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990 - E-Commerce Product Reviews - Handy Tips by Semalt

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23.05.2018<br />

E-<strong>Commerce</strong> <strong>Product</strong> <strong>Reviews</strong> –<br />

<strong>Handy</strong> <strong>Tips</strong> By <strong>Semalt</strong><br />

<strong>Product</strong> review has displayed a mixed reaction among e-commerce store owners. While reviews generate<br />

con dence to some players of the online business who get positive talk about their products to some, the reviews of<br />

which are bad scare away customers from the stores. However, this article serves to educate and restores faith<br />

among store owners that got negative feedback from online shoppers.<br />

Michael Brown, the Customer Success Manager of <strong>Semalt</strong> Digital Services, explains how both negative and positive<br />

product reviews in uence on a website traf c.<br />

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23.05.2018<br />

The Value of <strong>Product</strong> <strong>Reviews</strong><br />

Statistics indicate that about 63 percent of online<br />

customers prefer buying online from stores that have a<br />

dedicated section for product reviews on the website.<br />

Despite the review section being fundamental for<br />

customers to express their gratitude or frustration about<br />

the product, some of the comments presented in these<br />

articles do not re ect the truth about the experience of a<br />

client. Owners should stop worrying about the negative responses because the opinion may not re<br />

truth about customer experience.<br />

ect the whole<br />

Bad <strong>Reviews</strong> are not bad<br />

Owners of the online stores receiving bad reviews should not bother. Research indicates that bad reviews are not<br />

bad at all as up to 86 percent of people shopping online buy goods with bad reviews. About 95 percent of people<br />

buying online do not trust god reviews about products they would wish to purchase. <strong>Product</strong> star ratings are<br />

questionable and do not seem realistic and thus keep away customers.<br />

<strong>Reviews</strong> Boost the Rank of Search engines<br />

The adoption of the SEO mechanism for search engines dictates that the more content about a product on the<br />

internet the more readily the content becomes availed for search engines. SEO requires the frequency of key words<br />

or searchable strings on the web to be more to increase the web visibility of the website. Comments whether bad or<br />

good increase the number of mentions of the product or the particular website there<strong>by</strong> increasing the chances of<br />

attracting traf c.<br />

Comments Make Customers Engaging<br />

Utilize the presence of customers spending time on the website to build loyalty and trust. Most owners of e-<br />

commerce business experience an increasing number of traf c <strong>by</strong> engaging with people visiting and commenting on<br />

their website. Customers get clear information about the products, and in turn, they are ready to come back again<br />

to buy items.<br />

Encourage <strong>Reviews</strong> from customers<br />

Most online customers love reading reviews left <strong>by</strong> other customers to prompt their decision to buy the product. It<br />

is worth noting that some active readers fail to leave their comments and reviews. Getting reviews and comments<br />

help to increase the online status of the product and even the SEO treatment of the website and is therefore worth<br />

encouraging.<br />

Conclusion<br />

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23.05.2018<br />

E-commerce requires the application of review generators to yield<br />

a higher SEO result. Encouraging customers to review the<br />

products through inbuilt email systems that send reminders can<br />

increase the number of reviews. Make the dropping of reviews to<br />

be fun and easy to receive more bene ts from the comments while<br />

boosting the SEO of the website.<br />

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