Wed Altered Issue 2 - June 2018

5Not Using a Blog
The Right Way
Blogs are free, simple,
are completely
underutilized. They're a
powerful tool for your
business and you should be using
them. You could be doing all the
other website things perfectly, and
still not be doing what it takes for
the most possible leads to see it or
interested brides to come back and
make a purchase.
A blog lets you touch on all kinds of
topics that set up great
expectations around what brides
will experience. Educate them,
share inspiration that's on brand for
your styles, show them the behind
the scenes stuff. Basically, keep
them up to date with the story that
makes up your business and
mission. Why is this important?
Because. The internet moves
quickly. Things need to stay current.
Your blog is how your website does
that. We don't change the main
pages all that often. Your blog is like
a newsfeed on social media, but
with more depth and completely
under your control.
It helps search engines find you
better, which is a huge deal and
directly relates to more qualified
leads coming across your site and
through your doors.
THE BIG PICTURE
Your website is a collection of pieces
that work together. The design
grabs a visitors' attention right away
and directs their eye to what you
want them to see, read, hear, and
do. Your pictures keep them
engaged and give them a great
idea of your overall business style
and products. Will you have
something they'll actually love?
Then what you have to say lets
them know that you're the store
whom can be trusted to get it and
have the process go well. Your blog
is part of that message, while also
being a key tool for getting the tech
to show all of this to as many
potential brides as possible.
How do you know
if your website
measures up to all
that?
By taking the time
to look through all
of it and be really
honest with
yourself about the
results. Every
website needs
tweaks now and
then. And ask your
past or potential
clients
for
feedback! Don't
just say "whatdya think?". Know
what you want the site to
accomplish and ask them questions
so you can see if it is and where it
may be falling short from an
outside point of view.
Once you have an to-tweak list, be
consistent and change things as
quickly as you can without
upsetting your business. You need
to get it done. Get a buddy, find an
expert (we can help!), make a bunch
of calendar reminders...whatever it
takes. But don't ignore the shifts to
the one platform that's 100% in your
control that could make a big
difference in your appointment
rates, sales, and conversions.
CHRISTEN SCHNEIDER
Christen heads up Wed Altered and loves every bit of it.
Her experience as a designer, store owner, and teacher
all fit right in to Wed Altered’s mission to support independent
bridal business owners in putting together the
strategy, branding, and marketing to grow their business
in a way that blasts past their goals and builds a life they
enjoy in the process.
If she’s not enjoying her family, you’ll find her working
with clients, reading, planning, editing this magazine,
and talking all thing bridal and wedding with the Wed
www.wedaltered.com
44