Interactive PDF

Table of Contents
Introduction.........................................2
Copyright..............................................3
Trademark............................................4
Patents...................................................5
References............................................6
Chapter 1
Introduction
Welcome to your Interactive Training
PDF! In the next few pages we will
be going over the core issues for
marketing and design. These include:
copyrights, trademarks and patents.
You can go to the next page or back
at any point in this training session
by clicking in the top corners.
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Chapter 2
Copyright
Copyright began in 1787 when the U.S.
Constitution empowered congress to
enact copyright protection. Following
that in 1790, the Copyright Act set the
procedures for enforcement and registration.
The current law was created in
1976.
Copyright only covers something in
a tangible or fixed form- an idea does
not count. An author can do many
things with their work, including: distrubute
copies, sell the work, display it
publicly, etc. If an author chooses to do
so, the copyright ownership will always
be the author, not the physical owner
of that work.
U.S copyright laws protect “original
works of authorship. What that covers
is: catalogs, drawings and other designs,
photographs, musical lyrics and
scores, motion pictures on film, computer
programs and lots more! Excluded
from this list are titles, names, short
phrases, facts, U.S government created
works, and utilitarian works. Copyright
does cover collective works like magazines.
Copyright registration is very beneficial
because it esttablishes a recorded date
of creation, although it is not required.
This can help protect you in cases of
copyright infringment, or when someone
else is trying to use your work
without permission. For more information
on copyright, visit: copyright.gov
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Chapter 3
Trademark
In order to distinguish a companies services
from their competitor, they will use
a trademark. A trademark can be a word,
shape, phrase, number, letter, design,
sound, color, or even a smell. It is something
that helps identify where the product
came from.
There are a few restrictions when it comes
to trademarks. A trademark can’t be immoral
or scandalous. It also can’t contain
a flag of a country or any insignia. It also
can’t be similar to another trademark already
registered.
There are different types of trademarks. A
service mark is used for selling or advertising
services from a busincess. A collective
mark is to show that a producer of the
goods is a member of a certian organization.
A certification mark shows approval.
Finally, a trade name is a name the public
knows a business by.
In order to register your trademark, you
have to go through the U.S. Patent and
Trademark Office. There they are reviewed
on their distinctiveness, and there are 5
terms to show how distinctive a mark is.
They are; generic, descriptive, suggestive,
arbitrary and fanciful.
Like in copyright, there is also trademark
infringment. This happens when someone
creates a mark that is close in resemblence
or uses a registered trademark that is not
thier own. For more information on trademarks,
go to: uspto.gov
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Chapter 4
Patents
A patent is a specific and planned out
idea. An invention must have physical
evidence that the idea is theres by having
actual reduction to practice or constructive
reduction to practice.
A patent gives the inventor the right to
chose what to do with the invention,
whether it be who can use it, selling it, or
making it.
There are two different forms of patents
available. A design patent protects the
appearance of a design, not the sturctural
features. A utility patent protects machines,
articles of manufacture and physical
parts of the invention.
Registering for a patent can take up to 2
years. When someone uses the term “patent
pending” it means their in the process
of thier patent being approved.
Again, like copyright and trademark,
there are patent infringements as well.
Sometimes this can happen unknowingly,
and going through the process to
protect patents are very lengthy. There
are so many companies puruing law suits
over patents, that some people call today
the “patents wars”.
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References
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Clker-Free-Vector-Images. (2012, May 2).
Book [Digital image]. Retrieved June
16, 2018, from https://pixabay.com/
en/book-pages-reading-open-paper
-46356/
Leone, U. (2017, December). Book Stack
[Digital image]. Retrieved June 16,
2018, from https://pixabay.com/en/
book-stack-books-antiquariat-read-
2915944/
Perkins, S. (2015). Talent is not enough:
Business secrets for designers.
Retrieved June 16, 2018.
Potter, C. (2012, November 24). 3D Judges
Gavel [Digital image]. Retrieved June
16, 2018, from https://commons.wiki
media.org/wiki/File:3D_Judges_Gavel.
jpg
Wallpaper Wood Desk Desktop Picture [Dig
ital image]. (n.d.). Retrieved June 16,
2018, from https://www.maxpixel.
net/Wallpaper-Wood-Desk-Desktop-
Picture-2049059
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