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The Deli NYC #55 - Half Waif, NYC MixCon 2018

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“Is ‘ Pe ak Vinyl’ a myth?”

“physical

media is still

46% of the

market.”

“Cassettes aren’t

"Social

Media and

Playlist

are the

main promotional

force."

dead qui te yet!”

In the early aughts, some kind of “slow earthquake”

triggered the end of the record industry as

we knew it. Originated by the advent of the MP3

format, which allowed listeners to easily download

and stream music, that seism brought about an

era of revenue and job losses that lasted almost 15

years. Starting in 2015, the sector finally began to

show signs of growth again, driven mostly by new

revenue from streaming music services like Spotify

and YouTube, but also by the unexpected resurgence

of vintage formats like vinyl and audio cassettes.

We caught up with three very different trend-setting

Brooklyn-based labels—Fools Gold, Captured Tracks

and Partisan Records—to see how they are navigating

these relatively uncharted waters and to ask them

a few questions our musician readers might find helpful

for managing their careers.

the deli Summer 2018 11

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