all you need to know about data management platform
DMP is a data driven marketing which serves as a unifying platform to collect, organize and activate all type of audience data from any source which may be from online, offline, mobile and beyond.
DMP is a data driven marketing which serves as a unifying platform to collect, organize and activate all type of audience data from any source which may be from online, offline, mobile and beyond.
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How does a DMP work?<br />
• DMP can collect unstructured audience <strong>data</strong> from any source which may<br />
includes the mobile web, desk<strong>to</strong>p, CRM, web analytic <strong>to</strong>ols, online video, mobile<br />
app, offline and from TV.<br />
• The good DMP is the one which should collect the audience <strong>data</strong> on more<br />
than a surface level which should go far beyond things like URL and keyword<br />
information.<br />
First Party Data:<br />
• This is the <strong>data</strong> where <strong>you</strong> collect directly from <strong>you</strong>r own cus<strong>to</strong>mers. It can be<br />
collected based on some behaviours such as downloads, clicks, video uploads,<br />
video compilations, showing the interests on sports, museums, travel or other<br />
demographic information.<br />
• It also includes the socio economic <strong>data</strong>, demographic <strong>data</strong>, and influencer<br />
and action <strong>data</strong>
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