M-A-D_environment-Futurecity

adigard

P U B L

I C F

U N C T

I 0 N S


CONCEIVE RELATIONSHIPS BETWEEN PEOPLE, THINGS AND IDEAS

PUBLIC SPACE CALLS FOR A WEAVING OF SYMBOLS AND

INTERFACES THAT COMBINE EFFERVESCENT, SENSORIAL AND

MEANINGFUL EXPRESSIONS

M-A-D IS A COMMUNICATION DESIGN STUDIO WITH A PASSION

FOR ART AND ARCHITECTURE

IN TIMES OF INCREASED IMMATERIAL STRUCTURES AND

INTERFACES THE BUILT WORLD HAS BECOME A CONTEXT IN WHICH

TO REVITALIZE EMOTIVE RELATIONSHIP

DURING EXACERBATED AND ENTANGLED POLITICO-SOCIO-

ECONOMICO-ECOLOGICAL CRISIS, THE PUBLIC SPACE IS

ARGUABLY THE PLACE WHERE CITIZENS WILL RECONNECT WITH

EACH OTHER AND DISCOVER NEW CONSTRUCTIVE SOLUTIONS

THERE IS AN INCREASING NEED FOR PLACES WHERE

ARCHITECTURE, INFORMATION, AND ART CAN COMBINE INTO

‘RE-EMBODIED EXPERIENCES,’ WHETHER CONTEMPLATIVE,

INTERACTIVE OR PARTICIPATORY


E N G A G E M

E N T S /


CATALYSTS! ENGAGE

LISBON BIENNALE, CCB, PORTUGAL

Exhibit: tiles, posters, video, mural, sonotubes

“Mobilism” is the shared impetus of people, communication tools, and ideas. It

repositions personal opinions as a new universal currency: a million signals in

accord or in conflict that can quickly become a media tidal wave. Most notably,

mobilism reconfigures usage of languages, communication techniques, and design

into a new pervasive culture. M-A-D invited 100 designers from five continents to

send graphical expressions of their views on the state of the world. 400 designs

were produced as ceramic tiles or posters. A digital printer mounted high on a

wall continually littered the exhibit floor with random posters that could be

taken by visitors. [CO-CURATOR MAX BRUINSMA]


StreeTALK

STREETALK: WHAT IS YOUR DREAM CITY?

CODE:ART, PALO ALTO, CA

urban intervention: wall, reflective tape, stickers, markers & cardboard furniture

StreeTALK is a participatory installation of passersby commentaries and drawings

on the future of the city. A street corner is restaged as a space of convergence

for Palo Alto citizens, workers, and visitors.

Framed by a basic set of rules, passersby are invited to address a simple prompt.

The ensuing responses become a conversation rooted in the intersection of

thoughts, ideas, concerns and suggestions. Our Palo Alto street corner turns into

a lively universal agora. The final piece will stand as an information tree and

surely an unpredictable collective artwork in its own right.


SPONTANEOUS INTERVENTIONS

U.S. PAVILION, VENICE ARCHITECTURE BIENNALE, ITALY

Exhibit: identity, floor, banners, publication, poster

Spontaneous Interventions: design actions for the common good is a record of 150+

remakings of the city, each a deliberate commoning, a grassroots intervention to

rapidly render physical some form of a collective desire for a better life. S.I.

is devoted to the global movement of architects, designers, artists, and everyday

citizens acting on their own initiative to bring improvements to the urban realm,

creating new opportunities and amenities for the public. S.I. was awarded the

Venice Biennale Jury Special Mention for National Participation. In addition to

the “interventions” exhibit, S.I. also includes a contextual 5000sf history of

urbanism beginning in the year 7500 BCE at the exhibition entrance and continuing

through time on the floor of each room to urbanism today at the exit. The ongoing

Spontaneous Interventions initiative exhibited in 2013 at the Chicago Cultural

Center, and in 2014 and 2015 at Governors Island, NYC. [W/FREECELL; CATHY LANG HO, CURATOR]


CHRONOPOLIS

LA VILLETTE, PARIS, FRANCE

Installation: projection, sensors, parabolic speakers

Chronopolis is a 1000sf responsive media environment with projection, sound, and

sensors that explores correlations between the changing notions of urbanism,

information flows, and time. Streaming icons mark the passing of time in a dynamic

calendar/clock that shifts between a 365x24x60x60 grid and a 100x100 grid. The

shifts are triggered by visitors passing through the installation. [W/CHRIS SALTER]


AIRXY, FROM IMMATERIAL TO REMATERIAL

VENICE ARCHITECTURE BIENNALE, ITALY

Installation: identity, walls, projectors, sensors, strobe, smoke, sound

AIRXY combines real time animation, sensors, haze, light, and sound. Large-scale

screen and floor projections confront and engage visitors passing through the

1000ft long Corderie dell’Arsenale. The screen is a clock and responsive real-time

capture of the presence of visitors, while the floor projection gradually reveals

a fleeting, ethereal architecture. [W/CHRIS SALTER; AARON BETSKY, CURATOR]


SCALACUPOLA

CINQUE MOSTRE, ROME, ITALY

Installation: projection, sound, smoke

Scalacupola is a site-specific installation exploring the dynamics between image

and architecture. The Sistine Chapel ceiling is projected as a spinning video

loop onto the ceiling of a multi-floor smoke filled stairwell. The discovery of

the piece includes climbing the staircase, which brings visitors from one sonic

environment to another and closer to the projection, as it is scaling in and out.

[W/JESSE JONES, COMPOSER]


SIMAGIPORTICUS

CINQUE MOSTRE, ROME, ITALY

Installation: projection, sound

SimagiPorticus builds a case for an “empire of image” that has survived all

other empires and is today a mechanical, industrial, social, and even autonomic

force. Image has mutated from the permanence of mosaic walls to the mobility of

paintings, and then from industrial engraving to celluloid. One could argue that

the confluence of mobile social media and networks has irreversibly changed the

nature, value, and even ontology of image. [W/JESSE JONES, COMPOSER]


500m

450m

400m

350m

300m

250m

200m

150m

100m

50m

INTERNATIONAL

COMMERCE

CENTRE

TWO CENTRAL PLAZA

INTERNATIONAL

FINANCE CENTRE

BANK OF

CHINA TOWER

THE CENTRE

COUNTERPOLIS

ISEA 2016, HONG KONG

Installation: light & sound composition

Counterpolis is an award winning two-minute countdown light show wrapping across

three sides of the 108-floor ICC (International Commerce Centre) skyscraper that

has one row of programmable LEDs per floor. The installation expresses notions

of exchange, play, movement, stillness, fluidity, and friction built into a sonic

visual frenzy embodying our new urban norm. [W/CHRIS SALTER]


This project explores the new nature of ‘image,’

as it is affected by massive image production

merged into pervasive networks, automated image

recognition and ubiquitous image sharing. Through

representation, it is the perception of our world

that is affected.

SIMAGE is an exploration of pictorial typologies

SIMAGE - SITE SPECIFIC PROPOSALS

VARIOUS PLACES

site specific installation schemes in all media

These site specific installation schemes are explorations of the relationships

between simage, surface, spatiality and perspectives.

The effect is intended to be contemplative, with media ranging from video loops to

tiles. Unique combinations of iconography and media features are used to enhance a

impression of depth.

and aggregates. Through inter-relations and

contextual references, they together function as an

ecosystem of sorts.

To refer to such aggregates we use the neologism

‘simage’ as it stands for the plural of ‘image’ with

the letter ‘s’ moved from last to first letter while

also referring to ‘similar.’

‘Simage’ combines archetypal, indexing and

relational aspects. It stands for the merger of

many images into a singular typology or paradigm,

e.g. ‘palm trees’, ‘wall clocks,’ ‘human skulls’, etc.


Clocks.1 / projection on printed surface [BASE PHOTO: DOS G ARQUITECTOS]

Clocks.2 / videos


Domes / video [BASE PHOTO: JOSÉ CAMPOS]

Disappearing Islands / tiles [PHOTO: C. GUILLAUME]


Perspectives / video

Exoplanets lino photo: Luis E. Guillen


P E R S P E C T

I V E /

M-A-D is an interdisciplinary design studio whose creative path has been defined

by commissions in brand positioning, interaction design, visual communication,

media installations and environmental design—often with an aim to explore

emerging socio-cultural concerns.

Notable works include visual essays and experimental designs for Wired, the

short documentary Webdreamer, the book Architecture Must Burn, visual identity

campaigns for IBM and Compaq, and the Spontaneous Interventions exhibit design.

Other commissions include installations for biennales in Paris, Lisbon, St

Etienne and Venice.

The Chrysler Award for Innovation in Design, Rome Prize in Design and Venice

Biennale Special Mention are among Erik’s top awards.

Erik Adigard teaches communication design at the California College of the Arts,

and is a member of the Alliance Graphique Internationale.


P U B L

I C F

0 R M S

M-A-D.com

PATRICIA MCSHANE + ERIK ADIGARD, M-A-D

Berkeley, California | 2017 | Montpellier, France

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