The Verbier Collection - Brand Guide

The Verbier Collection
Luxury Properties Specialist
Connect Group SA., Verbier, Suisse
Pretzel Agency, Creative Unit
BRAND GUIDELINES

TABLE OF CONTENTS
1. TELLING OUR STORY 2
Introduction 3
How to use the booklet 4
Brand essence 5
Our creative platform 6
Our key strengths 7
Our tone 8
Our voice 9
2. OUR LOGOS 10
Primary logo 11
Secondary logo 13
Third logo 15
Connect Group logos 17
3. COLOR 18
Primary colors 19
Secondary colors 20
Colors – Primary usage 21
Colors – Secondary usage 23
4. TYPOGRAPHY 24
Primary typeface 25
Secondary typeface 26
Leading & setting 27
5. PHOTOGRAPHY 28
Chalet photo 29
Service photo 31
Sports photo 33
Lifestyle photo 35
Landscape photo 37
6. GRAPHIC ELEMENTS 39
Signature ornament Bold 40
Signature ornament Light 41
Application example 42
7. GUIDELINES IN PRACTICE 43
Client relations 44
Business cards 45
Sales folder 46
Bookinf form 48
Promotional applications 49
WIindow signage 50
Personnel shirts 51
Personnel jacket 52
Website 53
8. SOCIAL MEDIA 57
Proof points 58
FB cover pictures 59
FB sharing image 60
Basic hashtags 61
Properties # 62
Lifestyle – Winter sports # 63
Lifestyle – Summer sports # 64
Lifestyle – SPA # 65
Lifestyle – Cousine # 66
Lifestyle – Apres ski # 67
Lifestyle – Fashion # 68
9. AGENCY CONTACT 69
Design that transforms 70
Pretzel Agency, Creative Unit

1. TELLING OUR STORY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
EVERY GETAWAY HAS A STORY.
START WRITING YOURS NOW.
2

1.1. INTRODUCTION
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Dear colleagues, communication professionals,
agencies,
The Verbier Collection is at the forefront of luxury
chalet rentals in Alps. As a world-renowned chalet
rental and management company, we remain
committed to our vision of exclusivity of luxury,
service excellence and bespoke experiences.
Over the last year, we have overseen an effort to
strengthen our communications strategy and to
develop tools and resources designed to assist us all
in conveying a timeless story of Alpine excellence
about The Verbier Collections ’s mission.
What will this book help The Verbier Collection do?
This booklet is a culmination of our brand essence to
provide it’s user with a good overview of our values
and a set of resources and guidelines designed to
promote visual consistency in communications across
channels. We want to tell a compelling, timeless
story about The Verbier Collection experience. While
there are many different internal and external
audiences, the tools in this book should inspire each
of us to take part in The Verbier Collection story.
May 2018, Verbier
Hollie Ann Owens l Managing Director
Daniel James Owens l President
Pretzel Agency, Creative Unit
3

1.2. HOW TO USE THE BOOKLET
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
For what purposes should you use this booklet?
TO CLARIFY
TO ENSURE
TO ENCOURAGE
The Verbier Collection’s unique qualities trough
brand essence and a guideline for application of
visual elements.
The Verbier Collection’s unique qualities trough
brand essence and a guideline for application of
visual elements.
Internal and external advocates for The Verbier
Collection.
Pretzel Agency, Creative Unit
4

1.3. BRAND ESSENCE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
EXTERNALISATION
PHYSIQUE
RELATIONSHIP
Distinctive Logo
Brand Colours
Sophisticated Language
High Quality & Exclusivity
Signature Alpine Experiences
Impeccable Service
Reliable & Trustworthy
PICTURE OF SENDER
PERSONALITY
Mature & Discreet
Swiss Authenticity
Savoir-faire
Elegant
CULTURE
Cosmopolitan
Prestigious & Luxurious
Timeless
Noble
INTERNALISATION
Pretzel Agency, Creative Unit
REFLECTION
Height of Alpine Holidays
Iconic Alpine Architecture
Opulent Interiors
SELF-IMAGE
High Social Class
Luxurious & Exclusive
Successful
PICTURE OF RECEIVER
5

1.4. OUR CREATIVE PLATFORM
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
THE CREATIVE PLARFORM BRING OUR
STORIES TO LIFE
The Verbier Collection creative platform sets the tone
and provides the foundation for telling our stories in
ways that differentiate us, with consistent messaging
and a unified voice.
The creative platform is an emotional translation of
the positioning — condensing all of its important
points into a phrase with personality.
The following pages help you connect with the
essence of our story.
This is not a tagline or a headline, but a starting point
to inspire the look, feel and tone of The Verbier
Collection communications.
Pretzel Agency, Creative Unit
6

1.5. OUR KEY STRENGTHS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
PRESTIGIOUS / EXCELLENCE / TIMELESS /
COSMOPOLITAN / EXCEPTIONAL
These are five key strengths that differentiate
The Verbier Collection from other chalet rental
companies.
Pretzel Agency, Creative Unit
If each communication message we develop
leverages one or more of these strengths, our
creative platform will come to life.
7

1.6. OUR TONE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
OPTIMISTIC / INTENSE / INDEPENDENT /
OPEN / INFLUENTIAL / ...
While our strengths help guide content choices,
our tone creates consistency in how that content
is delivered.
Pretzel Agency, Creative Unit
Keep these words in mind when creating
communications to maintain a distinct tone of voice
and ensure The Verbier Collection personality is
recognized trough every media.
8

1.7. OUR VOICE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
PASSION FOR EXCELLENCE / CLEVER /
FANCIER / SEAMLESS EXECUTION / ...
Always choose words that are simple and direct.
Never resort to jargon.
Pretzel Agency, Creative Unit
To gut-check voice
Does the tone of what you’re writing capture the
spirit of The Verbier Collection? Does it sound like
the personality of someone who embodies that
message?
9

2. OUR LOGOS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Collection logos should never be recreated to
‘fit’ the occassion or application or allow different
typeset. Only official logos files should be used in
communications. You can acess the offical logo
collection from brand holders.
The Collection logos as shown in this booklet serve
as the primary and secondary logo and sign.
Pretzel Agency, Creative Unit
THE SPIRIT OF MARK
10

2.1. PRIMARY LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The primary The Verbier Collection logo represents
us and is vitally important to our brand. It is, and
should always be, the most consistent component in
our communications.
Pretzel Agency, Creative Unit
11

2.2. PRIMARY LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Minimum clear space
The minimum clear space around the signature is
equal to equal the height (X) of the first The Verbier
Collection logo, measured from the top of the leaf to
the lower edge. To create the greatest impact, allow
even more space around your signature. Do not allow
photos, typography,or other graphic elements to
enter the minimum clear space area.
X
X
X
Pretzel Agency, Creative Unit
Minimum size
The minimum signature size should be used only
when layout space is extremely limited. Use the
signature at a larger size whenever possible.
X
X
X = 4 mm, 18 px
For first The Verbier Collection logo minimum
size is 4 mm in print and 18 pixels on screen.
12

2.3. SECONDARY LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The secondary The Verbier Collection logo
represents us and should always be, the most
consistent component in our communications.
Pretzel Agency, Creative Unit
13

2.4. SECONDARY LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Minimum clear space
The minimum clear space around the signature is
equal to one-fourth the height of the first TheVerbier
Collection logo, measured from the top of the leaf to
the lower edge. To create the greatest impact, allow
even more space around your signature. Do not allow
photos, typography,or other graphic elements to
enter the minimum clear space area.
X
X
X
Pretzel Agency, Creative Unit
Minimum size
The minimum signature size should be used only
when layout space is extremely limited. Use the
signature at a larger size whenever possible.
For second The Verbier Collection logo minimum
size is 20 mm in print and 99 pixels on screen.
4X
X
X = 5 mm, 22 px
14

2.5. THIRD LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The third The Verbier Collection logo is our Sign.
It acts as a signature, an identifier and a stamp of
quality.
Pretzel Agency, Creative Unit
15

2.6. THIRD LOGO
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Minimum clear space
The minimum clear space around the signature is
equal to equal the width of the third The Verbier
Collecton logo, measured horizontally. To create the
greatest impact, allow even more space around your
signature. Do not allow photos, typography,or other
graphic elements to enter the minimum clear space
area.
X
X
X
X
Pretzel Agency, Creative Unit
Minimum size
The minimum signature size should be used only
when layout space is extremely limited.
For third The Verbier Collection logo minimum
size is 15 mm in print and 81 pixels on screen.
X
X = 15 mm, 81 px
16

2.7. CONNECT GROUP LOGOS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
09 Social Media
09 Contact
The idea behind umbrella branding is to enhance
marketability of products and it follows the
psychological concept that any product that carriers
the same brand name is produced using the same
high standards of quality.
Connect Group SA, is closely connected to Verbier
Collection brand.
Pretzel Agency, Creative Unit
17

3. COLORS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Beyond our logo, color is the most recognizable aspect
of our brand identity.
The Verbier Collection color palette has two layers:
primary and secondary palettes.
When using color builds, always use the color values
listed here. They were adjusted for the best
reproduction in print and on screen and do not match
Pantone® Color Bridge breakdowns!
Pretzel Agency, Creative Unit
COLORS UNDERLINE THE UNIQUE
PERSONALITY OF BRAND.
18

3.1. PRIMARY COLORS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection color palette is clear, dinamic and
modern. The diversity of hues are inspired by the world in
which The Verbier Collection offering lives, providing a wide
range of possibilities.
It is important however to maintain hierarchy, balance
and harmony when using the color palette. The primary
color palatte use should remain dominat troughout
applications.
Dirty Pink Violet Rose Midnight Grey Charcoal Black
Pretzel Agency, Creative Unit
#c5a5ab
R197, G165, B171
C0, M16, Y13, K23
Pantone 5015C
#c9b8c3
R201, G183, B195
C0, M9, Y3, K21
Pantone 5235C
#424049
R67, G65, B74
C9, M12, Y0, K71
Pantone 7666C
#1b1b22
R28, 28, 35
C20, 20, 0, 86
Pantone 532C
19

3.2. SECONDARY COLORS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Use the Pantone colors whenever possible in print
applications. The CMYK colors can be used as an
alternative to the Pantone color in print. RGB and HEX
values are for use in digital applications.
Powder White Cloudy Blue Thunder Blue
Pretzel Agency, Creative Unit
#e3e2dd
R227, G226, B221
C0, M0, Y3, K11
Pantone Cool Gray 1C
#a5afbb
R166, G175, B188
C12, M7, Y0, K26
Pantone 537C
#748290
R116, G131, B145
C20, M10, Y0, K43
Pantone 7543C
20

3.3. COLORS – PRIMARY USAGE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The primary color option for our logos is Pantone 532C.
It is intended to be used on lighter backgrounds and
images in order to maintain readibility.
The logo should appear in Black, on all brand colours and
grayscale scenarios.
Pretzel Agency, Creative Unit
21

3.4. COLORS – PRIMARY USAGE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Another acceptable color option is to reverse the logo out
to WHITE on darker backgrounds and images.
Pretzel Agency, Creative Unit
22

3.5. COLORS – SECONDARY USAGE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The primary usage option is preferred. However, in more
casual usage, such a website or the luxury printed
materials, the logo may be used in DIRTY PINK (Pantone
5015C or Pantone 5235C) on darker backgrounds
(recommended – Pantone 7666C and Pantone 532C) and
images.
The logo may appear in Black, in all colour
and grayscale scenarios.
Pretzel Agency, Creative Unit
23

4. TYPOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
OUR TYPOGRAPHY IS A FUSION OF
TIMELESS ELEGANCE AND
COSMOPOLITAN COUTURE.
24

4.1. TYPOGRAPHIC PALETTE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
When used competently, typography becomes a
powerful brand tool that can add visual meaning to
what is communicated. The Collection typography
communicates clearly and cleanly, and is flexible in a
wide range of situations. Flexibility comes from using
one type family that contains all necessary styles.
Our primary typeface, Avenir font family, features
Avenir Light, Avenir Roman, AvenirMedium and
Heavy fonts. The Avenir family was selected because
it is airy, clear, open and legible at all sizes.
Pretzel Agency, Creative Unit
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
Avenir Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
Avenir Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
Avenir Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
25

4.2. TYPOGRAPHIC PALETTE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Our secondary typeface, Athelas font family, features
Athelas Regular and Athelas Bold.
Athelas is an acceptable serif typeface for highlighted
texts in longform print publications, such as
magazines or annual reports.
Pretzel Agency, Creative Unit
Athelas Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
Athelas Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 0123456789
26

4.3. TYPOGRAPHIC PALETTE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The leading, is critical to setting professional-looking
type that is easy to read. The Avenir Family generally
looks best with strictlyleading set slightly loose.
Avenir Athelas Avenir
The Athelas family should strictly used by the
default setting, and optical kerning should be
used when available..
Pretzel Agency, Creative Unit
When leading is loose (10 pt type, 12 pt leading).
Default setting
When leading is correct (10 pt type, 14 pt leading).
+ 200 tracking
When leading is tight (10 pt type, min. 10 pt leading).
+ 120 tracking
27

5. PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
THE VERBIER COLLECTION IS MORE
THAN A CHALET RENTAL AGNECY.
IT IS A LIFESTYLE BRAND. OUR PHOTOGRAPHY REPRESENTS THE
BEST OF HAUTE ALPINE LIFESTYLE. IT’S CELEBRATING THE MODERN
AFFLUENT SKIER’S & THE VERBIER COLLECTION SIGNATURE
EXPERIENCES & MOMENTS TO CHEERISH FOREVER.
28

5.1. CHALET PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection photography style is light,
airy and natural. We use natural light whenever
possible.
Pretzel Agency, Creative Unit
29

5.2. CHALET PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
30

5.3. SERVICE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Chalet Services photographys, telling the story of
The Verbier Collection in a clean, concise way with a
focus on expressive close-ups.
Pretzel Agency, Creative Unit
31

5.4. SERVICE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
32

5.5. SPORTS PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
We show energetic, confident people, dynamic
compositions, vibrant colors and, if possible, to show
something from the landscape.
Pretzel Agency, Creative Unit
33

5.6. SPORTS PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
34

5.7. LIFESTYLE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection Lifestyle photography
captures the details and the “small” moments – the
behind-the-scenes, of what our customer does or
feels.
Lifestyle photography must allow viewers to feel not
only passion, but also experience the value of The
Verbier Collection Services.
These are the images that truly connect with viewers
and create a desire for what The Verbier Collection
offers.
Pretzel Agency, Creative Unit
35

5.8. LIFESTYLE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
36

5.9. LANDSCAPE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Epic views
The landscape photography should represent the
freedom of the outdoors. The glaciers, the 4000m
peaks, the crystal clear lakes, alpine pastures in a
monumental style..
Pretzel Agency, Creative Unit
37

5.10. LANDSCAPE PHOTOGRAPHY
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
38

6. SIGNATURE ORNAMENTS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The pattern of The Verbier Collection using the simple
geometric shapes without overlapping and without
gaps. The pattern associates with snowflakes and
traditional alpine patterns.
Pretzel Agency, Creative Unit
STATEMENT OF LUXURY AND
SOPHISTICATION.
39

6.1. SIGNATURE ORNAMENT BOLD
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The pattern adds texture and depth when
overlaid onto photography. The pattern should
always be black on photography. The pattern may be
deconstructed when it’s used over images with
specific subject matter, such as people or objects.
When people are in the photo, always maintain
breathing room between the pattern
and the subject.
The pattern not be enlarged!
Never adjust the point size or add a stroke when
resizing the pattern.
Pretzel Agency, Creative Unit
40

6.2. SIGNATURE ORNAMENT LIGHT
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Lighter version of pattern.
The pattern set to between 50 and 95 percent opacity
in Adobe Creative Suite.
Pretzel Agency, Creative Unit
41

6.3. APPLICATION EXAMPLE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection pattern is a formed of
geometric shapes and typically repeated like a
wallpaper design.
Pretzel Agency, Creative Unit
42

7. GUIDELINES IN PRACTICE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection visual identity holds a cohesive
image. The Brand colors, typography, photography,
graphic elements and last but not least tone of voice
all combined to create a strong image for The Verbier
Collection brand.
Pretzel Agency, Creative Unit
A NEW STAR ON HORIZON
43

7.1. CLIENT RELATIONS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
The Office of The Verbier Collection has a unique
letterhead, envelope and folder design that ranges
from simple identity-only executions to more
promotional styles.
44

7.2. BUSINESS CARDS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
The business cards are designed to showcase The
Verbier Collection brand at moments of customer
interaction. Contact the marketing team to order a
set of business cards
45

7.3. SALES FOLDER
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The sales folder of The Verbier Collection properties
is designed to showcase the portfolio both in
outdoor and indoor details.
Pretzel Agency, Creative Unit
46

7.4. SALES FOLDER
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
47

7.5. BOOKING FORM
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The booking form is a key piece of customer
interaction. It was created to unify the complete
booking process in one document to assure the
service excellence.
Pretzel Agency, Creative Unit
48

7.6. PROMOTIONAL APPLICATIONS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
The merchandise should represent simplicity and elegence
within the color range of black, white or grayscale.
49

7.7. WINDOW SIGNAGE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
50

7.8. PERSONNEL SHIRTS
01 The Story
02 Logos
03 Colors
04 Typography
05 Phot ography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
51

7.9. PERSONNEL JAC KET
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
52

7.10. WEBSITE – DESKTOP
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
53

7.11. WEBSITE – DESKTOP
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
54

7.12. WEBSITE – MOBILE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection xxx website is clean, simple and
easy to use. To learn more about The Verbier
Collection offerings, visit theverbiercollection.ch
Pretzel Agency, Creative Unit
55

7.13. WEBSITE – iPAD
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
56

8. SOCIAL MEDIA GUIDELINES
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
SPEAKING TO ONLINE AUDIENCE
57

8.1. PROOF POINTS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
PERSONALITY 01
Cosmopolitan
Luxurious
Witty
04 BEHAVIOUR
Content that inspires and ignites
new conversations & experiences
Pretzel Agency, Creative Unit
TARGET GROUP 02
Young Affluent Class
Early Adopters
Local community
MOTIVATIONS 03
Daily inspiration of haute
Alpine lifestyle, escape from everyday
05 PLATFORMS
Facebook: to connect with local community
Instagram: to inspire and build the brand
06 SUCCESS
Creating engaging content
and growing the community organically
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8.2. FB COVER PICTURES
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Social Media
09 Contact
The Verbier Collection cover photos and social
sharing images need to contain The Verbier
Collection logo & short description of service and
location.
Pretzel Agency, Creative Unit
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8.3. FB SHARING IMAGE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
Pretzel Agency, Creative Unit
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8.4. BASIC HASHTAGS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#verbier
#inlovewithswitzerland
#liveauthentic
#travelluxe
The basic #hashtags should be present on every post.
Pretzel Agency, Creative Unit
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8.5. PROPERTIES HASHTAGS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#apartmenttherapy
#mydomaine
#habitandhome
#pursuepretty
#chaletlife
#luxurychalet
#luxuryhomes
The property posts have a special hashtag selection
that should always be used in combination with basic
hashtag selection.
Pretzel Agency, Creative Unit
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8.6. LIFESTYLE – WINTER SPORTS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#skiing
#powderskiing
#extremeverbier
#snowboarding
#4valleys
The winter sports posts have a special hashtag
selection that should always be used in combination
with basic hashtag selection. Always adapt the
hashtags to image content.
Pretzel Agency, Creative Unit
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8.7. LIFESTYLE – SUMMER SPORTS
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#mountainbiking
#verbierbikepark
#paragliding
#rockclimbing
#golf
The summer sports posts have a special hashtag
selection that should always be used in combination
with basic hashtag selection. Always adapt the
hashtags to image content.
Pretzel Agency, Creative Unit
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8.8. LIFESTYLE – SPA
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#luxuryspagoals
#liveinspired
#mindbodysoul
#holisticliving
#wellnessjourney
#nourishyourself
The spa inspired posts have a special hashtag
selection that should always be used in combination
with basic hashtag selection. Always adapt the
hashtags to image content.
Pretzel Agency, Creative Unit
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8.9. LIFESTYLE – COUSINE
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#privatechef
#michelinstar
#finedining
#cheflife
#gourmet
The cousine inspired posts have a special hashtag
selection that should always be used in combination
with basic hashtag selection. Always adapt the
hashtags to image content.
Pretzel Agency, Creative Unit
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8.10. LIFESTLYE – APRES SKI
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#apresski
#boozytalk
#mixology
#chaletlife
#champagne
The Apres Ski posts have a special hashtag selection
that should always be used in combination with basic
hashtag selection. Always adapt the hashtags to
image content.
Pretzel Agency, Creative Unit
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8.11. LIFESTYLE – FASHION
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
09 In Practice
08 Social Media
09 Contact
#houteculture
#highfashion
#chic
The Fashion posts have a special hashtag selection
that should always be used in combination with basic
hashtag selection. Always adapt the hashtags to
image content.
Pretzel Agency, Creative Unit
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9. AGENCY CONTACT
01 The Story
02 Logos
03 Colors
04 Typography
05 Photography
06 Pattern
07 In Practice
08 Connect Group
09 Contact
EDITOR’S NOTE
Each branding process starts with an understanding of a product's uniqueness and
value that needs to be reflected in branding.
The Verbier Collection brand story was primarily inspired by timelessness of haute
couture, Swiss pioneering craftsmanship, the spirit of discovery and adventure and
finally the perseverance and versatility of local people.
Pretzel Agency, Creative Unit
We are looking forward to see The Verbier Collection evolve and grow into a
leading luxury alpine experience brand with ’savoir-faire’ spirit accompanied with
unique and compelling story telling virtue.
Zsuzsa Rajsli
COO @ Pretzel’s Creative Unit
www.pretzel.agency
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P R E T Z E L
DESIGN THAT TRANSFORMS
PRETZEL Design & Creative Unit
Ljubljana, Slovenia
Global new business enquiries
0041 76 740 16 09
ella.jonas@pretzel.agency
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