Wed Altered Issue 2 - June 2018

cs215204

The Business of Bridal Done Differently - building up and connecting the independent business owners of the bridal fashion world!

THE ALGORITHM

An algorithm is a set

of guidelines that

describe how to

perform a task.

A social media

algorithm's task is

to decide what users

see when they log in.

Knowing how a platform's

algorithm works is like

learning to the rules of

a game. You need it to win!

The rules of every algorithm are different. As of June 2018, here are some tips for the

TOP 3 BRIDAL INDUSTRY SOCIAL MEDIA PLATFORMS

Facebook

Challenge

Content from

family and friends

is prioritized over

pages.

Work with it!

Get people

talking!

Conversation

keeps your post

on more feeds.

BUT!Avoid 'Engagement Bait'!

The algorithm knows that phrases such as

"comment below if" and "tag someone who" are

meant to take advantage of its engagement

boundary, and punishes those posts!

Feeds are no

longer in

chronological

order.

Your page isn't

showing up in

users' search

results.

Go Live! FB wants

this feature to

catch on; take

advantage of that

visibility!

Make sure your

profile is 100%

complete, or the

algorithm may show

other businesses that

share your name

ahead of yours.

ADS

Facebook owns Instagram.

Both sites limit what your

followers see unless you pay

for advertising. Remember

this is part of their business

model, meant to generate

revenue for them - It's your job

to make sure it also brings

revenue to your business!

Instagram

Challenge

Feeds are no

longer in

chronological

order.

If users don’t engage

with you, they won’t

see when you post.

Since the feed

switched from

chronological order,

average organic

reach has dropped

to only 10%.

Work with it!

Post to your

Story! Your Story

doesn't get

buried in users'

feeds like other

posts.

Create content

that makes your

followers want to

tag their friends

and get talking!

The lifespan of a

post has risen

from 45 minutes

to 72 hours. Make

content that

lasts!

TIP! Hold off on fixing that typo!

Posts edited in the first 30 minutes perform poorly

compared to those edited later, or not at all.

Pinterest is a little different because it's a search engine, not a social media site.

However, it still uses an algorithm (called 'smart feed') to control what its users see in their feed and searches.

MAKE SURE YOU:

Include your location

in your Pins.

Use automation! Smart

feed does not

differentiate between

live and queued posts!

Make your first five pins

of the day count! They will

be more visible than the

rest.

by Deci Belfry

Use Pinterest's preferred

image dimensions of

600 x 900 pixels, or 2:3 ratio.

Choose up to 20 hashtags

and use them from now on!

(Don't waste time retroactively

tagging old posts - smart feed

only uses hashtags to help people

find new content!)

CHECK YOUR

SUCCESS

If you want to see how

you measure up after

making these changes,

ask a friend who doesn't

usually engage with your

brand to search for you.

Your own search results

are biased!

Similar magazines