990 - E-Commerce Product Reviews - Handy Tips by Semalt
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
23.05.2018<br />
E-<strong>Commerce</strong> <strong>Product</strong> <strong>Reviews</strong> –<br />
<strong>Handy</strong> <strong>Tips</strong> By <strong>Semalt</strong><br />
<strong>Product</strong> review has displayed a mixed reaction among e-commerce store owners. While reviews generate<br />
con dence to some players of the online business who get positive talk about their products to some, the reviews of<br />
which are bad scare away customers from the stores. However, this article serves to educate and restores faith<br />
among store owners that got negative feedback from online shoppers.<br />
Michael Brown, the Customer Success Manager of <strong>Semalt</strong> Digital Services, explains how both negative and positive<br />
product reviews in uence on a website traf c.<br />
https://rankexperience.com/articles/article<strong>990</strong>.html 1/3
23.05.2018<br />
The Value of <strong>Product</strong> <strong>Reviews</strong><br />
Statistics indicate that about 63 percent of online<br />
customers prefer buying online from stores that have a<br />
dedicated section for product reviews on the website.<br />
Despite the review section being fundamental for<br />
customers to express their gratitude or frustration about<br />
the product, some of the comments presented in these<br />
articles do not re ect the truth about the experience of a<br />
client. Owners should stop worrying about the negative responses because the opinion may not re<br />
truth about customer experience.<br />
ect the whole<br />
Bad <strong>Reviews</strong> are not bad<br />
Owners of the online stores receiving bad reviews should not bother. Research indicates that bad reviews are not<br />
bad at all as up to 86 percent of people shopping online buy goods with bad reviews. About 95 percent of people<br />
buying online do not trust god reviews about products they would wish to purchase. <strong>Product</strong> star ratings are<br />
questionable and do not seem realistic and thus keep away customers.<br />
<strong>Reviews</strong> Boost the Rank of Search engines<br />
The adoption of the SEO mechanism for search engines dictates that the more content about a product on the<br />
internet the more readily the content becomes availed for search engines. SEO requires the frequency of key words<br />
or searchable strings on the web to be more to increase the web visibility of the website. Comments whether bad or<br />
good increase the number of mentions of the product or the particular website there<strong>by</strong> increasing the chances of<br />
attracting traf c.<br />
Comments Make Customers Engaging<br />
Utilize the presence of customers spending time on the website to build loyalty and trust. Most owners of e-<br />
commerce business experience an increasing number of traf c <strong>by</strong> engaging with people visiting and commenting on<br />
their website. Customers get clear information about the products, and in turn, they are ready to come back again<br />
to buy items.<br />
Encourage <strong>Reviews</strong> from customers<br />
Most online customers love reading reviews left <strong>by</strong> other customers to prompt their decision to buy the product. It<br />
is worth noting that some active readers fail to leave their comments and reviews. Getting reviews and comments<br />
help to increase the online status of the product and even the SEO treatment of the website and is therefore worth<br />
encouraging.<br />
Conclusion<br />
https://rankexperience.com/articles/article<strong>990</strong>.html 2/3
23.05.2018<br />
E-commerce requires the application of review generators to yield<br />
a higher SEO result. Encouraging customers to review the<br />
products through inbuilt email systems that send reminders can<br />
increase the number of reviews. Make the dropping of reviews to<br />
be fun and easy to receive more bene ts from the comments while<br />
boosting the SEO of the website.<br />
https://rankexperience.com/articles/article<strong>990</strong>.html 3/3