In Her Image

elizabeth.peterson

In Her Image

a glimpse into the lives of creative women

Inspiration inspires Inspiration

Why Becki Owens loves Instagram

as a design medium

She’s Into It!

An inside look at Molly Culver’s

interior photography

July Issue

US $20 $25 CA


WELCOME

04

08

12

About Us

What In Her Image

is all about

What We Do

An inside look

at creative women

About the

Contributers

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40

36

IN THIS ISSUE

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40

44

Becki Owens

Her interior design

balancing act

Molly Culver

Creating interior

photographs that

stand out

Lets Celebrate!

Awards and Accolades

for Creative Women

INSPIRATIONS

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52

Photographs of

Intriguing Design

Design credits

and Product Guide

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Becki Owens

A

s a little girl I played with color and design, where I helped my Dad mix

and create color in his paint store. I watched closely as my parents remodeled

homes and knew that is what I wanted to do. I’ve been transforming

spaces ever since. After getting my degree, I worked for Denton House in Salt

Lake City. My husband and I relocated to Orange County, where I started designing

Model homes for large developments. For a while I stopped designing

and had 2 of my 4 children. Later, my husband and I started a business

staging homes, which motivated me to focus on residential design. From

kitchen makeovers, to new builds, I’m passionate about the environments I

create. Simple, clean, elegant are words that inspire me every day.

Interview with Becki Owens by Heymama | Photography by Frank Terry

Styling By Margrit Jacobsen | Hair and Makeup by Heather Cvar

In Her Image 36


What sets you apart from the rest of the interior designers

out there?

I would say that I like to design in a variety of styles. I’ve

created beachy, traditional, modern and bohemian looks

for my clients. I love mixing different styles and that each

space turns out unique and individual to my client.

You have beautiful remodels on your website, but your Instagram

seems more about inspiration than your actual

work. Why have you chosen to do this?

I love the comradely that comes from sharing other designers

work. I like to take the competition out of it and give

credit to great design as a whole. It’s fun to admire and be

inspired by beautiful designs. I’ve found it brings us all together

in one common creative place.

You have 237K followers on Instagram! How did that start?

Any tips for us?

Interior design is a very visual business, so I wanted an alternative

place to share the portfolio of my work. I’ve found

that its a lot of hard work and requires consistency, but it’s

been fun. It’s all about being a part of your social media

community bystaying connected on a daily basis. If you

are interested in growing your social media platforms, I’ve

found using relevant hashtags to reach people searching

for similar topics is very helpful in creating awareness of

your brand. If you are interested in growing your social media

platforms, I’ve found using relevant hashtags to reach

people searching for similar topics is very helpful in creating

awareness of your brand.

How has social media changed your business?

It’s been a great way to connect with people and see what

they love in design. It’s a powerful feedback tool too. I’ve

also been able to work with people all over, not just locally.

Social Media has a huge reach. For example, recently when

I was in Australia on vacation with my family, I discovered I

had Instagram followers from the towns I was visiting and

it made me realize this really is a global connection. I have

a great love of the style and design in Australia so I was

flattered to see I was connecting with people from there.

You have been inspired by your parents who remodeled

homes and you followed a similar path. Are your kids as interested

in design as you were when you were growing up?

My fourth child loves to come on the job with me. I can tell

she is soaking it in like I did. She loves it. I would love it if

one of my children was interested in design.


What are your next steps to continue expanding your brand?

I’ve just recently started a lifestyle blog in the last year and

I love growing that side of my business. I have some other

fun projects in the works right now I can’t share yet, but for

now I’ve been expanding my team and working on fun new

interior designs.

You also have an interest in fashion. Does this reflect on

your designs?

I think so. I live in a Southern California beach town, and

I love to dress in a laid back, bohemian way that reflects

the culture here. I definitely see it in my designs through

eclectic textiles and accessories and creating comfortable,

livable spaces.

Would you use the same adjectives to identify your personal

style and your interiors?

Words I use to describe my design are colorful, bohemian,

global inspired, eclectic, modern and fresh.

Is there any one thing you believe we should invest in when

redoing our home?

If you going to invest in one thing it needs to make a statement

like a beautiful piece of art for your entry or above

a mantel. Gorgeous art will have a big impact in a space.

The good news is that there is a wide range of art for every

budget so it’s a great way to accessorize for everyone. I

love the work of Jenni Prinn, you can purchase some of her

pieces at Serena and Lily. Also, Minted is a great resource

to find amazing work from talented, emerging artists and

its budget friendly and easy to order.

What could be an easy fix when getting bored with your

house interior?

New pillows and fresh textiles are an excellent way to

freshen up a room. There are so many great options right

now to create a collected look. I love to mix in a pop of color

with neutrals for an updated look.

I was stalking you on Instagram and noticed that you were

replying to a question one of your followers had. Do you

think it’s important to connect with your followers? How

can you keep up?!

I really try to respond to questions because I’m really grateful

for all the support I’ve received on Instagram. It doesn’t

always happen, some days just get crazy.

What factors do you think matters the most in becoming a

million + influencer?

Authenticity, honesty, staying true to who you are, credibility,

having an idea of how you want your platform to represent

you and your passion and sticking to it. Don’t oversell yourself

and don’t push things on your followers if you don’t see

yourself following your own advice and suggestions. Yes

this is social media we are talking about, but you and your

brand shine through every post and people will see your

creativity, dedication and hard work through every post. As

an influencer, the moment you try pushing something on

your followers that is not authentic to you and your brand,

they will see it, you will lose your credibility and some followers

to. That is why we have a strict screening process. I

make sure that any partnerships created is beneficial to my

subscribers and followers and it’s a partnership that I think

they would love to learn about or hear about. It’s an organic

collaboration.

Is there any brand that you dream of working with?

There are a lot of amazing brands out there and there is

not one specific brand that I focus on. But I can tell you

what has always been my dream client and I have had the

pleasure to work with some brands that fit the exact descriptions

I will share with you. My dream clients are those

who value a partnership with Inspire Me! Home Decor. They

see the value in working with me. They choose to commit

to long term partnerships that will benefit everyone involved.

My dream clients are those that have good hearted

employees and and kind presidents and CEOs because it

makes any sort of collaboration, short or long term pleasant

and fun. You can then create magic together!

COLORFUL

BOHEMIAN

GLOBAL

ELECTRIC

MODERN

FRESH

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Interview with Molly Culver by Amanda Cook | Photography and Styling by Tony Li

Hair and Makeup by Randi H Thompson

Molly Culver

M

olly Culver is an architectural and interior photographer based in the

greater Austin, Texas. She specializes in interiors, destination, lifestyle,

and entertaining. She shoots both residential and commercial spaces,

creating images that capture the unique angles, textures and light of

a specific space. Whether you are a designer, architect, or owner of a

commercial space, the environment you want shot reflects your unique

vision and this needs to translate into compelling, inviting images that

showcase key elements of the space.

41 In Her Image



Details separate nice rooms

from well-designed rooms


What three questions should an interior designer ask a prospective

interior photographer?

Like any other creative field, photographers have different

visual styles and bring different skill sets to the table. So

the first question to ask is, what is the photographer’s stylistic

approach and does it match mine? It’s important to

feel like you share a similar sensibility, and that the photographer

understands the project.I’d also ask about skills

and experience specific to architectural and interior photography.

It’s a specialization, so I’d want to hear about the

photographer’s technical approach, equipment and types

of assignments he or she has had.Finally, I’d make sure the

photographer is someone you can ask questions of, at any

step of the process. He or she should be a good communicator.

Did they take the time to explain and talk over the

estimate, the rights and the license, or any other aspects

of the job? Are they flexible with scheduling and potential

weather delays?

Please talk about light. Do you use natural light? Take photos

at a certain time of day? Bring lighting with you? What determines

these decisions?

Light is a critical tool in creating drama and visual interest in

an interior, and I use natural light as much as possible. I love

diffused, soft light. Sometimes it is possible, with windows

and excellent outdoor views, to shoot entirely without additional

lighting, using a technique called HDR (High Dynamic

Range). I use this in certain situations where I know the image

will maintain a natural look. Many other times, I determine

how I will use the natural light available and slowly add

in either needed general diffused lighting or small fill light,

say on a dresser or cabinet. I begin with only natural light,

and as I develop the shot, making composition considerations

and adjusting the interior, each lighting addition is addressed

and folded in. Am I adding strobes or speedlights?

Am I including any lamps, chandeliers, or high hats and how

does this change the color and quality of the light? Are they

on dimmers? What new shadows have I created? What light

shaping tools should I use, like diffusers, grids and so forth,

to shape the light?

What kind of camera do you use?

I have been using a Nikon D700 for several years, but recently

got the new Nikon D810. I can’t wait to work with it and see

what new things it will allow me to do. It has video capabilities

as well, and I am planning on working on some hybrid photography,

which is the fusion of video and still – I think it could have

interesting applications in interior and architectural photography.

That and it’s unlimited continuous shooting capabilities

open up a lot of possibilities with time-lapse photography.

How long have you been doing this and what got you started?

I studied Art History in college while taking a lot of photography,

both color and black and white film, using a 35mm SLR

camera. You worked hard with that camera to get the elements

right while taking the image – exposure, composition, contrast,

lighting. That background has made me a better photographer.

I also think having worked in a darkroom made my later career

in digital photography better. With that kind of appreciation of

how a picture develops, you really have a more purist outlook

and you are a better shooter. I’m like that now – I want to make

everything correct then and there- I don’t want to rely on Photoshop

to fix it if I can help it. After college I had a career in

arts communications, where I launched major museums, exhibitions,

and cultural projects, so I worked closely with all kinds

of designers, architects, and photographers. I have always been

interested in interior design and decorative arts. When I got my

first digital camera, I took many classes at the International

Center of Photography, including workshops in interior photography.

I had hit the nail on the head – it really pulled all my

interests together.

Do you get the urge to take photos of beautiful interiors even

when you haven’t been hired? Like…pretty restaurants? Are you

automatically imagining how you would capture a room?

Yes. I do this all the time! I often feel that way in amazing hotel

lobbies and public spaces.

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#inherimage

Design is thinking

made visual.

www.inherimage.com

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