, cranes 

and compressors 

move between the 

partner companies 

as the need arises. 

But size hasn’t 

dulled the partners’ 

competitive edge. 

They still bid individually 

on each 

contract. “We beat 

each other up on 

price,” says Furlan. 

“Squeezing each

Be sure you’re seen with catchy,colourful 

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Inserts are a simple and cost-effective means of advertising. 

Leverage Reed Construction Data’s reputation and reach to deliver 

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and easily retained for future reference. 

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THURSDAY, DECEMBER 1, 2005 www.dailycommercialnews.com VOL. 78 NO. 232 $5.00 plus GST 

Inside 

In Brief 

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PPP Council ‘State of the Nation’ 

Infrastructure needs $130B investment 

B.C. nabs gold for 

Sky-to-Sea project PETER KENTER 

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2005 Ontario Concrete Awards 

War Museum design wins another award 

Moriyama’s vision 

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BURNABY, BC 

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