4-5 October 2012 Pernilla Wiberg Hotel Idre

Dalarna County Administrative Board and
the municipality of Älvdalen invites to a Seminar:
Eco-tourism in protected areas
4-5 October 2012
Pernilla Wiberg Hotel Idre
Welcome to the seminar on eco-tourism in protected areas. This year is the 10 th anniversary of
Fulufjället as a National Park. With this seminar we want to inspire and encourage tourism in
protected areas. How can we develop eco-tourism in the county? Join us to participate in the
development!
Conference moderator: Anders Esselin
4 October
12:00 Lunch
13:00 Dalarnas County Director Inger Eriksson welcomes all.
13:15 Local development opportunities. Karin Hellström, Älvdalens municipality, Linnea Tarr and
Karin Blaauboer from northern Dalarna Tourist Board talks about local development opportunities
in eco-tourism and how we could achieve them. (in Swedish)
13:45 Eco-tourism in protected areas. Per Jiborn from the Ecotourism Society, and Nature's Best is
working on sustainable tourism in protected areas. Talking about Ecotourism Society work and
discussion how packaging, management and information can be developed. (in Swedish)
14:20 coffee break
14:40 The importance of branding, destination management and social media in promotion Europe’s
wilderness as non-traditional tourist destination. Zoltan Kun, Executive Director PAN Parks. PAN
Parks is an organisation working for protection, greater understanding and appreciation of Europe’s
wilderness areas. (in English)
15:10 The next generation of nature guides. Marit Norin and Christer Persson Älvdalens Education
Center is working to train future entrepreneurs in nature tourism, and creates an understanding of
how nature in a sustainable way can be used as a resource. (in Swedish)
15:45 a short break
15:55 Ecotourism in Soomaa National Park in Estonia. Aivar Ruukel working as an entrepreneur in the
region will share his experiences as a nature guide for many years. (in English)
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16:30 Developing the partnership model for European Charter for Sustainable Tourism in Protected
Areas. Lasse Lovén from Europarc Sustainable Tourism Working Group will talk about their work
with the Europarc Sustainable Tourism Charter. (in English)
17:05 Business Fair: Experience Company from Dalarna and the mountain region of Norway gives a
taste of the experiences tourists are offered around Fulufjället.
19:45 Dinner and the opportunity to mingle and network afterwards in the pub
5 October
08:00 Common rights. Ingemar Ahlström, one of the nation's leading experts in the field. He has worked
with right of common property issues since the 1970s, both as an employee of the Environmental
Protection Agency, and then as a consultant. He has given numerous courses and lectures, and
written books and articles on the subject. (in Swedish)
09:10 Visit Surveys. Peter Fredman from Etour presents different ways to measure the visitors in the
wild, what use we have made of the information and the need for knowledge of nature tourists in
the future. (in Swedish)
09:45 coffee break
10:05 Environmental Protection Agency's work on sustainable tourism. Ulrika Karlsson and Ingvar
Jundén talks about conditions and tools to operate in protected areas and natural and cultural
heritage for tourism activities. (in Swedish)
10:40 Destination Røros. Hilde Bergbakken is the development manager for Destination Røros who
through their work in a sustainable destination development won several prestigious awards. (in
Norwegian)
11:15 Natural and cultural tourism in Fulufjällets surrounding areas. Stein Egil Storbaek and Hans
Rustad from Fulufjällsringens Economic Association talks about their work to create opportunities
for sustainable development. (in Swedish)
11:50 A short summary and future opportunities.
12:00 Lunch and hotel check-out
13:00 Departure to Fulufjället National Park with a visit to Fulufjället Visitor Centre and the Swedish
highest waterfall, Njupeskär, there Visitor Centre director Eduardo Zúñiga guides us. The hike is
about 4 km. (Good hiking shoes are recommended). Coffee will be served at the Visitor Centre.
16:30 Ending
Carpooling back to the hotel for those staying one night longer.
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Registration and payment
Registration and booking of accommodation are done through following link:
http://www.visitidre.se/naturturism/ or call +46 (0)253 59 82 00. Please inform if you are vegetarian or
have allergies.
Accommodation price (all prices include VAT)
1. Single room, full board (according to package 3), October 4-5 2800 SEK
2. Double room, full board (according to package 3) October 4-5 2140 SEK
Price without accommodation (all prices include VAT)
3. 2-day conference includes refreshments, 2 lunches and 1 three-course dinner 1680 SEK
4. 2-day conference includes refreshments and 2 lunches 1100 SEK
5. 1 day conference includes refreshments, 1 lunch and 1 three-course dinner 1130 SEK
6. 1 day conference includes refreshments and 1 lunch 560 SEK
It’s also possible to check in at the hotel Wednesday night and check out Saturday morning.
Contact Visit Idre for more information and prices, +46 253 59 82 00, info@visitidre.se.
Deadline of application is September 30, 2012
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