Wed Altered Issue 2 - June 2018

LETTER FROM THE EDITOR
Hello again and welcome!
With a magazine full of articles, it shouldn't be surprising that we're all about the message around
here. The message you put out there for your clients is a major factor in your business's success, so
it's worth your time and attention. There are lots of ways to communicate it, too, as you’ll see in this
issue!
I want to encourage you to figure out a couple things as you work through our issue on spreading
your message and over the next few months. First - who are you talking to? Second - what do you
really want to tell them? And then I'm going to challenge you: Do it.
Tell them.
The big truths. The deeper message. The genuine, authentic, realities that fill up your heart and your
mission for them and their lives that they're building.
We're in an industry that surrounds two people during one of the most meaningful and vulnerable
times in their lives. If they've made the choice to do this whole wedding thing, it's because marriage
is part of their chosen journey. Because of that, their wedding and marriage takes its place in their
story and the story of the community around them. That is an incredibly special thing!
If we're doing it right, we welcome them in with open arms, full hearts, and a determination to be
the expertise and support that brings exactly what they need and want to life to give them the best
celebration for them. That's a pretty big goal to set for ourselves! Yet, it's one we reaffirm collectively
every day.
These aren't truths or aims that can be communicated with cute and fluffy adjectives or a long
string of emojis alone. Pictures can't capture everything in the meaning. We need to prioritize the
message, too.
We rely too much on visuals, I think. They are both inspiring and indespensible, but they are the easy
way out when they are left to stand alone. Anyone can get them and there's only so much they can
say.
Take the time to get great writing out there, on social media, on your site, in your emails.
Everywhere. Good writing gives message to ideal clients. Or good video. But words. Speak truth,
whatever that is to you, your work, and your clients. It’s worth the time and the spotlight.
To the message in you that no one else can give us quite the same way...thank you for stepping
forward and having the courage and commitment to share it,
Christen
www.wedaltered.com