Wed Altered Issue 2 - June 2018

I
t’s not just for academia
anymore. The advent of social
media popularity has
revolutionized communicating
with your local brides or your
product buyers. There has never
been a better way to target in on
your clients with paid ads, than
there now is with
Facebook/Instagram! You can
spend as little as $1/day and still
reach 75 to 100 possible clients if
you have targeted properly. The
catch is you must create daily posts
to tell your business life story. We
must throw out everything we think
we know about what Wedding and
Bridal ads and posts should look like
and pay attention to what our
followers like and comment on, or
what they find engaging, if you will.
Every online site has a purpose.
Your corporate branding is for your
website. Your finished photos are
for Pinterest, polished photos are for
traditional print ads, and
Facebook/Instagram are for
personalizing your brand.
There is no business quite like yours.
Your step by step journey is
fascinating to others, if you are
brave enough to share it. Instead of
perfect branding with the
background the same and photo
shop editing skills being used, you
focus on your process, personality
and products. Use the smart phone
in your pocket and take photos of
everything you do, from daily
routines to client meetings.
Unpacking fabrics or trims,
sketches of dresses, behind the
scenes at photo shoots, photos of
chatting with clients….all of these
things are interesting to today’s
bride or wedding business owner. If
you feature your clients on your
page and let them know it, you will
find your page and presence
growing.
Social media is our first step in
creating relationships with our
potential clients. If you use your
posts and ads to illustrate who you
are, what your goals are, what your
mission is, and show the day to day
minutia of your business, you will
find your perfect clients. You will
find yourself chatting with them in
the comments on your posts & ads.
Then you will find that you are
meeting them in person and
enriching those connections.
Just as retail store hours are
consistent, so should your social
media posts and ads be consistent.
Posting at least once a day,
everyday is a good starting point,
but two or three times is even
better. You’ll want to use
inspirational quotes, funny memes,
wedding related posts, and shout
outs to your related wedding
business partners as tagged posts
are all ways to get your post
schedule filled. More importantly,
making some of your posts fun or
educational will make you and your
business more
accessible to your
followers.
Accessibility is a
key word for
success on your
social media.
Showing your
humanity and
heart shows that
you are human,
too. It shows that
you care about
your clients as
much as you care
about their
money. We are all
looking for true connections. Social
media allows you to create these
connections.
Recommended Daily Post
Schedule: 8:45 am, 11:45am,
5:45pm, 11:45pm
Finding and sharing your business
voice is critical to success on Social
Media. What is your business vibe?
What is your goal? How do you
make your clients feel? These
questions will help you develop
your social stories. For example, our
bridal store’s motto is Fun with
Friends and Fashion. So, we try to
drive a certain amount of posts
every week around this theme.
We pair the idea with other events
and projects like preparing for a
local bridal show, where we
showcase models during fittings, to
our staff packing up the goodies for
our booth, to booth design. Then
we follow by showing brides in our
booth and at the fashion show
during the event. Our goal is to
make our brides have a life time
shopping experience, so we feature
them from their first visit at a bridal
show to their visit to our store to
their wedding day. We show them
they are welcome by our posts
featuring other brides. We show
photos and videos of our store and
all our activities.
All of this helps them know what to
expect when they arrive in our store.
After working on our social media
since 2013, I know it makes them
want to come to our store. We are
now a regional store with brides
arriving from the 5 surrounding
states. They will drive up to 5 hours
to visit us. We extended our ad area
coverage as we grew our bridal
traffic.
We achieved all of this by posting,
weighing and measuring, then
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