FPCWinnerBrochure_2018_FLIP

Winners & Finalists 

The Pavilion 

Tower of London 

freshproduce.org.uk 

fpcfreshtalkdaily.co.uk 

FPC Freshawards - 9th June 2016 1

Contents 

FOR ALL THINGS FRESH PRODUCE: 

Wholesaler 

Major Retailer 

AIRPORTS 

GROWER 

HAULAGE 

Packer 

Recruitment 

LOGISTICS 

FREIGHT 

FORWARDER 

Wholesaler 

GROWER 

IMPORTER 

Legal 

BUSINESS 

SOLUTIONS 

2 FPC Freshawards - 5th June 2018 

HAULAGE 

IT 

Legal 

IT 

LEGAL 

IMPORTER 

Seaports 

Packer 

High Commissions 

RECRUITMENT 

MAJOR RETAILER 

Logistics 

Major 

Retailer 

RETAILER 

IT 

PACKER 

Seaports 

WHOLESALER 

Airports 

HIGH COMMISSIONS 

Major Retailer 

CONVENIENCE 

Importer 

IT 

Logistics 

Haulage 

RECRUITMENT 

Haulage 

PACKER 

AIRPORTS 

Wholesaler 

SEAPORTS 

Freight Forwarder 

Convenience 

Grower LEGAL 

Recruitment 

Business 

Solutions

Contents 

Lifetime Achievement sponsor Greencell 05 

Fresh Produce Business of the Year sponsor Polymer Logistics 07 

INDIVIDUAL EXCELLENCE 

Young Person of the Year sponsor Pooling Partners 09 

Manager of the Year sponsor Total Produce UK 11 

SUPPLY CHAIN EXCELLENCE 

Wholesale Supplier of the Year sponsor New Spitalfields Market 13 

Business Service Partner sponsor APH 15 

Floral Supplier of the Year sponsor Smurfit Kappa 17 

Foodservice Supplier of the Year sponsor PML 19 

Supermarket Supplier of the Year sponsor PML 21 

RETAIL EXCELLENCE 

Independent Retailer of the Year sponsor CHEP 23 

Convenience Retailer of the Year sponsor CHEP 25 

Multiple Retailer of the Year sponsor IFCO 27 

Multiple Floral Retailer of the Year sponsor Zyon UK 29 

BUSINESS EXCELLENCE 

Marketing Campaign of the Year sponsor Morgan Cargo 31 

CSR Excellence sponsor Greenyard Fresh UK 33 

Innovation of the Year sponsor Fowler Welch 35 

Best Place to Work sponsor Freeths 37 

FPC Freshawards 2018 

The FPC Freshawards continues to grow from strength 

to strength and this year for the first time we held 

the event at the spectacular Pavilion at the Tower of 

London. This is the biggest event on the FPC calendar 

and one we particularly look forward to, it’s a ‘coming 

together’ of the industry to celebrate some of the 

brightest talent and most outstanding businesses. 

Each year we are overwhelmed by the enthusiasm 

for this competition and the high standard of the 

entries and this year has been no exception. Voting 

for your favourite retailer included an industry poll 

which widened the dynamic and we’ve developed the 

judging process over the years, each entry is scored 

independently by each judge prior to the judging 

day. Our judges hale from across the sector and their 

combined knowledge and experience, together with 

their expertise and commitment, give the competition 

the kudos it deserves. 

As you leaf through these pages you will see 

spectacular achievements, starting with our fantastic 

Lifetime Achievement recipient Laurence Olins. 

Such great achievement and passion serves as pure 

inspiration for the young and aspirational. 

I hope you enjoyed this year’s Freshawards and I hope 

you’ll enter next year – you could be our next winner! 

Nigel Jenney CEO 

FPC Freshawards - 5th June 2018 3

4 FPC Freshawards - 9th June 2016

Lifetime Achievement 

Sponsored by Greencell 

Winner 

Laurence Olins 

Laurence Olins is well known and highly 

respected across the industry and he has 

a long heritage in the fresh produce sector. 

His great grandfather emigrated to England 

in the 1880s from Kiev in the Ukraine and 

started a greengrocery business at the end 

of the 19th century. Laurence’s grandfather, 

Louis Olins, subsequently opened his 

own fruit wholesale business in 1919 at 

Spitalfields Market, trading under the name 

Louis Reece and the company prospered. 

In 1935 Laurence’s father joined the 

business which was now operating as an 

importer and wholesaler in produce from 

the continent and across the Empire. WWII 

inhibited imports, so the business bought 

fruit farms in Cambridgeshire and after 

the war it grew rapidly opening wholesale 

outlets in Covent Garden, Birmingham and 

other UK markets whilst purchasing fruit 

farms in Kent and establishing a central 

packhouse and transport fleet. The focus 

then moved to deep water imports, which 

together with the strong UK fruit business, 

produced a legacy continued to this day. 

Laurence was raised in North West London 

with his twin brother and two younger 

brothers, and from an early age he showed 

a highly competitive streak together with 

noticeable leadership qualities. He excelled 

at school especially in sport and captained 

rugby and cricket teams. 

After graduating from Leeds University 

with a degree in economics, Laurence 

joined the family business, Louis Reece, 

and began his career in London’s iconic 

wholesale markets. In September 1969 he 

worked as a salesman in Spitalfields Market 

transferring a year later to Covent Garden 

Market, where he ran two businesses. 

In 1980 Laurence was promoted within 

the family business to Deputy Managing 

Director and in 1985 he was involved in 

the sale of Louis Reece to Glass Glover 

where he became a director and left the 

market to head up a direct sales and 

importing operation. Two years later he 

was appointed managing director of 

Poupart following a buy-in by himself, his 

twin brother Paul, brother Jonathan and 

cousin Adam. His son Benn and nephew 

Adrian later joined Poupart bringing the 5th 

generation into the business. 

In 1992 Laurence became Chief 

Executive of Hillsdown Produce and was 

subsequently part of the management 

buy-out team which acquired Poupart 

from Hillsdown in 1997 and he remained 

Managing Director of Poupart until 2007 

when he was appointed Chairman of the 

Poupart Group of Companies. 

He used his expertise and leadership to 

benefit the wider industry and started a 

parallel career as non-executive director to 

produce companies including Valley Grown 

Salads, G’s, Reynolds and latterly Grace 

Foods. 

At the peak of his career Laurence was 

the Director/Chairman of a wide range of 

food, distribution, marketing and farming 

companies operating across the UK and 

Europe as well as the USA, Caribbean and 

Africa with a combined turnover in excess 

of £1 billion. 

With a passion for Corporate Social 

Responsibility, Laurence joined the 

Worshipful Company of Fruiterers 

becoming Master in 2000. He initiated 

the annual City Food Lecture at Guildhall, 

London which he chaired for 14 years and 

he was also elected Chairman of British 

Summer Fruits (soft fruit crop association). 

Following the UK referendum to leave 

the EU, he was at the forefront of the 

debate over the fresh produce industry’s 

subsequent labour shortages. 

In December 2017, Laurence retired as 

Chairman of the Poupart Group, now 

the second largest national produce 

company operating out of its head office in 

Hertfordshire with offices in Essex, Kent and 

Surrey along with its associate companies 

and branches in Holland and Spain. 

During an extraordinary 50 year 

career, Laurence has had a colossal 

impact right across the fresh produce 

industry, from berries to salads and 

beyond. His legacy is inspirational 

and a tremendous example to future 

generations. His dedication and 

commitment to the industry together 

with his passion for CSR make 

Laurence one of our all time greatest 

Lifetime Achievement winners! 


Cleanpal 

Nestable 

Resistant to 

moisture and 

pathogens 

Only 15Kg 

66% 

Transport Savings 

Fully Recycable 

Production WASH TRACK 

www.polymerlogistics.com

Best of the Best Fresh Produce Business of the Year 

Sponsored by Polymer Logistics 

Winner 

Aldi 

2017 was a record breaking year 

for Aldi, with increased sales 

and over half of UK households 

now shopping with Britain’s fifth 

largest supermarket. 

Aldi’s core values of simplicity, 

consistency and responsibility 

are at the heart of all its 

endeavours: from backing British 

farmers through the National 

Farmers Union’s Fruit and Veg 

Pledge, supporting 400 young 

Kenyan farmers to develop 

foundation skills for a 

sustainable business, to 

educating millions of children 

about the benefits of fresh 

fruit and vegetables as part 

of a healthy diet. It’s Get Set 

to Eat Fresh programme has 

set the challenging target to 

improve the eating habits of 

1.2 million young people by 2020. 

By signing up to the Courtauld Commitment 2025 Aldi 

also pledges to reduce the impact of food and drink waste, 

including packaging. 

Aldi has demonstrated its undertaking towards ethical and 

longstanding relationships with its suppliers and growers. 

It was named the most compliant retailer in the Groceries 

Supply Code of Practice for the fourth year running – the 

only supermarket to hold this accolade. 

Judges’ comment: 

We applaud Aldi for its 

long-term commitment in the 

fresh produce sector, and for 

its strong focus on working in 

partnership with suppliers 


POOLING PARTNERS 

Powered by People 

GROWING TOGETHER 

Fresh talent needs to 

be nurtured, which is 

why Pooling Partners 

is delighted to 

support the FPC’s 

Young Person of the 

Year Award 2018 

www.poolingpartners.com 

8 FPC Freshawards - 9th June 2016 

IPP

Young Person of the Year 

Sponsored by Pooling Partners 

Finalists 

Alice Parker 

Total Produce Plc 

Alice’s determination, knowledge 

and attention to detail has 

earned respect from UK growers 

and pushed sales across a range 

of products. She demonstrates 

her thirst for knowledge and 

understanding of the challenges 

facing UK production. 

Winner 

Freddie 

Heathcote 

Arnott & Mason 

Freddie has generated 

a new customer base 

using furniture shops 

and lifestyle stores to 

promote tropical plants, thanks to his fresh approach and 

understanding of new technology and social media. 

From helping a developer in Dubai source palm trees 

in Florida, sourcing plants for the Cannes Film Festival 

and supplying Harrods via a LinkedIn contact Freddie 

demonstrates his special combination of trading finesse and 

horticultural knowledge. 

Freddie has worked on the development of the company’s 

web shop, identifying opportunities to increase internet 

presence and expand from business to business trade into 

offers for domestic customers. 

Emma Watson 

G’s Fresh 

Working in collaboration with seed 

houses and customers, Emma 

has overhauled and strengthened 

processes across the innovation 

trials programme. As a result of 

this consistency and quality the 

company is developing varieties 

that deliver improved yields. 


Congratulations to Freddie 

for giving the wow factor with 

plants for stores, offices 

and individuals. His lateral 

thinking and grit to succeed 

is inspirational 


PLENTY OF BRANCHES 

We operate over 140 facilities 

acoss Europe & North America. 

GOOD DISTRIBUTION 

CHANNELS 

Our network of growers 

crosses the globe. 

REACHING 

FOR THE SUN 

We’re all about moving 

forward; innovating, 

growing, evolving. 

NOURISHMENT 

We invest in our people, our 

infrastructure & our supply 

chain - from seed to store. 

strong ROOts 

We’ve been marketing 

fresh produce since the 

1850’s. 

Growth Is In Our Nature 

www.totalproduce.com

Manager of the Year 

Sponsored by Total Produce UK 

Winner 

Alison Martin 

Greenyard Fresh 

Alison has demonstrated strong 

leadership to push the boundaries of her 

role, managing and developing teams on 

multiple sites to deliver improvements 

and innovations in top fruit production. 

As the youngest senior technical 

manager within Greenyard, she meets 

new challenges with enthusiasm and 

professionalism. She continues to 

develop her technical role, linked to 

commercial, procurement, marketing, 

innovation or operational excellence. 

Her ability to motivate teams and 

individuals and to share knowledge is 

recognised by her colleagues, customers 

and industry contacts. 

Alison has a pivotal role in ensuring that 

varietal, handling and new agronomic 

techniques are trialled, evaluated and 

cascaded throughout other teams 

for the benefit of the business and 

its customers. 

Finalist 

Stewart McIntyre 

G’s Fresh 

Stewart’s passion for wildlife and 

conservation is a key driver for 

his commitment to sustainable 

production. By working with a 

network of conservation bodies, 

Stewart has created wildlife 

habitats for amber and red list 

bird species, while increasing 

crop productivity through 

improved soil health, nutrition 

and better use of natural 

resources. 


Congratulations to 

Alison who has a rare and 

winning combination 

of commercial and 

technical acumen 


SUPPLYING 

WORLD CLASS 

PRODUCT TO 

LONDON AND 

THE SOUTH EAST 

IT’S WHAT WE DO 

We’d love to hear from you! 

jan@newspitalfieldsmarket.co.uk 

New Spitalfields Wholesale Market 

Best Wholesale 

Market 2018 

+44 (0) 208 556 1479 

@fruitnveg_spits 

W.NEWSPITALFIELDSMARKET.CO.UK

Wholesale Supplier of the Year 

Sponsored by New Spitalfields Market 

Winner 

GT Produce 

Finalist 

George Carruthers & Sons 

Carruthers overcame the immediate challenges of the 

Glasgow Fruit Market fire to continue trading and, through 

hard work and dedication, 

harness the potential for 

expansion to ensure the 

longevity and profitability 

of the wholesale fruit 

and vegetable industry in 

Glasgow. 

GT Produce has demonstrated its continuing dedication 

to the requirements of customers and investment in the 

wholesale sector. The company identified its customers’ need 

to access market information and have contact with the sales 

team at different times of the day compared to a traditional 

wholesale operation. 

Managers, staff and customers contributed to the decisionmaking 

to reorganise working practices. The company 

restructured its working day, increased the size of its cold 

store, and modernised its transport fleet. 

As a result, GT Produce extended opening hours by 100 per 

cent, increased customer contact and information, while at 

the same time reducing transport costs. The introduction of 

a five-day week for sales staff who previously worked six days 

a week makes a real change to their lives, and hopefully will 

help encourage younger recruits to the wholesale industry. 

Finalist 

Total Produce 

Total Produce has seen an 

unprecedented level of 

investment in new markets 

across the UK as well as 

extensive refurbishment 

projects at existing sites. With 

its investment in a management 

development scheme the 

company is set to develop and 

improve its skills set in readiness for future challenges. 


GT Produce had a clear 

customer strategy and was 

prepared to re-work the 

traditional market processes 

to enhance overall customer 

experience and maintain 

competitiveness 


APH Ltd. supplies a world class airport perishable 

handling solution improving service levels, 

temperature integrity and speed to market. 

We aim to grow collectively with cargo airlines and 

specialist Freight Forwarders through further product 

development and innovation. 

Heathrow Airports first dedicated airside perishable handling facility. 

Cargo handling of meat, fish, dairy, fruit, vegetables 

25,000sq ft temperature controlled warehouse 

In House Border Inspection Post (BIP) 

24/7 operation 

Cargo security screening 

Endorsed by FSA, APHA, Port Health 

B588 Sandringham Road, Heathrow Cargo Centre, TW6 3SF. Tel: 0208 629 0920 

Web: www.airportperishablehandling.com Email: info@airportperishablehandling.com

Business Service Partner 

Sponsored by Airport Perishable Handling (APH) 

Winner 

Finalist 

PML 

PML provides a 

service to importers, 

providing clearance of 

consignments, holding 

stock and offering 

a pick and nightly 

delivery of orders to 

different wholesale 

suppliers located in 

London markets. 

Polymer Logistics 

Polymer Logistics has engineered a solution to meet the 

logistical needs of the fresh produce supply chain with pallets 

made from wholly recyclable materials, having the capacity 

to use food-grade post-consumer plastic. 

The Cleanpal innovation provides safe and hygienic logistics 

at a reduced cost, with a positive environmental impact, 

addressing the challenges of space, safety and food hygiene 

which can be encountered with the historical wooden pallet. 

The redevelopment of the pallet provides greater productivity, 

allowing three times as many empty pallets to be transported 

on a single lorry due to its nestability, meaning that a third of 

storage space is required. 

Finalist 

DP World London Gateway 

Working in 

partnership 

with SH Pratt 

Group, DP 

World London 

Gateway is on 

target to deliver 

a groundbreaking 

and 

innovative port 

centric, multitemperature 

produce 

handling centre at this vital port. 


This product uses modern 

technology to ensure that 

transit packaging provides more 

benefits for the fresh produce 

industry, our customers and 

the environment 


is a proud sponsor of the 2018 

‘Floral Supplier of the Year’ award 

From our award-winning floral transit packs, to our wealth of experience in the 

fresh produce sector, we create business-building packaging solutions to 

enhance supply-chain efficiencies and add significant value to the companies we 

work with. 

Find out how we can help your business by visiting smurfitkappa.com today.

Floral Supplier of the Year 

Sponsored by Smurfit Kappa 

Finalist 

Arnott & Mason 

Arnott & Mason has brought 

a different perspective to 

the wholesaling of pot 

plants. The company’s 

novel approach to 

promoting tropical plants 

in lifestyle shops and at 

visual merchandising shows 

has generated sales and 

increased plant awareness. 

Finalist 

GT Flowers 

Investment in a 

new Preston branch 

and online services 

means that GT 

Flowers continues to 

help traditional florists 

have access to a wide 

range of products at 

prices that allow them 

to compete. 

Winner 

Flamingo 

Flamingo is recognised for its innovation in sourcing 

products from across the globe and for pioneering 

horticulture supply chains from farm to UK retail store. 

Sustainable farming is a core commitment throughout its 

operations, and it works with local communities to develop 

solutions through initiatives such as the Imarisha Naivasha 

Water project in Kenya. In addition, Flamingo champions 

UK cut flowers with dedicated support programmes for UK 

growers. 

In 2017 Flamingo was awarded its third Gold Award 

with Marks and Spencer and Sallis Chandler Landscape 

Designers in the 

Great Pavilion 

Awards at Chelsea, 

a remarkable 

achievement 

befitting its 

maxim for quality, 

availability, value, 

sustainability, 

innovation and 

insight. 


This integrated, highly 

focused business delivers 

high standards in the supply 

of cut flowers and plants 



Foodservice Supplier of the Year 

Sponsored by Perishable Movements Ltd 

Finalist 

Madestein UK/ 

Philips 

Madestein UK is the 

first company in Europe 

growing lettuce and 

basil on a large scale 

with one hundred per 

cent LED lighting, to supply 

UK product all year round. 

As well as saving energy the 

investment has improved 

the quality of lettuce and basil. 

Finalist 

Valstar 

Valstar works with 

customers and suppliers 

to create new concepts 

in an assortment of 

fruit and vegetables. 

Based on knowledge 

of its products and food 

trends, supported by 

effective distribution and 

smart communications, 

Valstar provides a year-round 

tailormade solution for its 

customers. 

Winner 

SH Pratt Group 

Known as a supplier of bananas to UK retailers, S H Pratt has 

grown its foodservice business thanks to its efficient and 

competitive operation. The company has taken on board 

the different pack configurations, colour stages, quality and 

delivery points required by foodservice customers. 

Unique technology driven systems, developed in-house 

to drive improvement in quality, combine with a packing 

operation able to 

pack large volumes 

of bespoke packs, 

where machinery 

is not available 

to do the job. 

Attention to detail 

from a dedicated 

team delivers 

this winning 

combination. 


By adapting to market 

needs and using retail supply 

expertise, SH Pratt Group 

has met the complex needs 

of a multi-faceted small 

supply chain 


Supermarket Supplier of the Year 

Sponsored by Perishable Movements Ltd 

Finalist 

Keelings 

International 

Keelings has 

completed a 

successful merger, 

streamlining its 

UK based business to 

improve service levels, 

invest in technology and 

support the development 

of staff through its learning academy. The company 

has worked to become closer to its products and 

growers, increasing its operation in Costa Rica. 

Finalist 

SH Pratt 

Group 

Against multinational 

competitors, this 

family owned 

business delivers 

scale to drive 

efficiency. Constant 

investment in 

process, technology and people allows this company 

to work dynamically with its growing customer base. 

Winner 

Blue Skies 

Blue Skies responded quickly to economic challenges in the 

UK and Ghana to identify and seize new opportunities for 

growth. The introduction of a new dairy free ice cream made 

with fresh fruit, the development of its freshly squeezed juice 

business, investment in coconut-based yoghurts and the 

advancement of the Blue Skies brand are exciting new projects. 

Blue Skies demonstrates 

how a fresh produce 

company can be truly 

agile and evolve while 

keeping its customers 

supplied with the 

highest quality prepared 

fruits made at source. 

At the same time, it 

maximises opportunities 

for sustainable 

development in the 

countries in which it 

operates. 


Congratulations to Blue 

Skies for responding well 

to tough market conditions, 

demonstrating its ability to 

diversify and adapt to change 


Every 

piece of the 

supply chain 

covered 

Proud sponsors of the Independent Retailer and Convenience Retailer of the year awards 

We’re proud to say the CHEP equipment pool contains the industry’s widest range of plastic 

and wooden platforms. But we’re about more than just pallets – every platform we supply is a 

gateway to specialist solutions that help you run a smarter, more sustainable supply chain. 

Ready to transform your supply chain? Please visit CHEP.com 


Independent Retailer of the Year 

Sponsored by CHEP 

Finalist 

May’s 

Greengrocer 

This Corsham 

business 

prides itself on 

customer service 

with a personal 

touch. May is an 

enthusiastic young greengrocer who aims to stock as 

much local produce as possible, sourcing from local 

Wiltshire farms and nurseries. 

Finalist 

Washingpool Farm Shop 

This family business 

offers self-service 

top quality produce 

at competitive 

prices, with staff 

on hand to give 

advice. Sustainability 

is a key driver, with 

paper bags and 

carboard boxes 

available alongside 

biodegradable 

carrier bags. 

Winner 

Keelham Farm Shop 

Taste and affordability are foremost for this innovative family 

run business. Shopping at Keelham’s becomes a journey 

of discovery, with innovations like soup and veggie bags 

allowing customers to buy as little as needed to cook from 

scratch. The farm shop even runs a Veg Exchange Scheme 

for customers to have home-grown surplus produce sold on 

their behalf, in return for credit. 

Keelham’s has championed the fresh produce sector, 

working with the local community to support its regional 

network of over 400 growers and suppliers. It’s been giving 

away free fresh fruit to children for many years, part of several 

initiatives to encourage healthy eating, 

and reconnect the younger generation 

with fruit and vegetables. 


Not just a shop, 

Keelham’s is a fabulous 

food and eating experience 


Solutions 

for companies 

on a quest to 

improve 

Proud sponsors of the Independent Retailer and Convenience Retailer of the year awards 

Like you, we’re constantly aiming to improve. Every solution we provide today has been shaped 

by our collective thinking and effort, to build smarter, leaner and more sustainable supply chains. 

Every time you share a CHEP platform, you tap into this pool of knowledge and expertise. For 

specific supply chain challenges, we offer specialist solutions. 

Ready to transform your supply chain? Please visit CHEP.com 


Convenience Retailer of the Year 

Sponsored by CHEP 

FPC carried out a consumer and industry poll from January 

to April 2018, asking: 

“Which is the best convenience retailer 

in the UK for fresh fruit and veg?” 

Winner 

M&S Simply Food 

The Top Three 

Top three retailers with the highest number of votes: 

Co-op, M&S Simply Food, Tesco Express 

Voters’ comments: 

“Best quality” 

“Variety and availability” 

“Best food” 


Sponsor of 

Multiple Retailer 

of the year award 

For over 25 years, IFCO has provided the world’s leading retailers 

and producers with reusable packaging solutions to optimise operations, 

preserve product quality, and lower environmental impact. 

With more than 290 million Reusable Plastic Containers (RPCs) in 

circulation in 37 countries, IFCO is the leading global provider of reusable 

packaging to the fresh food sector and handles more than 1.4 billion 

RPC movements each year. 

www.ifco.com 

A better supply chain serves us all. Let’s eat. 


Multiple Retailer of the Year 

Sponsored by IFCO 

FPC carried out a consumer and industry online poll from 

January to April 2018 asking: 

“Which is the best major retailer 

in the UK for fruit and veg?” 

Winner 

The Top Three 


ALDI, Lidl, Tesco 


“Best on price and quality” 

“Consistently fresh, with 

plenty of Super 6 offers” 

“Amazing, they have it 

so right for the people” 


Multiple Floral Retailer of the Year 

Sponsored by Zyon UK 

FPC carried out a consumer and industry online poll from 

January to April 2018 asking: 

“Which is the best major retailer 

in the UK for cut flowers and plants?” 

Winner 

The Top Three 


ALDI, M&S, Morrisons 


“Unbeatable prices for 

beautiful long-lasting flowers” 

“Excellent variety, and stay 

fresh for a long time” 

“Best pricing – quality 

and value for money” 


Specialists in perishable logistics 

LHR Perishabel Handling Facility 

Units 1,2,3,4 

Air Hub 

Poyle Road 

Colnbrook 

Heathrow Airport 

SL3 0AA 

t: 020 8897 2934 

w: www.morgancargo.com 


Marketing Campaign of the Year 

Sponsored by Morgan Cargo 

Finalist 

Greenyard Fresh UK 

Greenyard is the sole UK licensed supplier for the 

distinctive golden yellow Opal apple. This campaign 

generated sampling, online and influencer marketing and 

media coverage to increase sales and raise consumer 

awareness of the attributes of this variety. 

Finalist 


New branding has 

strengthened S H 

Pratt, providing a 

fresh and vibrant 

look as part of its 

family ethos. From 

building signage to 

truck livery, through 

to advertising, 

the new brand is achieving recognition and allows 

individual elements of the company to flourish under 

their own identity. 

Winner 

Aldi 

In 2017 Aldi launched its partnership with Olympian cyclists, 

the Brownlee Brothers, who are supporting ‘Get Set to Eat 

Fresh’, an educational programme initiated by the British 

Olympic Association and Aldi to engage 1.2 million young 

people by 2020. 

Aldi aims to make a difference to real lives and to promote 

the benefits of fresh produce as part of a healthy lifestyle, 

whether you’re an athlete or a young person. This multichannel 

marketing campaign is raising awareness of eating 

fresh fruit and vegetables to families throughout Britain. 

The campaign is already having a significant commercial 

impact, increasing its ‘Super 6’ sales and share of the market. 


This campaign achieved 

fantastic coverage and 

buy-in, harnessing Olympic 

athletes to inspire young people 


Fresh 

Congratulations 

to all of tonight’s 

winners and 

finalists 

Proud sponsors of the 

CSR Excellence Award 

Greenyard Fresh UK Ltd 

Stephenson Avenue 

Pinchbeck 

Spalding 

Lincolnshire 

PE11 3SW 

www.greenyardfresh.co.uk 

info@greenyardfresh.co.uk 

Tel. 01775 711565 


CSR Excellence 

Sponsored by Greenyard Fresh UK 

Finalist 

Blue Skies 

This initiative reignites 

the traditional 

school farm concept 

to encourage young 

people to consider 

farming as an 

attractive career option. As a result 

of the competition, more students 

are studying agriculture, and schools 

are offering agricultural science in 

response to growing demand. 

Winner 

G’s Fresh Mushrooms 

The mushroom industry alone generates an estimated 

4,300 tons of plastic each year from the retail market. There 

had been little packaging innovation in the sector since the 

1980s, and G’s set out to find a compostable solution with no 

detrimental impact on the environment. 

G’s has led the market to develop a commercially viable, 

certified home compostable punnet, tested for its durability, 

presentation and shelf life. 

Working with its partner CKF Inc. G’s overcame a number 

of challenges created by the respiration of mushrooms 

which could weaken the punnets. G’s is the first business 

to successfully seal top seal pulp for mushrooms and this 

breakthrough opens up a significant opportunity in the future 

of produce packaging. 

Finalist 

Wealmoor 

By using the skills 

of women in local 

communities in 

The Gambia, this 

empowerment and 

entrepreneurship 

programme is 

transforming kitchen gardens 

into more productive units, 

able to market their crops for 

home and export. 


G’s pioneering work makes 

a strong environmental 

statement whilst improving its 

product and reducing waste 


Your Fresh Produce Supply Chain Experts 

Proud to sponsor 

Innovation of the Year 

Good luck to all 

www.fowlerwelch.co.uk 


Innovation of the Year 

Sponsored by Fowler Welch 

Finalist 

Blue Skies 

Blue Skies has 

made the seemingly 

impossible possible, 

making ice cream 

in a hot climate 

with a previously 

untrained team, to 

export to the UK. 

Blue Skies combined 

its expertise to launch the first ever coconut based dairy 

free fresh fruit ice cream made in Ghana. 

Finalist 

Airport 

Perishable 

Handling 

This initiative will 

set up the only 

dedicated airside 

perishable handling 

facility at Heathrow Airport, 

providing an alternative option 

for agents and importers at 

this key point of entry. The 

facility will maintain temperature integrity, cut costs, 

improve handling times, and reduce waste. 

Winner 

British Cherry Growers 

This initiative brought together cherry growers to develop 

modern grading facilities, generating sufficient volume of 

product to create economies of scale. The facility is the first 

of its kind in the UK and has contributed to increased sales 

and customer satisfaction. 

Historically British cherries have been hand graded. With 

inaccurate grading, increasing problems with sourcing 

labour, this sector needed a solution to meet its forecast of 

significant growth in tonnage. 

The creation of a new 

grower group, British 

Cherry Growers, and 

collaboration to build 

a bespoke system with 

Unitec has created a 

homogenous product, 

produced in scale with a 

high degree of efficiency 

and reliability. 


This is a good message for 

the industry, showing how 

collaboration works 

and encouraging exports of 

British produce 


www 

Sponsors of 

Best Place to Work award 

With many years’ experience in assisting the UK’s 

food growers, processors and manufacturers, 

Freeth’s 12 offices are located in key UK food 

producing regions meaning there is always 

someone local to you to assist with your legal 

needs. 

A Sunday Times Top 100 company to work for. 

0800 634 2600 

www.freeths.co.uk 

36 FPC Freshawards - 9th June 2016 

National reach, local understanding

Best Place to Work 

Sponsored by FREETHS 

Finalist 

Morgan 

Cargo 

Morgan Cargo 

believes in giving 

young people 

the opportunity 

to grow within 

the company to 

become the managers of 

the future. Its apprenticeship programme for school 

leavers gives opportunities for work experience, and 

its support for charities within local communities 

provides underprivileged children with the chance to 

get an education and find work. 

Finalist 


SH Pratt has 

embarked on a 

programme of 

coaching and 

staff training, 

skills initiatives 

and leadership 

development to 

support continual 

improvement. Staff 

wellbeing and happiness, with high staff retention, are 

key to this company’s ethos. 

Winner 

Blue Skies 

Blue Skies’ commitment to its people is an integral part of 

its culture. Its seamless society encourages respect for one 

another, regardless of gender, age, colour, creed or rank. The 

company has an exceptionally low turnover of staff and has 

a strong reputation for the happiest people in the industry in 

every country it operates within. 

The culture is driven by its founder Anthony Pile, building on 

his experience in the British armed forces and from working 

his way up the 

ladder within the 

food industry. 

Anthony’s vision 

forms the basis 

of the Blue 

Skies culture 

which generates 

self-belief and 

confidence in all 

its people. 


Blue Skies sets the 

standard for all with its 

strong culture of respect for 

others and confident belief in 

their capabilities 


38 FPC Freshawards - 5th June 2018


Congratulations 

to all our winners and finalists, 

with special thanks to our award sponsors 

POOLING PARTNERS 

FABER HALBER T SM A GROUP 

A Brambles Company 

freshproduce.org.uk 

fpcfreshtalkdaily.co.uk

FPCWinnerBrochure_2018_FLIP

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