EDP 2018
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continued from page 11<br />
T — THEATER<br />
Just as it is rich in restaurants, Pasadena also has a wealth<br />
of live theaters, all featuring performances of stories that<br />
tackle tough issues and ask provocative questions. Of course,<br />
there’s the 100-year-old Pasadena Playhouse, the State Theatre<br />
of California, but there is also A Noise Within on East Foothill<br />
Boulevard and Boston Court Performing Arts Center on Mentor<br />
Avenue, to name but a few terrific venues in the area.<br />
V — VALUE<br />
It’s been said before, and we’ll say it again: Value is an integral<br />
component to the success of any business, especially those<br />
facing lots of competition. In this demanding world, a commitment<br />
is required to set the right price for what customers expect<br />
to be the perfect mix of quantity and quality. As former PW<br />
Restaurant Critic Erica once explained, “A restaurant doesn’t<br />
have to be expensive to be good. And the converse applies.”<br />
W — WORD<br />
Especially in a place like Pasadena, where major chefs live<br />
and work and the world occasionally visits to see what’s on the<br />
menu, word of mouth was and remains an important component<br />
to the success of any business, particularly restaurants.<br />
X — ROMANTIX<br />
Back in the late 1980s, when once rough-around-the edges<br />
Old Pasadena was being redeveloped into a destination dining<br />
and shopping spot, property owners complained about the Pub<br />
(the 35er, perennial PW Best Dive Bar), the Pawn (Crown City<br />
Loan & Jewelry) and the Porn (Romatix, formerly known as Le<br />
Sex Shoppe). It’s been nearly 30 years since then, and the Three<br />
Ps are still up and running.<br />
Y — YELP!<br />
Can’t live with it, can’t live without it. Or so it seems to the<br />
millions of people who can’t wait to hit the keyboard with their<br />
opinions on a fine, or terrible, dining experience.<br />
12<br />
EAT • DRINK • PLAY PASADENA WEEKLY<br />
Z — ZANKOU<br />
Simply delicious Zankou Chicken traces its origins to 1962,<br />
when Vartkes and Margarite Iskenderian opened a restaurant in<br />
Beirut featuring chicken in garlic sauce. Twenty years later the<br />
couple opened their first US restaurant in Hollywood, eventually<br />
expanding their locations and their menu, which now<br />
includes kebabs, falafel, shawarma and other Mediterranean<br />
dishes.■