Contents - ATEC Australian Tourism Export Council

International Visitors in Australia 

JUNE 2007 

QUARTERLY RESULTS OF THE 

INTERNATIONAL VISITOR SURVEY

International Visitors in Australia 

June 2007 

Quarterly Results of the 

International Visitor Survey

Photo credit 

Name of Image: Adventure; Tours 

Photographer: Chris McLennan 

Tourism Australia Copyright 2007 

The information in this Survey is presented in good faith and on the basis that neither Tourism 

Australia or Tourism Research Australia, nor their agents or employees, are liable (whether by 

reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or 

loss whatsoever which has occurred or may occur in relation to that person taking or not taking 

(as the case may be) action in respect of any statement, information or advice given in this 

publication. 

Data derived from Tourism Research Australia surveys are subject to sample error. Users of the 

data are advised to consult the sample error tables contained in Tourism Research Australia 

publications or otherwise available from Tourism Research Australia before drawing any 

conclusions or inferences, or taking any action, based on the data. 

ISSN: 1443 3311 

© Copyright Tourism Australia 2007. 

Tourism Australia and Tourism Research Australia permits copies to be made of this publication 

for the purpose of promoting Australian tourism, provided that Tourism Research Australia is 

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statement similar to the one listed below is included on any copy. However, copies may not be 

made for a commercial purpose, that is, for sale without the permission of Tourism Research 

Australia. 

This work should be referenced as: International Visitors in Australia – June 2007 Quarterly results 

of the International Visitors Survey. Tourism Research Australia, Canberra. 

Tourism Research Australia 

Level 3 11-17 Swanson Plaza Belconnen ACT 2617 

PO Box 1110 Belconnen ACT 2616 

Telephone: + 61 2 6228 6100 

Facsimile: + 61 2 6228 6180 

Email: tra@tourism.australia.com 

For further information on the International Visitor Survey contact: Char-Lee McLennan, Survey Section, Tourism 

Research Australia 02 6228 6100. 

Acknowledgements: NWC Research 

Publication Date: 7 September 2007 

ABN 99 657 548 712 

www.tra.australia.com

Contents 

Main findings ............................................................................................. 1 

Tables 

Visitors 

1. Visitors, visitor nights, duration of stay and expenditure by country 

of residence and main purpose of journey for year ended 30 June 

2006 and 2007 ............................................................................................................................9 

2. Visitors, visitor nights, duration of stay and expenditure by country 

of residence and main purpose of journey for quarter ended 30 

June 2006 and 2007 ............................................................................................................... 11 

3. Visitors by country of residence and main purpose of journey for 

year ended 30 June 2003-2007 ........................................................................................... 12 


quarter ended 30 June 2003-2007 ..................................................................................... 13 

5. Visitor nights by country of residence and main purpose of journey 

for year ended 30 June 2003-2007..................................................................................... 14 


for quarter ended 30 June 2003-2007............................................................................... 15 

7. Visitors by country of residence and main purpose of journey by 

first or return visit ................................................................................................................... 16 


type of travel arrangements................................................................................................. 17 


State/Territory visited............................................................................................................ 18 


selected regions....................................................................................................................... 20 

Visitor Nights 


by State/Territory.................................................................................................................... 22 


for selected regions ................................................................................................................ 24 


by type of accommodation used......................................................................................... 26 


type of transport used between stopovers ...................................................................... 28 

International Visitors in Australia: June Quarter 2007 i

Expenditure 

15. Expenditure for package tour visitors by country of residence and 

main purpose of journey by expenditure category........................................................ 30 

16. Expenditure for non package tour visitors by country of residence 

and main purpose of journey by expenditure category................................................ 31 

17. Average expenditure for all visitors by country of residence and 

main purpose of journey by expenditure item................................................................ 32 

18. Average expenditure by visitors with expenditure on item by 

country of residence and main purpose of journey by expenditure 

item............................................................................................................................................. 35 

Backpacker Market 

19. Backpacker visitors, visitor nights, duration of stay and 

expenditure by country of residence and main purpose of journey.......................... 38 

20. Backpacker visitors by State/Territory visited for year ended 30 

June 2003-2007 ....................................................................................................................... 39 

21. Backpacker visitor nights by State/Territory for year ended 30 

June 2003-2007 ....................................................................................................................... 40 

Total Inbound Economic Value 

22. Total Inbound Economic Value (TIEV) by country of residence year 

ended 30 June 2007................................................................................................................ 41 

23. Total Inbound Economic Value (TIEV) by country of residence year 

ended 30 June 2003 - 2007................................................................................................... 42 

Modelled Regional Expenditure 

24. Modelled International visitor expenditure in each State/Territory, 

year ended 30 June 2007....................................................................................................... 43 


by reason for stopover, year ended 30 June 2007 .......................................................... 44 

26. Modelled International visitor expenditure in capital cities and 

regional areas for each State/Territory, year ended 30 June 2007 ............................ 45 

27. Modelled International visitor expenditure in the top 20 regions 

ranked by expenditure, year ended 30 June 2007.......................................................... 46 


by country of origin, year ended 30 June 2007 ............................................................... 47 

ii International Visitors in Australia: June Quarter 2007

Figures 

1. Average and median nights in Australia by country of residence ..................................8 

2. Visitors and visitor nights in Australia by main purpose of journey ........................... 10 

Introduction to the International Visitor Survey.................................. 48 

Survey Methodology ............................................................................... 48 

Sample Size ..................................................................................... 49 

Data Reliability........................................................................................ 50 

Expenditure ............................................................................................. 51 

Glossary of Terms.................................................................................... 54 

State and Territory Abbreviations ......................................................... 57 

About Tourism Research Australia ........................................................ 58 

International Visitors in Australia: June Quarter 2007 iii

MAIN FINDINGS 

International Visitors in Australia: June Quarter 2007 1

Year ended 30 June 2007 

All visitors 

Total visitors During the year ended 30 June 2007 there were 5,194,013 visitors to Australia 

aged 15 years and over. This was steady, with little change (3%) from the year 

ended 30 June 2006. 

Reason 

The main reasons for visitors coming to Australia were: 

Holiday 2,642,083 51% 

Visiting friends & relatives 1,071,334 21% 

Business 856,191 16% 

Education 336,137 6% 

Employment 117,684 2% 

Other 170,584 3% 

Source New Zealand was the largest source of visitors during the period ( 1,001,515 ), 

this was followed by the United Kingdom ( 684,722 ), Japan ( 565,117 ), and 

USA ( 427,065 ). 

Expenditure The average trip expenditure in Australia per international visitor was $2,836 

while the average nightly expenditure was $92. Total expenditure for the year 

ended 30 June 2007 increased 14% from the year ended 30 June 2006. 

Nights A total of 159.5 million visitor nights were spent in Australia, an increase of 

10% compared to the year ended 30 June 2006. 

Return visits Of all visitors to Australia 57% had visited before. 

Tours Inclusive package travellers accounted for 23% of all visitors to Australia while 

those arriving on group tours accounted for 10% of all visitor arrivals. 

States Of all visitors to Australia during the period, 55% visited New South Wales, 42% 

visited Queensland and 28% visited Victoria. 

New South Wales recorded the largest share of visitor nights with 37%, 

followed by Queensland ( 22% ) and Victoria ( 20% ). 

2 International Visitors in Australia: June Quarter 2007

Holiday visitors 

Share Of all international visitors to Australia, 51% stated ‘holiday’ as their main 

purpose of visit. 

Expenditure The average trip expenditure of holiday visitors in Australia was $2,262, with 

the largest component being food, drink and accommodation ($1,090). The 

average expenditure per night was $101. 

Nights Holiday visitors spent a total of 59.1 million nights in Australia with 26% of 

nights spent in a hotel, resort, motel, or motor inn while 23% were spent in the 

home of a friend or relative. 

Return visits Of all holiday visitors, 45% had visited Australia before. 

Tours Inclusive package travellers accounted for 37% of all holiday visitors while 

those arriving on a group tours accounted for 16%. 

States Of all holiday visitors 59% visited New South Wales, 55% visited Queensland and 

28% visited Victoria. 

Duration of stay The average duration of stay in Australia was 22 nights. 

Visiting friends and relatives (VFR) 

Share International visitors arriving to visit friends and relatives accounted for 21% of 

all international visitors. 

Expenditure The average trip expenditure was $1,747 with the largest component being 

food, drink and accommodation ($740). The average expenditure per night was 

$66. 

Nights Visiting friends and relatives (VFR) visitors spent a total of 28 million nights in 

Australia and spent 80% of their nights in the home of a friend or relative. 

Return visits Of all those visiting friends and relatives (VFR), 73% had been to Australia 

before. 

States Of all visiting friends and relatives (VFR) visitors, 48% visited New South Wales, 

30% visited Queensland and 27% visited Victoria. 

Duration of stay Their average duration of stay in Australia was 27 nights. 


Business visitors 

Share Of all international visitors to Australia, 16% stated ‘business’ as their main 

purpose of visit and these visitors spent a total of 11 million nights in Australia. 

Expenditure The average expenditure in Australia by business visitors was $1,991 with the 

largest component being food, drink and accommodation ($1,160). Their 


Nights Business visitors spent 41% of their nights in Sydney and 19% in Melbourne, 

while 53% of their nights in Australia were spent in a hotel, resort, motel, or 

motor inn. 

Return visits Of all business visitors, 70% had visited Australia before. 

States Of all business visitors, 55% visited New South Wales, 31% visited Victoria and 

25% visited Queensland. 


Education 

Share Of all international visitors to Australia 6% stated ‘education’ as their main 

purpose of visit and these visitors spent a total of 45 million nights in Australia, 

representing 28% of all international visitor nights. 

Expenditure The average expenditure in Australia by education visitors was $12,388 with 

the largest component being education fees ($5,890). Their average 

expenditure per night was $92. 

Nights While in Australia education visitors spent 60% of their nights in a rented 

house, apartment, flat, or unit. 

Return visits Of all education visitors, 57% had visited Australia before. 

States Of all education visitors, 50% visited New South Wales, 35% visited Victoria and 

31% visited Queensland. 



Employment 

Share Of all international visitors to Australia, 2% stated ‘employment’ as their main 

purpose of visit and these visitors spent a total of 12 million nights in Australia. 

Expenditure Their average expenditure was $6,153 with the largest component being food, 

drink and accommodation ($3,245). Their average expenditure per night was 

$60. 

Nights Employment visitors spent 26% of their nights in Sydney and 18% in 

Melbourne, while 51% of their nights in Australia were spent in a rented house, 

apartment, flat, or unit. 

Return visits Of all employment visitors, 60% had visited Australia before. 

States Of all employment visitors, 49% visited New South Wales, 35% visited Victoria 

and 33% visited Queensland. 


Backpacker visitors 

Share Of all international visitors to Australia, 11% were classified as backpackers and 

they spent 40 million nights in Australia. Holiday was the main purpose of visit 

for 70% of backpackers. 

Expenditure Backpackers’ average expenditure in Australia was $5,398 with $2,590 being 

spent on food, drink and accommodation and $646 on education fees. Their 


Nights While in Australia backpackers spent 38% of their nights in backpacker or 

hostel accommodation. 

Return visits Of all backpackers, 29% had visited Australia before. 

States Of all backpackers, 77% visited New South Wales, 63% visited Queensland and 

47% visited Victoria. 



Expenditure 

Spend in Australia In the year ending June 2007, international visitors spent a total of $14.7 billion 

within Australia, while on their trip. 

Total Trip Expenditure For the same period, international visitors had a total trip expenditure of $24.0 

billion dollars. 

Total Inbound 

Economic Value 

Major market by 

economic value 

Regional expenditure 

Top States/Territories 

Top 20 tourism 

regions 

Expenditure per 

visitor 

Expenditure per night 

During the twelve months to 30 June 2007, international visitors consumed 

around $22.6 billion of Australian goods and services. This was an increase of 

around 10% compared to the previous 12 month period. 

The UK remains Australia’s largest source market in terms of economic value, 

worth $3.8 billion, followed by New Zealand ($2.2 billion), the US ($2.0 billion) 

and China ($1.8 billion). 

For the year ended 30 June 2007, international visitors spent approximately 

79% of their expenditure in the capital cities and the Gold Coast. The 

remaining 21% was spent in regional areas. 

NSW received the most expenditure ($5.6 billion), followed by Queensland 

($3.7 billion) and Victoria ($3 billion). 

Among tourism regions (excluding capital cities and the Gold Coast), Tropical 

North Queensland had the highest expenditure ($1.1 billion) followed by 

Sunshine Coast ($222 million). 

Among the capital cities and the Gold Coast the highest expenditure was 

received by Sydney ($5 billion), followed by Melbourne ($2.8 billion) and 

Experience Perth ($1.3 billion). 

The highest expenditure per visitor was in the Illawarra region ($2 482), 

followed by Experience Perth ($2 068) and Melbourne ($1 972). 

The highest expenditure per night was in Petermann ($342), followed by 

Tropical North Queensland ($156) and the Gold Coast ($123). 

Country of origin Visitors from Asia had the highest expenditure in Australia ($6.6 billion - $1.2 

billion each by Chinese and Japanese visitors and $4.1 billion by visitors from 

other Asian countries). Visitors from Europe spent $4.5 billion ($2.1 billion by 

UK visitors, $556 million by German visitors and $1.8 billion by visitors from 

other European countries). 

The highest expenditure by both Asian and European visitors was in NSW ($2.6 

billion by Asian visitors and $1.6 billion by European visitors). 

Purpose of visit Visitors who travelled for holiday/leisure purposes had the highest expenditure 

in Australia ($6.8 billion). Queensland and NSW received most of this 

expenditure ($2.3 billion each), followed by VIC ($819 million), WA ($645 

million), the NT ($367 million) and SA ($179 million). 


TABLES AND FIGURES 


Figure 1 Average and median nights in Australia by country of residence 

Country of residence 

New Zealand 

Japan 

Hong Kong 

Singapore 

Malaysia 

Indonesia 

Taiwan 

Thailand 

Korea 

China 

India 

Other Asia 

USA 

Canada 

United Kingdom 

Germany 

Scandinavia 

France 

Italy 

Netherlands 

Switzerland 

Other Europe 

Other countries 

Total 

Base: All visitors aged 15 years and over. 

8 International Visitors in Australia: June Quarter 2007 


0 10 20 30 40 50 60 

Nights Average Median

Table 1 

Expenditure Expenditure 

Visitors Total (a) 

Average Median in Australia Visitors Total (a) 

Nights in Australia Nights in Australia 

Average Median in Australia 

Country of residence '000 '000 $million '000 '000 $million 

New Zealand 980 14,262 15 7 1,400 1,002 14,085 14 7 1,522 

Japan 624 10,901 17 5 1,124 565 10,991 19 5 1,001 

Hong Kong 142 4,182 29 9 440 138 4,244 31 9 476 

Singapore 218 4,901 23 7 630 229 5,656 25 7 755 

Malaysia 136 4,969 37 9 482 142 5,261 37 9 561 

Indonesia 74 2,987 40 12 334 77 3,484 45 13 341 

Taiwan 93 2,347 25 7 194 84 2,497 30 7 216 

Thailand 69 2,842 41 10 245 71 3,065 43 11 249 

Korea 221 8,894 40 5 706 247 11,369 46 6 976 

China 279 12,147 44 9 999 323 15,435 48 8 1,230 

India 74 3,501 48 13 242 83 4,416 53 20 312 

Other Asia 80 3,897 49 15 233 100 4,692 47 15 306 

USA 419 9,941 24 12 1,128 427 9,704 23 11 1,180 

Canada 101 4,234 42 20 377 105 4,123 39 20 394 

United Kingdom 661 21,950 33 19 1,813 685 22,826 33 20 2,067 

Germany 145 6,490 45 25 452 144 6,672 46 24 521 

Scandinavia 79 3,253 41 20 281 79 3,476 44 21 297 

France 61 2,273 37 20 150 66 3,627 55 21 259 

Italy 49 2,076 42 20 122 51 1,920 37 18 158 

Netherlands 48 1,755 37 24 149 48 2,059 43 25 163 

Switzerland 39 1,567 40 27 168 41 1,755 43 28 194 

Other Europe 159 7,115 45 21 602 171 7,887 46 21 669 

Other countries 285 8,731 31 12 694 317 10,298 32 12 885 

Main purpose of journey (including backpackers) 

Holiday 2,640 55,002 21 9 5,459 2,642 59,074 22 9 5,977 

Visiting friends & relatives 1,026 25,274 25 14 1,610 1,071 28,496 27 15 1,872 

Business 798 10,287 13 6 1,352 856 11,100 13 6 1,705 

Education 310 41,371 134 121 3,632 336 45,126 134 120 4,164 

Employment 89 10,151 114 87 655 118 12,090 103 68 724 

Other 175 3,131 19 3 259 171 3,657 21 3 291 

Main purpose of journey (excluding backpackers) 

Holiday 2,259 32,670 14 7 3,859 2,250 34,335 15 8 4,124 

Visiting friends & relatives 984 23,788 24 14 1,500 1,028 27,032 26 15 1,758 

Business 782 9,664 12 6 1,308 838 10,552 13 6 1,658 

Education 259 34,176 132 120 3,078 276 36,792 133 117 3,457 

Employment 71 7,135 101 70 484 88 7,842 89 56 490 

Other 166 2,619 17 3 231 158 2,824 18 2 245 

Backpackers 517 35,165 68 31 2,507 556 40,166 72 31 3,001 

Total 5,037 145,216 29 10 12,967 5,194 159,542 31 10 14,733 


Visitors, visitor nights, duration of stay and expenditure by country of residence and 

main purpose of journey for year ended 30 June 2006 and 2007 

Year ended 30 June 2006 Year ended 30 June 2007 

(a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 11 & 21) because nights spent in transit are included. 


Figure 2 Visitors and visitor nights in Australia by main purpose of journey 

Visitors ('000) 

Nights ('000) 

3,000 

2,500 

2,000 

1,500 

1,000 

500 

70,000 

60,000 

50,000 

40,000 

30,000 

20,000 

10,000 


0 

0 

Holiday Visiting friends 

& relatives 

Holiday Visiting friends 

& relatives 

Visitors for year ended 30 June 

Business Education Employment Other 

Purpose of Journey 

Visitor nights for year ended 30 June 

Business Education Employment Other 

Purpose of Journey 

2006 2007 

2006 2007

Table 2 Visitors, visitor nights, duration of stay and expenditure by country of residence 

and main purpose of journey for quarter ended 30 June 2006 and 2007 

Expenditure Expenditure 

Visitors Total (a) Average Median in Australia Visitors Total (a) Nights in Australia Nights in Australia 

Average Median in Australia 

'000 '000 $million '000 '000 $million 


New Zealand 246 3,200 13 7 330 272 3,436 13 7 416 

Japan 123 2,241 18 4 213 106 2,300 22 4 197 

Hong Kong 32 736 23 7 83 32 744 23 7 79 

Singapore 55 969 18 7 143 60 1,142 19 7 177 

Malaysia 30 625 21 8 62 34 852 25 8 109 

Indonesia 15 534 35 13 62 17 585 35 12 66 

Taiwan 19 607 32 7 51 20 543 27 6 47 

Thailand 19 555 29 8 49 21 786 37 11 71 

Korea 51 2,077 41 5 193 55 2,324 43 4 211 

China 60 1,711 29 7 154 64 1,993 31 7 206 

India 22 931 42 14 62 24 1,220 51 18 91 

Other Asia 21 910 44 14 46 25 1,163 46 16 75 

USA 101 2,506 25 12 323 99 2,471 25 12 300 

Canada 18 826 45 21 84 20 761 39 19 85 

United Kingdom 108 4,223 39 20 334 102 3,822 37 20 326 

Germany 23 1,396 60 27 82 23 1,088 48 25 86 

Scandinavia 12 521 45 20 43 11 538 50 20 52 

France 11 564 53 23 32 12 779 66 24 55 

Italy 7 345 46 21 24 8 402 53 17 27 

Netherlands 7 293 43 27 25 7 383 57 27 26 

Switzerland 6 230 39 21 20 6 272 45 28 31 

Other Europe 27 1,533 56 22 130 28 1,612 57 26 129 

Other countries 63 1,813 29 9 147 70 1,964 28 10 220 


Holiday 540 11,889 22 7 1,167 543 12,404 23 8 1,226 

Visiting friends & relatives 226 5,674 25 13 376 234 6,162 26 14 439 

Business 197 2,314 12 5 331 208 2,462 12 5 421 

Education 58 7,008 121 116 641 64 7,587 119 114 818 

Employment 20 2,083 106 85 139 21 1,790 83 54 127 

Other 36 377 11 2 38 43 775 18 3 51 


Holiday 462 6,540 14 7 801 467 6,838 15 7 824 

Visiting friends & relatives 216 5,303 25 13 349 226 5,856 26 14 414 

Business 193 2,155 11 5 315 205 2,375 12 5 411 

Education 49 5,818 119 115 545 50 5,983 119 114 660 

Employment 16 1,411 87 64 111 17 1,327 77 54 99 

Other 35 321 9 2 33 39 457 12 2 33 

Backpackers 105 7,800 74 37 537 110 8,343 76 37 641 

Total 1,076 29,346 27 9 2,691 1,114 31,180 28 9 3,083 


Quarter ended 30 June 2006 Quarter ended 30 June 2007 

(a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 11 & 21) because nights spent in transit are included. 


Table 3 Visitors by country of residence and main purpose of journey, 

year ended 30 June 2003 - 2007 

2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 


New Zealand 721 17 838 18 976 20 980 19 1,002 19 

Japan 611 14 646 14 651 13 624 12 565 11 

Hong Kong 127 3 120 3 135 3 142 3 138 3 

Singapore 226 5 219 5 229 5 218 4 229 4 

Malaysia 126 3 154 3 149 3 136 3 142 3 

Indonesia 77 2 81 2 74 1 74 1 77 1 

Taiwan 73 2 96 2 95 2 93 2 84 2 

Thailand 69 2 72 2 73 1 69 1 71 1 

Korea 177 4 197 4 217 4 221 4 247 5 

China 167 4 208 4 263 5 279 6 323 6 

Other Asia 100 2 118 3 128 3 154 3 182 4 

USA 397 9 403 9 415 8 419 8 427 8 

Canada 82 2 89 2 97 2 101 2 105 2 

United Kingdom 606 14 644 14 652 13 661 13 685 13 

Germany 130 3 137 3 138 3 145 3 144 3 

Other Europe 374 9 401 9 417 8 435 9 456 9 

Other countries 228 5 252 5 264 5 285 6 317 6 


Holiday 2,334 54 2,488 53 2,695 54 2,640 52 2,642 51 

Visiting friends & relatives 854 20 951 20 1,043 21 1,026 20 1,071 21 

Business 630 15 692 15 735 15 798 16 856 16 

Education 256 6 286 6 267 5 310 6 336 6 

Employment 46 1 79 2 64 1 89 2 118 2 

Other 170 4 178 4 167 3 175 3 171 3 


Holiday 2,002 47 2,142 46 2,331 47 2,259 45 2,250 43 

Visiting friends & relatives 813 19 912 20 1,002 20 984 20 1,028 20 

Business 621 14 683 15 725 15 782 16 838 16 

Education 207 5 228 5 218 4 259 5 276 5 

Employment 37 1 66 1 52 1 71 1 88 2 

Other 152 4 157 3 154 3 166 3 158 3 

Backpackers 458 11 486 10 488 10 517 10 556 11 

Total 4,291 100 4,675 100 4,971 100 5,037 100 5,194 100 


Note: Rounded percentages may not sum to 100. 


Year ended 30 June

Table 4 Visitors by country of residence and main purpose of journey, 

quarter ended 30 June 2003 - 2007 

2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 


New Zealand 186 23 228 22 244 23 246 23 272 24 

Japan 99 12 146 14 129 12 123 11 106 10 

Hong Kong 26 3 28 3 31 3 32 3 32 3 

Singapore 49 6 53 5 61 6 55 5 60 5 

Malaysia 24 3 35 3 37 3 30 3 34 3 

Indonesia 17 2 17 2 16 2 15 1 17 2 

Taiwan 9 1 25 2 26 2 19 2 20 2 

Thailand 15 2 20 2 20 2 19 2 21 2 

Korea 34 4 43 4 53 5 51 5 55 5 

China 17 2 47 5 48 5 60 6 64 6 

Other Asia 25 3 31 3 34 3 43 4 49 4 

USA 86 10 93 9 96 9 101 9 99 9 

Canada 13 2 16 2 17 2 18 2 20 2 

United Kingdom 100 12 105 10 101 10 108 10 102 9 

Germany 20 2 21 2 21 2 23 2 23 2 

Other Europe 54 7 65 6 66 6 70 6 71 6 

Other countries 47 6 53 5 56 5 63 6 70 6 


Holiday 420 51 535 52 562 53 540 50 543 49 

Visiting friends & relatives 184 22 213 21 216 20 226 21 234 21 

Business 137 17 166 16 185 18 197 18 208 19 

Education 38 5 54 5 39 4 58 5 64 6 

Employment 7 1 15 1 16 1 20 2 21 2 

Other 34 4 43 4 40 4 36 3 43 4 


Holiday 354 43 463 45 491 46 462 43 467 42 

Visiting friends & relatives 176 21 207 20 207 20 216 20 226 20 

Business 136 17 164 16 183 17 193 18 205 18 

Education 30 4 42 4 32 3 49 5 50 5 

Employment 5 1 12 1 13 1 16 2 17 2 

Other 32 4 39 4 36 3 35 3 39 3 

Backpackers 88 11 100 10 96 9 105 10 110 10 

Total 821 100 1,025 100 1,057 100 1,076 100 1,114 100 



Quarter ended 30 June 


Table 5 Visitor nights by country of residence and main purpose of journey, 


2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 


New Zealand 10,178 9 11,261 9 12,763 10 14,262 10 14,085 9 

Japan 8,367 7 10,830 8 10,050 8 10,901 8 10,991 7 

Hong Kong 3,348 3 3,587 3 2,906 2 4,182 3 4,244 3 

Singapore 4,588 4 4,396 3 3,966 3 4,901 3 5,656 4 

Malaysia 3,159 3 4,318 3 4,403 3 4,969 3 5,261 3 

Indonesia 2,690 2 3,684 3 2,815 2 2,987 2 3,484 2 

Taiwan 1,921 2 2,030 2 1,918 1 2,347 2 2,497 2 

Thailand 2,447 2 2,417 2 2,956 2 2,842 2 3,065 2 

Korea 5,204 4 5,733 4 6,453 5 8,894 6 11,369 7 

China 7,110 6 8,551 6 11,532 9 12,147 8 15,435 10 

Other Asia 4,234 4 4,430 3 5,504 4 7,398 5 9,108 6 

USA 11,040 10 10,164 8 9,058 7 9,941 7 9,704 6 

Canada 2,735 2 3,061 2 3,785 3 4,234 3 4,123 3 

United Kingdom 22,497 19 26,602 20 21,556 17 21,950 15 22,826 14 

Germany 4,688 4 6,320 5 5,517 4 6,490 4 6,672 4 

Other Europe 15,065 13 16,943 13 16,368 13 18,039 12 20,724 13 

Other countries 6,765 6 7,742 6 7,691 6 8,731 6 10,298 6 


Holiday 47,002 41 49,112 37 53,316 41 55,002 38 59,074 37 

Visiting friends & relatives 20,470 18 23,554 18 24,984 19 25,274 17 28,496 18 

Business 7,531 6 6,904 5 7,953 6 10,287 7 11,100 7 

Education 32,701 28 37,861 29 34,531 27 41,371 28 45,126 28 

Employment 5,438 5 10,256 8 5,861 5 10,151 7 12,090 8 

Other 2,893 2 4,382 3 2,595 2 3,131 2 3,657 2 


Holiday 29,353 25 28,661 22 32,112 25 32,670 22 34,335 22 


Business 7,309 6 6,680 5 7,598 6 9,664 7 10,552 7 

Education 25,932 22 29,737 23 27,685 21 34,176 24 36,792 23 

Employment 4,423 4 8,169 6 4,536 4 7,135 5 7,842 5 

Other 1,875 2 2,862 2 2,182 2 2,619 2 2,824 2 

Backpackers 28,262 24 33,992 26 31,793 25 35,165 24 40,166 25 

Total 116,035 100 132,070 100 129,241 100 145,216 100 159,542 100 



Year ended 30 June

Table 6 Visitor nights by country of residence and main purpose of journey, 

quarter ended 30 June 2003 - 2007 

2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 


New Zealand 2,481 13 2,865 11 3,139 13 3,200 11 3,436 11 

Japan 1,383 7 2,380 9 1,870 8 2,241 8 2,300 7 

Hong Kong 414 2 518 2 539 2 736 3 744 2 

Singapore 646 3 849 3 917 4 969 3 1,142 4 

Malaysia 406 2 708 3 719 3 625 2 852 3 

Indonesia 420 2 419 2 424 2 534 2 585 2 

Taiwan 211 1 352 1 323 1 607 2 543 2 

Thailand 435 2 596 2 564 2 555 2 786 3 

Korea 1,085 5 1,304 5 1,373 6 2,077 7 2,324 7 

China 427 2 1,531 6 1,595 7 1,711 6 1,993 6 

Other Asia 889 4 1,002 4 1,093 5 1,842 6 2,383 8 

USA 2,191 11 2,868 11 1,997 8 2,506 9 2,471 8 

Canada 523 3 509 2 744 3 826 3 761 2 


Germany 674 3 1,128 4 881 4 1,396 5 1,088 3 

Other Europe 2,415 12 3,191 12 2,967 12 3,487 12 3,986 13 

Other countries 1,393 7 1,535 6 1,452 6 1,813 6 1,964 6 


Holiday 8,575 43 10,666 40 10,197 42 11,889 41 12,404 40 


Business 1,455 7 1,673 6 2,213 9 2,314 8 2,462 8 

Education 4,191 21 6,550 25 4,583 19 7,008 24 7,587 24 

Employment 653 3 1,755 7 1,403 6 2,083 7 1,790 6 

Other 625 3 904 3 964 4 377 1 775 2 


Holiday 4,813 24 5,646 21 6,146 26 6,540 22 6,838 22 


Business 1,439 7 1,621 6 2,047 9 2,155 7 2,375 8 

Education 3,356 17 4,896 18 3,648 15 5,818 20 5,983 19 

Employment 444 2 1,559 6 1,082 5 1,411 5 1,327 4 

Other 543 3 694 3 833 3 321 1 457 1 

Backpackers 5,186 26 7,321 27 5,803 24 7,800 27 8,343 27 

Total 19,775 100 26,656 100 24,042 100 29,346 100 31,180 100 


Quarter ended 30 June 


Table 7 Visitors by country of residence and main purpose of journey 

by first or return visit 

First visit Return visit Total Visitors 

'000 % '000 % '000 


New Zealand 85 9 916 91 1,002 

Japan 359 64 206 36 565 

Hong Kong 41 30 97 70 138 

Singapore 39 17 190 83 229 

Malaysia 40 28 102 72 142 

Indonesia 20 25 57 75 77 

Taiwan 50 60 34 40 84 

Thailand 29 41 42 59 71 

Korea 176 71 72 29 247 

China 188 58 136 42 323 

India 50 61 33 39 83 

Other Asia 48 48 52 52 100 

USA 259 61 168 39 427 

Canada 59 57 45 43 105 

United Kingdom 324 47 361 53 685 

Germany 85 59 58 41 144 

Scandinavia 50 63 29 37 79 

France 40 60 26 40 66 

Italy 34 66 18 34 51 

Netherlands 24 50 24 50 48 

Switzerland 23 58 17 42 41 

Other Europe 99 58 73 42 171 

Other countries 126 40 190 60 317 


Holiday 1,449 55 1,193 45 2,642 

Visiting friends & relatives 289 27 783 73 1,071 

Business 261 30 596 70 856 

Education 146 43 191 57 336 

Employment 46 40 71 60 118 

Other 57 33 113 67 171 


Holiday 1,156 51 1,094 49 2,250 

Visiting friends & relatives 264 26 764 74 1,028 

Business 253 30 585 70 838 

Education 104 38 172 62 276 

Employment 27 31 61 69 88 

Other 51 32 107 68 158 

Backpackers 393 71 163 29 556 

Total 2,248 43 2,946 57 5,194 



Total visitors includes "not stated" responses. 


Year ended 30 June 2007


by type of travel arrangements 

Package tour visitors Non Package tour visitors Total 

Group tour Non-group Total Group tour Non-group Total visitors 

'000 '000 '000 '000 '000 '000 '000 


New Zealand 10 104 115 8 879 887 1,002 

Japan 147 220 367 5 193 198 565 

Hong Kong 9 14 23 1 115 116 138 

Singapore 8 25 34 2 194 195 229 

Malaysia 7 10 17 1 123 124 142 

Indonesia 1 5 6 1 70 71 77 

Taiwan 32 8 40 2 42 44 84 

Thailand 4 4 8 1 62 63 71 

Korea 75 27 102 4 141 145 247 

China 103 15 117 19 187 206 323 

India 3 9 12 1 69 70 83 

Other Asia 3 8 11 2 87 89 100 

USA 25 48 73 7 347 354 427 

Canada 2 9 11 1 93 94 105 

United Kingdom 9 92 102 1 582 583 685 

Germany 6 21 27 2 114 116 144 

Scandinavia 2 9 12 1 67 67 79 

France 3 10 13 1 52 53 66 

Italy 4 10 14 0 37 37 51 

Netherlands 0 8 8 0 40 40 48 

Switzerland 0 7 8 0 33 33 41 

Other Europe 3 23 26 2 143 145 171 

Other countries 5 24 29 5 283 288 317 


Holiday 403 578 982 31 1,629 1,660 2,642 

Visiting friends & relatives 2 44 46 1 1,025 1,026 1,071 

Business 29 54 84 23 749 772 856 

Education 12 17 29 6 302 307 336 

Employment 3 7 10 3 105 108 118 

Other 12 12 24 4 142 146 171 


Holiday 399 548 947 27 1,276 1,303 2,250 

Visiting friends & relatives 2 42 44 1 983 984 1,028 

Business 29 54 83 23 733 755 838 

Education 10 11 21 3 252 254 276 

Employment 2 4 6 2 79 81 88 

Other 12 12 24 4 131 134 158 

Backpackers 7 41 49 8 499 507 556 

Total 462 712 1,174 68 3,952 4,020 5,194 





by State/Territory visited 

New South Wales Victoria Queensland South Australia 

'000 % '000 % '000 % '000 % 


New Zealand 368 13 236 16 422 19 39 11 

Japan 235 8 62 4 371 17 15 4 

Hong Kong 81 3 35 2 45 2 6 2 

Singapore 70 2 66 4 41 2 11 3 

Malaysia 45 2 48 3 28 1 10 3 

Indonesia 28 1 24 2 11 0 3 1 

Taiwan 49 2 22 1 50 2 2 1 

Thailand 33 1 23 2 14 1 2 1 

Korea 209 7 43 3 83 4 10 3 

China 252 9 147 10 144 7 14 4 

India 49 2 31 2 25 1 3 1 

Other Asia 49 2 36 2 22 1 6 2 

USA 288 10 127 9 178 8 36 10 

Canada 70 2 37 2 51 2 13 3 

United Kingdom 440 15 237 16 289 13 82 22 

Germany 100 4 55 4 75 3 34 9 

Scandinavia 53 2 27 2 39 2 10 3 

France 46 2 25 2 29 1 12 3 

Italy 36 1 21 1 27 1 11 3 

Netherlands 28 1 19 1 22 1 9 2 

Switzerland 26 1 15 1 21 1 10 3 

Other Europe 118 4 64 4 78 4 21 6 

Other countries 170 6 75 5 126 6 17 5 


Holiday 1,555 55 731 50 1,464 67 219 58 

Visiting friends & relatives 519 18 288 20 325 15 66 18 

Business 467 16 263 18 216 10 44 12 

Education 168 6 116 8 104 5 26 7 

Employment 58 2 41 3 39 2 10 3 

Other 76 3 34 2 42 2 10 3 


Holiday 1,237 44 545 37 1,207 55 139 37 


Business 457 16 258 17 208 10 43 11 

Education 123 4 89 6 64 3 16 4 

Employment 39 1 25 2 20 1 5 1 

Other 67 2 30 2 36 2 9 2 

Backpackers 429 15 259 18 352 16 103 28 

Total 2,843 100 1,474 100 2,190 100 375 100 

Base: All visitors aged 15 years and over. Continued … 

Note: Rounded shares may sum to more than 100. 

Visitors by State or Territory sum to more than total visitors because some visitors stop over in more than one state or territory. 



Table 9 (Continued) Visitors by country of residence and main purpose of journey 

by State/Territory visited 

Northern 

Australian 

Western Australia Tasmania Territory Capital Territory 

'000 % '000 % '000 % '000 % 


New Zealand 46 7 16 10 12 3 14 9 

Japan 45 7 9 6 43 12 5 3 

Hong Kong 13 2 2 1 3 1 2 1 

Singapore 62 10 8 5 5 1 5 3 

Malaysia 37 6 5 3 1 0 2 1 

Indonesia 19 3 2 1 2 0 2 1 

Taiwan 2 0 1 1 2 1 2 1 

Thailand 9 1 3 2 1 0 4 2 

Korea 11 2 4 3 4 1 5 3 

China 11 2 10 6 5 1 14 9 

India 6 1 1 1 0 0 4 3 

Other Asia 11 2 2 1 5 1 4 2 

USA 40 6 22 14 39 11 20 13 

Canada 15 2 6 4 12 3 5 3 

United Kingdom 171 27 29 18 77 21 26 17 

Germany 27 4 10 6 42 12 8 5 

Scandinavia 11 2 4 2 12 3 5 3 

France 10 2 3 2 17 5 4 2 

Italy 7 1 3 2 17 5 2 1 

Netherlands 11 2 4 3 9 3 3 2 

Switzerland 13 2 2 1 12 3 3 2 

Other Europe 29 4 6 4 30 8 6 4 

Other countries 38 6 6 4 10 3 11 7 


Holiday 317 49 86 55 280 78 73 46 


Business 94 15 18 11 18 5 29 18 

Education 33 5 14 9 14 4 17 11 

Employment 28 4 5 3 12 3 5 3 

Other 15 2 2 1 8 2 3 2 



Holiday 243 38 59 38 182 51 49 31 


Business 92 14 16 10 17 5 28 18 

Education 25 4 9 6 5 1 11 7 

Employment 18 3 2 1 4 1 3 2 

Other 13 2 1 1 5 2 3 2 

Backpackers 104 16 40 25 124 34 37 23 

Total 644 100 157 100 359 100 158 100 



Visitors by State or Territory visited sum to more than total visitors because some visitors stop over in more than one state or territory. 



for selected regions (a) 

Sydney Melbourne Brisbane Gold Coast 

Tropical North 

Queensland 

'000 '000 '000 '000 '000 


New Zealand 319 219 165 219 37 

Japan 230 60 39 161 213 

Hong Kong 79 34 24 15 19 

Singapore 66 63 21 22 3 

Malaysia 43 47 14 15 2 

Indonesia 25 23 6 4 1 

Taiwan 48 22 35 21 4 

Thailand 30 22 7 4 2 

Korea 208 42 43 41 14 

China 247 145 77 82 35 

India 47 30 11 13 9 

Other Asia 45 34 11 9 3 

USA 271 120 62 30 107 

Canada 65 34 27 16 25 


Germany 94 51 44 15 47 


France 43 21 15 6 18 

Italy 35 19 11 5 16 



Other Europe 112 60 40 20 48 



Holiday 1,500 699 522 622 682 

Visiting friends & relatives 457 256 171 102 55 

Business 447 254 130 51 45 

Education 152 111 59 35 32 

Employment 53 38 23 13 15 

Other 72 32 26 7 11 


Holiday 1,191 519 347 531 511 


Business 437 248 126 49 43 

Education 111 85 36 21 10 

Employment 35 23 9 7 4 

Other 65 28 22 6 8 

Backpackers (b) 


412 249 232 123 218 

Total 2,682 1,391 930 830 841 


Note: Numbers sum to more than total visitors because some visitors stopover in more than one region. 

(a) Visitors who spent at least one night in the region. 



for selected regions (a) 

Adelaide Perth Hobart Darwin Alice Springs 

'000 '000 '000 '000 '000 


New Zealand 36 43 12 8 6 

Japan 14 43 8 5 5 

Hong Kong 6 13 2 1 2 

Singapore 10 61 8 4 1 

Malaysia 9 37 4 1 0 

Indonesia 3 19 2 2 0 

Taiwan 2 2 1 1 2 

Thailand 2 9 2 0 0 

Korea 10 10 4 1 2 

China 14 11 8 2 2 

India 3 5 1 0 0 

Other Asia 5 11 1 5 0 

USA 32 38 16 12 19 

Canada 12 15 5 5 7 


Germany 32 26 8 23 28 


France 11 9 3 12 12 

Italy 9 7 2 8 9 



Other Europe 19 27 5 15 19 



Holiday 204 307 75 111 151 


Business 41 92 12 10 6 

Education 24 33 11 7 8 


Other 10 15 1 6 2 


Holiday 128 236 52 60 82 


Business 40 90 11 9 6 

Education 15 25 7 3 2 


Other 9 13 1 4 0 

Backpackers 98 101 35 65 82 

Total 347 623 127 155 180 


(a) Visitors who spent at least one night in the region. 

Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. 



Table 11 Visitor nights by country of residence and main purpose of journey 

by State/Territory 

New South Wales Victoria Queensland South Australia Western Australia 

'000 % '000 % '000 % '000 % '000 % 


New Zealand 3,913 7 2,276 7 5,380 15 413 6 1,347 8 

Japan 3,744 6 1,374 4 3,656 10 369 5 1,237 7 

Hong Kong 1,708 3 866 3 858 2 211 3 380 2 

Singapore 1,157 2 2,066 7 591 2 317 5 1,237 7 

Malaysia 1,118 2 1,694 5 436 1 557 8 1,045 6 

Indonesia 1,155 2 1,115 4 227 1 178 3 624 4 

Taiwan 823 1 445 1 1,010 3 51 1 84 0 

Thailand 1,206 2 979 3 358 1 54 1 296 2 

Korea 5,530 9 1,500 5 2,813 8 489 7 783 5 

China 9,318 16 3,458 11 1,150 3 473 7 366 2 

India 1,890 3 1,452 5 463 1 134 2 220 1 

Other Asia 1,781 3 1,356 4 525 1 306 4 462 3 

USA 3,638 6 1,746 6 2,173 6 325 5 955 6 

Canada 1,289 2 879 3 1,109 3 197 3 454 3 


Germany 1,967 3 1,052 3 1,886 5 379 5 712 4 

Scandinavia 1,071 2 526 2 1,113 3 162 2 331 2 

France 1,260 2 672 2 777 2 173 3 373 2 

Italy 629 1 428 1 509 1 79 1 111 1 

Netherlands 515 1 359 1 509 1 92 1 341 2 

Switzerland 444 1 151 0 527 1 122 2 324 2 

Other Europe 2,931 5 1,307 4 1,682 5 344 5 1,060 6 

Other countries 3,871 7 1,948 6 2,587 7 391 6 927 5 


Holiday 19,714 34 8,626 27 18,451 52 2,191 32 6,415 37 


Business 5,036 9 2,367 7 1,671 5 389 6 1,002 6 

Education 17,237 29 12,008 38 7,258 20 2,079 30 3,813 22 

Employment 3,739 6 2,604 8 2,326 7 564 8 1,929 11 

Other 1,165 2 851 3 514 1 433 6 402 2 


Holiday 11,807 20 4,984 16 10,692 30 1,192 17 3,688 21 


Business 4,856 8 2,277 7 1,483 4 382 6 980 6 

Education 14,581 25 10,646 34 4,572 13 1,763 26 3,082 18 

Employment 2,623 4 1,887 6 1,063 3 477 7 1,157 7 

Other 877 1 792 3 229 1 363 5 354 2 

Backpackers 12,569 21 6,137 19 12,570 35 1,553 23 4,519 26 

Total 58,724 100 31,581 100 35,724 100 6,898 100 17,201 100 





Table 11 (Continued) Visitor nights by country of residence and main purpose of journey 

by State/Territory 

'000 % '000 % '000 % '000 % 


New Zealand 288 9 241 7 206 9 14,063 9 

Japan 255 8 182 6 147 6 10,965 7 

Hong Kong 161 5 17 1 40 2 4,240 3 

Singapore 139 4 34 1 114 5 5,654 4 

Malaysia 317 10 10 0 83 3 5,260 3 

Indonesia 38 1 30 1 115 5 3,483 2 

Taiwan 36 1 19 1 27 1 2,496 2 

Thailand 94 3 10 0 66 3 3,064 2 

Korea 76 2 68 2 91 4 11,349 7 

China 233 7 51 2 383 16 15,432 10 

India (e) 

Northern Australian 

Tasmania Territory 

Capital Territory Total Nights 

39 1 24 1 191 8 4,412 3 

Other Asia 38 1 78 2 144 6 4,691 3 

USA 295 9 362 11 167 7 9,661 6 

Canada 66 2 79 2 30 1 4,103 3 

United Kingdom 336 10 551 17 134 6 22,722 14 

Germany 221 7 369 11 39 2 6,625 4 

Scandinavia 73 2 128 4 56 2 3,460 2 

France 59 2 230 7 67 3 3,610 2 

Italy 54 2 79 2 24 1 1,913 1 

Netherlands 89 3 109 3 29 1 2,044 1 

Switzerland 30 1 104 3 35 1 1,737 1 

Other Europe 196 6 277 9 51 2 7,848 5 

Other countries 189 6 193 6 176 7 10,282 6 

(a) 


Holiday 923 28 1,965 61 470 19 58,755 37 

Visiting friends & relatives 498 15 254 8 366 15 28,462 18 

Business 163 5 213 7 238 10 11,079 7 

Education 1,260 38 330 10 1,122 46 45,107 28 

Employment 297 9 422 13 179 7 12,060 8 

Other 181 5 62 2 42 2 3,651 2 


Holiday 548 16 959 30 343 14 34,215 22 

Visiting friends & relatives 466 14 216 7 350 15 27,005 17 

Business 155 5 203 6 196 8 10,534 7 

Education 1,033 31 247 8 864 36 36,788 23 

Employment 181 5 288 9 149 6 7,825 5 

Other 151 5 17 1 41 2 2,823 2 

Backpackers 788 24 1,315 41 471 20 39,922 25 

Total 3,323 100 3,246 100 2,416 100 159,113 100 






for selected regions 

Sydney Melbourne Brisbane Gold Coast 

Tropical North 

Queensland 

'000 '000 '000 '000 '000 


New Zealand 3,016 1,915 1,442 1,924 456 

Japan 3,394 1,332 708 1,303 1,095 

Hong Kong 1,598 774 587 127 92 

Singapore 931 1,965 349 165 15 

Malaysia 992 1,595 159 181 33 

Indonesia 1,039 1,066 145 25 3 

Taiwan 667 438 755 133 32 

Thailand 1,022 947 160 57 53 

Korea 5,342 1,369 1,354 573 441 

China 8,659 3,277 659 200 111 

India 1,784 1,423 205 134 25 

Other Asia 1,516 1,248 216 121 129 

USA 2,843 1,418 711 283 648 

Canada 934 737 335 184 201 

United Kingdom 6,152 2,904 1,459 809 1,520 

Germany 1,603 825 442 135 471 

Scandinavia 802 425 385 91 264 

France 957 438 325 69 177 

Italy 508 382 112 84 144 

Netherlands 341 257 133 21 177 

Switzerland 359 119 143 29 154 

Other Europe 2,514 1,080 479 204 452 

Other countries 3,352 1,732 1,162 630 259 


Holiday 16,598 7,171 4,176 4,288 5,138 

Visiting friends & relatives 9,963 3,971 2,297 1,120 629 

Business 4,555 2,164 735 297 234 

Education 15,103 11,403 4,184 1,208 414 

Employment 3,105 2,174 899 440 358 

Other 1,003 784 134 131 178 


Holiday 10,285 4,271 2,228 3,318 2,928 

Visiting friends & relatives 9,674 3,769 2,190 1,082 554 

Business 4,416 2,078 711 210 207 

Education 13,086 10,192 2,762 883 151 

Employment 2,225 1,565 418 206 175 

Other 777 733 95 91 25 

Backpackers 9,864 5,058 4,020 1,693 2,911 

Total 50,326 27,667 12,425 7,484 6,951 





for selected regions 

Adelaide Perth Hobart Darwin Alice Springs 

'000 '000 '000 '000 '000 


New Zealand 268 690 152 100 86 

Japan 350 1,089 206 89 24 

Hong Kong 175 364 153 8 5 

Singapore 309 1,167 95 27 2 

Malaysia 542 1,005 130 9 0 

Indonesia 172 590 29 23 0 

Taiwan 49 80 36 3 7 

Thailand 52 236 88 7 2 

Korea 437 692 44 24 15 

China 464 357 200 39 3 

India 105 191 36 1 22 

Other Asia 212 408 35 64 0 

USA 241 731 134 125 161 

Canada 164 364 31 28 22 

United Kingdom 910 2,837 193 227 137 

Germany 232 425 166 134 98 

Scandinavia 132 236 24 58 26 

France 132 218 20 114 49 

Italy 51 55 42 23 15 

Netherlands 49 182 56 55 21 

Switzerland 66 225 12 29 34 

Other Europe 310 830 151 135 59 



Holiday 1,641 4,636 517 699 511 

Visiting friends & relatives 991 3,030 318 169 34 

Business 330 822 109 94 86 

Education 1,986 3,696 945 226 64 

Employment 389 1,231 218 167 117 

Other 427 364 4 45 10 


Holiday 922 2,863 313 286 210 

Visiting friends & relatives 928 2,899 308 151 26 

Business 323 805 105 88 85 

Education 1,690 3,060 750 199 40 

Employment 331 633 117 89 103 

Other 357 323 4 9 5 

Backpackers 1,212 3,197 514 578 355 

Total 5,764 13,780 2,111 1,402 822 





by type of accommodation used 

Hotel, resort, 

Rented house/ 

Caravan/ 

Caravan park/ camping by the 

motel, motor Backpacker apartment/ Home of friend commercial 

side 

inn hotel/ hostel flat/ unit or relative camping ground of the road 

'000 '000 '000 '000 '000 '000 


New Zealand 3,481 428 3,032 5,397 239 65 

Japan 2,086 1,064 4,205 841 62 6 

Hong Kong 526 96 1,393 1,121 7 0 

Singapore 1,208 127 2,447 905 10 1 

Malaysia 545 200 2,246 1,184 9 1 

Indonesia 319 24 1,570 802 23 0 

Taiwan 351 167 831 496 10 5 

Thailand 326 31 1,320 974 3 0 

Korea 850 1,055 5,577 1,426 156 25 

China 1,680 40 8,385 3,560 23 0 

India 762 33 1,757 1,524 3 0 

Other Asia 326 18 1,580 2,240 7 0 

USA 2,814 672 1,588 2,640 126 70 

Canada 741 634 904 1,323 95 43 

United Kingdom 4,277 4,080 3,649 8,808 644 205 

Germany 1,070 1,691 1,328 1,042 581 128 

Scandinavia 487 862 870 749 93 52 

France 403 768 1,144 570 180 150 

Italy 487 261 420 447 70 33 

Netherlands 339 493 234 560 188 43 

Switzerland 293 359 101 316 245 32 

Other Europe 1,242 1,421 2,169 2,015 241 82 

Other countries 1,215 726 3,009 3,692 107 20 


Holiday 15,005 11,746 10,519 13,440 2,604 778 

Visiting friends & relatives 2,093 401 1,971 22,862 210 90 

Business 5,875 146 2,929 1,048 39 13 

Education 1,445 1,392 26,882 2,937 113 46 

Employment 930 1,235 6,207 1,646 127 29 

Other 480 332 1,253 697 26 4 


Holiday 13,851 na 5,433 10,550 1,318 269 

Visiting friends & relatives 2,019 na 1,898 22,112 175 53 

Business 5,783 na 2,723 985 31 8 

Education 1,211 na 23,001 2,692 53 11 

Employment 859 na 4,332 1,047 64 9 

Other 470 na 995 648 5 1 

Backpackers 1,635 15,251 11,378 4,597 1,476 610 

Total 25,828 15,251 49,761 42,631 3,120 960 





by type of accommodation used 

Guest house, 

bed and 

breakfast 

Boat, 

houseboat, 

cabin cruiser 

or cruise ship 

Educational 

institution Homestay Other Total Nights (a) 

'000 '000 '000 '000 '000 '000 


New Zealand 72 193 288 69 669 14,063 

Japan 58 20 175 2,199 150 10,965 

Hong Kong 13 2 330 558 25 4,240 

Singapore 28 10 543 161 58 5,654 

Malaysia 5 8 502 210 64 5,260 

Indonesia 0 17 219 320 34 3,483 

Taiwan 25 10 105 441 5 2,496 

Thailand 5 6 123 161 43 3,064 

Korea 360 1 419 1,358 50 11,349 

China 7 2 336 924 85 15,432 

India 17 19 158 39 94 4,412 

Other Asia 13 69 167 91 93 4,691 

USA 75 105 1,057 193 284 9,661 

Canada 44 15 116 81 81 4,103 

United Kingdom 197 147 42 103 358 22,722 

Germany 97 27 129 383 128 6,625 

Scandinavia 58 26 51 132 77 3,460 

France 44 10 91 189 45 3,610 

Italy 30 7 55 75 28 1,913 

Netherlands 26 27 32 67 24 2,044 

Switzerland 12 9 12 343 15 1,737 

Other Europe 73 86 170 259 89 7,848 

Other countries 36 72 506 585 217 10,282 


Holiday 668 373 243 2,114 761 58,755 

Visiting friends & relatives 111 37 24 53 112 28,462 

Business 81 146 79 148 409 11,079 

Education 325 58 5,049 6,077 358 45,107 

Employment 103 257 142 285 934 12,060 

Other 12 16 88 264 141 3,651 


Holiday 400 254 188 1,164 298 34,215 

Visiting friends & relatives 103 27 20 49 51 27,005 

Business 78 145 76 137 401 10,534 

Education 281 38 3,935 4,848 294 36,788 

Employment 76 219 120 143 792 7,825 

Other 9 15 87 162 96 2,823 

Backpackers 351 189 1,198 2,439 784 39,922 

Total 1,298 887 5,624 8,941 2,716 159,113 



(a) Total nights in accommodation are less than visitor nights in Australia (Table 1) because nights spent in transit are excluded. 



by type of transport used between stopovers 

Self-drive van, Taxi or 

Private or 

motor-home chauffeur 

Long distance 

company car Rental car or campervan driven hire car Aircraft 

train 

'000 '000 '000 '000 '000 '000 


New Zealand 91 109 6 10 116 33 

Japan 14 8 1 2 196 8 

Hong Kong 11 7 0 1 36 3 

Singapore 11 24 0 3 30 2 

Malaysia 11 6 0 1 25 3 

Indonesia 4 2 0 1 11 1 

Taiwan 3 2 0 0 28 2 

Thailand 4 2 0 1 11 1 

Korea 12 4 0 1 75 9 

China 19 7 1 1 160 4 

India 7 2 0 2 23 1 

Other Asia 14 3 0 1 23 2 

USA 42 46 4 6 173 18 

Canada 18 16 2 2 47 10 

United Kingdom 119 113 18 10 316 41 

Germany 21 35 13 2 73 12 

Scandinavia 14 14 1 2 36 6 

France 9 14 4 1 30 5 

Italy 5 9 2 1 27 1 

Netherlands 10 13 5 1 20 5 

Switzerland 5 11 4 1 18 3 

Other Europe 25 31 6 1 78 9 

Other countries 36 22 3 4 84 7 


Holiday 203 344 57 26 1,041 119 

Visiting friends & relatives 197 85 5 6 236 36 

Business 44 39 1 11 209 7 

Education 36 16 3 7 81 13 

Employment 18 9 1 3 46 7 

Other 9 4 1 1 21 2 


Holiday 138 268 35 19 809 58 


Business 41 36 1 11 201 6 

Education 24 5 1 4 40 5 

Employment 10 4 0 2 26 2 

Other 7 3 0 1 17 1 

Backpackers 100 104 27 11 331 84 

Total 506 497 68 54 1,634 185 





by type of transport used between stopovers 

Long 

Hotel or motel 

distance Ship, boat or Local public shuttle/ Charter/ Four wheel 

coach or bus ferry transport courtesy bus tour bus drive Other 

'000 '000 '000 '000 '000 '000 '000 


New Zealand 18 10 14 5 17 1 1 

Japan 13 9 8 1 12 0 1 

Hong Kong 4 2 1 1 3 0 0 

Singapore 3 2 1 1 6 0 1 

Malaysia 3 1 4 0 3 0 0 

Indonesia 1 0 1 0 0 0 0 

Taiwan 3 2 2 1 14 0 0 

Thailand 2 0 1 0 2 0 0 

Korea 19 3 7 0 9 0 0 

China 5 2 1 1 35 0 0 

India 2 2 1 0 1 0 0 

Other Asia 2 1 2 0 0 0 0 

USA 24 19 9 2 21 1 3 

Canada 13 9 3 1 8 1 1 

United Kingdom 77 44 24 5 37 6 5 

Germany 25 17 7 1 18 2 2 

Scandinavia 17 8 3 0 7 1 1 

France 10 6 4 0 6 1 1 

Italy 5 6 1 1 4 1 0 

Netherlands 8 6 2 0 5 1 1 

Switzerland 9 5 1 0 5 1 0 

Other Europe 25 17 7 1 14 4 2 

Other countries 14 5 6 0 5 0 2 


Holiday 217 127 63 17 187 14 15 

Visiting friends & relatives 30 21 16 1 14 1 2 

Business 7 3 8 2 9 1 2 

Education 31 15 15 1 16 1 2 

Employment 14 8 5 1 5 2 1 

Other 3 2 2 0 2 0 0 


Holiday 59 54 22 13 127 6 3 


Business 5 3 7 2 8 0 1 

Education 10 4 8 0 7 0 1 

Employment 3 1 2 0 2 0 1 

Other 0 1 1 0 1 0 0 

Backpackers 206 99 56 5 78 12 15 

Total 302 175 110 22 231 19 22 




Table 15 Expenditure for package tour visitors by country of residence and main purpose 

of journey by expenditure category 


Number of 

package 

Package tour tour 

Total Average Total Average Total Average Total Average Visitors 

$million $ $million $ $million $ $million $ '000 


New Zealand 147 1,279 17 148 102 893 266 2,320 114.6 

Japan 791 2,157 19 51 309 844 1,119 3,051 366.8 

Hong Kong 43 1,889 7 290 26 1,146 75 3,324 22.7 

Singapore 52 1,546 3 80 31 914 86 2,539 33.7 

Malaysia 25 1,466 4 256 15 878 45 2,599 17.2 

Indonesia 10 1,639 2 361 10 1,677 22 3,677 6.0 

Taiwan 66 1,623 2 55 30 736 98 2,414 40.4 

Thailand 12 1,540 0 43 6 810 19 2,393 7.9 

Korea 240 2,359 13 131 85 835 339 3,325 102.0 

China 272 2,314 6 48 117 996 394 3,358 117.4 

India 25 2,017 1 110 8 609 34 2,736 12.4 

Other Asia 20 1,784 4 341 11 1,035 35 3,160 11.0 

USA 395 5,423 17 237 91 1,242 503 6,901 72.9 

Canada 66 6,091 1 81 23 2,121 90 8,293 10.9 

United Kingdom 616 6,069 26 253 199 1,960 841 8,282 101.5 

Germany 166 6,065 12 433 55 1,992 233 8,490 27.5 

Scandinavia 61 5,207 2 185 24 2,026 88 7,418 11.8 

France 66 5,243 3 237 25 2,030 94 7,510 12.5 

Italy 108 7,561 2 134 19 1,353 129 9,048 14.3 

Netherlands 36 4,660 2 248 26 3,342 65 8,251 7.8 

Switzerland 43 5,724 6 795 23 3,124 72 9,642 7.5 

Other Europe 128 4,871 6 246 66 2,514 201 7,631 26.3 

Other countries 106 3,672 5 161 43 1,508 154 5,341 28.8 

(a) 

Other 

Expenditure 

pre-payments within Australia 


Holiday 2,996 3,051 95 97 1,067 1,087 4,158 4,235 982 

Visiting friends & relatives 125 2,750 19 419 59 1,302 204 4,472 45.5 

Business 162 1,936 12 143 93 1,108 267 3,187 83.9 

Education 147 5,095 31 1,080 83 2,876 261 9,051 28.8 

Employment 20 2,086 2 203 26 2,683 48 4,971 9.8 

Other 44 1,836 1 23 17 718 62 2,577 24.2 


Holiday 2,862 3,023 81 86 943 996 3,886 4,104 946.9 

Visiting friends & relatives 121 2,749 19 433 55 1,251 195 4,433 44 

Business 161 1,943 12 145 91 1,102 264 3,189 83 

Education 100 4,633 25 1,181 47 2,209 172 8,023 21 

Employment 9 1,394 1 225 10 1,630 21 3,249 6 

Other 44 1,843 1 24 16 688 61 2,554 24 

Backpackers 199 4,087 20 421 183 3,761 402 8,270 49 

Total 3,495 2,977 160 136 1,346 1,147 5,000 4,260 1,173.9 


(a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia and other countries. 


Table 16 


Holiday 2,612 1,573 433 261 4,381 2,639 7,427 4,473 1,660 

Visiting friends & relatives 1,451 1,414 110 107 1,683 1,641 3,244 3,163 1,025.8 

Business 1,002 1,297 141 183 1,459 1,889 2,602 3,369 772.3 

Education 364 1,185 791 2,574 3,259 10,605 4,414 14,364 307.3 

Employment 114 1,059 8 72 688 6,376 810 7,508 107.9 

Other 190 1,297 18 126 255 1,741 463 3,164 146.4 


Holiday 1,869 1,434 358 275 2,742 2,104 4,969 3,813 1,303.3 

Visiting friends & relatives 1,378 1,400 104 106 1,580 1,605 3,061 3,111 984.0 

Business 983 1,301 137 182 1,418 1,877 2,538 3,360 755.4 

Education 276 1,086 652 2,562 2,732 10,736 3,661 14,384 254.5 

Employment 77 951 5 66 472 5,802 555 6,819 81.4 

Other 169 1,256 16 119 212 1,580 397 2,955 134.2 

Backpackers 982 1,935 228 450 2,570 5,064 3,780 7,449 507.4 

Total 5,734 1,426 1,502 374 11,725 2,917 18,960 4,716 4,020.2 


Note: Non package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. 

(a) Excludes international airfares purchased in Australia. 

Expenditure for non package tour visitors by country of residence and main 

purpose of journey by expenditure category 

Pre-paid 

Number of 

international 

non package 

airfares tour 

Total Average Total Average Total Average Total Average Visitors 

$million $ $million $ $million $ $million $ '000 


New Zealand 429 484 173 195 1,229 1,386 1,832 2,065 886.9 

Japan 252 1,272 87 440 586 2,953 925 4,665 198.3 

Hong Kong 108 928 55 478 388 3,349 551 4,755 115.8 

Singapore 145 742 103 529 618 3,163 867 4,434 195.5 

Malaysia 114 912 60 483 482 3,870 655 5,264 124.5 

Indonesia 59 833 53 746 276 3,895 388 5,474 70.8 

Taiwan 54 1,234 21 485 163 3,711 238 5,429 43.9 

Thailand 63 1,007 25 392 218 3,467 306 4,866 62.9 

Korea 212 1,458 116 795 762 5,239 1,089 7,491 145.4 

China 247 1,200 104 505 1,004 4,877 1,355 6,583 205.8 

India 84 1,201 40 569 263 3,749 388 5,520 70.2 

Other Asia 94 1,065 33 374 257 2,907 385 4,345 88.6 

USA 755 2,133 199 561 873 2,466 1,828 5,161 354.1 

Canada 220 2,341 30 317 340 3,625 589 6,283 93.8 

United Kingdom 1,362 2,335 152 260 1,691 2,899 3,204 5,494 583.2 

Germany 257 2,213 52 445 403 3,471 712 6,129 116.2 

Scandinavia 164 2,435 20 292 251 3,733 435 6,459 67.3 

France 112 2,110 14 267 216 4,052 343 6,430 53.3 

Italy 75 2,026 15 394 122 3,295 211 5,716 37.0 

Netherlands 90 2,213 12 296 123 3,050 225 5,559 40.4 

Switzerland 84 2,558 24 729 140 4,251 249 7,539 33.0 

Other Europe 315 2,174 33 231 563 3,884 912 6,289 145.0 

Other countries 437 1,518 81 281 756 2,625 1,274 4,423 288.1 

(a) 


Other Expenditure 

pre-payments within Australia 


Table 17 Average expenditure for all visitors (a) by country of residence and 

main purpose of journey by expenditure item 

International 

Self-drive 

Pre-paid 

airfares 

Other cars, rent-a- 

Package international Organised bought in Domestic transport 

cars, 

tour airfares tours Australia airfares fares campervans 

$ $ $ $ $ $ $ 


New Zealand 146 429 23 22 18 60 59 

Japan 1,400 447 179 30 22 58 18 

Hong Kong 310 776 82 43 38 105 46 

Singapore 228 633 46 20 18 90 77 

Malaysia 177 802 33 34 31 100 47 

Indonesia 128 768 40 64 22 136 33 

Taiwan 778 643 86 16 35 88 33 

Thailand 173 894 27 41 31 129 29 

Korea 972 857 84 76 51 144 42 

China 841 764 107 149 46 99 18 

India 303 1,021 46 104 43 176 24 

Other Asia 197 947 26 57 33 104 25 

USA 926 1,769 162 25 90 97 76 

Canada 632 2,098 250 85 157 142 126 

United Kingdom 900 1,989 211 44 108 126 135 

Germany 1,159 1,790 312 37 131 152 284 

Scandinavia 777 2,071 253 42 115 173 111 

France 996 1,709 175 40 125 156 177 

Italy 2,105 1,462 196 23 135 142 97 

Netherlands 755 1,855 296 48 104 128 269 

Switzerland 1,060 2,084 426 65 170 171 481 

Other Europe 748 1,840 282 52 141 174 128 

Other countries 333 1,380 82 49 54 109 57 


Holiday 1,134 989 188 23 65 90 101 

Visiting friends & relatives 117 1,354 53 31 52 63 54 

Business 190 1,170 34 23 40 97 54 

Education 437 1,084 146 271 83 314 59 

Employment 173 972 142 190 162 257 90 

Other 260 1,114 42 52 23 67 20 


Holiday 1,272 831 138 15 40 59 92 

Visiting friends & relatives 117 1,340 45 31 46 59 54 

Business 192 1,173 33 22 38 96 54 

Education 361 1,002 78 297 45 303 51 

Employment 102 881 57 178 92 194 76 

Other 277 1,067 32 50 16 57 18 

Backpackers 357 1,766 435 83 214 272 133 

Total 673 1,104 126 46 60 103 78 


(a) Average expenditure data in this table are different from those presented in table 18 as, in this table, average expenditure per international visitor is calculated 

by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. 



Table 17 (Continued) Average expenditure for all visitors (a) by country of residence and 


Petrol and oil 

for self-drive 

cars or other 

vehicles 

Shopping - 

items for use 

in Australia 

Shopping - 

items to 

take home 


Total Food, drink and Horse racing 

shopping accommodation and gambling Entertainment 

$ $ $ $ $ $ $ 


New Zealand 34 54 284 338 698 17 46 

Japan 10 53 353 405 712 25 26 

Hong Kong 33 89 331 420 1,321 75 53 

Singapore 39 97 248 345 1,291 73 54 

Malaysia 40 117 313 430 1,360 53 62 

Indonesia 42 176 342 518 1,606 36 74 

Taiwan 14 71 414 485 867 25 60 

Thailand 32 148 349 497 1,472 51 75 

Korea 43 118 480 597 1,543 44 59 

China 39 99 469 568 1,234 71 48 

India 18 128 256 384 1,514 33 70 

Other Asia 41 143 328 471 1,085 23 52 

USA 37 72 266 337 1,356 22 64 

Canada 78 134 255 389 1,883 12 91 

United Kingdom 66 108 248 356 1,656 20 92 

Germany 177 102 202 305 1,738 4 76 

Scandinavia 83 150 340 490 1,851 29 89 

France 139 135 291 426 2,010 7 92 

Italy 75 81 278 358 1,587 4 92 

Netherlands 175 100 206 305 1,718 7 70 

Switzerland 238 85 281 366 2,225 4 103 

Other Europe 96 144 327 471 2,084 27 116 

Other countries 45 112 359 471 1,164 18 59 


Holiday 54 58 358 415 1,090 25 63 


Business 21 45 227 272 1,160 29 24 

Education 91 399 305 704 3,967 66 180 

Employment 149 389 294 683 3,245 65 164 

Other 28 83 174 256 719 23 27 


Holiday 40 40 376 416 850 25 49 


Business 21 43 227 270 1,156 30 23 

Education 90 413 298 710 3,957 69 172 

Employment 142 379 248 626 2,921 63 140 

Other 28 74 170 244 613 24 23 

Backpackers 122 190 268 458 2,590 30 148 

Total 50 92 314 406 1,252 29 62 





Table 17 (Continued) Average expenditure for all visitors (a) by country of residence and 


Phone, 

Motor Education internet, fax 

vehicles 

fees and/or postage Other (b) 

Total excluding 

package tours 

and prepaid 

international Total 

Total 

airfares visitors 

$ $ $ $ $ $ '000 


New Zealand 79 73 17 37 2,094 1,519 1,002 

Japan 25 216 23 21 3,618 1,771 565 

Hong Kong 148 970 51 49 4,520 3,435 138 

Singapore 89 1,060 46 46 4,155 3,294 229 

Malaysia 172 1,465 62 75 4,941 3,962 142 

Indonesia 52 1,670 74 71 5,334 4,438 77 

Taiwan 72 715 38 31 3,984 2,564 84 

Thailand 50 958 75 55 4,589 3,522 71 

Korea 191 980 63 29 5,774 3,945 247 

China 155 1,140 76 57 5,411 3,806 323 

India 91 1,114 88 72 5,102 3,778 83 

Other Asia 57 955 71 71 4,214 3,070 100 

USA 20 381 40 55 5,458 2,763 427 

Canada 56 359 58 75 6,492 3,762 105 

United Kingdom 106 18 45 36 5,907 3,019 685 

Germany 68 266 47 34 6,580 3,631 144 

Scandinavia 108 291 61 57 6,602 3,754 79 

France 149 299 87 47 6,635 3,930 66 

Italy 28 275 41 23 6,644 3,076 51 

Netherlands 69 112 45 38 5,995 3,385 48 

Switzerland 48 397 55 36 7,928 4,784 41 

Other Europe 71 139 77 49 6,495 3,907 171 

Other countries 93 484 52 57 4,507 2,793 317 


Holiday 45 56 28 20 4,385 2,262 2,642 


Business 84 28 36 88 3,351 1,991 856 

Education 263 5,890 224 130 13,909 12,388 336 

Employment 563 135 200 107 7,298 6,153 118 

Other 87 273 36 52 3,081 1,707 171 


Holiday 34 43 17 15 3,935 1,833 2,250 


Business 86 27 35 86 3,343 1,978 838 

Education 300 6,092 229 134 13,889 12,527 276 

Employment 652 135 188 111 6,558 5,575 88 

Other 89 275 32 52 2,895 1,551 158 

Backpackers 104 646 105 58 7,521 5,398 556 

Total 86 451 45 44 4,613 2,836 5,194 




(b) Includes convention registration fees, medical expenses and other expenses not elsewhere specified. 



Table 18 Average expenditure by visitors with expenditure on item (a) by country of residence 

and main purpose of journey by expenditure item 

Pre-paid 

International 

international 

airfares bought in Domestic Other transport 

Package tour 

airfares Organised tours 

Australia airfares 

fares 

$ $ $ $ $ $ 


New Zealand 1,279 484 207 523 254 86 

Japan 2,157 1,272 338 1,250 425 115 

Hong Kong 1,889 928 453 1,215 354 155 

Singapore 1,546 742 286 819 310 131 

Malaysia 1,466 912 241 786 260 152 

Indonesia 1,639 833 455 1,206 301 184 

Taiwan 1,623 1,234 390 1,014 399 181 

Thailand 1,540 1,007 293 954 324 185 

Korea 2,359 1,458 393 1,285 357 265 

China 2,314 1,200 579 1,255 468 223 

India 2,017 1,201 371 1,407 427 255 

Other Asia 1,784 1,065 275 994 355 157 

USA 5,423 2,133 528 916 456 126 

Canada 6,091 2,341 665 1,687 462 171 

United Kingdom 6,069 2,335 547 1,026 394 155 

Germany 6,065 2,213 689 796 461 192 

Scandinavia 5,207 2,435 578 873 389 203 

France 5,243 2,110 685 1,134 528 213 

Italy 7,561 2,026 601 948 481 190 

Netherlands 4,660 2,213 718 1,007 367 168 

Switzerland 5,724 2,558 824 964 585 207 

Other Europe 4,871 2,174 711 1,092 509 220 

Other countries 3,672 1,518 543 1,275 368 154 


Holiday 3,051 1,573 483 827 400 135 

Visiting friends & relatives 2,750 1,414 375 860 332 96 

Business 1,936 1,297 358 1,189 506 137 

Education 5,095 1,185 640 1,265 407 373 

Employment 2,086 1,059 748 1,043 590 329 

Other 1,836 1,297 382 1,065 353 98 



Holiday 3,023 1,434 394 765 383 96 

Visiting friends & relatives 2,749 1,400 355 862 326 92 

Business 1,943 1,301 354 1,205 516 137 

Education 4,633 1,086 488 1,323 364 368 

Employment 1,394 951 617 1,115 565 268 

Other 1,843 1,256 327 1,076 340 84 

Backpackers 4,087 1,935 756 910 431 292 

Total 2,977 1,426 476 1,022 402 151 


(a) Average expenditure data in this table are different from those presented in table 17 as, in this table, average expenditure per international visitor is calculated by 

dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. 


Table 18 (Continued) Average expenditure by visitors with expenditure on item (a) by country of residence 


Self-drive cars, 

rent-a-cars, 

campervans 


Petrol and oil 

for self-drive 

cars or other 

vehicles 

Shopping - 

items for use 

in Australia 

Shopping - items 

Food, drink and 

to take home Total Shopping accommodation 

$ $ $ $ $ $ 


New Zealand 291 106 135 368 404 742 

Japan 352 158 185 384 432 762 

Hong Kong 393 167 305 407 484 1,451 

Singapore 373 152 330 310 406 1,387 

Malaysia 310 186 391 388 500 1,500 

Indonesia 408 233 466 429 593 1,806 

Taiwan 693 210 294 457 524 1,015 

Thailand 427 203 446 426 574 1,686 

Korea 1,083 563 447 564 670 1,933 

China 327 418 456 588 683 1,633 

India 283 181 489 357 494 1,890 

Other Asia 539 314 430 437 584 1,342 

USA 435 152 185 328 391 1,423 

Canada 518 220 268 304 431 1,953 

United Kingdom 530 177 221 307 402 1,724 

Germany 916 387 233 259 359 1,835 

Scandinavia 504 254 324 411 544 1,917 

France 682 384 387 361 487 2,250 

Italy 533 252 241 314 396 1,764 

Netherlands 878 356 207 244 339 1,773 

Switzerland 1,331 472 198 327 398 2,262 

Other Europe 526 283 299 411 542 2,236 

Other countries 491 207 315 448 546 1,315 


Holiday 490 200 163 409 455 1,170 


Business 518 169 188 329 365 1,338 

Education 630 458 633 401 794 4,262 

Employment 523 498 709 429 811 3,599 

Other 336 261 311 266 356 812 



Holiday 470 156 126 426 456 922 


Business 521 167 182 331 363 1,337 

Education 751 531 685 401 812 4,286 

Employment 584 525 747 386 769 3,340 

Other 333 264 297 262 342 697 

Backpackers 527 352 318 323 499 2,631 

Total 481 202 251 386 467 1,373 



dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors.

Table 18 (Continued) Average expenditure by visitors with expenditure on item (a) by country of residence 



Horse racing and 

Phone, internet, fax 

gambling Entertainment Motor vehicles Education fees and/or postage Other (b) 

Country of residence $ $ $ $ $ $ 

New Zealand 88 112 9,560 5,563 52 301 

Japan 252 92 9,288 4,118 80 305 

Hong Kong 622 143 14,117 9,586 119 405 

Singapore 546 156 10,825 11,884 124 331 

Malaysia 401 173 12,385 12,093 158 508 

Indonesia 421 200 6,403 10,525 160 366 

Taiwan 160 173 19,971 6,029 116 350 

Thailand 457 174 16,910 7,126 153 364 

Korea 299 195 11,554 7,013 175 293 

China 488 186 10,371 11,446 175 487 

India 553 187 9,841 10,040 201 459 

Other Asia 224 151 4,272 10,087 164 466 

USA 208 131 4,637 9,404 72 252 

Canada 91 151 2,911 10,330 94 271 

United Kingdom 166 157 7,009 2,680 80 149 

Germany 59 134 2,310 5,684 76 140 

Scandinavia 441 147 3,194 9,936 95 219 

France 178 176 2,989 7,293 160 189 

Italy 68 177 1,233 5,212 77 160 

Netherlands 109 127 2,759 3,978 75 132 

Switzerland 61 170 2,407 3,385 85 128 

Other Europe 283 198 2,222 4,479 137 189 

Other countries 221 154 8,156 8,225 112 362 


Holiday 171 134 4,254 3,413 62 131 

Visiting friends & relatives 200 111 11,789 7,640 63 261 

Business 439 113 16,854 2,611 87 560 

Education 575 274 7,749 9,837 300 356 

Employment 485 280 6,504 3,391 303 334 

Other 284 119 4,967 7,313 104 428 


Holiday 169 118 7,758 3,704 44 142 

Visiting friends & relatives 199 110 12,763 7,861 63 274 

Business 442 109 17,236 2,717 86 564 

Education 700 280 8,537 10,146 312 389 

Employment 632 264 9,514 3,565 313 382 

Other 294 107 5,360 8,444 100 511 

Backpackers 211 196 2,330 6,324 137 150 

Total 235 146 6,975 8,317 102 269 



dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. 

(b) Includes convention registration fees, medical expenses and other expenses not elsewhere specified. 


Table 19 Backpacker visitors, visitor nights, duration of stay and expenditure 

by country of residence and main purpose of journey 

Nights in 

Visitors Australia (a) 

Average duration Expenditure in 

of stay Australia (b) 

Food, drink and 

Shopping accommodation All items 

'000 '000 Nights $million $ $ $ 


New Zealand 35 1,256 36 89 457 1,256 2,535 

Japan 33 3,198 96 177 386 2,583 5,334 

Hong Kong 4 187 42 15 326 1,302 3,413 

Singapore 10 454 44 64 271 1,731 6,151 

Malaysia 7 518 69 48 419 1,800 6,399 

Indonesia 2 74 43 5 308 1,405 2,778 

Taiwan 7 726 107 48 595 2,795 7,002 

Thailand 2 132 59 11 264 1,952 4,700 

Korea 38 4,482 119 270 660 3,548 7,142 

China 5 325 66 30 457 1,908 6,156 

India 2 196 79 16 792 3,152 6,403 

Other Asia 2 114 61 9 598 1,799 4,857 

USA 49 2,316 47 234 368 1,764 4,746 

Canada 19 1,635 84 128 567 3,273 6,594 

United Kingdom 127 8,008 63 620 385 2,698 4,883 

Germany 50 3,886 78 278 396 2,594 5,578 

Scandinavia 27 1,933 72 142 610 2,545 5,329 

France 21 2,142 104 137 555 3,280 6,640 

Italy 8 709 88 49 562 3,005 6,059 

Netherlands 14 989 70 73 376 2,626 5,155 

Switzerland 15 942 64 90 435 2,696 6,108 

Other Europe 49 3,964 81 321 591 3,478 6,576 

Other countries 29 1,735 60 147 420 2,190 5,123 

Main purpose of journey 

Holiday 392 24,540 63 1,853 413 2,468 4,727 

Visiting friends & relatives 43 1,457 34 114 343 1,283 2,619 

Business 18 545 30 47 385 1,329 2,610 

Education 60 8,318 138 707 672 4,016 11,750 

Employment 30 4,234 142 234 850 4,198 7,855 

Other 13 827 65 46 415 2,051 3,663 

Total 556 39,922 72 3,001 458 2,590 5,398 

Base: Visitors aged 15 years and over. 

(a) Total nights are less than backpacker visitor nights in Australia (Table 1) because nights spent in transit are excluded. 

(b) Expenditure in Australia excludes pre-paid Inclusive package tours and pre-paid international airfares. 

(c) Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia 

- excludes pre-paid Inclusive package tours and pre-paid international airfares. 



Average Expenditure in Australia (c)

Table 20 Backpacker visitors by State/Territory visited for 


2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 

State/Territory visited 

New South Wales 361 79 380 78 374 77 408 79 429 77 

Victoria 208 45 214 44 210 43 234 45 259 47 

Queensland 277 60 285 59 306 63 344 67 352 63 

South Australia 93 20 93 19 91 19 91 18 103 19 

Western Australia 82 18 101 21 103 21 93 18 104 19 

Tasmania 25 5 29 6 28 6 39 8 40 7 

Northern Territory 122 27 122 25 109 22 121 23 124 22 

Australian Capital Territory 44 10 48 10 34 7 36 7 37 7 

Total (a) 


Year ended 30 June 

458 100 486 100 488 100 517 100 556 100 

(a) Numbers sum to more than total backpacker visitors and shares sum to more than 100 per cent because some visitors stop over in more than one state or territory. 


Table 21 Backpacker visitor nights (a) by state/territory visited for 


2003 2004 2005 2006 2007 

'000 % '000 % '000 % '000 % '000 % 


New South Wales 9,957 36 11,014 33 9,996 32 11,483 33 12,569 31 

Victoria 4,856 17 7,071 21 4,952 16 5,747 16 6,137 15 

Queensland 7,462 27 8,127 24 9,033 29 10,207 29 12,570 31 

South Australia 1,225 4 1,324 4 1,396 4 1,523 4 1,553 4 

Western Australia 2,706 10 3,862 11 4,282 14 3,736 11 4,519 11 

Tasmania 271 1 390 1 472 1 610 2 788 2 

Northern Territory 1,260 5 1,384 4 1,125 4 1,238 4 1,315 3 

Australian Capital Territory 186 1 516 2 268 1 349 1 471 1 

Total (a) 



Year ended 30 June 

27,924 100 33,688 100 31,523 100 34,893 100 39,922 100 

(a) Total nights are less than backpacker visitor nights in Australia (Table 1) because nights spent in transit are excluded.

Table 22 Total Inbound Economic Value (TIEV) by country of residence 

year ended 30 June 2007 

Spend Total Trip Total Inbound 

in Australia Expenditure Economic Value 

$million $million $million 


New Zealand 1,522 2,097 2,166 

Japan 1,001 2,044 1,716 

Hong Kong 476 626 621 

Singapore 755 952 924 

Malaysia 561 700 706 

Indonesia 341 410 415 

Taiwan 216 336 318 

Thailand 249 325 339 

Korea 976 1,428 1,307 

China 1,230 1,749 1,840 

Other Asia 618 841 988 

USA 1,180 2,331 1,980 

Canada 394 679 629 

United Kingdom 2,067 4,045 3,760 

Germany 521 945 809 

Other Europe 1,740 3,023 2,715 

Other countries 885 1,428 1,404 

Total 14,733 23,961 22,636 

Source: Tourism Research Australia, (2006). Total inbound economic value. Tourism Forecasting Committee: Canberra. 


Table 23 Total Inbound Economic Value (TIEV) by country of residence 


2003 (a) 


2004 (a) 

$million % $million % $million % $million % $million % 


New Zealand 1,511 6% 1,692 12% 1,959 16% 2,060 5% 2,166 5% 

Japan 1,919 -4% 2,036 6% 2,007 -1% 2,058 3% 1,716 -17% 

Hong Kong 551 -20% 540 -2% 485 -10% 584 21% 621 6% 

Singapore 850 0% 716 -16% 679 -5% 777 14% 924 19% 

Malaysia 510 -5% 630 24% 599 -5% 607 1% 706 16% 

Indonesia 380 -6% 429 13% 359 -16% 398 11% 415 4% 

Taiwan 319 5% 334 5% 305 -9% 320 5% 318 -1% 

Thailand 325 3% 324 0% 347 7% 313 -10% 339 8% 

Korea 757 11% 817 8% 878 7% 1,016 16% 1,307 29% 

China 954 10% 1,186 24% 1,553 31% 1,485 -4% 1,840 24% 

Other Asia 501 -20% 549 10% 613 12% 779 27% 988 27% 

USA 2,075 -13% 1,966 -5% 1,883 -4% 1,937 3% 1,980 2% 

Canada 434 -12% 436 0% 509 17% 571 12% 629 10% 

United Kingdom 3,379 7% 3,613 7% 3,316 -8% 3,274 -1% 3,760 15% 

Germany 703 -9% 803 14% 749 -7% 746 0% 809 8% 

Other Europe 2,201 -1% 2,369 8% 2,266 -4% 2,395 6% 2,715 13% 

Other countries 928 -8% 1,155 24% 1,108 -4% 1,205 9% 1,404 17% 

2005 (a) 

2006 (b) 

2007 (b) 

Total 18,297 -2% 19,594 7% 19,615 0% 20,526 5% 22,636 10% 

Source: Tourism Research Australia, (2006). Total inbound economic value. Tourism Forecasting Committee: Canberra. 

(a) Estimate based on data from the IVS and Australian Bureau of Statistics ATSA data. 

(b) Preliminary estimate based on IVS data and Tourism Forecasting Committee, Forecasts. 

Year ended 30 June

Table 24 Modelled international visitor expenditure in each State/Territory 


State/Territory Expenditure 

Share of 

expenditure Visitors (b) 

Visitor 

nights 

Expenditure 

per visitor 

Expenditure 

per night 

Average length 

of stay 

Excluding package expenditure (a) $ million % '000 '000 $ $ Nights 

NSW 5,211 37 2,871 58,724 1,815 89 20 

VIC 2,915 21 1,481 31,581 1,968 92 21 

QLD 3,276 23 2,190 35,724 1,496 92 16 

SA 435 3 375 6,898 1,159 63 18 

WA 1,477 11 646 17,201 2,287 86 27 

TAS 231 2 157 3,323 1,465 69 21 

NT 303 2 362 3,246 837 93 9 

ACT 202 1 158 2,416 1,283 84 15 

Total Australia (b) 

14,049 100 5,194 159,113 2,705 88 31 

Including package expenditure 

NSW 5,586 37 2,871 58,724 1,945 95 20 

VIC 2,981 20 1,481 31,581 2,012 94 21 

QLD 3,667 24 2,190 35,724 1,674 103 16 

SA 454 3 375 6,898 1,211 66 18 

WA 1,543 10 646 17,201 2,389 90 27 

TAS 242 2 157 3,323 1,536 73 21 

NT 423 3 362 3,246 1,168 130 9 

ACT 203 1 158 2,416 1,284 84 15 


15,098 100 5,194 159,113 2,907 95 31 

Base: All visitors aged 15 and over. 

(a) Expenditure excludes major purchases such as motor vehicles. 

(b) Total Australia includes small amounts that cannot be allocated to a particular state/territory. 

Note: Figures may not sum due to rounding. 

Numbers sum to more than total visitors, as some visitors stopover in more than one region. 

Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. 

Source: Tourism Research Australia (2006). Expenditure allocation method applied to 2007 International Visitor Survey data. 


Table 25 Modelled international visitor expenditure (a) in each State/Territory by reason for stopover 


Destination 

Holiday/leisure VFR Business Education Other Purposes Total Visitors 

Excluding package expenditure $ million % Share $ million % Share $ million % Share $ million % Share $ million % Share $ million % Share 

(c) 

New South Wales 2,018 34 705 33 713 47 1,542 40 230 36 5,211 37 

Victoria 773 13 495 23 377 25 1,122 29 147 23 2,915 21 

Queensland 1,976 33 454 22 187 12 554 14 104 16 3,276 23 

South Australia 164 3 90 4 42 3 111 3 28 4 435 3 

Western Australia 600 10 292 14 156 10 340 9 90 14 1,477 11 

Tasmania 91 2 32 2 16 1 75 2 16 2 231 2 

Northern Territory 250 4 11 1 15 1 np np 16 2 303 2 

Australian Capital Territory 31 1 28 1 23 2 108 3 np np 202 1 



5,905 100 2,108 100 1,530 100 3,861 100 642 100 14,049 

14046 

100 

New South Wales 2,333 34 723 34 731 46 1,559 40 235 36 5,586 37 

Victoria 819 12 504 23 385 24 1,124 29 147 23 2,981 20 

Queensland 2,326 34 468 22 193 12 573 15 106 16 3,667 24 

South Australia 179 3 92 4 43 3 112 3 28 4 454 3 

Western Australia 645 9 298 14 165 11 343 9 92 14 1,543 10 

Tasmania 100 1 33 2 16 1 76 2 16 2 242 2 

Northern Territory 367 5 12 1 17 1 np np 17 3 423 3 

Australian Capital Territory 32 0 28 1 23 1 108 3 np np 203 1 


6,802 100 2,159 100 1,573 100 3,906 100 654 100 15,098 100 

Base: All visitors aged 15 and over. Figures may not add to the total due to rounding. 

(a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. 

(b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory. 

(c) Other purposes include visiting a state/territory for employment, medical reasons, transit and reason not stated. 


More information on the expenditure allocation method is at the Methodology Section of this publication. 

np - Not published due to reliability concerns. 

Source: Tourism Research Australia (2007). Expenditure allocation method applied to 2007 International Visitor Survey data. 


Table 26 Modelled international visitor expenditure in capital cities and regional areas for each State/Territory 


Expenditure in 

Share of 

Tourism Region 

region expenditure Visitors (a) 

Visitor nights (b) 

Expenditure per Expenditure per Average Length 

visitor 

night 

of Stay 

Excluding package expenditure $million % '000 '000 $ $ Nights 

Sydney 4,636 89 2,710 50,326 1,710 92 19 

Regional NSW 575 11 591 8,398 973 69 14 

Total NSW 5,211 100 2,871 58,724 1,815 89 20 

Melbourne 2,698 93 1,398 27,667 1,930 98 20 

Regional VIC 217 7 301 3,915 720 55 13 

Total VIC 2,915 100 1,481 31,581 1,968 92 21 

Gold Coast 794 24 830 7,484 958 106 9 

Brisbane 1,015 31 930 12,425 1,090 82 13 

Regional QLD 1,467 45 1,193 15,815 1,230 93 13 

Total QLD 3,276 100 2,190 35,724 1,496 92 16 

Adelaide 371 85 347 5,764 1,070 64 17 

Regional SA 64 15 133 1,134 477 56 8 

Total SA 435 100 375 6,898 1,159 63 18 

Experience Perth 1,236 84 625 13,780 1,979 90 22 

Regional WA 241 16 199 3,421 1,211 70 17 

Total WA 1,477 100 646 17,201 2,287 86 27 

Hobart and Surrounds 153 66 127 2,111 1,203 72 17 

Regional TAS 78 34 90 1,212 869 64 14 

Total TAS 231 100 157 3,323 1,465 69 21 

Darwin 107 35 158 1,402 682 77 9 

Regional NT 195 65 307 1,844 638 106 6 

Total NT 303 100 362 3,246 837 93 9 

Canberra 202 100 158 2,416 1,283 84 15 

Total ACT 202 100 158 2,416 1,283 84 15 

Total capital cities 11,212 80 4,744 123,373 2,364 91 26 

Total regional 2,837 20 1,987 35,740 1,427 79 18 

Total Australia 14,049 100 5,194 159,113 2,705 88 31 


Sydney 5,001 90 2,710 50,326 1,845 99 19 

Regional NSW 585 10 591 8,398 989 70 14 

Total NSW 5,586 100 2,871 58,724 1,945 95 20 

Melbourne 2,757 93 1,398 27,667 1,972 100 20 

Regional VIC 223 7 301 3,915 742 57 13 

Total VIC 2,981 100 1,481 31,581 2,012 94 21 

Gold Coast 920 25 830 7,484 1,109 123 9 

Brisbane 1,044 28 930 12,425 1,122 84 13 

Regional QLD 1,703 46 1,193 15,815 1,428 108 13 

Total QLD 3,667 100 2,190 35,724 1,674 103 16 

Adelaide 380 84 347 5,764 1,095 66 17 

Regional SA 74 16 133 1,134 557 66 8 

Total SA 454 100 375 6,898 1,211 66 18 

Experience Perth 1,292 84 625 13,780 2,068 94 22 

Regional WA 251 16 199 3,421 1,261 73 17 

Total WA 1,543 100 646 17,201 2,389 90 27 

Hobart and Surrounds 156 65 127 2,111 1,229 74 17 

Regional TAS 86 35 90 1,212 955 71 14 

Total TAS 242 100 157 3,323 1,536 73 21 

Darwin 118 28 158 1,402 749 84 9 

Regional NT 305 72 307 1,844 994 165 6 

Total NT 423 100 362 3,246 1,168 130 9 

Canberra 203 100 158 2,416 1,284 84 15 

Total ACT 203 100 158 2,416 1,284 84 15 

Total capital cities 11,871 79 4,744 123,373 2,502 96 26 

Total regional 3,227 21 1,987 35,740 1,624 90 18 

Total Australia 


15,098 100 5,194 159,113 2,907 95 31 

(a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. 

(b) Visitor nights in Australia excludes nights spent in transit while in Australia. 

Note: Figures may not sum due to rounding. 

Numbers sum to more than total visitors, as some visitors stopover in more than one region. 

Source: Tourism Research Australia (2006). Expenditure allocation method applied to 2005 and 2006 International Visitor Survey data. 


Table 27 Modelled international visitor expenditure in the top 20 regions ranked by expenditure 



Visitors (a) 

Nights in region 

Total Share per visitor per night Total Average 

Excluding package expenditure $million % $ $ '000 '000 Nights 

Sydney NSW 4,636 33 1,710 92 2,710 50,326 19 

Melbourne VIC 2,698 19 1,930 98 1,398 27,667 20 

Experience Perth WA 1,236 9 1,979 90 625 13,780 22 

Brisbane QLD 1,015 7 1,090 82 930 12,425 13 

Tropical North Queensland QLD 863 6 1,027 124 841 6,951 8 

Gold Coast QLD 794 6 958 106 830 7,484 9 

Adelaide SA 371 3 1,070 64 347 5,764 17 

Sunshine Coast QLD 214 2 786 79 272 2,695 10 

Canberra ACT 202 1 1,283 84 158 2,416 15 

Hobart and Surrounds TAS 153 1 1,203 72 127 2,111 17 

Northern Rivers Tropical NSW NSW 120 1 543 72 221 1,678 8 

Whitsundays QLD 115 1 551 89 209 1,292 6 

Darwin NT 107 1 682 77 158 1,402 9 

Illawarra NSW 106 1 2,465 86 43 1,228 29 

Hunter NSW 101 1 855 68 118 1,483 13 

Petermann NT 99 1 448 182 220 541 2 

Australia's South West WA 86 1 761 80 113 1,076 10 

Northern QLD 83 1 603 57 138 1,456 11 

Hervey Bay/Maryborough QLD 63 0 309 70 204 907 4 

Australia's North West WA 62 0 1,006 57 62 1,087 18 

Top 20 regions 13,125 93 2,584 91 5,079 143,768 28 

(b) 

Expenditure in region 

Total Australia 14,049 100 2,705 88 5,194 159,113 31 


Sydney NSW 5,001 33 1,845 99 2,710 50,326 19 

Melbourne VIC 2,757 18 1,972 100 1,398 27,667 20 

Experience Perth WA 1,292 9 2,068 94 625 13,780 22 

Tropical North Queensland QLD 1,085 7 1,290 156 841 6,951 8 

Brisbane QLD 1,044 7 1,122 84 930 12,425 13 

Gold Coast QLD 920 6 1,109 123 830 7,484 9 

Adelaide SA 380 3 1,095 66 347 5,764 17 

Sunshine Coast QLD 222 1 814 82 272 2,695 10 

Canberra ACT 203 1 1,284 84 158 2,416 15 

Petermann NT 185 1 840 342 220 541 2 

Hobart and Surrounds TAS 156 1 1,229 74 127 2,111 17 

Northern Rivers Tropical NSW NSW 121 1 547 72 221 1,678 8 

Whitsundays QLD 119 1 571 92 209 1,292 6 

Darwin NT 118 1 749 84 158 1,402 9 

Illawarra NSW 106 1 2,482 87 43 1,228 29 

Hunter NSW 102 1 858 69 118 1,483 13 

Australia's South West WA 89 1 785 83 113 1,076 10 

Northern QLD 83 1 603 57 138 1,456 11 

Alice Springs NT 73 0 407 89 180 822 5 

Australia's North West WA 66 0 1,070 61 62 1,087 18 

Top 20 regions 14,122 94 2,782 98 5,077 143,683 28 

Total Australia 15,098 100 2,907 95 5,194 159,113 31 



(b) Total nights in Australia excludes nights spent in transit while in Australia. 


Source: Tourism Research Australia (2007). Expenditure allocation method applied to 2007 International Visitor Survey data.

Table 28 Modelled international visitor expenditure (a) in each State/Territory by country of origin 


Country of Origin 

New 

South Wales Victoria Queensland 

South 

Australia 

Western 

Australia Tasmania 

Northern 

Territory 

Australian 

Capital 

Territory 

International Visitors in Australia: June Quarter 2007 47 

Total 

Australia (b) 

Excluding package expenditure 

$million 

New Zealand 401 288 524 44 84 18 15 46 1,421 

United Kingdom 733 321 475 71 272 25 56 12 1,964 

Germany 150 79 136 23 60 18 38 2 506 

Scandinavia 86 44 98 11 24 np 12 5 285 

Switzerland 52 17 55 9 38 np 15 np 189 

Netherlands 39 29 39 8 25 4 11 np 158 

France 89 41 59 6 26 np 19 np 246 

Italy 53 34 41 4 10 np 10 np 155 

Other Europe 250 106 153 19 76 np 33 np 648 

United States of America 494 201 275 33 84 24 35 15 1,161 

Canada 123 77 109 17 33 6 11 3 379 

Japan 329 102 384 22 97 16 14 5 969 

China 602 316 104 23 35 np np 25 1,132 

Korea 488 123 200 34 46 np np np 910 

Singapore 157 276 74 21 172 14 np np 730 

Malaysia 129 166 46 29 135 np np np 532 

Hong Kong 208 90 92 8 37 np np np 449 

Indonesia 109 115 19 np 66 np np np 332 

Thailand 92 89 20 np 24 np np np 243 

India 129 104 27 np 12 np np np 296 

Taiwan 71 32 90 np np np np np 209 

Other Asia 120 93 34 np 31 np np np 294 

Other Countries 305 171 220 23 84 11 12 14 840 

All Countries 5,211 2,915 3,276 435 1,477 231 303 202 14,049 


New Zealand 408 292 548 45 86 19 19 46 1,465 

United Kingdom 801 337 527 74 291 27 80 12 2,149 

Germany 163 83 149 25 64 18 53 2 556 

Scandinavia 91 45 104 12 26 np 16 5 304 

Switzerland 55 17 59 9 40 np 18 np 202 

Netherlands 42 30 42 8 26 5 13 np 169 

France 94 42 64 7 28 np 24 np 266 

Italy 60 35 46 8 11 np 22 np 187 

Other Europe 264 108 163 20 79 np 40 np 687 

United States of America 541 207 314 36 88 27 52 15 1,279 

Canada 130 79 114 18 35 6 15 3 399 

Japan 386 108 530 22 107 18 31 5 1,207 

China 646 325 131 23 36 np np 25 1,214 

Korea 546 124 212 34 47 np np np 982 

Singapore 160 278 78 22 177 14 np np 746 

Malaysia 131 167 48 29 137 np np np 540 

Hong Kong 213 91 98 8 38 np np np 462 

Indonesia 110 116 19 np 67 np np np 335 

Thailand 95 89 21 np 24 np np np 247 

India 132 104 31 np 12 np np np 304 

Taiwan 80 34 99 np np np np np 228 

Other Asia 122 95 35 np 32 np np np 300 

Other Countries 315 174 235 24 86 11 13 14 872 

All Countries 5,586 2,981 3,667 454 1,543 242 423 203 15,098 



(b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory. 

Note: Figures may not add to the total due to rounding. 

np - Not published due to reliability concerns. 


Source: Tourism Research Australia (2007). Expenditure allocation method applied to 2007 International Visitor Survey data.

Introduction to the International Visitor Survey 

The International Visitor Survey represents the most comprehensive source of information on international 

visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, 

State and Territory Governments under the guidance of the Australian Standing Committee on Tourism. 

Survey Methodology 

The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 

15 years who have been visiting Australia. The survey is conducted by Computer Assisted Personal 

Interviewing (CAPI) in the departure lounges of the eight major international airports; Sydney, Melbourne, 

Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast. 

The International Visitor Survey contains over 96 questions supported by ‘show-cards’ that are used to help 

the respondent answer particular sections including: 

● Usual place of residence ● Purpose of visit and places visited 

● Previous visits ● Transportation and accommodation 

● Group Tours ● Activities 

● Travel party ● Expenditure 

● Sources for obtaining information about Australia ● Demographics 

The survey design and management is the responsibility of Tourism Research Australia Survey Section. The 

section works closely with the consultants, key stakeholders and industry to develop and maintain high data 

quality and relevant outputs. 

Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, 

Mandarin and Korean. The total number of interviews conducted with particular residents of each country or 

region is distributed among airports by selecting monthly samples of departing flights and visitors on those 

flights to achieve acceptable sample sizes in various categories. 

Survey results are weighted to data on international visitor numbers over the period, provided by the 

Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics 

(ABS). The variables used in weighting the data are country of residence, main purpose of journey, airport of 

departure, age and sex of visitor. Overseas (visitor) arrivals and departures (OAD) data are also published by 

the ABS (Cat. No. 3401.0) on a monthly basis. 


Sample size 

Increase in sample size for 2005 survey 

Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 

years and over as they were departing Australia. From 1 January 2005, interviews are now conducted with 

around 40,000 international visitors on an annual basis. The sample was increased in order to enhance the 

estimates for smaller states, territories and regions. Increasing the sample size of the IVS by 100% has 

improved the reliability of survey estimates. 

Visitor interviews by country or region of Residence 

The table below shows the number of interviews conducted in the June Quarter 2007 and for the year ended 

30 June 2007. 

Sample (n) 

Country of Residence June Quarter Year ended 30 June 2007 

New Zealand 1,440 5,829 

Japan 1,250 6,259 

Hong Kong 252 1,168 

Singapore 537 1,823 

Malaysia 368 1,404 

Indonesia 212 878 

Taiwan 198 870 

Thailand 258 817 

Korea 399 1,683 

China 528 2,098 

India 203 719 

Other Asia 278 888 

USA 784 3,137 

Canada 271 1,031 

United Kingdom 1,181 4,979 

Germany 256 1,183 

Scandinavia 219 861 

France 162 653 

Italy 99 493 

Netherlands 154 708 

Switzerland 133 516 

Other Europe 211 1,000 

Other countries 513 2,180 

All Countries 9,906 41,177 


Data Reliability 

The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. 

As with all sample surveys, the results are subject to sampling variability, and therefore may differ from 

figures that would be obtained if all international visitors to Australia had been included in the survey. 

A measure of the possible degree of difference is given by the relative standard error of the survey and its 

associated confidence interval, which indicates the extent to which an estimate might vary by chance from 

the true figure because only a sample of the population was included. 

The table below provides the 95% per cent confidence interval widths for a range of estimates available in the 

IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by 

applying the figures in the table. 

Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) 

Estimate Visits Nights Expenditure 

2,000 64.4% # # 

5,000 41.5% # # 

10,000 29.8% # # 

20,000 21.4% # # 

50,000 13.8% # # 

100,000 9.9% 75.7% # 

200,000 7.1% 55.4% # 

500,000 4.6% 36.7% # 

1,000,000 3.3% 26.9% # 

2,000,000 2.4% 19.7% # 

5,000,000 1.5% 13.1% 97.6% 

10,000,000 1.1% 9.6% 72.8% 

20,000,000 7.0% 54.3% 

50,000,000 4.6% 36.8% 

100,000,000 3.4% 27.4% 

200,000,000 2.5% 20.5% 

500,000,000 1.7% 13.9% 

1,000,000,000 1.2% 10.3% 

2,000,000,000 0.9% 7.7% 

5,000,000,000 0.6% 5.2% 

10,000,000,000 0.4% 3.9% 

# - 95% Confidence Interval is greater than estimate. 

An example which illustrates the use of this table to determine a range within which we are 95% confident 

that the true total lies follows. Say, the estimated number of Chinese visitors who stayed in Queensland was 

100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence 

Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was 

between 90,100 and 109,900 visitors. 

The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. 

Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS 

stratification. The covariance and estimates output from this program were then regressed with a log 

transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for 

visitors, nights and expenditure).The models were computed using the R statistical program and the actual 

relationship modelled was: 

1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept 

b = gradient (slope) 

The model parameters were approximated as: Visits Nights Expenditure 

a 2.521841 4.218551 5.837435b 

b. -0.47831 -0.44906 -0.42362 


Expenditure 

Determining international visitor expenditure 

There are varying levels in which an international visitor’s total trip expenditure may impact on the 

tourism destination of Australia and its regions. This publication presents four main types of direct 

tourism expenditure impacts that are the result of the collection of trip spends details from the 

international visitors as they depart Australia. These four direct expenditure classifications are 

specifically: 

• Total Trip Expenditure 

• Spend in Australia 

• Total inbound economic value (TIEV) 

• Regional Expenditure 

There are subtle differences between each of these spend classifications. 

Total Trip Expenditure 

When an international visitor pays for their trip to Australia they are spending money which impacts on 

the world economy. Total Trip Expenditure is all monies spent so that the respondent could undertake 

their trip to Australia. For example, this may include airfares, package tour expenditure, food and 

beverage and payment for all accommodation, leisure activities, conventions and schooling while in 

Australia . 

Spend in Australia 

While international visitors may spend a lot of money on their entire trip, not all of this expenditure is 

spent in Australia. The international visitor is asked to separate the money they have spent in Australia 

from their total trip expenditure in the IVS. This is in order to determine the amount of money that is 

being spent in the Australian destination while the tourist is visiting. This may be on items such as food 

and beverages, accommodation, activities, school books, motor vehicles and shopping. 

Total Inbound Economic Value (TIEV) 

‘Total Trip Expenditure’ and ‘Spend in Australia’ both have components that measure over and under 

estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may 

book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to 

the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this 

expenditure fails to take into account package expenditure or airfares that eventually transfer to 

Australia. 

Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward 

exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to 

the Australian economy. The demand expenditure estimates detailed above fail to provide insight into 

what proportion on total trip expenditure will reach Australia and how much stays in the home 

country. The best way to determine how much Australia benefits from expenditure on these items is 

through modelling. 

The World Tourism Organisation (WTO) set down the methodology for the Tourism Satellite Accounts 

(TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry 

ratios to determine total direct impact of the tourism industry on the economy. However, the building 

of these tourism input-output tables is extremely time-consuming and they are characterised by long 

lags in publication. The Australian TSA is currently published by the Australian Bureau of Statistics 

(ABS) and is released around 10 months after the reference period. 

To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the 

economic value of the tourism industry based on the key tourism data sources and a number of 

practical assumptions. The data sources used include the IVS published by Tourism Research Australia , 

the TSA and the OAD as published by the ABS. 


TIEV Methodology 

The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism 

Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia 

(derived from the IVS) and benchmarked to the “International consumption” series in the ABS Tourism 

Satellite Account (ABS Cat. No.5249.0) and ABS Overseas Arrivals and Departure data (ABS Cat. No. 

3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure 

items derived from the IVS. Deductions from IVS total trip expenditure include: 

• 50% of international airfares. This takes account of ticket revenue associated with airlines that 

does not flow through to the Australian economy and airfare revenue that is spent by airlines on 

services in Australia (eg. departure tax, airport taxes, ground handling charges, fuel costs etc); 

• 20% of the value of the non-airfare component of packages and other prepaid items. This allows 

for commissions at the retail and wholesale levels that accrue to foreign markets. 

• 33% of the average international airfare component by package visitors. It is assumed that 

package tourists receive a discount due to bulk purchasing by the wholesaler from the airline(s) 

and the average class of travel for package travellers is usually lower than that of non-package 

travellers (a lower share of business travellers). 

TIEV also includes an estimate of the value of goods and services consumed by international visitors in 

domestic homes. The TIEV methodology is applied and standardised across all markets. Further 

development of the TIEV model will be undertaken to take account of differences between source 

markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may 

also occur following the release of updated data from the ABS. 

Regional Expenditure 

The IVS provides information on travel activity and expenditure by international visitors. Information 

on expenditure by these visitors is only collected for whole trips. In other words it is not regionally 

specific. In order to determine the impact that the visitor activity is having on a particular region, 

Tourism Research Australia uses a model based approach to allocate visitor expenditure to the various 

tourism regions. 

The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion 

of international airfares purchased overseas, major purchases in Australia and imputed values for 

package expenditure and other indirectly purchased tourism services. The allocation of package 

expenditure to Australia’s regions is being revised to make it comparable to the TIEV methodology. 

Regional Expenditure Allocation Methodology 

A very brief summary of the process by which expenditure by international visitors is allocated to 

regions is given below. A full explanation of expenditure allocation methods can be found in Carter and 

Collins (2005). 

Two types of expenditure data are collected in the IVS: 

• expenditure for the respondent’s entire journey, and 

• expenditure at a randomly selected location. 

A “location” is a more specific spatial unit than a Statistical Local Area (SLA); for example, the location 

Bondi is in the Waverley SLA. A sub-sampling approach (selection of a single location for further study) 

is adopted as a starting point for regional expenditure estimation presumably because of the need for 

interviews to be done quickly and because it is unreasonable to expect an interviewee to remember 

expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, 

but expenditure data is collected only if the randomly selected location has been visited only once. 

Four major sub-components of total IVS expenditure are identified: 

• expenditure on domestic airfares 

• expenditure on travel packages 

• expenditure on accommodation, food and beverages, and 

• all other expenditure. 


Expenditure on domestic airfares is allocated equally between the departure region and arrival region. 

For reasons outlined by Carter and Collins (2005), package expenditure is split in the ratio 30:70. 

Seventy per cent of package expenditure is assumed to be spent in the visitor’s home country and is not 

allocated to Australian regions. The remaining 30 per cent is distributed by an iterative process, as 

described below. Expenditure on accommodation, food and beverages and all other expenditure are 

also allocated by iteration. 

The iterative procedure 

Steps in the iteration process are: 

1. An initial regional cost indicator (average expenditure per night) is calculated for each region 

that has an expenditure sample. Three sources of data are used for this calculation: single region 

trips, random expenditure for one of the regions of two-region trips, and expenditure at a 

randomly selected location for multiple (more than two regions) region trips. National average 

expenditure is used for those regions where there is no expenditure sample. 

2. For stops where there is no random expenditure, a preliminary estimate of expenditure at that 

stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the 

length of stay at that stop. For stops where there is random expenditure, preliminary estimates 

of expenditure are left blank. 

3. Non-blank preliminary estimates of expenditure are rescaled using the formula: 

r = p * ( E / R ) 

where 

r = rescaled value for this stop 

p = preliminary estimate for this stop 

E = reported total expenditure for the trip 

R = sum of preliminary estimates for the trip 

4. For stops where there is random expenditure (that is, the preliminary estimate is blank), the 

rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported 

expenditure for the trip. 

5. New estimates of regional cost indicators are calculated by summing rescaled expenditure values 

for each region, and dividing this value by the total number of nights in each region. 

6. If estimates of cost indicators for the current iteration differ from estimates of cost indicators 

from the previous iteration by less than an agreed amount the process is stopped, otherwise the 

procedure is repeated from step 2. 

Rescaled values at the last iteration are the final estimates of expenditure at each stop. 

At the end of the allocation process, expenditure on the four major expenditure components are 

estimated for every stop in each trip. Estimates of expenditure by state/territory and region are 

obtained by summing expenditure estimates at each stop. 

It should be noted that expenditure by visitors who are in transit to another country is included in the 

expenditure estimates presented here. 

Reference: Carter, P. and D. Collins, 2005, Travel expenditure by domestic and 

international visitors in Australia’s region, 2004. Tourism Research 

Australia: Canberra. 


Glossary of Terms 

Accommodation used This indicates the type of accommodation used by an overnight visitor 

when visiting a particular location. The main categories of 

accommodation include: 

• Hotel, resort, motel, motor inn 

• Backpacker hotel / hostel 

• Rented house / apartment / flat / unit 

• Home of friend or relative 

• Caravan park / commercial camping ground 

• Caravan / camping by the side of the road 

• Guest house, bed and breakfast 

• Boat, houseboat, cabin cruiser or cruise ship 

• Educational institution 

• Homestay 

Australian and New Zealand A classification developed by the Australian Bureau of Statistics 

Standard Industrial and the New Zealand Department of Statistics which groups 

Classification System businesses that carry out similar economic activities. A business 

(ANZSIC) is assigned an appropriate industry category on the basis of its 

predominant activities. ANZSIC has a structure comprising of categories at 

four levels; Divisions; Subdivision; Group; and Class. 

Australian Tourism Satellite See Tourism Satellite Account (TSA). 

Account (ATSA) 

Average annual rate Average increase/decrease in value per year. Tourism Research 

of growth Australia uses the geometric growth rate formula (r = exp[ln(p n/ p 1)/n]-1). 

This formula assumes that a variable increases or decreases at the same rate 

during each year between the two time periods. It does not take into 

account intermediate values of the series. 

Average nights The sum of all nights divided by the sum of all visitors for a particular 

category. This is commonly referred to as average length of stay. 

Backpacker visitors Are distributed through the purpose of visit categories and are defined by 

accommodation used rather than purpose of visit. Tables in this publication 

show purpose of visit both inclusive and exclusive of backpacker visitors. 

Business visitors Visitors who nominate business as their primary reason for travelling. 

Business travel comprises business, work travel for transport crews, 

attendance at conferences, conventions, exhibitions, trade fairs, seminars, 

incentive group meetings, marketing events, training and research meetings 

related to employment. 


The analysis presented in this publication excludes visitors who travelled on 

business as drivers or transport crew and those who travelled to attend 

training or to undertake research related to employment. 

CD-MOTA (Compact Disc A database and software package containing results from 

Monitor of Tourist Activity) the International Visitor Survey (IVS), the National Visitor 

Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The 

software on the CD allows users to select and present data within the 

package, define and explore market segments, and/or export results to 

other software. For further information contact Tourism Research Australia

Confidence Intervals (CI) The results of the IVS and the NVS are based on a sample, rather than a 

census, of visitors. As with all sample surveys, the results are subject to 

sampling variability, that is, they may differ from figures that would have 

been obtained if the entire population had been included in the survey. 

One measure of the likely difference is given by the confidence interval, 

which indicates the extent to which an estimate might have varied by 

chance because only a sample of the population was included. The NVS and 

the IVS results are published with 95 per cent confidence interval widths 

given for a range of estimates. A 95 per cent confidence interval means 

there are approximately 19 chances in 20 that the difference between the 

survey results and those that would be obtained from a census are within 

the range identified. 

Direct effects Economic effects created by direct tourism consumption. For example, the 

hotel industry providing accommodation services to tourists. 

Expenditure Money spent by, and on behalf of, travellers during a trip. Expenditure items 

include airfares and other transport costs such as bus and train fares and 

amounts spent on trip-related items before and after the trip. 

Expenditure on capital goods Capital goods and other major items such as a car is included in the 

estimates for international visitors. 

Experience Perth This region expanded in the March quarter 2004 to include additional areas 

surrounding Perth and is now known as 'Experience Perth'. All data for Perth 

in this publication relates to the new, expanded region. 

Group tours Involve visitors with some prior association (other than family membership) 

who are travelling together. 

Inbound tourism Tourism within Australia by international visitors. 

Indigenous tourism Tourism activity that involves the life and culture of the Aboriginal people 

including an opportunity to experience Aboriginal art, craft, cultural display 

and visit Aboriginal sites/communities. 

Indirect effects Flow on effects created by direct tourism consumption. They are the effects 

on businesses that supply to the direct providers of tourism goods and 

services. Examples include businesses that provide inputs required in the 

preparation of meals a restaurant sells to tourists, for example food 

manufacturers, electricity companies and delivery services. 

International visitors Overseas visitors coming to Australia for a period of less than twelve 

months. 

International Visitor Profiles the characteristics, travel behaviour and expenditure 

Survey (IVS) of international visitors to Australia. A summary of the information 

available from the IVS is published annually and on a quarterly basis. 

Leisure visitors Visitors whose main purpose of visit is for a holiday or to visit friends and 

relatives (VFR). 

Median nights Represents the mid point length of stay for which 50% of visitors stay less 

time and 50% stay longer. 

Other Europe Includes all European countries excluding the United Kingdom and 

Germany. 

Package tour Visitors are visitors who arrived in Australia on an inclusive, pre-paid 

package tour. 


Purpose of visit The main purpose, or the major reason for visiting a particular location. The 

major categories of purpose of visit in the NVS and IVS are: 


• Holiday/ leisure (leisure for domestic day trips) 

• Visiting friends and/or relatives (VFR) 

• Business, and 

• Other - includes education, personal appointments, health-related 

travel. 

Regional Australia Includes all tourism regions in Australia, excluding the eight State/Territory 

capital cities and the Gold Coast. 

Regional expenditure Based on a methodology devised and implemented by Tourism Research 

Australia. Two types of regional expenditure estimates are published: 

1. The first form includes 30 per cent of prepaid package expenditure but 

excludes all expenditure on international airfares. 

2. The second form excludes all prepaid expenditure on both packages 

and international airfares. A further explanation of regional 

expenditure is provided in the Survey Methodology. For more detailed 

information see Collins, D. & Galliano, K. (2006). 

Return traveller An international traveller who has visited Australia previously. 

Scandinavia Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia. 

Total Inbound Economic Represents the total amount of money that flows to the 

Value (TIEV) Australian tourism industry through the exportation of the tourism product. 

Total spend in Australia Excludes expenditure on goods pre-paid through inclusive package tours 

and services in Australia and pre-paid international airfares. 

Total trip expenditure Including expenditure in Australia, pre-paid expenditure on goods and 

services in Australia and pre-paid inclusive package travel and pre-paid 

international airfares. 

Tourism regions Formed predominantly through the aggregation of Statistical Local Areas 

(SLAs). Tourism regions are defined by the various state and territory 

tourism organisations (STOs) according to their research and marketing 

needs. 

From 1998, the Bureau of Tourism Research (BTR – now Tourism Research 

Australia) and the Australian Bureau of Statistics (ABS) have adopted a 

coordinated approach to the use of tourism regions to enable comparability 

of regional data from different tourism surveys. 

Tourism Satellite Account An extension from the core national accounts to focus on the 

(TSA) tourism sector. It identifies tourism activities within the 

national accounting framework and compiles a comprehensive set of 

economic data on tourism. The first Australian TSA was released by the ABS 

in October 2000 and its catalogue number is 5249.0. 

Visiting friends and relatives Visitors who nominate visiting friends or relatives as their main 

(VFR) reason for travelling. Visiting friends and relatives also includes travel to a 

friend’s or relative’s wedding or travel to attend a funeral (see Purpose of 

visit). 

Visitors The weighted number of international visitor arrivals to Australia. To fall 

within the scope of the IVS, the respondent must be an international visitor 

aged over 15 years and be departing one of the eight major Australian 

airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and 

Adelaide) following a visit that was not more than one year in duration.

Visitor nights The number of nights spent in Australia by international visitors in 

association with individual visits. 

Weighting The NVS and the IVS are sample surveys so each respondent is given a 

‘weight’ equalling how many visitors they represent. IVS respondents are 

weighted to ABS Overseas Arrivals and Departures (OAD) data (catalogue 

no. 3401.0) on international visitor numbers. NVS visitors are weighted to 

the Australian population aged 15 years and over. 

State and Territory abbreviations 

NSW New South Wales 

VIC Victoria 

QLD Queensland 

SA South Australia 

WA Western Australia 

TAS Tasmania 

ACT Australian Capital Territory 

NT Northern Territory 


About Tourism Research Australia 

Tourism Research Australia is a business unit of Tourism Australia, a federal government statutory authority 

established 1 July 2004. 

Tourism Research Australia provides independent, accurate, timely and strategically relevant statistics and 

analysis to the tourism industry, government and the community at large to enhance the contribution of 

tourism to the well-being of the Australian community. 

Tourism Research Australia is based in Canberra and is jointly funded by the Commonwealth, State and 

Territory Governments. 

Research publications and reports 

Tourism Research Australia publications and reports are available in electronic formats for free PDF 

download. Selected publications are available for purchase in hardcopy formats. For further information go 

to www.tra.australia.com 

If you would like to receive notice of new releases, please click here and register for the Tourism Research 

Australia Publications Advisory Service. 

Statistical Enquiry Service 

Tourism Research Australia Statistical Enquiry Service is available for industry operators, academics and other 

interested parties. This service is maintained by a Tourism Research Information Officer who plays a key role 

in linking the tourism industry to important tourism research data. 

This service can provide Tourism Research Australia data in excel tables tailored to meet specific research 

needs. 

Tourism Research Australia is a cost recovery organisation and charges apply for some research services. 

These will be dependent on the complexity of the information required. A consultancy quotation will be 

provided for data needs via email. All major credit cards are accepted with the exception Diners. A tax invoice 

will be supplied on completion. 

For further information on the Statistical Enquiry Service please contact research@tourism.australia.com 

Online Data Package 

Tourism Research Australia has designed an online facility that allows paid subscribers authorised access to 

real time research information using Tourism Research Australia databases. 

This online environment provides users with the ability to manipulate and use data to generate tables which 

are relevant to specific needs as well as expanded functionality including: 

• immediate access to the new data each quarter on the day of release 

• capability to store and update customised tables of user specified data in a password protected online 

database 

• saved tables which can be built to update immediately when quarterly data is uploaded by Tourism 

Research Australia, and 

• access from any computer with an internet service, allowing the user improved flexibility. 

If you would like to receive information about the Online Data Package costs or have further enquiries please 

email tra@tourism.australia.com 

Tourism Research Australia Destination Visitor Surveys 

In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), Tourism Research 

Australia has developed a program of Destination Visitor Surveys (DVS). These projects are a regional 

initiative and are aimed at non-capital city destinations. 


The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and 

destination specific issues. 

The data from these surveys are weighted to the IVS and NVS data in order to gain accurate and crosscomparable 

statistics. For further information on the regional Destination Visitor Surveys program, go to 

www.tra.australia.com 

• Visitor Profile and Satisfaction program 

In response to a number of industry requests, Tourism Research Australia has developed a Visitor Profile 

and Satisfaction (VPS) program. In this program the research design, questionnaires, analysis and 

reporting are standardised. 

The standardised surveys enable regional destinations to work in partnership with Tourism Research 

Australia and leading market research companies to support localised marketing and business decision 

making. This program allows destinations to minimise the cost and time normally taken to complete 

such projects. 

The VPS program is open to any Australian tourism destination - projects are funded by the broader 

Destination Visitor Survey program. Opportunities are available for destinations to fund their own VPS 

project. To date those participating in these projects have covered a diverse range of visitor profiles and 

destination types, from remote outback destinations to some of the busiest tourism destinations in 

Australia. 

For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism 

Destinations 2007 on our website at www.tra.australia.com 

Please note: initial contact must be made with the relevant State Tourism Organisations. 


Tourism Research Australia 

Level 3 11-17 Swanson Plaza Belconnen ACT 2617 

PO Box 1110 Belconnen ACT 2616 

Telephone: + 61 2 6228 6100 

Facsimile: + 61 2 6228 6180 

Email: tra@tourism.australia.com 

www.tra.australia.com

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