#MYFOL Newsletter Issue 5 2018

We are keeping you in the know of everything new happening at both Ferreira Optical and in the world of eye care. Every quarter look out for our newsletter and if there is something you would like us to feature, drop us a line. Happy reading!

We are keeping you in the know of everything new happening at both Ferreira Optical and in the world of eye care.

Every quarter look out for our newsletter and if there is something you would like us to feature, drop us a line.

Happy reading!


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<strong>#MYFOL</strong><br />

<strong>Issue</strong> 5 | <strong>2018</strong>

<strong>#MYFOL</strong><br />

<strong>Issue</strong> 5 | <strong>2018</strong> <strong>Issue</strong> 5 | <strong>2018</strong><br />

<strong>#MYFOL</strong><br />

Look forward…<br />

The Brian Lara Vision Collection embodies the journey of a<br />

living legend and a hero in the world of cricket. We set out<br />

to create a collection which represents the passion Brian<br />

Lara brought to the sport and the same held by supporters<br />

as he graced the fields. We pay homage to the game and<br />

monumental history making moments whilst marrying the<br />

sophistication and transition Brian Lara has made from the<br />

field to beyond. This collection started from a desire to give<br />

wearers a sense of pride, reminders that winning is always<br />

an option and becoming a legend always starts with a vision.<br />

Hyperlink: http://www.ferreiraoptical.com/brian-lara-vision-collection/the-vision/<br />


<strong>#MYFOL</strong><br />

<strong>Issue</strong> 5 | <strong>2018</strong> <strong>Issue</strong> 5 | <strong>2018</strong><br />

<strong>#MYFOL</strong><br />

TIP : G O O D<br />

E Y E C A R E<br />

P R A CT I C E S<br />

What is FOL<br />

for Literacy?<br />

Why is literacy<br />

important?<br />

Ferreira Optical for Literacy presents an opportunity for us to<br />

make reading exciting, learning interesting and development a<br />

natural progression. “Today a reader, tomorrow a leader…” We<br />

aim to raise the level of awareness of the importance of literacy<br />

and education.<br />

The power of literacy is not simply the ability to read and<br />

write, but more so a person’s capacity to apply these skills to<br />

effectively connect, interpret and discern the intricacies of the<br />

world in which they live. Our biggest and most valuable resource<br />

is our people. Investing in the youth is an invaluable contribution<br />

to our tomorrow. FOL for Literacy represents a bridge between<br />

recognition, comprehension and analysis.<br />

Let’s make literacy our key to success.<br />

Good eye care is a lifetime investment<br />


• Ensure that you get your eyes examined as regularly as advised by your optometrist. This<br />

will ensure that we detect, monitor and manage conditions that affect your eye sight.<br />

• Take regular breaks when reading or using the computer. For every 20 minutes of computer<br />

use look up at a distant object for 10 to 15 seconds, this will allow the eyes to rest.<br />

• Sit approximately three metres away from the television for best focal advantage. This will<br />

reduce strain on the eye muscles<br />

• Always ensure that rooms are well lit, especially when reading and using the computer. This<br />

will prevent squinting and straining the eyes to view your desired target.<br />

• Ensure that children hold reading material at 30 cm away from eyes, as this will reduce eye<br />

strain.<br />

Literacy Tips for Parents<br />

Parents and have a significant role to play in their<br />

children’s education. Through learning opportunities<br />

and support at home, learning can be fostered from an<br />

early age, right through to high school.<br />

Here are some simple tips:<br />

1. Make books important: Turn off the TV and devices<br />

and read for half an hour. Talk about what you are<br />

reading and/or read with your child, depending on<br />

the age group.<br />

2. Help with homework: You don’t need to be an expert<br />

on each task however you can support your child to<br />

think through how they should plan their time and<br />

complete tasks.<br />

3. Discuss the news: Talk to your children about local<br />

and national news events that are appropriate for<br />

their age. A strong vocabulary is important for oral<br />

language, reading and writing.<br />

Learn more at http://education.abc.net.au/newsandarticles/blog/-/b/2370914/ten-literacy-tips-for-parents-and-caregivers<br />

PAGE 5<br />


<strong>#MYFOL</strong><br />

<strong>Issue</strong> 5 | <strong>2018</strong> <strong>Issue</strong> 5 | <strong>2018</strong><br />

<strong>#MYFOL</strong><br />

Trivia<br />



FREE!<br />

Submit answer for a chance to win –<br />

marketing@ferreiraoptical.com<br />

Congratulations<br />

to our previous Trivia Winner<br />

Kevin Chandrica!<br />


1. Presenting the nBira rLaa ioinsV lteCclinoo<br />

2. The Brian Lara Lidtiem Enoiidt<br />

3. The Brian Lara Iocn Series<br />

4. The Brian Lara rCuonqore Series<br />

5. iFreaerr pOtaicl ofr racleyti<br />

6. Leaders don’t die… They oLok rrfowad<br />

7. Today a reader… rmorwToo a erlade<br />

8. Pay on Your Own Terms! yaEs yeE aCre temanyP alPn<br />

Answers should be submitted on or before 20th July <strong>2018</strong><br />

Winners will be contacted by Marketing Department<br />


We welcome you to our newly renovated Trincity<br />

Mall branch. Same location, same personalized<br />

service but with a fresh new look.<br />

Looking forward to seeing you there!<br />


<strong>#MYFOL</strong><br />

<strong>Issue</strong> 5 | <strong>2018</strong><br />

The Vision Collection Launch<br />

The Brian Lara Vision Collection was officially launched on 17th May <strong>2018</strong>. Guests had the<br />

opportunity to hear first-hand about FOL’s newest collaboration; from inception to fruition<br />

and have a first look at the new Vision collection.

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