In Her Image
a glimpse into the lives of creative women
Inspiration inspires Inspiration
Why Becki Owens loves Instagram
as a design medium
She’s Into It!
An inside look at Molly Culver’s
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What In Her Image
is all about
What We Do
An inside look
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IN THIS ISSUE
Her interior design
Awards and Accolades
for Creative Women
and Product Guide
s a little girl I played with color and design, where I helped my Dad mix
and create color in his paint store. I watched closely as my parents remodeled
homes and knew that is what I wanted to do. I’ve been transforming
spaces ever since. After getting my degree, I worked for Denton House in Salt
Lake City. My husband and I relocated to Orange County, where I started designing
Model homes for large developments. For a while I stopped designing
and had 2 of my 4 children. Later, my husband and I started a business
staging homes, which motivated me to focus on residential design. From
kitchen makeovers, to new builds, I’m passionate about the environments I
create. Simple, clean, elegant are words that inspire me every day.
Interview with Becki Owens by Heymama | Photography by Frank Terry
Styling By Margrit Jacobsen | Hair and Makeup by Heather Cvar
In Her Image 36
What sets you apart from the rest of the interior designers
I would say that I like to design in a variety of styles. I’ve
created beachy, traditional, modern and bohemian looks
for my clients. I love mixing different styles and that each
space turns out unique and individual to my client.
You have beautiful remodels on your website, but your Instagram
seems more about inspiration than your actual
work. Why have you chosen to do this?
I love the comradely that comes from sharing other designers
work. I like to take the competition out of it and give
credit to great design as a whole. It’s fun to admire and be
inspired by beautiful designs. I’ve found it brings us all together
in one common creative place.
You have 237K followers on Instagram! How did that start?
Any tips for us?
Interior design is a very visual business, so I wanted an alternative
place to share the portfolio of my work. I’ve found
that its a lot of hard work and requires consistency, but it’s
been fun. It’s all about being a part of your social media
community bystaying connected on a daily basis. If you
are interested in growing your social media platforms, I’ve
found using relevant hashtags to reach people searching
for similar topics is very helpful in creating awareness of
your brand. If you are interested in growing your social media
platforms, I’ve found using relevant hashtags to reach
people searching for similar topics is very helpful in creating
awareness of your brand.
How has social media changed your business?
It’s been a great way to connect with people and see what
they love in design. It’s a powerful feedback tool too. I’ve
also been able to work with people all over, not just locally.
Social Media has a huge reach. For example, recently when
I was in Australia on vacation with my family, I discovered I
had Instagram followers from the towns I was visiting and
it made me realize this really is a global connection. I have
a great love of the style and design in Australia so I was
flattered to see I was connecting with people from there.
You have been inspired by your parents who remodeled
homes and you followed a similar path. Are your kids as interested
in design as you were when you were growing up?
My fourth child loves to come on the job with me. I can tell
she is soaking it in like I did. She loves it. I would love it if
one of my children was interested in design.
What are your next steps to continue expanding your brand?
I’ve just recently started a lifestyle blog in the last year and
I love growing that side of my business. I have some other
fun projects in the works right now I can’t share yet, but for
now I’ve been expanding my team and working on fun new
You also have an interest in fashion. Does this reflect on
I think so. I live in a Southern California beach town, and
I love to dress in a laid back, bohemian way that reflects
the culture here. I definitely see it in my designs through
eclectic textiles and accessories and creating comfortable,
Would you use the same adjectives to identify your personal
style and your interiors?
Words I use to describe my design are colorful, bohemian,
global inspired, eclectic, modern and fresh.
Is there any one thing you believe we should invest in when
redoing our home?
If you going to invest in one thing it needs to make a statement
like a beautiful piece of art for your entry or above
a mantel. Gorgeous art will have a big impact in a space.
The good news is that there is a wide range of art for every
budget so it’s a great way to accessorize for everyone. I
love the work of Jenni Prinn, you can purchase some of her
pieces at Serena and Lily. Also, Minted is a great resource
to find amazing work from talented, emerging artists and
its budget friendly and easy to order.
What could be an easy fix when getting bored with your
New pillows and fresh textiles are an excellent way to
freshen up a room. There are so many great options right
now to create a collected look. I love to mix in a pop of color
with neutrals for an updated look.
I was stalking you on Instagram and noticed that you were
replying to a question one of your followers had. Do you
think it’s important to connect with your followers? How
can you keep up?!
I really try to respond to questions because I’m really grateful
for all the support I’ve received on Instagram. It doesn’t
always happen, some days just get crazy.
What factors do you think matters the most in becoming a
million + influencer?
Authenticity, honesty, staying true to who you are, credibility,
having an idea of how you want your platform to represent
you and your passion and sticking to it. Don’t oversell yourself
and don’t push things on your followers if you don’t see
yourself following your own advice and suggestions. Yes
this is social media we are talking about, but you and your
brand shine through every post and people will see your
creativity, dedication and hard work through every post. As
an influencer, the moment you try pushing something on
your followers that is not authentic to you and your brand,
they will see it, you will lose your credibility and some followers
to. That is why we have a strict screening process. I
make sure that any partnerships created is beneficial to my
subscribers and followers and it’s a partnership that I think
they would love to learn about or hear about. It’s an organic
Is there any brand that you dream of working with?
There are a lot of amazing brands out there and there is
not one specific brand that I focus on. But I can tell you
what has always been my dream client and I have had the
pleasure to work with some brands that fit the exact descriptions
I will share with you. My dream clients are those
who value a partnership with Inspire Me! Home Decor. They
see the value in working with me. They choose to commit
to long term partnerships that will benefit everyone involved.
My dream clients are those that have good hearted
employees and and kind presidents and CEOs because it
makes any sort of collaboration, short or long term pleasant
and fun. You can then create magic together!
Interview with Molly Culver by Amanda Cook | Photography and Styling by Tony Li
Hair and Makeup by Randi H Thompson
olly Culver is an architectural and interior photographer based in the
greater Austin, Texas. She specializes in interiors, destination, lifestyle,
and entertaining. She shoots both residential and commercial spaces,
creating images that capture the unique angles, textures and light of
a specific space. Whether you are a designer, architect, or owner of a
commercial space, the environment you want shot reflects your unique
vision and this needs to translate into compelling, inviting images that
showcase key elements of the space.
41 In Her Image
Details separate nice rooms
from well-designed rooms
What three questions should an interior designer ask a prospective
Like any other creative field, photographers have different
visual styles and bring different skill sets to the table. So
the first question to ask is, what is the photographer’s stylistic
approach and does it match mine? It’s important to
feel like you share a similar sensibility, and that the photographer
understands the project.I’d also ask about skills
and experience specific to architectural and interior photography.
It’s a specialization, so I’d want to hear about the
photographer’s technical approach, equipment and types
of assignments he or she has had.Finally, I’d make sure the
photographer is someone you can ask questions of, at any
step of the process. He or she should be a good communicator.
Did they take the time to explain and talk over the
estimate, the rights and the license, or any other aspects
of the job? Are they flexible with scheduling and potential
Please talk about light. Do you use natural light? Take photos
at a certain time of day? Bring lighting with you? What determines
Light is a critical tool in creating drama and visual interest in
an interior, and I use natural light as much as possible. I love
diffused, soft light. Sometimes it is possible, with windows
and excellent outdoor views, to shoot entirely without additional
lighting, using a technique called HDR (High Dynamic
Range). I use this in certain situations where I know the image
will maintain a natural look. Many other times, I determine
how I will use the natural light available and slowly add
in either needed general diffused lighting or small fill light,
say on a dresser or cabinet. I begin with only natural light,
and as I develop the shot, making composition considerations
and adjusting the interior, each lighting addition is addressed
and folded in. Am I adding strobes or speedlights?
Am I including any lamps, chandeliers, or high hats and how
does this change the color and quality of the light? Are they
on dimmers? What new shadows have I created? What light
shaping tools should I use, like diffusers, grids and so forth,
to shape the light?
What kind of camera do you use?
I have been using a Nikon D700 for several years, but recently
got the new Nikon D810. I can’t wait to work with it and see
what new things it will allow me to do. It has video capabilities
as well, and I am planning on working on some hybrid photography,
which is the fusion of video and still – I think it could have
interesting applications in interior and architectural photography.
That and it’s unlimited continuous shooting capabilities
open up a lot of possibilities with time-lapse photography.
How long have you been doing this and what got you started?
I studied Art History in college while taking a lot of photography,
both color and black and white film, using a 35mm SLR
camera. You worked hard with that camera to get the elements
right while taking the image – exposure, composition, contrast,
lighting. That background has made me a better photographer.
I also think having worked in a darkroom made my later career
in digital photography better. With that kind of appreciation of
how a picture develops, you really have a more purist outlook
and you are a better shooter. I’m like that now – I want to make
everything correct then and there- I don’t want to rely on Photoshop
to fix it if I can help it. After college I had a career in
arts communications, where I launched major museums, exhibitions,
and cultural projects, so I worked closely with all kinds
of designers, architects, and photographers. I have always been
interested in interior design and decorative arts. When I got my
first digital camera, I took many classes at the International
Center of Photography, including workshops in interior photography.
I had hit the nail on the head – it really pulled all my
Do you get the urge to take photos of beautiful interiors even
when you haven’t been hired? Like…pretty restaurants? Are you
automatically imagining how you would capture a room?
Yes. I do this all the time! I often feel that way in amazing hotel
lobbies and public spaces.
Design is thinking