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EDP 2018

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continued from page 11<br />

T — THEATER<br />

Just as it is rich in restaurants, Pasadena also has a wealth<br />

of live theaters, all featuring performances of stories that<br />

tackle tough issues and ask provocative questions. Of course,<br />

there’s the 100-year-old Pasadena Playhouse, the State Theatre<br />

of California, but there is also A Noise Within on East Foothill<br />

Boulevard and Boston Court Performing Arts Center on Mentor<br />

Avenue, to name but a few terrific venues in the area.<br />

V — VALUE<br />

It’s been said before, and we’ll say it again: Value is an integral<br />

component to the success of any business, especially those<br />

facing lots of competition. In this demanding world, a commitment<br />

is required to set the right price for what customers expect<br />

to be the perfect mix of quantity and quality. As former PW<br />

Restaurant Critic Erica once explained, “A restaurant doesn’t<br />

have to be expensive to be good. And the converse applies.”<br />

W — WORD<br />

Especially in a place like Pasadena, where major chefs live<br />

and work and the world occasionally visits to see what’s on the<br />

menu, word of mouth was and remains an important component<br />

to the success of any business, particularly restaurants.<br />

X — ROMANTIX<br />

Back in the late 1980s, when once rough-around-the edges<br />

Old Pasadena was being redeveloped into a destination dining<br />

and shopping spot, property owners complained about the Pub<br />

(the 35er, perennial PW Best Dive Bar), the Pawn (Crown City<br />

Loan & Jewelry) and the Porn (Romatix, formerly known as Le<br />

Sex Shoppe). It’s been nearly 30 years since then, and the Three<br />

Ps are still up and running.<br />

Y — YELP!<br />

Can’t live with it, can’t live without it. Or so it seems to the<br />

millions of people who can’t wait to hit the keyboard with their<br />

opinions on a fine, or terrible, dining experience.<br />

12<br />

EAT • DRINK • PLAY PASADENA WEEKLY<br />

Z — ZANKOU<br />

Simply delicious Zankou Chicken traces its origins to 1962,<br />

when Vartkes and Margarite Iskenderian opened a restaurant in<br />

Beirut featuring chicken in garlic sauce. Twenty years later the<br />

couple opened their first US restaurant in Hollywood, eventually<br />

expanding their locations and their menu, which now<br />

includes kebabs, falafel, shawarma and other Mediterranean<br />

dishes.■

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